Mediaboss Marketing

Award program honors the brightest young stars in the evolving and expanding realm of medical marketing

SANTA ANA, Calif. (PRWEB) March 25, 2021

Smarty Social Media, a social media marketing agency based in Orange County, Calif., announced that one of its own, Media Director Sarah Kalosa, has been named to the MM+M 40 Under 40 Class of 2021 and will be honored today during a virtual ceremony. In its second year, the program shines a light on the young marketers whose leadership, thinking and digital know-how have contributed to the industry's continued growth under challenging market conditions. Kalosa is among a list of impressive individuals who represent a wide range of the industry's most well-respected organizations.

"Sarah Kalosa is a rising star in media demonstrating strategic leadership and has accomplished so much in her career even under the age of 30," said Jami Eidsvold, CEO, Smarty Social Media. "I've had the privilege of working with Sarah for over six years now, both as an agency client of hers and now managing her directly as an integral part of our strategic team. I can say with certainty that she demonstrates the poise and confidence of an executive level media strategist who can creatively work with our clients to achieve their goals."

In her three years at Smarty, Kalosa has combined her paid social expertise with excellent client service and a talent for finding creative solutions that consistently deliver on business KPIs and drive efficient media performance. She is one of the select few rising stars who continues to demonstrate and inspire leadership, thinking, confidence and digital know-how in the challenging and evolving healthcare marketing space. A few of her career accomplishments include:

"I'm honored to be named among such an impressive group of professionals," said Kalosa. "I wouldn't be in this position without the support from the entire Smarty team and a culture that inspires and fosters growth."

To see Kalosa's profile and for more information about MM+M's 40 Under 40 program, visit https://www.mmm-online.com/40-under-40/mmm-40-under-40-2021/#sam-glassenberg.

About Smarty Social Media

Smarty Social Media is a full-service social media marketing agency based in Southern California with a specialization in healthcare and wellness. Founded in 2013, Smarty is dedicated to helping companies of all shapes and sizes leverage social media to drive consumer and customer demand. Services include social media strategy, paid media, influencer marketing, content development and social customer care, along with Smarty's proprietary Social Academy training program. From well-established healthcare companies to medical device start-ups looking to disrupt their space, the Smarty team has expertise in the management of social advertising within these highly regulated industries. Smarty is dedicated to delivering smart social media marketing solutions that are custom-built, executed flawlessly and designed to deliver measurable results against client business goals. Visit http://www.smartysm.com for information.

About MM+M

First published in 1966 as Medical Marketing & Media, MM+M is the media brand of record for pharmaceutical marketing and commercialization, delivering the most balanced and relevant coverage of the growing industry. The title produces an essential mix of online breaking news and analysis combined with monthly print features timely, objective, original editorial content for an executive audience of leaders and thinkers who work in pharma, medical device, diagnostics and greater healthcare marketing. MM+M also develops conferences and live and virtual events, and engineers the industry's premier awards program, the MM+M Awards.

For the original version on PRWeb visit: https://www.prweb.com/releases/sarah_kalosa_of_smarty_social_media_named_to_the_mm_m_40_under_40_class_of_2021/prweb17823184.htm

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Sarah Kalosa of Smarty Social Media Named to the MM+M 40 Under 40 Class of 2021 - Benzinga

The use of online networking websites, or social media sites, has become incredibly popular. In many ways, they have completely replaced the ways that we may have lived our lives previously, with many of us, rather than calling a friend, opening one of these platforms and dropping them a message or giving them a video call.

For most of us, these platforms and websites are very beneficial and enable us to communicate in a way that is far easier to more traditional methods of communication. Not only can these sites be used to benefit us as far as communication with our friends and families goes, but we can use them to boost our businesses and increase their visibility in search rankings.

Search ranking visibility is one of the most fundamentally important parts of opening and owning a business in the 21st-century. Google governs the internet, in a way, and without it, a business cannot, and will not, achieve visibility and popularity. Ranking high in the search listings is very important, as we will demonstrate throughout this page, and can help you to find customers and build a name for yourself.

In this article, we are going to tell you about three ways that you can use online networking platforms to rank your business, blog, or website higher in Googles search results, which will, in turn, increase traffic to your site or whatever it is that you do.

The short answer is no, they cannot. However, social media can indirectly improve your visibility and help you to rank higher in Googles search listings, though it is considerably harder and can take a lot longer. Google does not trawl through any networking websites to find mentions of websites, because they are too vast and too unreliable. However, there are several ways that these websites can benefit your visibility and search engine optimization, even if they are indirect and not conventional methods of search engine optimization. Here are three of them:

Creating link opportunities is fundamentally important to improving your businesss search engine listings and where it ranks on them. Link opportunities are often the hardest part of SEO marketing and can be very difficult for both beginners and experienced SEO professionals. Link opportunities are few and far between, though when you do get them, you can massively increase your visibility and draw organic traffic into your website. Finding places to put your links, such as on popular media pages, is a fantastic way for you to improve your visibility and ranking and increase the organic traffic that is going into your website or blog.

As a blogger, business owner, or streamer, brand awareness and positive mentions (of your brand) should be of the utmost importance to you and be one of your largest concerns. Positive mentions on media platforms are not particularly difficult, and it is certainly not as difficult as acquiring link opportunities, though it still can be difficult. It is important that when you are searching for positive mentions that you do your best to represent your business well and be honest, for this will often be the easiest way for you to come across positive mentions.

For example, your business or blog, or whatever it is, is introduced to a person. That person hopefully likes what it is that you offer and likes you personally, they will then share that with a friend; that friend shares it with another, and so on. You create a chain of positive mentions, essentially, and this is almost infinite and continues. This is only achievable, however, if you create engaging and interactive content that people want to share. If you do not, you will struggle to find anybody that is particularly interested in having any dealings with your business and will instead get negative mentions.

Creating partnerships with other online creators will enable you to broaden your horizons and widen your market. When you do this, you will find your content, much in the same way described in the previous paragraph, shared and spread. Partnering with other content creators can allow you to grow your organic traffic massively, and while none of this will contribute directly to your search rankings, little by little it creates social signals that will influence Googles search engine and allow you to slowly climb your way up, assuming you are also implementing other strategies.

Search engine optimization can be a very difficult and expansive subject we hope to have demystified the online networking platform aspect of it. Thank you for joining us here today and reading our article.

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3 ways to use social media to move higher in Googles search results - Conan Daily

When it comes tosuccess, it needs and courage and discipline to reach there and Omer Del Villarhas proved his worth by being successful. He grew up in Boston, Massachusetts,and went on to attend North Shore Community College in Lynn, MA. He shifted toMiami, Florida. While he enjoyed his job, it was also challenging as the jobrequired him to work late hours due to which he did not get to spend anyleisure time. However, the connection that he made during his job proved to beextremely helpful. After working there for some time, he established hiscompany, GoGiveaways.

Social mediainfluencing takes advertising, endorsement, and affiliate marketing to the nextlevel, and Omar Del Villar and his team are damn good at it. GoGiveaways helpspeople to make connections with celebrities that will ultimately lead to socialgrowth through social media accounts such as Instagram. Villar has turned hiscompany into one of the biggest names in the world of influencing. I havealways been good with networking. I have been working with celebrities for along time and used to be a club promoter at 18, Villar stated.

Omar Del Villardidnt just wake up with a substantial social media following, and severalsuccessful businesses under his belt. No, he put in the long hours, the missedtime with family, the missed social events, and the hard work. Thats whatbeing dedicated to your business means. Hard work and sacrificing your personaland social events for the sake of your business.

There are very fewpeople that have dived into influencer marketing as much as Omar Del Villar.From his humble beginnings, hes proven time and time again with the success ofhis own companies that he has an in-depth and experienced understanding ofdigital marketing and online marketing.

Omar hassuccessfully led his own companies for years, and hes done it using his ownproven influencer marketing techniques and methods. Omar is breaking down thebarriers and showing regular businesses and brands how they can successfullyleverage influencer marketing to grow their brands and businesses.

Omer has come along way still he doesnt want to stop anytime soon. He is intent on expandinghis company even more as he strives to build a business empire through socialgrowth. He intends on leaving this empire for his daughter, who is going tofollow in the family tradition.

The rest is here:
An insight into the story of Omer Del Villar, the man behind GoGiveaways - SF Weekly

Democracy 4 lets you take the role of President / Prime minister, govern the country (choosing its policies, laws and other actions), and both transform the country as you see fit, while trying to retain enough popularity to get re-elected...

Built on a custom-built neural network designed to model the opinions, beliefs, thoughts and biases of thousands of virtual citizens, Democracy 4 is the state-of-the-art in political simulation games. A whole new vector-graphics engine gives the game a more adaptable, cleaner user interface, and the fourth in the series builds on the past while adding a host of new features such as media reports, coalition governments, emergency powers, three-party systems and a more sophisticated simulation that handles inflation, corruption and modern policy ideas such as quantitative easing, helicopter money, universal basic income and policies to cover current political topics such as police body cameras, transgender rights and tons more.

Democracy 4 is the ultimate sandbox for testing out your political ideas. We all think our politicians are useless and that we could do a better job ourselves, but is that really true? With one eye on the budget, one-eye on the polls, and somehow finding time to watch out for terrorist attacks at the same time, you will find that staying in power while changing society for the better is a tougher job than you ever imagined.

Would it really be a good idea to legalize all drugs? to give the police machineguns? to ban abortion? to invest heavily in green energy? would UBI really work? can you stay elected after cutting pensions in half to pay for your science budget? There is only one game that lets you find out!

The intention in designing this game is to have no implied bias whatsoever (tricky, but we try!) so this is NOT a game that is going to lecture you about politics, or tell you that your beliefs are wrong. This is a strategy game, not a political protest :D. If you want to turn your country into ayn rand's fantasy, abolish all public spending and all taxes, you can do that. it might work, it might not! depending on how you handle it. On the other hand if you want to nationalise the railways, the energy companies, the water companies, cap CEO pay, ban second-home ownership and put universal income in place, you can do that too. All the game tries to do is model the *likely* effects, short and long term of any action you take.

Because modders have so enthusiastically supported earlier games in the series, we are doing our bet to make Democracy 4 as mod-friendly as possible too, and steam workshop support will make choosing and installing mods easy. Ultimately all our data is in text files that you can edit yourself, so if you think our analysis of the link between car tax and car usage is wrong (for example), its trivial to edit it, and share your changes with other players.

Ultimately Democracy 4 is not a game about simply winning an election, but about running the country. Losing an election is just the end-game (unless you get assassinated), the real challenge to the game is whether or not you can create a country you are honestly proud of. I hope you enjoy trying 😀

Read more:
Democracy 4 on Steam

As trust in American institutions declines, citizens must consider new ways to effect change, three academics said in a panel discussion on Democracy of All Thursday night.

The conversation was one of a series of Zoom events presented by University of San Diegos Joan B. Kroc School of Peace Studies. Moderated by San Diego Union-Tribune Publisher and Editor-in-Chief Jeff Light, the panel considered how to solve the big problems facing democracy.

If you polled the American populace in the mid-1960s, three out of four of Americans will say they trust the government, said Ethan Zuckerman, an associate professor of public policy communication and information at University of Massachusetts Amherst. If you poll Americans now, fewer than one in five will tell you they trust the government.

That mistrust, which took root starting in the 1970s, extends to other major institutions, such as universities, newspapers, churches and corporations, with the exception of the military, he said. Students who are anxious about the future and eager to improve their world are losing hope about their ability to do so through established channels, such as voting and organizing, he said.

At a moment while it feels like all our institutions are failing us, going to students and saying, Its fine, organize for a candidate and vote, even go out in the streets and protest, and maybe youll persuade your political leaders to behave somewhat differently, those promises ring somewhat hollow, he said.

Graduate student and activist Nikayla Jefferson described her dismay at seeing Californias environment eroding amid climate change.

Ive lived in California my whole life, and over the past 24 years, how this state has transformed for the worst, said Jefferson, a writer with the Sunrise Movement. The wildfire and the droughts and the sea level rise. Im a backpacker, and high Sierras feel like a second home to me, and every time I leave I wonder will I be able to come back. The climate crisis is deeply, deeply personal to me.

That crisis is intertwined with threats to civil rights, Jefferson said. She described a drive home from a backpacking trip amid wildfires and observing orange skies, ash falling like rain on my windshield, but also being absolutely terrified of being pulled over by the Highway Patrol, because Im brown, and I have curly hair.

She said she became committed to organizing after concluding that by the time she finished a Ph.D. in environmental policy years from now, there would be little left of the environment to save.

The perception of failing institutions amid a tumultuous period should be placed in perspective, however, said Patricia Mrquez, dean of the Joan B. Kroc School of Peace Studies at the USD. Unlike her native Venezuela, which she described as a true failed state, many parts of American democracy and government still function as expected.

There are still a lot of things that work, and its important we dont lose faith, and leverage those things to create trust, Mrquez said. It felt like the election last year was a very scary moment. And Jan. 6, that was a wakeup call that something needs to change, and its still very fragile. I know theres voter suppression, but theres still a lot that works.

Zuckerman said he sees an upside to the cynicism; as Americans have become discouraged by the potential for change through legislative means, they have harnessed economic and technical forces to shift social norms and business practices. He cited the MeToo# movement as a groundswell that shone a spotlight on sexual harassment, forcing workplaces that were complacent about the problem to do better.

Trying to make change through technology and markets can be immensely powerful, he said.

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Democracy in the age of distrust - The San Diego Union-Tribune