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The recent report onGlobal Social Media Integration Market Research Report 2021 comprises a comprehensive investigation Under COVID-19 outbreak globally, this report provides 360 degrees of analysis from supply chain, import and export control to regional government policy and future influence on the industry. Detailed analysis about market status, enterprise competition pattern, advantages and disadvantages of enterprise products, industry development trends, regional industrial layout characteristics and macroeconomic policies, industrial policy has also been included. From raw materials to end users of this industry are analyzed scientifically, the trends of product circulation and sales channel will be presented as well. Considering COVID-19, this report provides comprehensive and in-depth analysis on how the epidemics push this industry transformation and reform. The key regions covered in the Social Media Integration market report are North America, Europe, Asia Pacific, Latin America, Middle East and Africa.

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Top Manufacturers: Magicbyte Solutions Pty Ltd., Softeq Development Corp, DOMOTZ, INC., Social Integration, Media Solutions, Media Integrations LLC and Others.

Types:-

Social CRMSocial Marketing AutomationOthers

Applications:-Large EnterprisesSmall and Medium-sized Enterprises (SMEs)

Market Scope:

The Industry sets out tendencies that affect various subsidiary industries. Therefore, the Global market has ruled for being one of the leading revenue generators over the past several decades. This industry has challenged every economic disruption and withstands the test of time. Though this could benefit to motivate new market players in the Global industry, the preference for product development and novel procedures could assist new participants in obtaining a stronghold.

Segmental Analysis:The report has classified the global market into segments including product type and application. Every segment is evaluated based on share and growth rate. Besides, the analysts have studied the potential regions that may prove rewarding for the manufacturers in the coming years. The regional analysis includes reliable predictions on value and volume, thereby helping market players to gain deep insights into the overall industry.

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Social Media Integration Report divided into 12 Sections:

Segment 1, To describes the objectives of Social Media Integration market, overview, introduction, product definition, development aspects, and industry presence;Segment 2,analyze the market based on key players, their market share, sales volume, company profiles, Social Media Integration competitive market scenario and pricing structure from 2015 to 2019;Segment 3,analyzes the Social Media Integration market at a global level based on market size and sales ratio from 2015 to 2019;Segment 4, 5, 6 and 7,explains the Social Media Integration market at the regions and sub regions level based on product type, applications, revenue analysis;Segment 8 and 9,states the industry overview during past, present and forecast period from 2019 to 2025;Segment 10 and 11, portrays the market position, Trends, plans, Development opportunities based on regions and sub-regions, type and application in detail for a forecast period of 2020-2025;Segment 12,of research covers the details about industry manufacturers, trader, marketing channels, dealers, distributors, consumers of Social Media Integration.Final Segment describes the report conclusion, appendix and data sources.

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Social Media Integration Market Global Demand and Latest Technology 2021 to 2026 KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper

Brand-building while driving direct response can sometimes be difficult to match-up, as you look to maximize immediate sales, while also establishing your brand presence.

Should you focus more on one or the other element -or is there a way to effectively establish your brand, and build your online audience, while also staying focused on immediate conversions?

According to Facebook, this is a common challenge that brands face:

"Many advertisers today struggle to balance short-term sales activationwith long-term brand growth. And while both are critical to marketing success, traditionally these strategies have been viewed as distinct. Often performance marketing/DR and brand teams are in their own silos, with their own budgets and their own distinct - and perhaps conflicting - goals and priorities."

But the two goals don't have to operate in isolation. To provide more insight on this, Facebook recently conducted a study of 35 campaigns, with 34 advertisers across 10 verticals, in order to glean best practice tips on brand-building, in conjunction with direct response.

As you can see here, Facebook says that the key to driving brand awareness through direct response campaigns lies in optimizing campaigns for mobile.

"Advertisers who build creative assets for mobile experiencessee better performance across areas such as brand awareness, brand familiarity and ad recall."

Given the high usage of Facebook's apps on mobile devices, this makes sense, in terms of grabbing attention with your campaigns. But effective branding, in particular, requires a dedicated effort, which is critically important to note.

"In the study, 57% of the brands saw brand awareness uplifts for their competitors as well as for themselves. A key reason for this was lack of branding: In the absence of a distinctive, recognizable and mnemonic visual ID, the entire product category was lifted. In other words, failing to showcase the brand identity benefits the most salient brand in the category more often than not."

So when you're creating campaigns focused on product, if you do share an effective ad, that will likely benefit your competitors as well, unless you're effectively branding your content. That's why the above note on strong branding is important - establishing your brand identity early on will help create brand recognition, while using an established color palette or presentation format will further distinguish your business from others in your niche.

This is an important, valuable note for your campaigns. It may seem like up-front branding is not as important, but the logic here makes sense. If you highlight your product benefits, without branding, you're essentially running a product ad - but if you want to build your brand, you need to also be working to establish that identity - and you need to do so early, in order to maximize that linkage.

These are some good tips to keep in mind, and the notes on brand-building in line with DR will provide further strategic considerations in your planning.

You can read Facebook's full "value of performance branding" report here.

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Facebook Shares New Tips on Building Brand While Driving Direct Response Through Ad Campaigns - Social Media Today

Over the next two weeks, well be publishing a series of interviews with thought leaders from a number of industries about the impact of COVID-19 and more importantly the improvements they expect to last well into the future. Get to know Post-Pandemic America.

On International Womens Day this year, Burger King made a colossal blunder. The fast-food burger chains UK Twitter account tweeted: Women belong in the kitchen. But surprise! They werent actually using the misogynistic phrase in its typical misogynistic usage on a day to celebrate women, it was just an attention-grabbing slogan to unveil a new initiative created to get more female chefs in restaurant kitchens (Get it?). It can be assumed the tweet and campaign were meant to garner much more praise from the internet for being so clever and witty, and Burger King did in fact go viral, just for all the wrong reasons.

The incident prompted some Twitter users to reflect on how brands now present themselves on social media. Brand Twitter has had an interesting trajectory. As Vulture wrote back in 2019, In the beginning, Brand Twitter lagged behind internet culture But as marketers started hiring people who were Extremely Online, it caught up. Tweets became more self-aware and ironic, which led to increased visibility as well as criticism. At first, seeing semi-serious brands engage in memes and say weird shit online was somewhat shocking and genuinely funny, with some companies like Wendys gaining reputations for savagely roasting people online. But as brands continued to try and relate to us consumers, the novelty wore off. Brands attempting to capitalize on current memes simply became cringe and eye-roll-inducing, so much so that memes like silence, brand were used in response to brands pandering.

With the emergence of TikTok and its success exacerbated by a global pandemic that kept people stuck at home and mindlessly glued to their phones, brands have started to move their relatability efforts onto the video-sharing app where a generation with rising purchasing power spends most of their time. And hey its not all cringe. Some brands and organizations like the NBA, Chipotle and Target are actually creating appealing, on-trend content that doesnt immediately make you want to gauge your eyes out.

Target, for example, utilizes an already popular TikTok trend: shopping hauls and product recommendations. Much of Targets TikTok account, which has over 800k followers, consists of popular TikTokers shopping at Target and highlighting items you need. Fast-casual Mexican restaurant chain Chipotle has also found success on the app, becoming the first restaurant brand to break 1 million followers and 20 million likes. Like Target, Chipotle uses well-known TikTokers to promote the brand and manages to capitalize on current TikTok trends without getting all, How Do You Do, Fellow Kids?

We avoid coming off as trying too hard because we always strive to be a first mover. If we see a trend brands have already activated on, we will hold off on inserting ourselves into the conversation, explains Tressie Lieberman, Vice President of Digital Marketing and Off-Premise at Chipotle.

Chipotle was one of the first companies to start utilizing TikTok as a social marketing tool, and Lieberman says this has allowed the brand to experiment on the platform and build relationships with other TikTokers. Now, the video-sharing app is Chipotles biggest social platform with more than 1.5 million followers and 27.4 million likes.

When the pandemic shifted consumer behavior, Chipotle built brand awareness with campaigns ranging from free delivery to TikTok digital menu hacks. Lieberman says the brand found success in recipe-type TikTok videos, unsurprising considering the pandemic has revealed TikTok to be an arbiter of kitchen trends. Now-viral TikToks explained how to make Chipotles corn, guac and white rice with ingredients you have at home. Weve focused on making these recipe videos feel native to TikTok by integrating unexpected twists like narration or low-fi animation that resonate with TikTok users and allows us to engage with fans in a fun way, says Lieberman.

TikTok also played an integral role in bringing Miley Cyrus go-to Chipotle order to the Chipotle menu back in December. TikTok users began an If Miley Cyrus comments, Ill do something challenge that the brand moved swiftly on. We created our very own If Miley Cyrus comments, well make a Miley burrito in our app video. Miley immediately commented her favorite order and the Guac Is Extra But So Is Miley Burrito became an official limited-time menu item, says Liberman who adds that the collaboration and announcement generated more than 500,000 social engagements and 1.4 billion earned impressions.

Lieberman also notes that Chipotles social presence and influencer partnerships are leveraged to drive culture and build brand affinity among Gen-Z.

We prioritize Gen-Z as our target audience because we know they dictate social trends and have rising purchasing power.

To say Gen-Z and TikTok dictate trends almost seems like an understatement. Viral TikToks have sold out entire skincare lines, makeup products and pairs of leggings. There are popular TikTok accounts solely devoted to reviewing and recommending Amazon products. Some brands are even now noting a products TikTok virality in its item description. To not be on TikTok is simply a bad marketing strategy, and its no surprise every time I open the TikTok app, there is more and more sponsored content on my feeds.

There is still time for brands to muck this up and for Brand TikTok to become something we all roll our eyes at, but for now, it seems many companies have taken into consideration the style of content that works best on TikTok, and its working. As long as TikTok sustains its immense influence over trends and consumer goods, more brands will undoubtedly start to pivot their digital marketing strategies towards the video-sharing app. If anything, though, post-pandemic will certainly see companies taking more risks when it comes to their social strategies, whether internet users like it or not.

The attention economy is competitive with brands vying for consumers time and engagement against countless creators, media outlets and digital activities, says Lieberman. To break through the noise, brands must be more willing to invest in social and experiment on new platforms.

See the article here:
Is TikTok the Future of Digital Marketing? - InsideHook

DUBLIN, March 25, 2021 /PRNewswire/ -- The "Artificial Intelligence in Military Market by Offering (Software, Hardware, Services), Technology (Machine Learning, Computer vision), Application, Installation Type, Platform, Region - Global Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

The Artificial Intelligence in military market is estimated at USD 6.3 billion in 2020 and is projected to reach USD 11.6 billion by 2025, at a CAGR of 13.1% during the forecast period.

The Artificial Intelligence in Military market includes major players such as BAE Systems Plc. (UK), Northrop Grumman Corporation (US), Raytheon Technologies Corporation (US), Lockheed Martin Corporation (US), Thales Group (US), L3Harris Technologies, Inc. (US), Rafael Advanced defense Systems (Israel), and IBM (US), among others. These players have spread their business across various countries includes North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. COVID-19 has not affected the Ai in military market growth to some extent, and this varies from country to country. Industry experts believe that the pandemic has not affected the demand for Artificial Intelligence in the military market in defense applications.

Based on platform, the space segment of the Artificial Intelligence in military market is projected to grow at the highest CAGR during the forecast period

Based on platform, the space segment of the Artificial Intelligence in military market is projected to grow at the highest CAGR during the forecast period. The space AI segment comprises CubeSat and satellites. Artificial intelligence systems for space platforms include various satellite subsystems that form the backbone of different communication systems. The integration of AI with space platforms facilitates effective communication between spacecraft and ground stations.

Software segment of the Artificial Intelligence in Military market by offering is projected to witness the highest CAGR during the forecast period

Based on offering, the Software segment is projected to witness the highest CAGR during the forecast period. Technological advances in the field of AI have resulted in the development of advanced AI software and related software development kits. AI software incorporated in computer systems is responsible for carrying out complex operations. It synthesizes the data received from hardware systems and processes it in an AI system to generate an intelligent response. The software segment is projected to witness the highest CAGR owing to the significance of AI software in strengthening the IT framework to prevent incidents of a security breach.

The North American market is projected to contribute the largest share from 2020 to 2025 in the Artificial Intelligence in Military market

The US and Canada are key countries considered for market analysis in the North American region. This region is expected to lead the market from 2020 to 2025, owing to increased investments in AI technologies by countries in this region. This market is led by the US, which is increasingly investing in AI systems to maintain its combat superiority and overcome the risk of potential threats on computer networks. The US plans to increase its spending on AI in the military to gain a competitive edge over other countries.

The North American US is recognized as one of the key manufacturers, exporters, and users of AI systems worldwide and is known to have the strongest AI capabilities. Key manufacturers of Ai systems in the US include Lockheed Martin, Northrop Grumman, L3Harris Technologies, Inc., and Raytheon. The new defense strategy of the US indicates an increase in AI spending to include advanced capabilities in existing defense systems of the US Army to counter incoming threats.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights4.1 Attractive Growth Opportunities in AI in Military Market4.2 North America AI in Military Market, by Platform4.3 Asia-Pacific AI in Military Market, by Technology4.4 AI in Military Market, by Application4.5 AI in Military Market, by Region4.6 China: AI in Military Market, by Platform

5 Market Overview5.1 Introduction5.2 Market Dynamics5.2.1 Drivers5.2.1.1 Increased Government Spending on Defense to Improve AI Capabilities5.2.1.2 Development of Specialized AI Chips5.2.1.3 Growing Focus on Advanced C4Isr Capabilities5.2.1.4 Increasing Adoption of AI in Unmanned Vehicles5.2.1.5 Increasing Threats of Cyber Attacks5.2.2 Restraints5.2.2.1 Concerns Over Possibility of Errors in Complex Combat Situations5.2.2.2 Lack of Standards and Protocols for Use of AI in Military Applications5.2.3 Opportunities5.2.3.1 Incorporation of Quantum Computing in AI5.2.3.2 Increasing Adoption of AI in Predictive Maintenance in Military Platforms5.2.4 Challenges5.2.4.1 Absence of Backward Analysis5.2.4.2 Lack of Trained Personnel5.2.4.3 Sensitive Nature of Military Data5.3 Value Chain Analysis of AI in Military Market5.4 Trends/Disruption Impacting Customer Business5.4.1 Revenue Shift and New Revenue Pockets for AI in Military System Manufacturers5.5 Impact of COVID-19 on AI in Military Market5.6 Ranges and Scenarios5.7 Porter's Five Forces Analysis5.8 Regulatory Landscape5.9 Trade Analysis

6 Industry Trends6.1 Introduction6.2 Key Technological Trends in AI in Military Market6.2.1 Need of Quantum AI for Computation of Machine Learning Algorithms6.2.2 5G Networking for Faster Data Transfer6.2.3 Internet of Battlefield Things (Iobt)6.2.4 Blockchain6.2.5 Advanced Analytics6.2.6 Big Data Analytics6.2.7 Artificial Neural Network6.3 Use Case Analysis: AI in Military Market6.3.1 Deployment of a Pictorial Training Tool to Improve Battlefield First-AId Skills from Charles River Analytics6.3.2 C3 AI Readiness: Use of AI Predictive Maintenance in Us AIr Force6.3.3 Have Raider: Deployed to Demonstrate Manned-Unmanned Teaming6.4 Trade Analysis6.5 Impact of Megatrends6.6 Innovation & Patent Registrations

7 AI in Military Market, by Offering7.1 Introduction7.2 Hardware7.2.1 Processor7.2.1.1 Development of Specialized Chips Pave Way for Wider Application of AI in Military7.2.2 Memory7.2.2.1 High Bandwidth Parallel File Systems Increase Efficiency and Throughput of Memory Devices7.2.3 Network7.2.3.1 5G Network Improves Connection Capabilities7.3 Software7.3.1 AI Solutions7.3.1.1 Securonix (Us), IBM (Us), Darktrace (Uk): Major Companies Developing AI Solutions7.3.1.1.1 Cloud7.3.1.1.2 On-Premise7.3.2 AI Platforms7.3.2.1 Demand for Intelligent Applications and Learning Algorithms on the Rise7.4 Services7.4.1 Deployment & Integration7.4.1.1 Used to Create and Deploy Custom Text Analytics7.4.2 Upgrades & Maintenance7.4.2.1 Use of Predictive Maintenance Tools Boosts Segment Growth7.4.3 Software Support7.4.3.1 Periodic Upgradation to Improve Capabilities Drives Software Support Segment7.4.4 Others

8 AI in Military Market, by Application8.1 Introduction8.2 Warfare Platforms8.2.1 Rise of AI in Ew Platforms Boost Segment Growth8.3 Cybersecurity8.3.1 Increasing Cyber-Attacks and Need for Security Drive Segment8.4 Logistics & Transportation8.4.1 Increasing Tactical and Strategic Military Operations Fuel Segment Growth8.5 Surveillance & Situational Awareness8.5.1 Efficiency in Gathering Actionable Intelligence Drives Segment8.6 Command & Control8.6.1 Improve Ability to Gather Data for Better Decision Making8.7 Battlefield Healthcare8.7.1 Segment Driven by New Capabilities That Reduce Battlefield Causalities8.8 Simulation & Training8.8.1 Increasing Investments in Simulation & Training Sector Drive Segment Growth8.9 Threat Monitoring8.9.1 Adoption of AI in UAVs to Assist in Threat Monitoring on the Rise8.10 Information Processing8.10.1 Processing Huge Volume of Data to Gather Valuable Insights Boosts Segment Growth8.11 Others8.11.1 Need to Decrease Downtime Drives Others Segment

9 AI in Military Market, by Technology9.1 Introduction9.2 Machine Learning9.2.1 Deep Learning9.2.1.1 Deep Learning Increasingly Used in Facial Recognition9.2.2 Supervised Learning9.2.2.1 Classification and Regression: Major Segments of Supervised Learning9.2.3 Unsupervised Learning9.2.3.1 Unsupervised Learning Integral to Identifying Patterns in Critical Data9.2.4 Reinforcement Learning9.2.4.1 Reinforcement Learning Used for Autonomous Decision Making in Military Applications9.2.5 Generative Adversarial Learning9.2.5.1 Surveillance and Situational Awareness Applications Widely Use Generative Adversarial Learning9.2.6 Others9.3 Natural Language Processing9.3.1 High Demand for Programming of Computers to Process Natural Language Data9.4 Context-Aware Computing9.4.1 Used for Improvement of Rf Signals and Situational Awareness9.5 Computer Vision9.5.1 Investments in Development of High-Resolution 3D Geospatial Information Systems Boost Segment9.6 Intelligent Virtual Agent9.6.1 Demand for Virtual Identities for Recruitment, Cyber Defense, and Training9.7 Others9.7.1 Increase in Adoption of Speech Recognition and Emotional Recognition

10 AI in Military Market, by Platform10.1 Introduction10.2 AIrborne10.3 Land10.4 Naval10.5 Space

11 AI in Military Market, by Installation Type11.1 Introduction11.2 New Installation11.2.1 Growing Defense Expenditure on AI-Powered Tools and Systems Boosts New Installation Segment11.3 Upgradation11.3.1 Demand for Enhanced Military Capabilities Drives Upgradation of Hardware Components and Software Modules

12 Regional Analysis12.1 Introduction12.2 AI in Military Market: Three Global Scenarios12.3 North America12.4 Europe12.5 Asia-Pacific12.6 Middle East & Africa12.7 Latin America

13 Competitive Landscape13.1 Introduction13.2 Ranking Analysis of Key Market Players, 201913.3 Share of Key Market Players, 201913.4 Revenue Analysis of Top 5 Market Players, 201913.5 Company Evaluation Quadrant13.5.1 Star13.5.2 Emerging Leader13.5.3 Pervasive13.5.4 Participant13.5.5 AI in Military Market Competitive Leadership Mapping (SME)13.5.5.1 Progressive Companies13.5.5.2 Responsive Companies13.5.5.3 Starting Blocks13.5.5.4 Dynamic Companies13.6 Competitive Scenario13.6.1 Market Evaluation Framework13.6.2 New Product Launches and Developments13.6.3 Contracts13.6.4 Acquisitions/Partnerships/Joint Ventures/Agreements/Expansions

14 Company Profiles14.1 Introduction14.2 Key Players14.2.1 Lockheed Martin Corporation14.2.2 The Boeing Company14.2.3 General Dynamics Corporation14.2.4 Rafael Advanced Defense Systems Ltd.14.2.5 Northrop Grumman Corporation14.2.6 Thales Group14.2.7 Raytheon Technologies Corporation14.2.8 Bae Systems plc14.2.9 International Business Machines Corp. (Ibm)14.2.10 Charles River Analytics14.2.11 Caci International Inc.14.2.12 Shield AI14.2.13 Science Applications International Corp. (Saic)14.2.14 Saab Ab14.2.15 Nvidia Corporation14.2.16 Leonardo S.P.A (Leonardo)14.2.17 Soar Technologies Inc.14.2.18 L3Harris Technologies, Inc.14.2.19 Rheinmetall Ag14.2.20 Sparkcognition Inc14.2.21 Leidos Holdings Inc. (Leidos)14.2.22 Safran Sa14.2.23 Honeywell International Inc.14.2.24 Darktrace Limited14.2.25 Sz Dji Technology

15 Appendix15.1 Discussion Guide

For more information about this report visit https://www.researchandmarkets.com/r/bxvolg

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Artificial Intelligence in Military Market by Offering, Technology, Application, Installation Type, Platform and Region - Global Forecast to 2025 -...

The U.S. National Security Commission on Artificial Intelligence recently made the news when its members warned that America faces a national security crisis due to insufficient investment in artificial intelligence and emerging technologies. Commission Vice Chair Robert Work argued we dont feel this is the time for incremental budgets This will be expensive and requires significant change in the mindset at the national, and agency, and Cabinet levels. Commission Chair Eric Schmidt extended those worries by saying China is catching the US and competition with China will increase.

This is not the first time the country has worried about the economic and national security ramifications of new technologies. In the aftermath of World War II, the United States, Soviet Union, China, France, Germany, Japan, the United Kingdom, and others were concerned about the risk of war and the ethical aspects of nuclear weapons, chemical agents, and biological warfare. Despite vastly different worldviews, national interests, and systems of government, their leaders reached a number of agreements and treaties to constrain certain behaviors, and define the rules of war. There were treaties regarding nuclear arms control, conventional weapons, biological and chemical weapons, outer space, landmines, civilian protection, and the humane treatment of POWs.

The goal through these agreements was to provide greater stability and predictability in international affairs, introduce widely-held humanitarian and ethical norms into the conduct of war, and reduce the risks of misunderstandings that might spark unintended conflict or uncontrollable escalation. By talking with adversaries and negotiating agreements, the hope was that the world could avoid the tragedies of large-scale conflagrations, now with unimaginably destructive weapons, that might cost millions of lives and disrupt the entire globe.

With the rise of artificial intelligence, supercomputing, and data analytics, the world today is at a crucial turning point in the national security and the conduct of war. Sometimes known as the AI triad, these characteristics and other weapons systems, such as hypersonics, are accelerating both the speed with which warfare is waged, and the speed with which warfare can escalate. Called hyperwar by Amir Husain and one of us (John R. Allen), this new form of warfare will feature levels of autonomy, including the potential for lethal autonomous weapons without humans being in the loop on decision-making.

It will affect both the nature and character of war and usher in new risks for humanity. As noted in ourrecent AI book Turning Point,this emerging reality could feature swarms of drones that may overwhelm aircraft carriers, cyberattacks on critical infrastructure, AI-guided nuclear weapons, and hypersonic missiles that automatically launch when satellite sensors detect ominous actions by adversaries. It may seem to be a dystopian future, but some of these capabilities are with us now. And to be clear, both of us, and more broadly the worlds liberal democracies, are struggling with the moral and ethical implications of fully autonomous, lethal weapon systems.

In this high-risk era, it is now time to negotiate global agreements governing the conduct of war during the early adoption and adaptation of AI and emerging technologies to the waging of war and to specific systems and weapons. It will be much easier to do this before AI capabilities are fully fielded and embedded in military planning. Similar to earlier treaties on nuclear, biological, and chemical weapons in the post-war period, these agreements should focus on several key principles:

The good news is there are some international entities that already are working on these issues. For example, the Global Partnership on Artificial Intelligence is a group of more than a dozen democratic nations that have agreed to support the responsible and human-centric development and use of AI in a manner consistent with human rights, fundamental freedoms, and our shared democratic values. This community of democracies is run by the Organization for Economic Cooperation and Development and features high-level convenings, research, and technical assistance.

That said, there are increasingly calls for the technologically advanced democracies to come together to aggregate their capacities, as well as leveraging their accumulated moral strength, to create the norms and ethical behaviors essential to governing the applications of AI and other technologies. Creating a reservoir of humanitarian commitment among the democracies will be vital to negotiating from a position of moral strength with the Chinese, Russians, and other authoritarian states whose views on the future of AI vary dramatically from ours.

In addition, the North Atlantic Treaty Organization, European Union, and other regional security alliances are undertaking consultations designed to create agreed-to norms and policies on AI and other new technologies. This includes effort to design ethical principles for AI that govern algorithmic development and deployment and provide guardrails for economic and military actions. For these agreements to be fully implemented though, they will need to have the active participation and support of China and Russia as well as other relevant states. For just as it was during the Cold War, logic should dictate that potential adversaries be at the negotiating table in the fashioning of these agreements. Otherwise, democratic countries will end up in a situation where they are self-constrained but adversaries are not.

It is essential for national leaders to build on international efforts and make sure key principles are incorporated into contemporary agreements. We need to reach treaties with allies and adversaries that provide reliable guidance for the use of technology in warfare, create rules on what is humane and morally acceptable, outline military conduct that is unacceptable, ensure effective compliance, and take steps that protect humanity. We are rapidly reaching the point where failure to take the necessary steps will render our societies unacceptably vulnerable, and subject the world to the Cold War specter of constant risk and the potential for unthinkable destruction. As advocated by the members of the National Security Commission, it is time for serious action regarding the future of AI. The stakes are too high otherwise.

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It is time to negotiate global treaties on artificial intelligence - Brookings Institution