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How to Drive More Clients That Can Make Your Business Grow – The Southern Maryland Chronicle

Business owners have only one thing on their mind, driving clients to their website. No matter the industry, the more clicks you receive, the traffic you will drive to your website. With several strategies available online, Search Engine Optimization (SEO) is the most crucial component in building a strong online presence and increasing your website visibility on search engines. In this digital world, must use different and unique tactics that can increase traffic and generate more leads for your business. For instance, an excellent web hosting provider can help you achieve your marketing efforts from security to user experience. Hosting Foundry compares and reviews some of the best hosting providers that can work for you.

A steady stream of clients will help you increase your ROI and enhance your overall website performance. With billions of people across the globe have access to the internet, marketing tactics will help you promote your brand and build a client database.

How to Drive More Clients That Can Make Your Business Grow

Keeping up-to-date with the latest trends and development will help you have an edge over your competitors. No matter the business you are involved with, outdated content can negatively impact your website performance. By consistently posting fresh content on your site, your website will be more appealing and attractive to your audience. Search engines are always in search of websites that provide value, current news content, and relevant information to their online users.

The first step in any SEO strategy is building a keyword database. The keywords you choose must be relevant to your niche so that your website content can reach the right audience. For instance, you can add keywords to your website headlines or strategically place keywords all over your website. You can even consider long-tail keywords as they target a very specific audience and are often less competitive in nature. For example, you can focus on a specific currency in your money exchange website or a specific country by providing relevant and up-to-date information such.

Whether you are new to the marketing world or a seasoned marketer, analyzing your competitors could help you build your website better. A simple and quick search on Google can help you narrow down a few topics related to your niche that have been searched by your prospects. When you analyze other websites, you will notice the different topics they have covered and the way it has been presented. Then you can use your creative skills and do something different from your competitors that can help you understand your audience better.

Focusing on topics that are attractive and appealing to your target audience is a great way to drive more traffic to your website. Users are always consuming information through the internet be it blogs, videos, infographics, or even white paper, etc. You must learn to use these different channels of content to reach your target audience. Blogs are a great way to attract people and gain the most traffic. Ensure that you optimize your blogs or news feeds with relevant keywords so that your posts can reach a wider audience. Another content strategy you can implement is writing guest posts with other authoritative sites which can help in improving your website performance.

User experience is considered an important ranking factor for search engines. Thats why optimizing your website will help you drive more traffic to your currency exchange site. The slightest inconvenience caused to your visitors will turn them away. The last thing you would want is your online visitors bouncing off your site because they are unable to navigate your site efficiently. A well-functioning website that has good compatibility and great download speed tend to garner more traffic. If a customer stays longer on your site, crawlers will send positive signals to search engines that will help increase your visibility because now you can be considered as a credible website.

Email marketing is one fascinating marketing strategy that is still an integral component of the online world. It has been stated that global users are set to grow to 4.6 billion by 2021. Having the highest ROI of any marketing tactic, you can easily optimize this strategy that too at a very low cost. By building an email list of prospective clients and past clients, you can send newsletters, share quality content, the latest developments, or even offer discounts on the services or products you offer. You can also consider adding website links on your site that can drive more traffic and increase the opportunity for a sale on your site.

Everyone is online including your competitors and your leads. Being one of the biggest platforms in promoting your business, may not help in increasing your website rank but it will help gain brand awareness and create a one-on-one relationship with your target audience. You must learn how to optimize your social media profiles with all the necessary information so that your followers can contact you easily. The call-to-action buttons and location of your business should be included as well in your profile, which can attract a lot of local people. Linking your website to your social handles and your social handles to your website is an excellent way to engage and interact with your audience and build a social media presence.

Use these tactics that can help you drive more traffic to your website and ultimately grow your business online.

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How to Drive More Clients That Can Make Your Business Grow - The Southern Maryland Chronicle

Digital Voting Market to Witness Rapid Growth by 2027 | Vote-Explorer., Poll Gateway, Follow My Vote, AssociationVoting Test & Measurement – Test…

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Digital Voting Market research is an intelligence report with meticulous efforts undertaken to study the right and valuable information. The data which has been looked upon is done considering both, the existing top players and the upcoming competitors. Business strategies of the key players and the new entering market industries are studied in detail. Well explained SWOT analysis, revenue share and contact information are shared in this report analysis.

Digital Voting Market is growing at a High CAGR during the forecast period 2021-2027. The increasing interest of the individuals in this industry is that the major reason for the expansion of this market.

Get the PDF Sample Copy (Including FULL TOC, Graphs and Tables) of this report @:

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Top Key Players Profiled in this report are:

Vote-Explorer., Poll Gateway, Follow My Vote, AssociationVoting, Agora Voting, Software 4 Schools, SurveyLegend, Eko Internet Marketing, BigPulse, RightLabs, Telusys, EzVote, Eballot, OpaVote, Innovision Incorporated, Simply Voting, Survey & Ballot Systems, Vogo, TallySpace, VoxVote, NY Soft Services, Option Technologies, Votabox, Meridia Interactive Solutions.

This report provides a detailed and analytical look at the various companies that are working to achieve a high market share in the global Digital Voting market. Data is provided for the top and fastest growing segments. This report implements a balanced mix of primary and secondary research methodologies for analysis. Markets are categorized according to key criteria. To this end, the report includes a section dedicated to the company profile. This report will help you identify your needs, discover problem areas, discover better opportunities, and help all your organizations primary leadership processes. You can ensure the performance of your public relations efforts and monitor customer objections to stay one step ahead and limit losses.

Global Digital Voting Market Segmentation:

Market Segmentation by Type:

ElectionPoll

Market Segmentation by Application:

Local GovernmentsCorporate and IndustryAssociationsEducationUnions

The report provides insights on the following pointers:

Market Penetration: Comprehensive information on the product portfolios of the top players in the Digital Voting market.

Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.

Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.

Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.

Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Digital Voting market.

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The cost analysis of the Global Digital Voting Market has been performed while keeping in view manufacturing expenses, labor cost, and raw materials and their market concentration rate, suppliers, and price trend. Other factors such as Supply chain, downstream buyers, and sourcing strategy have been assessed to provide a complete and in-depth view of the market. Buyers of the report will also be exposed to a study on market positioning with factors such as target client, brand strategy, and price strategy taken into consideration.

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Table of Contents

Global Digital Voting Market Research Report 2021

Chapter 1 Digital Voting Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Production, Revenue (Value) by Region

Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions

Chapter 6 Global Production, Revenue (Value), Price Trend by Type

Chapter 7 Global Market Analysis by Application

Chapter 8 Manufacturing Cost Analysis

Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers

Chapter 10 Marketing Strategy Analysis, Distributors/Traders

Chapter 11 Market Effect Factors Analysis

Chapter 12 Global Digital Voting Market Forecast

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The company helps clients build business policies and grow in that market area. A2Z Market Research is not only interested in industry reports dealing with telecommunications, healthcare, pharmaceuticals, financial services, energy, technology, real estate, logistics, F & B, media, etc. but also your company data, country profiles, trends, information and analysis on the sector of your interest.

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Leveraging the Art and Science of Digital Marketing – Multi-Housing News

Kettlers chatbot feature enables prospects to get information 24/7 about its properties, such as 800 Carlyle Apartments in Alexandria, Va. The blue icon at the bottom left enables accessibility customization. Image courtesy of Kettler

Now, more than ever, apartment prospects of all ages spend hours looking at their screens. Multifamily marketers have responded to this reality with creative messaging and calls to action delivered to desktops, laptops, tablets, phones and wearables.

Unlike static print ads or billboardswhich the American Marketing Association (AMA) describes as one-way communicationdigital marketing is an interactive, dynamic and ever-changing process.

According to the AMA, digital marketing is the use of any method conducted through electronic devices to promote a brand or reach consumers. A multifamily digital marketing strategy generally involves a combination of various channels, including websites, online advertising, search engine optimization (SEO) and search engine marketing (SEM), social media marketing, content creation (blogs and video) and email to reach customers.

READ ALSO: Upgrading Your Value-Add Marketing Strategy

Not all digital marketing channels deliver return on investment (ROI). Experimentation will reveal which ones are appropriate for specific properties or regions within the portfolio. Even when tried-and-true digital marketing methods have been identified as delivering results consistently, it pays to test new ideasbut not all at onceand always record cost and results.

The most critical part of an effective apartment marketing strategy is measuring the success of activities. In addition, be sure to define key metrics for each marketing channel and record them regularly on a real estate marketing report. Tracking your marketing expenditure and the closed deals from your online activity helps you easily determine the quantitative impact and overall real estate marketing ROI for your entire marketing funnel.

Once you have this framework in place, you can drill down deeper to look at channel performance and specific marketing activities to help you answer this question: What gives me the best real estate marketing ROI?

According to Daryl E. Smith, senior vice president & chief marketing officer at Kettler, one essential aspect is having a reputation management program.

Having a robust partner who can manage your reputation means that if your people are commenting on any of your reputation channels, whether its Google My Business or anybody else, (means that) you have a way of responding to it, Smith said. Theres also a transparency for the organization to be able to see whats been said and take stock of what people are saying about the brand.

According to Smith, digital marketing has evolved as both an art and science. My peers in sister industries such as hospitality and retail have really figured it out, and theyve done a great job with it. For us, its about how do we continue to make a meaningful experience for our consumers.

At Kettler, the answer lies in omnichannel marketing, an approach that provides customers with a completely seamless and integrated shopping experience from the first touchpoint to the last.

READ ALSO: Instagram Guides for Multifamily Marketing

Omnichannel marketing builds on texting, e-blasts and other digital formats used to interact and engage with renters. Weve got all these digital entry points to connect with the consumer, Smith noted. Now we want to make it frictionless for them and tie them all together in a seamless experience digitally.

For example, if a prospect is on Instagram or Facebook and sees a property ad, instead of writing down the URL and exiting out of Facebook to go to Kettlers website, they can simply click on that link or on that ad and get all the information they need. If they want to transact, they can fill out an application or schedule an appointment and then exit back into the environments they were currently in. Omnichannel marketing provides more opportunities to capture and convert in a real-time, 24/7 format.

The second part of that omnichannel engagement is getting into a meaningful conversation using AI tools such as chatbots. Were really excited about that because consumers are looking for ease and efficiencyand thats what digital tools have really positioned themselves to create, Smith said.

Kettlers chatbot can talk to prospects 24/7 and provide an experience very similar to a live leasing agent. Its programmed with every propertys policies including what rents they offer, their hours, whats nearbyall the basic questions that a prospect would ask a live leasing agent.

Every apartment company has its own needs based on market research. Harbor Group Management Co.s digital marketing playbook focuses on quality content, professional photos and the ability to lease online.

The goal is to allow prospective residents to gather as much information as possible to aid in their decision-making process and find the perfect apartment home for them, Jennifer Williams, vice president of marketing at Harbor Group Management, told MHN.

By the time potential residents engage with our property teams, hopefully they are closer to a decision than they would have been otherwise. Once theyve made their decision, online leasing provides a convenient and comfortable leasing experience, Williams added. The pandemic has only increased consumer demand for tools to make the experience more efficient and worry-free.

READ ALSO: Pandemic Impact on Multifamily Lease-Ups

In response to COVID-19, Harbor Group Management has added additional contactless digital communication tools to their digital marketing stack. This includes chatbots, online tour scheduling and additional virtual video tours. These tools allow prospective residents additional ways to get the information they seek and in the way they would like to receive it.

Its imperative we listen to our prospective residents and provide them the leasing experience they are most comfortable with, Williams said. Finding a new home is stressful, and the more we aid our prospects with digital tools and content to help reduce their stress, the more potential we have for long-lasting relationships that benefit our residents and our businesses in return.

Whatever digital marketing channels make it to the playbook, dont take your eye off resident retention.

Youre losing money every time a resident leaves. If your current residents are not happy, lets figure out why. Youre always going to need leads coming in, but you can slow down the revolving door, Rachel Ingber, CEO, Intentional Marketing, told MHN.

Ingber started in the industry as a leasing agent, moved up to property management and then marketing before launching her own multifamily marketing consultancy.

I work with on-site teams to figure out whats going on at the property itself, and what we can do better for the residents, said Ingber, whose digital marketing strategy sessions help clients connect the dots between resident retention and attracting new prospects.

Ingber also stressed on the importance of having a customer relationship system (CRM) that is really tracking where the leads are coming from. Your Internet Listing Service (ILS) can look like its providing so many more leads than other similar services, but some digging can reveal that lead conversion is really low. Meanwhile, another ILS thats not bringing as many leads is actually converting more leads to leases.

READ ALSO: Attracting and Converting Potential Renters With Your Website

Tracking digital marketing initiatives across the portfolio is a no-brainer but Ingber has noticed its not always done.

Every property is different. At one property, your Google ads might be working amazingly and maybe your ILS is notbut in another market, your ILS is not doing as great. You really need to be understanding the bigger picture and tying it all together, Ingber said.

Above all, dont let your digital marketing strategy get stale. The marketing team should be testing ideas and tactics to see what works andmore importantlywhat doesnt have any impact. Make adjustments as you go along but beware the shiny new object.

If you really feel like something new and exciting is going to be essential, then yes, you want to try it, Ingber saidbut rather than jumping on every new digital marketing platform, pick up to three and stay consistent with those. And if you cant quantifytheir direct or indirect impact on your leasing or resident retention efforts, then its time to go back to the drawing board.

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Leveraging the Art and Science of Digital Marketing - Multi-Housing News

‘Imitation’ Episode 2: Ma-ha’s idol dreams rekindle after Tea Party band forms, but are her hopes too high? – MEAWW

'Imitation' Episode 2 will see how Ma-ha (Jung Ji-so) will now deal with an opportunity that seems too good to be true. In the first episode, she had been sent from the original agency that was training her to be an idol to another company where she came very close to debuting as an idol but things went wrong in the last moment.

So for a few years, she continues to do odd jobs including playing part roles in movies. Her dream about debuting as an idol seems far away, initially, but that may not be true for long.

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On the other hand, there is Kwon Ryeok (Lee Jun-young) who debuted as a singer for Shax and upon the disappearance of one of his members over a love affair, he takes over the band and ensures that the band doesn't end up falling prey to media tabloids' gossip. Since then, he has been working non-stop and risen in popularity. He also has become an actor while also being an idol, thereby ensuring that Shax is not going to be victimized by media over scandals.

The show observes and portrays the different kinds of people who make up the world of Korean entertainment and K-pop industry. With increasing interest in all things Korean, this is the latest show to delve into the theme of idol hopefuls and abuse that they face at the hands of agencies that tie them up in slave contracts.

So in the second episode, we will see how Kwon Ryeok ends up saving Ma-ha from an embarrassing situation after she is left behind by her manager at a shooting spot outside the city. However, something doesn't seem right because he tells her she will do no better than imitating other stars. This is a reference to the odd jobs that her manager gets her to do. It is harsh and we wonder why he is so rude to her but what is interesting is that Ma-ha may receive another shot at the whole idol thing.

She along with her two friends who were supposed to debut as Omega receive a deal from another entertainment agency and their agent seems to be dead set on ensuring that they make their debut. He tells them his plans and informs them that their band will be called Tea Party, but can they really make it? After all, the world of entertainment is cutthroat.

'Imitation' airs every Friday on KBS2 and can be streamed on Viki.

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'Imitation' Episode 2: Ma-ha's idol dreams rekindle after Tea Party band forms, but are her hopes too high? - MEAWW

‘Stop the Spending Spree’: Fiscal conservatives mobilize to block Biden’s jobs and families plans – USA TODAY

With a badly aging bridge as his backdrop, President Joe Biden stood in reliably Republican Louisiana on Thursday to pressure GOP lawmakers to support his $2.3 trillion infrastructure plan, calling it a "blue collar blueprint to rebuild America." (May 6) AP Domestic

WASHINGTONTim Phillips had some straight talk for fellow freedom fighters who gathered in an Iowa restaurant in April.

Their side lost the first few months of the big, big battle going on in Washington as Congress passed a $1.9 trillion coronavirus rescue package, said Phillips, head of the fiscally conservative group Americans for Prosperity. But its still possible to stop the more than $4 trillion in additional spending that President Joe Biden has proposed.

In the next few months, Washington, D.C., is going to be making some decisions that could literally dramatically transform our country, Phillips said as he urged the gathering of more than 160 peopleto do more than youve ever done before.

That meeting, held in the district of Rep. Cindy Axne, a moderate Democrat who is among the top targets for Republicans in the midterm elections, was the first of more than 100 events around the country that AFP has in the works for a major campaign that kicks into gear next week.

In details provided first to USA TODAY, the groups End Washington Waste: Stop the Spending Spree campaign also includes several milliondollars in advertising to pair with the planned rallies, town halls, phone banks and door-to-door canvassing.

"This spending spree we're seeing out of Washington, D.C., is both unprecedented and unsustainable," Phillips told USA TODAY.

Tea Party supporters in front of the U.S. Supreme Court.(Photo: Photo by Alex Wong/Getty Images)

Even with the influx of cash and mobilization of a nationwide network, itremains to be seen whether conservatives can generate the kind of grassroots activism that roiled lawmakers districts when Democrats debated how to overhaul the health care system in 2009. Democrats eventually passed the Affordable Care Act, with no support from Republicans, but lost the House in the 2010 midterm elections.

The lawmakers being pressuredinclude more moderate Democrats and those representing politically competitive seatsin Virginia, Wisconsin, Michigan, New Hampshire, North Carolina, Pennsylvania, Florida, Texas, Arizona,Georgia, Illinois, Kansas, Minnesota, New Jersey and Oregon. The initial target list also includes a moderate Republican, Pennsylvanias Brian Fitzpatrick, who sometimes crosses party lines to vote with Democrats.

White House pitch: Joe Biden looks to sell child care, education plan with state-specific details

Former President Barack Obama, in his memoir, described the Tea Party summer of 2009 when he was greeted by angry protesters as he traveled the country to discuss his health care plan. He wrote that the Tea Party represented a genuine populist surge, even if he thought some of theanger was misdirected and that it was carefully nurtured by groups like Americans for Prosperity.

Vanessa Williamson, a senior fellow at the Brookings Institution who has studied the Tea Party, said Americans for Prosperity was one of the groups that, recognizing the opportunity presented by Tea Party enthusiasm, stepped in to organize that conservative energy.

President Barack Obama wipes his brow while holding a health care town hall meeting in the Central High School gym on August 15, 2009 in Grand Junction, Colorado.(Photo: John Moore, Getty Images)

And they benefited hugely from it, she said, and massively expanded their reach on the ground.

But, Williamson added, some of the tea partiers opposition to Obama was about him, personally, as the first Black president, who some conservatives falsely claimed was not born in the United States. Biden doesnt inspire the same motivation, she said.

In addition, former President Donald Trump moved the GOP to the left on spending, lessening the appeal of the traditional fiscal conservative view that equates small government with economic freedom, said Lara Putnam, a history professor at the University of Pittsburgh who studies citizen activism.

Donald Trumps sweet spot as a persuasive politician was not about a small, noninterventionist government, she said.

Rather than going after major entitlement programs like Social Security and Medicare that Republicans have argued for years are gobbling up the budget, Trump signed spending bills with significant increases even as he cut taxes.

Progressive groups are also mobilizing, both to support Bidens proposals generally and to specifically fight back against groups like Americans for Prosperity.

In Wisconsin, for example, a local pizza restaurant owner recently touted Biden's proposed subsidized child care assistance in a call with reporters organized by the Main Street Alliance, a progressive small-business group.

Building Back Together, a progressive organization run by Biden allies, began airing TV ads Wednesday in Pennsylvania, Wisconsin, Georgia and Nevada to promote Bidens blue-collar blueprint to build America.

President Joe Biden says he wants to pay for his infrastructure plan by raising corporate taxes.(Photo: Evan Vucci, AP)

Democrats argue that polls show the elements of the plans including improved infrastructure, free community college, more help for families and higher taxes on the wealthy and corporations to pay for it are popular.

But even if thats the case, politics are not an aggregation of survey results, Williamson said.

Our politics are the result of organized interests operating in the party system, she said.

GOP response: Republicans draw 'red line' in negotiations with Joe Biden on infrastructure package

Democrats are betting that some of the anger about Washington that contributed to Trumps election grewout of frustration that long-standing problemsarent being addressed.

Trust in government has eroded because the government hasnt really delivered for the people, White House chief of staff Ron Klain said at an April event with Georgetown University. Klain argued that the Biden administrations COVID-19 vaccination program is a key to restoring that trust, which will be further enhanced when people see the difference Bidens plans can make in their lives.

Former Sen. Joe Donnelly is trying to make that case at events in Indiana where, as a House member in 2009, hundreds of people crowded the town hall meetings he held to talk about health care.

Former Indiana Sen. Joe Donnelly(Photo: Corey Ohlenkamp/Star Press)

At a recent gathering in a park in Logansport, Indiana, Donnelly touted the real meat and potatoes that are in Bidens plans.

Biden's American Families Plan in charts: What's in the plan with subsidized child care and free pre-K

Pitching improved roads, bridges and a better internet is easier, he said, than it was fighting the scare tactics against the Affordable Care Act. Those arguments about death panels and losing ones doctor were so personal that they were especially hard to combat.

Now the discussion is about, how do we revive Americas economy? How do we bring jobs back? Donnellysaid. Its harder to scare people about broadband than it is about their health.

From left, Club for Growth President David McIntosh, Tea Party Patriots President Jenny Beth Martin, Americans for Prosperity President Tim Phillips and FreedomWorks President Adam Brandon give statements outside the West Wing on March 8, 2017, after meeting with President Trump.(Photo: Andrew Harnik, AP)

The case Americans for Prosperity is making against Bidens plans centers on both size and scope.

Theres too much wasteful spending that will lead to higher taxes, fewer jobs and a rigged economy, the group argues.

Officials say theyre not trying to block all action, but want any bill to be more targeted and to not raise taxes.

Although Americans for Prosperity says theyre offering alternative solutions, Phillips said that given the massive amount of money the government has already spent through the coronavirus rescue package, its difficult to envision a package with even more money that the group could get behind.

As for the polls showing support for Bidens plans, Phillips said theres always a lag time, with a new administration and a new Congress, between extreme policies and public dissatisfaction and concern.

Its kind of the term `whistling past the graveyard,' he said with a chuckle. I would be wary of someone saying all this stuff is polling super greatwithin the first 120 days of a new administration.

U.S. Representative Cindy Axne (D-IA) talks with voters at Smokey Row Coffee in Des Moines, Iowa, Tuesday, Nov. 3, 2020.(Photo: Zach Boyden-Holmes/The Register)

On the day the group was mobilizing in Axnes district, a local paper published her case for Bidens infrastructure bill.

Im focused on securing the investments that will ensure Iowa gets what it needs to be competitive, she wrote.

She's also, however, joined with a group of other farm-state and centrist Democrats to try to exemptfamily farmsfrom a proposed tax increase on inherited assets that would help pay for part of theBidenplanfocused on child care and education.

Chris Larimer, political science professor at the University of Northern Iowa, said the broad benefits of Bidens plans may make it harder for opponents to attack than the Affordable Care Act.

But Axne, he said, is in an incredibly tough district. Her re-election margin was less than 2 percentage points. And the 2022 midterms are likely to turn on voter mobilization.

The arguments being made now by both sides could affect that turnout.

And so it's going to be: How is it framed? Is the Biden administration able to talk about it in ways that Democrats in vulnerable districts can really point to specific job gains or tangible benefits for those constituents? Larimer said. Thats the challenge for vulnerable Democrats.

Billions on the way: How much money is headed to your state, city from the COVID rescue plan

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'Stop the Spending Spree': Fiscal conservatives mobilize to block Biden's jobs and families plans - USA TODAY