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Spotify unveils stories of hope ‘Ruk Jana Nahi’ with Rajkumar Rao – Exchange4Media

Everyone wants to hear from a few of the good samaritans who have shown courage during these testing times to help those in need. Their selfless acts of kindness will be shared through Spotify's Ruk Jaana Nahi a limited video and audio series, across 8 episodes, and hosted by Bollywood actor,Rajkummar Rao,which commenced today,with a poem written by lyricistSwanand Kirkire, and narrated by the actor.

Over the next few weeks, heartwarming videos and audio features will give you a glimpse into the lives of local heroes, including but not limited to:

Spotify is also producing an Original Podcast that will highlight the stories of ordinary people doing extraordinary things - from frontline workers to doctors. The podcast series will put the spotlight on young India and the sacrifices they are making to help other people in need. You can listen to the trailerhere, and stream episodes starting May 21 within thepodcast.

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Spotify unveils stories of hope 'Ruk Jana Nahi' with Rajkumar Rao - Exchange4Media

Pitch CMO Summit 2021 Delhi: Marketers to explore the power of brand love – Exchange4Media

The exchange4media Group is back with the Delhi edition of its flagship property, Pitch CMO Summit 2021. The summit assembles brand leaders and marketers and is a platform to encourage dynamic conversations. The upcoming Delhi edition of the Pitch CMO Summit is co-powered by Colors, while Adobe and ShareChat Business are the Co-gold partners. The event will be held virtually on Friday, May 28, 2021, from 2 PM onwards.

The theme of this edition of the summit is The Power of Brand Love. In normal times, brand love brings about price premium, brand loyalty, and brand advocacy. Why should customers be picking brand A over brand B? Determining this why aspect is the foundation of a successful marketing strategy, and a lot of it also depends on the kind of connections brands build with their customers. This is where Brand Love comes into the picture, which looks to adopt brand-loyal customers and turn them into advocates or influencers for a brand. Brand Love is a significant tenet to build upon for all brands irrespective of their segment/category. Brand love is important because:

The virtual Delhi edition of the Pitch CMO Summit 2021 aims to explore in-depth the power of brand love in making or breaking a brand, especially in these unprecedentedly tough times.

The Summit will witness leaders of immensely celebrated brands come together and decode the power of brand love. The keynote speakers for the summit are K.E. Ranganathan, Managing Director, Roca Parryware and Sai Srinivas, Co-founder and CEO, Mobile Premier League. Sharing more insights will be Scott Goodson, CEO - Founder, StrawberryFrog in his Special Address, Speakers Nicholas Kontopoulos, Asia Pacific Regional Head of Marketing, Adobe DX Commercial; Nikhil Chand, Director, Foods & Confectionery, Nestle India and Prasanna Raman, Advertiser Solutions Lead, Snapchat India. In a fireside chat, Lokesh Kataria, Head of Marketing and Franchise - India, Mattel Toys will also delve deeper into the topic of the summit.

There will also be three panel discussions to understand the scope of the brand love better. The first panel is on building brand love beyond algorithms. The session chair for the panel is Ruhail Amin, Senior Editor, exchange4media and the panellists are Narayan Sundararaman, Head of Marketing, Bajaj Auto; Simeran Bhasin, VP - Brands and New Ventures, Licious; Amit Sethiya, Head - Marketing, Syska Group; Nicholas Kontopoulos, Asia Pacific Regional Head of Marketing, Adobe DX Commercial; Milind Pathak, Chief Business Officer, Route Mobile and Prashant Halbe, Senior Creative Strategist, India Lead, Snapchat India.

The second panel discussion will revolve around the role of brand love in consumer-brand relationships and will be chaired by Neha Ahuja, Head of Marketing, India, Spotify. Speakers like Ashish Mishra, Executive Vice President - Marketing, ACKO General Insurance; Harish Narayanan, Chief Marketing Officer, Myntra; Hitesh Malhotra, Chief Marketing Officer, Lenskart.com; Lucky Saini, Head of Brand, Vedantu and Prasanna Rai, Vice President and Chief Marketing Officer, Wipro Consumer Care & Lighting will be sharing their cognizance on this panel.

The third panel, powered By ABP Nadu, will aim to understand the Importance of Multilingual & Diverse Cultures In Building Brand Love. The session chair for the panel discussion will be Naziya Alvi Rahman, Editor, exchange4media and the panellists sharing their insights are Rahul Gandhi, CMO - India & UAE, iD Fresh Food; Kavitha Ganesan, Head Brand Marketing, TVS Eurogrip, Viswajith Kumar, Director, Navins and Naveen Raman, Sr. Vice President & South Head, 82.5 Communications.

More information on the event can be found on the event microsite :

https://e4mevents.com/pitch-cmo-summit-delhi-2021/

Registration Link:

To register for the Pitch CMO Virtual Summit Delhi 2021, click here

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Pitch CMO Summit 2021 Delhi: Marketers to explore the power of brand love - Exchange4Media

The Black Lives Matter Movement – A Brief History of Civil …

Black Lives Matter Movement

In 2013, three female Black organizers Alicia Garza, Patrisse Cullors, and Opal Tometi created a Black-centered political will and movement building project calledBlack Lives Matter. Black Lives Matter beganwith a social media hashtag, #BlackLivesMatter, after the acquittal of George Zimmerman in the shooting death of Trayvon Martinback in 2012. The movement grew nationallyin 2014 after the deaths of Michael Brown in Missouri and Eric Garner in New York. Since then it has established itself as a worldwidemovement, particularly after the death of George Floyd at the hands of police in Minneapolis, MN. Most recently, #Black Lives Matter has spearheaded demonstrations worldwide protesting police brutality and systematic racism that overwhelmingly effects the Black community.

According to the Black Lives Matterwebsite theywere "founded in 2013 in response to the acquittal of Trayvon Martins murderer. Black Lives Matter Foundation, Inc is a global organization in the US, UK, and Canada, whose mission is to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes. By combating and countering acts of violence, creating space for Black imagination and innovation, and centering Black joy, we are winning immediate improvements in our lives."

BLM's #WhatMatters2020 Campaign: This 2020 Election-focused campaign focuses on promoting voter registration "among Millennials, Generation Z, the Black community, and allies" and education voters about a wide range of issues including "racial injustice, police brutality, criminal justice reform, Black immigration, economic injustice, LGBTQIA+ and human rights, environmental injustice, access to healthcare, access to quality education, and voting rights and suppression."

Local BLM Chapters: Local chapters of BLM in many areas of the country, including theDMV,have their own social media accounts to facilitate engagement in civil action close to home.

Follow Black Lives Matter onTwitter,FacebookandInstagram

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The Black Lives Matter Movement - A Brief History of Civil ...

Black Lives Matter Fights Disinformation To Keep The Movement Strong – NPR

A man holds a Black Lives Matter flag during a March protest in St. Paul, Minn. Support for Black Lives Matter surged after protests following George Floyd's death. Activists charge that disparaging posts targeting BLM are part of an overall effort to undermine the movement and its message. Kerem Yucel/AFP via Getty Images hide caption

A man holds a Black Lives Matter flag during a March protest in St. Paul, Minn. Support for Black Lives Matter surged after protests following George Floyd's death. Activists charge that disparaging posts targeting BLM are part of an overall effort to undermine the movement and its message.

On May 25, 2020, George Floyd died under the knee of Minneapolis police officer Derek Chauvin and protests erupted worldwide. Support for Black Lives Matter the movement that actually began as a hashtag in 2013 surged. To this day, posts on social media continue to call for racial justice and an end to police brutality.

But also online are posts riddled with disinformation, including those specifically targeting BLM. Activists charge that those disparaging posts are part of an overall effort to undermine the movement and its message.

One post, for example, falsely claims the government has identified it as a terrorist group. Another that circulated widely claimed that BLM activists had badly beaten a group of elderly white people. That post was debunked by fact checkers who found the photos were of South Africans and had been online for years. It was removed, however Jorden Giger, an organizer with Black Lives Matter in South Bend, Ind., says there's still plenty of disinformation online designed to create confusion and distrust.

"Like reports circulating that BLM is going to vandalize businesses in downtown areas, that we are targeting specific, you know, white communities, those kinds of things," he says. " It makes our supporters say, 'OK, I don't want to get involved in that.' Right? So when those kinds of lies and when the disinformation just goes unchecked, you know, folks will believe it, if you don't get ahead of it or respond to it appropriately."

Giger says that's why BLM launched an effort to stop disinformation and urges people to submit details about suspicious posts or stories to the Black Lives Matter website.

WinBlack/Pa'lante, a nonpartisan group created after the 2016 presidential election, also monitors disinformation aimed at people of color. Hundreds of organizers across the country formed a digital war room during last year's election. They tracked bots that automatically send out scripted disinformation, often from Russia or other foreign governments trying to sow discord in the U.S. They tracked what are known as digital blackface accounts that steal images to masquerade as Black people and spread disinformation. Ashley Bryant, one of the co-leaders of WinBlack/Pa'lante, says they also found conspiracy theories about Black Lives Matter.

"That went from George Floyd not being dead to, you know, George Soros funding protests and the full out attacks on BLM where there's foreign actors, there's fake accounts pretending to be Antifa all to actually just build this violent narrative around BLM," she says.

Deen Freelon, a journalism professor at the University of North Carolina who studies digital politics, points to specific instances of disinformation about Black Lives Matter protesters engaging in violence.

"There was a false story about Black Lives Matter allied protesters setting fires in Oregon. So connecting to the wildfires there," he says. "Also claims that Black Lives Matter is white-led and there has been some Spanish language disinformation."

Freelon says Twitter has been vigilant about rooting out state-sponsored disinformation from foreign actors. Facebook says it's taken several steps, too, including working with nonpartisan and independent fact checkers to root out the spread of fake stories.

Information proven to be false can be removed for violating social media standards. That's not the case when it comes to posts online that are technically considered an opinion-- that's harder to combat.

"Examples there include things like the notion that BLM is anti white, which, of course, is an opinion, that it is a hate group," Freelon says. "That it's somehow anti-family, that it is morally equivalent to far-right groups, and then there are some things that kind of blur the line between fact and opinion."

Critics of Black Lives Matters, like Mike Gonzalez, a senior fellow at the conservative think tank The Heritage Foundation, says its the movement's supporters that are getting duped.

"I feel that Black Lives Matter is one of the greatest sources of disinformation," says Gonzalez, who is the author of an upcoming book on the organization and Marxism.

"They have good Americans, good Americans, well intentioned Americans who do not want to see racial injustice, and rightly so, putting up signs on their lawn about Black Lives Matter," he says. "They (BLM) have manipulated the good nature of many people who think what they're doing, in my view, is trying to promote a philosophy that is not going to be good for this country, will destroy this country and will destroy our way of life."

And then right-wing pundits such as Rudy Giuliani, Candace Owens and Carol Swain amplify often baseless anti-BLM messages to wider audiences. On a Fox News talk show last July, Giuliani said, "Black Lives Matter wants to come and take your house away from you. They want to take your property away from you."

Patrisse Khan Cullors is one of the three co-founders of Black Lives Matter Movement. Valerie Macon/AFP via Getty Images hide caption

Patrisse Khan Cullors is one of the three co-founders of Black Lives Matter Movement.

On a YouTube show the following day, Swain said, "They (BLM) are using Black people to advance a Marxist agenda."

During her Twitter video post, Candace Owens described BLM protesters as "far left crazy Antifa thugs who know exactly what they're doing."

Patrisse Khan-Cullors, one of the three co-founders of Black Lives Matter, responds to some of that on her YouTube channel.

"I need to set the record straight. Am I a Marxist?" she asks. Khan-Cullors explains that she does believe in Marxism but laughs at online comments that say she's pushing a communist agenda.

"I am working on making sure that people don't suffer," she says. "I am working to make sure that people don't go hungry and these comments I've received have been incredibly hurtful. It means that some people aren't taking the work of BLM seriously."

Tomiko Brown-Nagin, dean of the Radcliffe Institute at Harvard, says some of the disinformation surrounding Black Lives Matter could be from the old-style, anti-civil rights playbook of the 1960s. The FBI under J. Edgar Hoover and segregationists repeatedly used disinformation in an attempt to besmirch that movement.

"So opponents characterized activists as lawbreakers or as violent when overwhelmingly they were nonviolent," Brown-Nagin says. "Also Martin Luther King Jr. and members of his inner circle were said to be communists or communist sympathizers."

Just as the civil rights movement of past years, Black Lives Matter has seen its support both rise and decline after months of protest and the conviction of former police officer Derek Chauvin. While polls show a large majority of African Americans continue to back the movement overall support has dropped from record levels seen after Floyd's death. How much of that loss is due to disinformation is difficult to measure but what's certain is the battle over controlling what people believe about Black Lives Matter and its influence is ongoing.

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Black Lives Matter Fights Disinformation To Keep The Movement Strong - NPR

London teenager charged in shooting of BLM activist – ABC News

A teenager from south London appeared in court Saturday on charges that he was involved in the shooting of a prominent member of the Black Lives Matter movement

ByThe Associated Press

May 29, 2021, 1:05 PM

2 min read

LONDON -- A teenager from south London appeared in court Saturday on charges that he was involved in the shooting of a prominent member of the Black Lives Matter movement.

Cameron Deriggs, 18, is charged with conspiracy to murder Sasha Johnson, who was shot in the head Sunday at a house party in southeast London. Johnson, a 27-year-old mother of two, remains hospitalized in critical condition.

Deriggs, who didnt enter a plea, was ordered to remain in custody until his next court appearance on June 25. Deriggs is one of five people arrested in connection with the shooting earlier this week. The others have been released on bail as the investigation continues.

Johnson is a leader of the Taking the Initiative Party, which says she had received numerous death threats related to her activism. The party aims to combat discrimination, rising inequality and child poverty.

But police say Johnson appears to have been an unintended victim of the attack, which occurred during the early morning hours of May 23 when four men burst into the party and began firing.

Britain, like many countries, has faced an uncomfortable reckoning with race since the death of George Floyd, the Black man who was killed last May by a U.S. police officer who knelt on his neck for more than nine minutes. Black Lives Matter protests swept the U.K., with activists urging the government to face up to the legacy of the British Empire and the countrys extensive profits from the slave trade.

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London teenager charged in shooting of BLM activist - ABC News