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e4m Health Communication Conference 2021 and Health Marcom Awards today – Exchange4Media

The second edition of the e4m Health Communication Conference commences today on 28th June Monday 4 pm onwards. The aim of the conference is to bring together the stalwarts and thought leaders of the health and wellness sector on one platform.

The pandemic has made us rethink our relationships with people, organisations and brands. It has also made us question the trust we repose and where.

Social distancing has redefined the importance of relationships, family and human connections and made us realise what makes us human. It has also raised many concerns and uncertainties.

Given such complexities in the world today, how can marketers create meaningful connections and relevant content in a time of crisis? The answer lies in a key human ability, the ability to connect through empathy. This marks the theme for today's conference: "Marketing, Communications & Brand Empathy In The Time of A Pandemic."

In today's conference, we bring to you our eminent thought leaders who will deliberate on these points. Our line up of august experts include Shivam Puri, CEO, Cipla Health; Suman Varma, CMO, Hamdard, Smita Murarka, CMO, Duroflex, Darshana Shah, Senior Vice President Marketing, Aditya Birla Health Insurance; Sabrina Prince, EVP & Group Management Director, FCB Health Global; Dr. Bhavana Gautam,; Dr. Vispi Jokhi, CEO, Masina Hospital; Piali Dasgupta, Senior VP- Marketing, Columbia Pacific Communities; Nitiz Murdia, Co-Founder & Director, Indira IVF; and Amer Jaleel, Group CCO & Chairman, MullenLowe Lintas Group.

The conference will be followed by thee4mHealthMarcomAwards.

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e4m Health Communication Conference 2021 and Health Marcom Awards today - Exchange4Media

Hershey’s latest campaign is an ode to little kids braving the lockdown – Exchange4Media

Hershey'shas recently launched a campaign, which presents a unique and positive point of view to the current context. Brand Hersheys salutes and embraces the Little Champs, who spent the series of lockdowns patiently by staying indoors. Conceived byLowe Lintas Mumbai, the film brings alive Hershey's positioning of #DipthemomentinHersheys and being #BetterTogether while being #HappyatHome.

The unending lockdowns have brought with them unprecedented challenges, especially for parents. Although balancing household chores with their child's online schooling while working from home must not have been an easy task, it is the children who have surprised everyone with their resilience. Their cheery smiles and playfulness have acted as beacons of hope in their own little ways.

Speaking about the campaign, Sarosh Shetty, Marketing Director, Hershey India, said: "The lockdowns have been difficult for parents. It has made every parent wonder how they will juggle office meetings, household chores and their kids needs at the same time. To everyones surprise, children have proven to be a strong pillar of support throughout this challenging phase. This film is a tribute to our little champs, who not only faced every situation with a smile, but also inspired us to keep going - in their own sweet and endearing way. They have helped us create more moments of goodness in our everyday lives, which is what brand Hersheys stands for - it is about celebrating the simple moments of bonding with our loved ones. We hope this film brings that alive for our consumers."

The campaign film shows how the kids have kept themselves busy by learning new skills like cooking, baking, and have not even missed out on the joy of birthdays by celebrating them online. It also highlights the small role that Hersheys has played in so many of these activities that have been instrumental in alleviating the mood of children.

Commenting on the film,Joshua Thomas, Executive Creative Director, Lowe Lintassaid: "Some of the sweetest moments in life are the ones spent with the ones we love, and the bright spot in this otherwise gloomy lockdown was just that. Hersheys has always stood for precious moments of togetherness and this ad is another expression of that."

The film is live across the brand's digital assets.

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Hershey's latest campaign is an ode to little kids braving the lockdown - Exchange4Media

The Pink Foundry awards media duties to OMD India – Exchange4Media

OMD India has bagged the local media mandate for The Pink Foundry, by Confira Labs and will be responsible for its launch, e-comm and digital. The agency's Gurgaon office will handle the mandate, focused on increasing visibility and reach of the brand through contemporary precision marketing and creative positioning.

Priti Murthy, CEO, OMD India said, We have a wholesome appetite for new-age lifestyle brands like the Pink Foundry that are extremely refreshing to work with. They allow scope for more innovation and creativity. OMD India has an agile mindset and a digital-first vision and I am positive that we will be making some future-forward decisions together.

The Pink Foundry is owned by Confira Labs - a Skin focused Start up that aims to turn the conversation on beauty with its focus on skin health, backed by a rich legacy of 23+ years of expertise in skin science. Niloni Shah, Co Founder & Head of Innovation, the Pink Foundry expressed, OMD Indias agility and passion for the market that we are trying to cater to, instantly resonated with us. With its proven expertise in digital and branding new-age companies, I am looking forward to establishing The Pink Foundry as a trusted skin care Brand, while bringing world class quality of products to the Indian consumer.

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The Pink Foundry awards media duties to OMD India - Exchange4Media

Republicans are defunding the police: Fox News anchor stumps congressman – The Guardian

The Fox News anchor Chris Wallace made headlines of his own on Sunday, by pointing out to a senior Republican that he and the rest of his party recently voted against $350bn in funding for law enforcement.

Cant you make the argument that its you and the Republicans who are defunding the police? Wallace asked Jim Banks, the head of the House Republican study committee.

The congressman was the author of a Fox News column in which he said Democrats were responsible for spikes in violent crime.

There is overwhelming evidence, Banks wrote, connecting the rise in murders to the violent riots last summer a reference to protests over the murder of George Floyd which sometimes produced looting and violence and the defund the police movement. Both of which were supported, financially and rhetorically, by the Democratic party and the Biden administration.

Joe Biden does not support any attempt to defund the police, a slogan adopted by some on the left but which remains controversial and which the president has said Republicans have used to beat the living hell out of Democrats.

On Fox News Sunday, Banks repeatedly attacked the so-called Squad of young progressive women in the House and said Democrats stigmatised law enforcement and helped criminals.

Let me push back on that a little bit, Wallace said. Because [this week] the president said that the central part in his anti-crime package is the $350bn in the American Rescue Plan, the Covid relief plan that was passed.

Covid relief passed through Congress in March, under rules that meant it did not require Republican votes. It did not get a single one.

Asked if that meant it was you and the Republicans who are defunding the police, Banks dodged the question.

Wallace said: No, no, sir, respectfully wait, sir, respectfully Im asking you, theres $350bn in this package the president says can be used for policing

Congressman Banks, let me finish, and I promise I will give you a chance to answer. The president is saying cities and states can use this money to hire more police officers, invest in new technologies and develop summer job training and recreation programs for young people. Respectfully, Ive heard your point about the last year, but you and every other Republican voted against this $350bn.

Turning a blind eye to Wallaces question, Banks said: If we turn a blind eye to law and order, and a blind eye to riots that occurred in cities last summer, and we take police officers off the street, were inevitably going to see crime rise.

Wallace asked if Banks could support any gun control legislation. Banks said that if Biden was serious about reducing violent crime in America, he should admonish the radical voices in the Democrat [sic] party that have stigmatised police officers and law enforcement.

Despite working for Republicans favoured broadcaster, Wallace is happy to hold their feet to the fire, as grillings of Donald Trump and Kevin McCarthy have shown.

He has also attracted criticism, for example for failing to control Trump during a chaotic presidential debate last year which one network rival called a hot mess, inside a dumpster fire, inside a train wreck.

Last year, Wallace told the Guardian: I do what I do and Im sitting there during the week trying to come up with the best guests and the best show I possibly can and Im not sitting there thinking about how do we fit in some media commentary.

Were not there to try to one-up the president or any politician.

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Republicans are defunding the police: Fox News anchor stumps congressman - The Guardian

Republicans can win the next elections through gerrymandering alone – The Guardian

In Washington, the real insiders know that the true outrages are whats perfectly legal and that its simply a gaffe when someone accidentally blurts out something honest.

And so it barely made a ripple last week when a Texas congressman (and Donald Trumps former White House physician) said aloud whats supposed to be kept to a backroom whisper: Republicans intend to retake the US House of Representatives in 2022 through gerrymandering.

We have redistricting coming up and the Republicans control most of that process in most of the states around the country, Representative Ronny Jackson told a conference of religious conservatives. That alone should get us the majority back.

Hes right. Republicans wont have to win more votes next year to claim the US House.

In fact, everyone could vote the exact same way for Congress next year as they did in 2020 when Democratic candidates nationwide won more than 4.7 million votes than Republicans and narrowly held the chamber but under the new maps that will be in place, the Republican party would take control.

How is this possible? The Republican party only needs to win five seats to wrench the Speakers gavel from Nancy Pelosi. They could draw themselves a dozen or more through gerrymandering alone. Republicans could create at least two additional red seats in Texas and North Carolina, and another certain two in Georgia and Florida. Then could nab another in Kansas, Kentucky, Tennessee and New Hampshire.

They wont need to embrace policies favored by a majority of Americans. All they need to do is rework maps to their favor in states where they hold complete control of the decennial redistricting that follows the census some of which they have held since they gerrymandered them 10 years ago. Now they can double down on the undeserved majorities that they have seized and dominate another decade.

If Republicans aggressively maximize every advantage and crash through any of the usual guardrails and they have given every indication that they will theres little Democrats can do. And after a 2019 US supreme court decision declared partisan gerrymandering a non-justiciable political issue, the federal courts will be powerless as well.

Its one of the many time bombs that threatens representative democracy and American traditions of majority rule. Its a sign of how much power they have and how aggressively they intend to wield it that Republicans arent even bothering to deny that they intend to implode it.

We control redistricting, boasted Stephen Stepanek, New Hampshires Republican state party chair. I can stand here today and guarantee you that we will send a conservative Republican to Washington as a congressperson in 2022.

In Kansas, Susan Wagle, the Republican party state senate president, campaigned on a promise to draw a gerrymandered map that takes out the only Democrat in the states congressional delegation. We can do that, Wagle boasted. I guarantee you that we can draw four Republican congressional maps.

Texas Republicans will look to reinforce a map that has held back demographic trends favoring Democrats over the last decade by, among other things, dividing liberal Austin into five pieces and attaching them to rural conservative counties in order to dilute Democratic votes. Texas will also have two additional seats next decade due largely to Latino population growth; in 2011, when similar growth created four new seats for Texas, Republicans managed to draw three for themselves.

North Carolina Republicans crafted a reliable 10-3 Republican delegation throughout the last decade. When the state supreme court declared the congressional map unconstitutional in 2019, it forced the creation of a fairer map in time for 2020. Democrats immediately gained two seats. But the state GOP will control the entire process once again this cycle, so those two seats will likely change side and Republicans could find a way to draw themselves the seat the state gained after reapportionment.

Two Atlanta-area Democrats are in danger of being gerrymandered out of office by Republicans. The single Democratic member from Kentucky, and one of just two from Tennessee, are in jeopardy if Republicans choose to crack Louisville and Nashville, respectively, and scatter the urban areas across multiple districts. Florida Republicans ignored state constitution provisions against partisan gerrymandering in 2011 and created what a state court called a conspiracy to mount a secret, shadow redistricting process. It took the court until the 2016 election to unwind those ill-gotten GOP gains, however, which provides little incentive not to do the same thing once more. This time, a more conservative state supreme court might even allow those gains to stand.

Might Democrats try the same thing? Democrats might look to squeeze a couple seats from New York and one additional seat from Illinois and possibly Maryland. But thats scarcely enough to counter the overall GOP edge. In Colorado, Oregon and Virginia, states controlled entirely by Democrats, the party has either created an independent redistricting commission or made a deal to give Republicans a seat at the table. Commissions also draw the lines in other Democratic strongholds like California, Washington and New Jersey. There are no seats to gain in overwhelmingly blue states like Massachusetts, New Mexico and Connecticut.

In many ways, the Republican edge is left over from 2010, when the party remade American politics with a plan called Redmap short for the Redistricting Majority Project that aimed to capture swing-state legislatures in places like North Carolina, Pennsylvania, Ohio, Wisconsin, Michigan and Florida, among others. Theyve never handed them back. Now Redmap enters its second decade of dominance just as the lawmakers it put into office continue rewriting swing-state election laws to benefit Republicans, under the unfounded pretext of voter fraud that did not occur during 2020.

Republicans already benefit from a structural advantage in the electoral college and the US Senate. Presidents that lost the popular vote have appointed five conservative justices to the US supreme court. Now get ready for a drunken bacchanalia of partisan gerrymandering that could make hot vax summer look like a chaste Victorian celebration.

Meanwhile, this is how a democracy withers and disappears slowly, legally, and in plain sight.

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Republicans can win the next elections through gerrymandering alone - The Guardian