Mediaboss Marketing

San Francisco, June 24, 2021 (GLOBE NEWSWIRE) -- Pipefy, the workflow management software that empowers doers and transforms the way teams work, today announced it has been selected as winner of the Employee Onboarding Solution of the Year award in the 2021 RemoteTech Breakthrough Awards conducted by RemoteTech Breakthrough, a leading independent market intelligence organization that evaluates and recognizes standout technology companies, products and services empowering remote work and distributed teams around the globe.

From collecting documentation through public forms, signing contracts and preparing technical infrastructure for a new employee, the employee onboarding process presents many opportunities for human error - especially if the process is manual and being managed across multiple channels like email, spreadsheets or chat tools, said Alessio Aliono, Founder and CEO at Pipefy. Pipefy breaks through the silos by empowering citizen developers within the HR organization to design and deploy automated and integrated employee onboarding processes without writing a single line of code. Congratulations to the entire Pipefy team for winning the Employee Onboarding Solution of the Year award.

The shift to digital work has put immense pressure on HR teams, said Ananth Avva, President and COO at Pipefy. Heavy-weight, legacy HCM systems of record are not keeping up with the times. Theyre expensive to maintain, difficult to customize and require a great deal of IT engagement. Pipefy has returned the power to HR professionals by offering an affordable and intuitive platform to automate HR processes and streamline work across teams and systems.

Pipefy's no code platform enables non-technical HR professionals to build a flexible, agile employee experience. Pipefy offers several features to empower teams to centralize and optimize their work. Shared inbox ensures that employee cases like transfer requests, PTO, review cycles, and escalations aren't missed. Employee portals provide a one-stop-shop experience where HR teams can quickly submit requests and/or find resources they need. With Pipefys automation engine, HR teams can scale effectively through templatized responses and/or dynamic forms so HR professionals can be more focused on people, not tasks. HR teams at VTEX, James Delivery and Carglass have already found success with Pipefys HR platform.

The RemoteTech Breakthrough Employee Onboarding Solution of the Year award follows Pipefys recent recognition by G2 as a leader in their Summer 2021 Best Business Process Management Software and Best Workflow Management Software categories, and on the heels of new offers - Forms, a solution that turns smart forms into workflows and Shared Inbox, that enables users to automate responses and improve shared email visibility. A new product focused on databases is expected to launch this fall.

As COVID-19 caused debilitating harm to many businesses who had not yet undergone digital transformation, Pipefy decided to offer their platform for free to teams with five or less users. Thisempowered HR teams to design and automate their onboarding processes without IT or budget impact, said Bryan Vaughn, Managing Director of RemoteTech Breakthrough Awards. By automating manualtasks like notifications and emails, HR teams could then focus on what really matters: people. We are so thrilled to recognize Pipefy with this award.

The mission of the annual RemoteTech Breakthrough Awards program is to conduct the industrys most comprehensive analysis and evaluation of the top technology companies, solutions and products in the remote technology industry today. This years program attracted more than 1,450 nominations from over 15 different countries throughout the world.

Share this on social: @Pipefy selected as winner of the Employee Onboarding Solution of the Year award in the 2021 RemoteTech Breakthrough Awards. #workflowmanagement #automation #hrautomation #nocode #citizendeveloper #hr

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About Pipefy

Pipefy is the workflow management software that increases team productivity, centralizes data and standardizes processes for teams like Finance, HR, Customer Service, and more so those requesting services, those processing the requests and those managing the operation are more efficient. Through automated workflows and a no/low-code platform, Pipefy enhances speed, increases visibility, and delivers higher quality outcomes with ready-to-use, customizable workflows. Digitally transform your team in a matter of hours, not weeks or months. The company is headquartered in San Francisco, CA. Try Pipefy today!

About RemoteTech Breakthrough

Part of Tech Breakthrough, a leading market intelligence and recognition platform for global technology innovation and leadership, the RemoteTech Breakthrough Awards program is devoted to honoring excellence in technologies, services, companies and products that empower remote work and distributed teams around the globe. The RemoteTech Breakthrough Awards program provides a forum for public recognition around the achievements of technology companies and solutions in categories including messaging & communication, project management, virtual events, team collaboration, virtual offices, collaborative design and more. For more information visit RemoteTechBreakthrough.com.

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Pipefy Named Employee Onboarding Solution of the Year By - GlobeNewswire

Betterment is using four software and services vendors and discounts up to $3,100 per RIA per year after getting the idea from one of its largest customers

Betterment iscreating an ad-hoc outsourcerthat can compete forstart-up RIAs and breakaways againstOrion Advisor Solutions and Envestnet -- with a familiar blueprint.

The New York Cityrobo advisor and RIA custodian announced a new partnership (Jun. 22) with CRM vendor Wealthbox, compliance outsourcer RIA in a Boxand financial planning software company RightCapital, which bundles their software together in an off-the-shelf package, discounted $3,100 yearly from the sticker price. See:Betterment informs RIA clients of new $2,400 license fee then cancels it, for now, after advisor blowback

"We continue to ramp up our investment in the RIA business [and] the reaction from both our existing firms and new firmshas been fantastic over the last several months," says Betterment CEO, Sarah Levy, via email. See:Betterment will make RIA custody its 'biggest business.'

Yet, for now, there's no evidence that Betterment and its partners have actually succeeded in making their disparate software work together cleanly, says Manish Khatta, president and CIO of Miami-based Potomac Fund Management.

"Betterment is likely just offering [discounted] use of these tools that will be subsidized through the use of their platform. Good luck trying to make the integrations actually work," he adds.

One existing customer, Michael Kitces, co-founder ofXY Planning Network (XYPN) in Bozeman, Mont., also has a bone to pick--Betterment's lack of originality. See:After famous Twitter feud, Jon Stein and Michael Kitces make up and join forces

"In essence, Betterment re-created the XYPN-Betterment tech package but without XYPN," says the co-founder of the Bozeman, Mont.-based firm.

"Or really beyond XYPN,as XYPN and Betterment still have an ongoing relationship as well, and its the growth and success of the XYPN-Betterment relationship that I suspect is leading Betterment to try to replicate the same result with more firms beyond XYPN."

Betterment acknowledges that itsformula bears a resemblance to Kitces' and Alan Moore's creation, according to Jon Mauney, general manager of Betterment for Advisors.

"Firms that are members of the XYPN community are certainly an important part of our customer base," he said. "Our RIA Tech Suite is simply encouraging adoption of each of the services as it has proven to be a powerful combo."

Betterment won't be a head-to-head competitor with XYPN, adds Mauney.

"XYPN offers a much wider array of services to their members, and has done incredible work in helping independent RIAs start and manage their practices. Theyve built a real community that provides value well beyond pricing."

Kitcesis less effusive about Betterment, but hopeful Levy's efforts will raise Betterment'sRIA game.

"[Betterment use] has grown more slowly within XYPN in recent years because Betterments early lack of commitment to the RIA channel -- and limited capabilities and ongoing speed bumps--resulted in some bad worth-of-mouth within the XYPN community in the early years," he says.

"Though it does appear that Betterment is trying to really put more resources towards the RIA channel under Sarah Levy," he adds.

In addition to the offerings of many large outsourcers, like Orion in Omaha, Neb., the Betterment groupingalso includes custody as part of its pool of services, meaning advisors can opt to use the third party partnership to run a basic practice right out of the box.

Its an attractive addition, says Orion CEO, Eric Clarke. "Well have to keep an eye."

Yet in the short-term, the Betterment partnership is a defensive move to shore up growth, says independent wealth management consultant, Greg O'Gara, via email.

"Standalone solutions with a narrow value proposition are becoming less valuable."

"But this partnership should increase their value, as it provides an incremental opportunity for growth, which adds up to more attractive valuations down the road," he explains.

Betterment led the creation of the new group named the RIA Tech Suite.

It declined to reveal the total value of its assets under custody, stating only that the business "continues to grow at an accelerating pace."

Betterment also opted not to include other software, such as risk management or data analytics, because it views planning, asset allocation, custody, client relationship management (CRM) and compliance management as the bones of an RIA practice, according Mauney.

"The impetus was really quite straightforward. A large quantity of our existing customers were already using a few of these services, so it seemed like a no brainer to try to do something with them," he says, via email.

The newly created partnership follows a wave of M&A-spurred consolidation among outsourcers keen to grow their marketshare by selling more services.

Fidelity Investments'FidelityManaged Account Xchange (FMAX) and BNY Mellon's Pershing Managed Accounts Centralhave also moved to offer RIAs all-in-one software and custody bundles. See: Fidelity's Mike Durbin unleashes FMAX as 'Schwabitrade' takes life, but if they build it, will leery advisors buy into it?

Yet Betterment has rejectedbecoming an all-in-one outsourcer because it has no interest in spreading itself too thin, according to Mauney.

"As a software and service provider, it's an extremely challenging prospect to try to build a solution that is everything to everyone, especially where there are a lot of great options out there," he says.

To benefit from the discount offered by the four partner firms, RIAs must sign up with at least two. The full $3,100 discount is contingent on using software from all four vendors.

Although it led the creation of the group, Betterment does not have to be the custodian of an RIAs' assetsor require the use of its softwareto obtain a discount.

The robo-advisor and RIA custodian, whichmanages $30 billion in client assets, built its custody brand on being an easy to use service.

It handles no frills investment management without fuss for smaller RIAs, in particular those affiliated with XYPN.

It has also won several larger clients since the 2016 launch of its custody business, including New York City-based Ritholtz Wealth Management, which manages $1.8 billion and Los Angeles-based AdvicePeriod, which manages $4.5 billion.

"[As such,] this bundle is not just for startups. The reason we've tilted our messaging toward newer RIAs is to encourage them to adopt this entire stack as an easy, modern way to get their practice going," Mauney explains.

"New firms have a blank slate; we're just shining a spotlight on a bundle that has been very successful for firms already using the combination," he adds.

When Betterment came calling, we didn't think twice, adds RIA in a Box CEO Will Bressman, in an email.

"Some advisors ... want a more bundled or packaged offering ... and [as] advisor breakaways continue to surge, our partnership with Betterment seemed like a no brainer," he explains.

The new partnership makes sensebecause it's far easier to sell into the mainstream RIA market with a nuts-and-bolts, all-in-one offering, than it is as a solo indie vendor, says Scott Smith, director for advice relationships at Boston consultancy, Cerulli Associates, via email.

"[The RIA Tech Suite] makes the [partners] a viable entry for those who are essentially looking to outsource selection of tech-stack instead of limiting them to the DIY crowd.

"This gives them the opportunity to grow adoption as much as possible, allowing them the potential to grow their base to a sustainable level, or maximize it for a takeover bid," he adds.

RIAs want simplicity, Clarke agrees.

"Any time you survey advisors, their No. 1 concern is the integration of their technology. Were all trying to solve that for them as quickly as we can," he says.

But joining a bundle is just another way to compete -- not a fallback,says Bressman.

"The competitive landscape was not the driving force behind this partnership."

"2020 was a record growth year for RIA in a Box and were on the path to surpass that in 2021. More than 450 RIA firms adopted our compliance software for the first time in 2020. Our team has more than doubled in size to over 120 people since [last] spring."

Backed by New York private equity firm Aquiline Capital Partners, RIA in a Box serves 2,200 RIAs and IBDs, and it recently acquired RIA cybersecurity vendor ITEGRIA.

Neither it, nor Aquiline intend to sellin the near term, adds Bressman. See: RIA in a Box gunning for top-notch staff as it readies for Aquiline-fueled roll-up binge, targeting old-school, mom-and-pop compliance competitors.

The bid by large outsourcers to capture a larger share of the overall software market also has had no impact on Wealthbox, says founder and CEO John Rourke, via email.

"On the contrary, Wealthbox's revenues have soared, due to an always advancing CRM, larger enterprise dealsand increased distribution through partnerships," he explains.

"Wealthbox's annual recurring revenue is currently at a 65% growth rate, and we just beat out the leading competitors [with] a to-be-announced enterprise customer with 215 advisors in a five year, sole-source deal," he adds.

Shuang Chen, RightCapital co-founder and CEO did not respond to a request for comment.

That said, in a late 2020 email correspondence, Chen told RIABiz that the company had bumped its headcount by 30% to deal with surging growth at the expense of incumbent planning vendors, MoneyGuidePro, owned by Envestnet, and eMoney, owned by Fidelity.

"Weve grown our business largely by winning advisors over from eMoney and MoneyGuidePro, rather than adding advisors who didnt use a planning software in the past," he said.

Editor's note: Michael Kitces' comments were added shortly after the original publication of this article.

Original post:
After promising to make RIAs job one, new Betterment CEO puts trust in RIA brands --and knocks off XYPN-- to create an Envestnet-lite outsourcer for...

WASHINGTON--(BUSINESS WIRE)--Global non-profit, DKT International announces the launch of HIV test kits, greater access to contraception, and innovative educational marketing campaigns to aiding mens and couples sexual and reproductive health and future.

DKT recognizes the integral role men play in preventing STIs and unplanned pregnancies. As such, were constantly innovating male oriented social marketing tactics, partnering with programs like World Vasectomy Day, and designing initiatives to reduce the stigma against even discussing sexual health. Our teams are working in underserved countries around the world to provide access to contraception and highlighting new options for men to protect their health and future, says Chris Purdy, CEO of DKT International. Through increased access to products via innovative supply channels, men can integrate healthy lifestyles, prevent the transmission of HIV/AIDS and unintended pregnancies, all while generating greater conversation about gender equity and responsible masculinity.

In 2020, DKT served 48.6 million Couple Years Protection (CYPs), which is the estimated protection provided by contraceptive methods during a one-year period based off total contraceptive sales. A large factor of the impact is attributed to DKTs efforts to sell or provide: 24 million condoms, 52,000 tubal ligations and vasectomies, 3.5 million lubricant sachets / tubes, 55,000 HIV test kits, emphasizing the importance of mens sexual and reproductive health.

Recent in-country efforts to improve mens sexual health include:

DKT International

Since 1989, DKT Internationals core mission has been to provide safe and affordable options for family planning and HIV prevention through social marketing in underserved countries throughout Latin America, Africa, and Asia.

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DKT International Introduces Affordable Contraception, HIV Test Kits, and Innovative Educational Marketing Campaigns to Protect the Health of Men and...

As you scroll through your Facebook or Instagram feed, you notice that it consists mostly of videos. And these are the videos that you watch 80% of your time on social media.

What about YouTube videos?

According to statistics, 6 out of 10 people prefer to watch videos online instead of TV. We live in a world where the search for solutions to problems occurs on the Internet. Videos play a key role in the decision-making process.

Ray Dalio At Robin Hood 2021: The Market Is Not In A Bubble

At this year's annual Robin Hood conference, which was held virtually, the founder of the world's largest hedge fund, Ray Dalio, talked about asset bubbles and how investors could detect as well as deal with bubbles in the marketplace. Q1 2021 hedge fund letters, conferences and more Dalio believes that by studying past market cycles Read More

Video marketing is a powerful way to reach both potential and existing customers. Video marketing will completely change the way you do business.

According to statistics:

Marketing is an advertising activity that aims to inform the public about your business, its services, and its products. In most cases, it is not intended for direct sales, but it allows you to educate the public about your business.

If we take social marketing as an example, then on a Facebook page, you can show what services your business offers. Also, you can communicate with your audience through posts, comments, and likes. Social marketing can show what people think or say about your business or what will help the business improve the quality of its services.

In the past, traditional marketing methods had a few advertising tools. But this has changed with the advent of the Internet. There are a lot of digital marketing strategies. But video marketing is taking the lead in promoting products and services.

The most compelling reasons for the mandatory implementation of video marketing in business are:

Video marketing is the most effective way to start communication with the audience.

It is difficult to start communicating with the audience when a business has just started functioning. Nobody knows about it. Video marketing can remedy this situation. Research shows that video marketing can change peoples attitudes towards a brand. It is important to understand that video marketing works best when the audience is resting at home. Video editing quality also plays an important role in the presentation of your brand. For example, you can use such video software as Movavi to edit your videos.

Video marketing can help humanize your brand.

Artificial intelligence is changing the perception of all areas of life. Still, no one thinks that video marketing is changing our habits as much as artificial intelligence. It is difficult to humanize a brand (business) with only text as it has limited capabilities. Videos with people work wonders; they convey emotions, tell stories, make it clear to the audience what a brand is. Voice, appearance, character, personality all of these play an important role in video marketing. With their help, a viewer can convey any message, so it is very important to delve into details.

Video marketing has a huge potential.

Millions of people watch YouTube videos for hours. Imagine how it can affect your business if everyone took a minute to watch your video. Research shows that around 90% of consumers watch videos on mobile phones before making a decision. The world watches 1 billion hours of YouTube videos every day. Keep in mind that YouTube views are increasing by 100% every year, and so is the audience. Brands that chose this path of development a few years ago are now making 10 times their initial profit. Video marketing is a revolution that is breaking television.

Video content improves website SEO performance.

Google owns YouTube, which means a lot to marketers who use video marketing in their business. There are many different statistics on how many times a site with an embedded video gets more views. In most cases, this figure is above 50. Search engines love videos because they consider them to be high-quality content. So, its important to use them on the home pages of your site. Once you have video content, you can optimize it with SEO-friendly titles and descriptions. Thus, you will increase your sites search engine rankings. This way, you can not only reach new audiences with videos but also increase your sites search rankings.

Video marketing is a perfect way to build customer confidence.

It is very difficult to convince the reader with a marketing copy. It is easy to build trusting and long-term relationships with your audience using videos. For a good start, it is enough to tell the audience a brand story of up to 60 seconds. The video will evoke a quick emotional response from viewers. Thanks to the emotions that videos cause, millions of YouTube channels continue to live and develop.

Video marketing is the best way to grab the attention of lazy shoppers.

Today, people dont have time to scroll through long ad posts. They prefer visualized content that immediately tells in all the details about a product or service. That is why businesses that use video marketing in their promotion are successfully gaining the attention of customers.

Video marketing is the best way to outperform the competition.

Many brands still dont use video marketing because they think its too expensive and doesnt pay off. This is their huge mistake. While competitors are sleeping, do not lose your opportunities. Using videos and knowing top strategies can make you more advanced and successful in the eyes of your clients. With its help, you can show the inner workings of your business, and in return, gain trust. Its easier to get customers to trust video marketing than context.

Video marketing can help you cover more of different market segments.

Market segmentation is an important component of any promotion. Without the analysis of it, success is impossible. According to statistics, some age groups prefer Instagram, others Facebook, and others YouTube. Since you can post videos on any of these three social networks, it is possible to engage a much larger audience than you intended. Videos attract everyone, so it is important to develop video content that will be of interest to every market segment.

Your content may have high chances of becoming viral.

Research shows that people share videos much more often than text content. Under any video, you can create buttons with which the audience can share the video. Who knows, one day, your video may become viral on the Internet.

The rest is here:
The Rise Of Video Marketing And How It Affects Your Business - ValueWalk

Thrive Music is one of the leading dance/electronic music labels in the world, dedicated to building artists careers.

You will be responsible for all digital strategy and marketing for all artists on the roster, creating strategies across streaming, social, touring, and all other areas of an artists career. You will be conceptualizing marketing campaigns within social and streaming communities with the goal of advancing how fans listen to, participate in, and consume music. You will create, market, optimize content + develop and implement CRM/fan acquisition strategies.

Lead day-to-day digital and overall marketing efforts with a focus on strategy development, content creation, social media, fan retention, data analysis, and marketing support. The ideal candidate utilizes social platforms and streaming services everyday, is interested in the newest technology, lifestyle blogs, and has a passion for music and building artists careers. You will help us achieve our goals of consistently growing social engagement across our properties (IG, FB, Twitter, etc), artist roster, as well as drive communication + delivery of timely information to our global distribution partners and DSPs.

Please send your resume, any work samples, and a personalized cover letter to: [emailprotected]

Continued here:
Thrive Music - Head of Digital & Social Media Marketing (US) - Music Business Worldwide