Mediaboss Marketing

Understanding the best digital strategies to boost business

Lets face it, online leads are better leads. Online ads and social media promotion are becoming favorite business generators for realtors and investors. If you still think internet marketing is not that important for real estate firms, its time to divert your attention to the digital age.

Undoubtedly, you can reach out to more people and achieve your marketing and sales goals faster, on time, and with less cost with digital marketing. Heres how to design an effective online marketing campaign for your real estate investing business.

You must understand that you are not selling your real estate to everyone. So, you must not spend too much money marketing your business to everyone. Narrow down your audience by keeping track of key metrics such as income, age, gender, and location.

Always start with understanding what you need to make your real estate investing business a success. The best digital marketing strategies for real estate investors involves online lead generation. You dont have to delve into marketing immediately; you need to first identify the ways you can achieve getting more leads.

If your marketing goal is to attract more motivated sellers, start by setting an achievable milestone like increasing lead generation by 45 percent within three months. Once you outline your marketing goals, the next step is to track that progress.

There are lots of different analytic tools such as Hubspot Reporting and Google Analytics that help keep a track of your lead generation. By doing this, you can keep an eye on the number of leads you got in a given period, as well as your overall progress over time.

This is where your content marketing, PPC, email marketing, and so on comes into play. This can be broken down into owned media, earned media, and paid media. However, it is worthy to note that a lot of online marketing is a pay-to-play game. The more you spend on paid media like Facebook ads and Adwords, the more money you will make in the long run. Reevaluate your digital marketing tactics and go for the one that suits your preference.

The most important media you have is your owned media. Because you created and own it, it is the truest form of content for your real estate investing businesss branding. For instance, lets say you have a YouTube channel for your real estate investing business. Your videos should include your rehab process, property tours, and customer testimonials. All of this content is enough to generate engagement from your target audience.

You can use these videos in paid promotions. Get your testimonials to be featured in press releases, or use your property tours to re-target wholesalers.

After you have identified your target audience, set your marketing goals, and placed the best traffic source, you should begin to implement everything. Remember, content is critical. So, you must ensure that your content marketing game is top-notch to give you the right results.

As a business owner, you must understand that buyers are moved more by what they see. So, if you want to be in their faces, you must give them valuable information that will make them stick around.

It is safe to conclude that the best place to generate leads and attract prospects to your real estate business is via the internet. This is another reason why you need to bump up your digital marketing. At Top Results Consulting, we devise tactics including social media marketing, blogging, website optimization, landing pages, SEO, and more to provide value to your visitors, leads, and customers in order to attract, convert, close, and delight them.

One thing will definitely lead to another. This is why you have to employ the right methodologies if you want to get desirable outcomes. Your marketing game shouldnt be a source of headaches for you.

Shawn Tiberio is a Marine Corps veteran, serving 10 years of honorable service in the United States Marine Corps. With multiple deployments over the years and extensive training as an Ironman distance triathlete, entrepreneurship and mindset has become a must for Shawn. He is co-owner of Top Results Consulting, where he helps businesses and entrepreneurs grow and succeed. Check out his free master class and learn exactly how to target the correct prospects for your business at topresultsconsulting.com.

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How to Design an Effective Online Marketing Campaign - Think Realty

In the perspective of many, the internet appears to be a place where anything can be produced. While this is true, you will need to ensure that people are aware of the items you generate and that they choose to patronize your company or agency.

Attracting attention on the internet can be challenging due to the large number of people that browse and seek different items and services all around the world.

If youre working on your own, it might take years before you get the results you want to see.

However, with the services of an internet marketing firm, it is feasible to dramatically boost the quantity of traffic that your website or social media account receives on a consistent basis.

Lets have a look at how you may get started and develop a successful internet marketing plan till you can connect with marketing specialists that can assist you further.

A company owner or entrepreneur should begin by identifying the audience that they will be targeting in order to maximize their success. Any individual or group who will be interested in the items or services you offer is your target audience; as a result, your approach should be tailored to them.

Identifying your target audience is critical because it helps you to communicate with the individuals who will be using your services or purchasing your products.

With the help of digital marketing services, you can easily identify your target audience and adapt your content to these people, therefore increasing the effectiveness of your marketing initiatives.

In terms of popularity and availability, social media platforms have seen an increase in recent years, with an increasing number of users able to be found exploring profiles and material throughout the day.

If you want to reach the most number of people possible, go on social media and make sure that you can be discovered in a variety of locations.

Different platforms may assist you in reaching different audiences, so dont be afraid to experiment with a few different apps to discover which one produces the greatest results.

Its also a good idea to link each of your social media profiles back to your main website, which will make it easier for people to locate your site and browse through any products you may have for sale.

Different tools, skillsets, and information are available to you through an internet marketing firm, all of which can be utilized to strengthen your approach and assist you in reaching your objectives.

Check out references and previous work with other clients to choose an agency that has demonstrated their experience and competence, and then work with them. Once youve chosen an agency that you like, you may begin collaborating with them.

Even with the assistance of experts who provide digital marketing services, it is beneficial to have a basic understanding of online marketing in order to be able to take a more proactive part in managing your online presence.

You will also be able to more quickly comprehend what your team is conveying to you regarding projects and objectives, which will further improve collaboration and efficiency.

By putting up an effective internet marketing plan, you can make a significant impact on the online visibility of your company. In the event that you are unsure where to begin, consider your target audience and proceed from there.

You may also enlist the help of specialists with extensive expertise in online marketing, allowing you to gain the full benefits of building your brand on the internet.

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3 Strategies to Improve Online Marketing of your business - Technotification

Wifi Wealth, a popular name associated with Amazon FBA, is a leading company that builds, optimizes, and runs several Amazon FBA stores.

The woman with years of experience in the fields of online marketing and eCommerce, is none other than the visionary entrepreneur, Jerrika Cox. She has now decided to share her success story as an entrepreneur and her dream of attaining financial freedom.

Just another child in the foster care system, Jerrika Cox, never let the fire within her soul, die out. She chose to make her way out of it and become financially independent, and this led her towards achieving a full-ride scholarship to a private university in Seattle. Post graduation, she settled for a basic 9-5 accountant job at a Boutique Law firm.

However, Cox had different plans. She decided to use the earnings from the job to start her own business, instead of pursuing her accountant job forever. Her first business venture a Nutraceuticals eCommerce brand, failed to flourish and was put down within a few months.

Though she met failure, she did not lose hope. The undying fire within her soul led her towards establishing several companies in the next few years, such as an Internet Marketing Firm, a Social Media Marketing Firm, a Restoration Contracting Company, and two eCommerce-based CBD brands.

From building the internal company culture to providing a quality customer experience, it was a great learning process for the growing visionary entrepreneur, Jerrika Cox. It helped her establish and run Wifi Wealth, a company that provides passive income streams to clients in a done for you manner. The vision behind Wifi Wealth was to help others experience the comfort and security that follows financial freedom.

She felt that Amazon FBA was a perfect way for her to help others attain financial freedom due to its stability and sustainability.

As an entrepreneur, Jerrika believes the biggest challenge to starting a business as an entrepreneur is to be willing to encounter risks. Risk is extremely uncomfortable, so is the getting of processes and procedures in place. Its always a challenge. She experiences anxiety during the first few months of a new launch.

After all, she doesnt want any of her customers to be negatively affected by a process or procedure that hasnt been perfected yet. To tackle this feeling of risk, she tries to create a positive mindset by always looking for the learning opportunity in every experience. No matter how frustrating or bad it may seem, theres always an opportunity for growth if you look for it. Asking herself How am I helping others today is one way she keeps a positive mindset.

According to Jerrika, delegating and hiring is the secret behind scaling her business. She delegates all tasks that are not suited specifically to her skill set, and she puts the right people in the right positions in her company. There are no square pegs in round holes in her company and likewise believes creating a team is imperative.

To have her entire staff working towards a common goal is necessary for success. When she hires, she evaluates both the job skills a person possesses as well as their personality to ensure a good company culture fit.

Although experiencing a very tough childhood, it is definitely something that can be held responsible for her drive, resilience, and appetite for success. She knew education was the only route to a better future, so she indulged in educational activities seriously. Today, all her efforts have paid off and she has truly fulfilled her dream to enjoy financial freedom.

Unlike other entrepreneurs who wish to retire after a certain age, she feels retirement is not an option for her. The reason is the fact that she has created passive income streams which allow her to earn money, even asleep! Her ultimate goal now is to put her company, Wifi Wealth, in a position where it will be known for providing access to financial freedom to anyone who wants it.

Lastly, her advice to budding entrepreneurs is to take the risk even though it may feel tough or uncomfortable.

Published July 3rd, 2021

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A Look At Jerrika Cox And Her Journey Towards Establishing Wifi Wealth - Influencive

The story of SEO is, in many ways, a saga of tech industry giants battling it out and playing an endless game of chess with each new announcement and update. Google, Apple, Facebook, and others are calling the shots the rest of us are just along for the ride.

The big question is: how do we react and respond to these choices made by those pulling the levers in Silicon Valley? In every new chapter, there are winners and losers, and adjustments are made across the board.

This past years announcement of iOS 14 from Apple is a perfect example of an update that has the internet marketing community split right down the middle. While many advertisers are up in arms, organic SEO purists like GR0s Kevin Miller see a silver lining.

Heres what Miller has to say about the implications of iOS 14 and what we can expect to change in the world of SEO moving forward.

Aside from aesthetic and performance improvement to the beloved iPhone operating system, the announcement of iOS 14 last year made waves for its policy regarding Identification for Advertisers, also known as IDFA.

With IDFA, app publishers and advertisers had direct access to key information about users who downloaded apps from Apples native store. This allowed for highly targeted ads and marketing campaigns to users of Facebook, Instagram, and other major players.

Now, iOS 14 is switching up the policy, allowing users to decide whether or not they want to give this information away a choice they didnt have previously.

The pushback from companies is understood, especially in a marketing world driven by paid ads and personalization strategies based on large amounts of data collected through iPhones. However, thought leaders like Kevin Miller see the silver lining.

I think iPhone users should have the decision to opt-out of IDFA if they want, since that seems like the ethical move, said Miller. Does this make things harder for advertisers in the short term? Yes, but it marks a big moment for organic SEO and all who practice it.

Organic SEO is focused on the optimization of on-page web content to drive organic traffic, build large catalogs of backlinks, and enjoy higher rankings in the Google search engine.

Anytime we think search, we think Google, right? Well, the iOS 14 update might be shaking up the status quo when it comes to the search engines we use on our iPhones.

Google is definitely pleased with the introduction of the configurable default browser option in iOS 14, which allows iPhone users to switch from Safari to Google as their go-to engine.

Considering that Google already has over 92% of the market share in search, this change might appear negligible, but when were talking about search volume in the billions, it all adds up.

But theres an interesting caveat here Google isnt the only option on the menu. DuckDuckGo, Firefox, and Microsoft Edge are also options for default browsers, which could lead to some interesting developments moving forward.

Once again, giving users more control over their technology is always a good thing, since it lets people make decisions for themselves with regard to search, said Miller. However, this could reconfigure the search engine market quite a bit, especially with privacy issues at the forefront right now.

DuckDuckGo, for example, has positioned itself as the private browser alternative to Google, which opens up a whole new domain for search and will require companies to think about their organic SEO game plan from square one.

There might not be a massive migration from Google to DuckDuckGo in iOS 14, but now that the option is available, brands competing for rankings online cannot ignore the facts.

Its sort of like the wild west of search all over again, Miller said. Brands will go back to the drawing board and reconsider their SEO strategies on different search engines.

The final piece of the iOS 14 announcement is more technical. HTTP/2, an upgraded version of HTTP, will be crawlable by Googlebot, encouraging websites to make the leap to this new protocol.

HTTP/2 is considerably more efficient than its predecessor and will have key advantages like faster load times, reduced latency, and better use of network resources.

From an SEO perspective, this means that HTTP/2-enabled web pages could have an edge over the last generation of architecture, and encourage websites to make the leap sooner than later.

There may not be a clear benefit for Googlebot to crawl over HTTP/2 sites right now, but this announcement is putting it on everyones radar speed and efficiency matter to the algorithm, said Miller, whose GR0 organic SEO agency specializes in on-page optimization.

In addition to white-hat SEO practices like content writing, link-building, reporter outreach, and PR management, technical SEO upgrades like HTTP/2 will play key roles in determining the next generation of search engine winners.

With iOS 14, organic SEO gets a big thumbs-up from the techies in charge.

However, the battle for top spots in the rankings will become more heated than ever if not now, certainly in the near future. It will take some time to see the results play out, Miller predicts.

There were definitely some shockwaves across the industry when these changes were announced, and it took a while for brands to take stock and readjust, said Miller. In the next few months and years, well see major shifts toward organic SEO.

Fortunately for Miller, he is in the right place at the right time as CEO and Co-Founder of GR0, a Los Angeles-based digital marketing agency specializing in organic SEO best practices.

Millers growing team of strategists, writers, and technical SEO experts are perfectly positioned to capitalize on the changes to iOS 14, and other moves predicted to stack the odds in their favor as organic SEO pioneers.

Published July 2nd, 2021

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Kevin Miller, CEO of GR0 Talks About Organic SEO and Its Role With iOS14 - Influencive

LAKELAND Lakeland officials have a choice to make about establishing a connection that could bring a newhigh-speed internet provider to the city.

City commissioners will vote on acontract with Orlando-based Summit Broadband Inc. that will create create a private-public partnership for broadband service. The meeting is scheduled for 9 a.m. Tuesday.City Manager Shawn Sherrouse presented the proposalto commissionersthe first time at Friday's agenda study.

"This is an excitingopportunity for all of us, if this is approved, with the opportunity to not only gain more speed but to be future-proofed, which is imperative," Mayor Bill Mutz said.

The proposalis for an initial 10-year contract between the city and Summit,with an automatic 10-year renewalproviding that service provider upholds its agreement.

Internet issues: 'There's an expectation': Governments realize broadband isn't just a private-sector issue

Previously: Lakeland hopes to strike broadband deal with Summit soon

Summit Broadband has agreed to invest $20 million within the next five years to build out the city's broadband network to provide internet services to residential, commercial and wholesale customers. The company will be the "exclusive" marketing and sales agent for Lakeland's existing roughly350-mile dark fiber network, or a city-owned fiber optic conduitleased out to private entities to make their own connections,and handling retail services for new customers.

Summit has also agreed to to contribute at least$20,000 annually for the first 10 years, or a total of $200,000, toward bridging the digital divide in Lakeland. This may take manyforms includingcontributing to the city's SurfLakeland grant, that help provide free wireless internet service in needed areas of the city or aiding customers, according to Kevin Coyne, CEO of Summit.

In exchange, Lakeland will receive the10% of Summit's gross revenue from internet service, or at least a minimum of $144,000 a year. Under the contract, the city has the rightto audit the provider's financial records to ensure it receivesa fair amount.

"There is a return, but it's not a giant windfall," Sherrouse told commissioners. "We want to build a partnership that brings high-speed service to the community so the community can thrive, while bringing in greater competition to the market, better services and better rates. If that's what we accomplish and a financial return, it's a success."

Lakeland will keep ownership over its existing dark fiber network and is expected to keep up with maintenance. It will retain at least 30% of the existing fiber, or a minimum of two strands, for the city's business purposes.

More on broadband: Do you have Spectrum internet? Emergency broadband program could save you money

Development: Lakeland pasture rezoned, will become 199 single-family-home housing development

Sherrouse told commissioners one caveat, not written in the contract, is the city will spend up to $250,000 a year in maintenance for the next five years to help support Summit's startup. These funds would be in addition to the roughly$1.2million a year Lakeland Electric spends on the city's network now.

Lakeland will be allowed to keep providing broadband services to its existing nine dark fiber customers, which include Lakeland Regional Health and Polk County Public Schools. This currently nets the city about $534,000 a year, according to Oscar Torres, the city's director of information technology.

Summit would have the rights to service any new customers or facilities seeking to use the city's dark fiber. Commissioner Stephanie Madden, chair of the city's Broadband Taskforce, said Lakeland Regional Health's new Center for Behavioral Health and Wellness that is under construction would be considered a new facility, and if it desired to be on the same network as the hospital, would be considered a Summit customer.

"We've excited about this partnership, we look forward to getting moving," Coyne said of Summit.

Coyne said that 13 locations havereached out to his company looking for 100 gigabit internet. Summit is ready and willing to sign those contract and begin laying fiber as soon as they have a contract signed with the city. On the residential side, he said Summit will spend a lot of time in the first year building out to about 20,000 homes, and it hopes to capture a 40% market share within three years.

If the partnership should break down, the city does have at least three ways out of thecontract: if the company does not make its annual revenue payment to the city, if Summit does not invest at least $20 million in five years, or does not contribute at least $20,000 per year to closing the digital divide.

Sara-Megan Walsh can be reached at swalsh@theledger.com or 863-802-7545.

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Lakeland City Commissioners to vote on broadband deal Tuesday - The Ledger