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The role of social media in recruitment – Bizcommunity.com

Social media as a digital platform has had a tremendous impact on how we communicate and maintain dialogue with friends, family, and colleagues. It has also become a rudimentary practice for every organisation to have a social media presence for marketing as it forms a key part of business strategies.

Twitter is playing a fundamental part in recruitment, especially for young professionals and graduates. Hashtags relating to job searching such as #JobseekersSA are receiving large amounts of traffic, with #JobseekersSA being the biggest hashtag used, with over 160,000 interactions in the first year of its creation. The culture of hashtags and tag-a-friend has created communities that assist each other by making recommendations to their friends on job posts that are most relevant to their skill sets. Encouraging users to #TagAFriend is a great way to tap into this culture and get followers to amplify tweets to their network of friends.

TikTok is the ideal place to connect with Gen Z and Millennials. With technology at their fingertips and a regular tool in their growing hands Gen Zs have been able to connect to faraway cultures, issues, and news earlier and more often than any generation before them. Creators on TikTok are redefining entertainment; from film to sports, to fashion, music, lifestyle, and the workplace. With the rise of career and job-related creative content, TikTok believes there's an opportunity to bring more value to people's experience with TikTok by enhancing the utility of the platform as a channel for recruitment. With the launch of TikTok Resumes, users can now create short, creative videos, combined with TikTok's easy-to-use, built-in creation tools to organically create new ways to discover talented candidates and career opportunities. Popular hashtags on the topics include #careerdevelopment, #careeradvice, #leadership, #hr, #training, #nowhiring and #jobsearch. #NowHiring has over 65m views.

Communicating with jobseekers: According to a recent study, 94% of recruiters are active on LinkedIn and with good reason. Millions of people have already opted to post their career profiles and interests on the professional networking site, and more profiles are being created every day. For recruiters looking to reach out to experienced but perhaps passive candidates, social media can be a tremendous resource.

This means that, in addition to leveraging their own social media to impress candidates with corporate culture, HR professionals should also be monitoring social media for mentions by current and former employees.

79% of job applicants use social media in their job search and according to a study done by CareerProfiles, 73% of Millennials found their last position through a social media platform.

To keep up with this demand, companies must broaden their reach and increase accessibility by utilising social media to attract and hire.

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The role of social media in recruitment - Bizcommunity.com

Black Lives Matter’s Betrayal of Black Life | Opinion – Newsweek

Jussie Smollett's conviction last week for inventing a hate crime should have led to some soul-searching among the many who quickly accepted his hoax, not only as true but as evidence of the persistence and pervasiveness of white supremacy in America. It should havebut didn't. In a statement, Dr. Melina Abdullah, director of Black Lives Matter Grassroots and co-founder of BLM Los Angeles, doubled down on the movement's support for Smollett. "In our commitment to abolition, we can never believe police, especially the Chicago Police Department (CPD) over Jussie Smollett, a Black man who has been courageously present, visible, and vocal in the struggle for Black freedom," read a statement from BLM.

Supporting a hate crime hoaxter in the name of racial solidarity is a far cry from the movement's origins in 2014 to shine a light on police brutality, particularly the killing of unarmed Black men. But supporting Smollett, who made a mockery of racism, is not an aberration. Across the board, BLM has abandoned its important goal to protect Black life in order to wage a culture war about race.

The Smollett statement came after another BLM proclamationurging people not to do their Christmas shopping in white-owned stores. "When buying items, spend exclusively with Black-owned businesses from Black Friday through New Year," BLM said on its website and Instagram. As justification, the group cited a number of shootings at two Walmart locations and instances of shoppers being racially profiled for being Black.

Even if in all instances police officers' actions were criminal, the group found six cases nationally over a six year period, and in none of them was the store at fault. Moreover, four of the victims had not only committed offenses but refused to obey police orders and presented a danger.

As in the case of Smollett, BLM decided to side with the malefactors instead of with the shoppersalso people of colorthey may have been threatening.

The most critical problem and the real betrayal to Black life is BLM's resolute unwillingness to acknowledge the devastating impact of gun violence on Black communities. Whereas nationally 15 unarmed Black Americans were killed by police in 2020, there were more than 1,000 Black homicidesof which 292 were children. But even for those lucky enough to escape being killed, sociologist Patrick Sharkey has documented the serious psychological problems children experience when they hear guns fired in their neighborhoods.

And yet, despite this growing and absolutely devastating problem of gun violence in Black neighborhoods, the only people you ever hear talk about it come from the political Right. On the Left, it is routine to silence such concerns as a dogwhistle for racism Thus, the influential black magazine The Root defended Black activists' refusal to talk about it, arguing that bringing up gun violence "is the repeated sleight of hand used to distract and drown out the voices of Black Lives Matter... an oft-used 'alt-right' refrain."

And this criticism is used even when the person bringing up gun violence is Black, like actor and TV host Terry Crews who was viciously attacked after criticizing BLM for ignoring the gun violence. Typical was the response of CNN host Don Lemon: "But that's not what the Black Lives Matter movement is about, Terry. Black Lives Matter is about police brutality and about criminal justice. It's not about what happens in communities when it comes to crime, Black-on-Black crime." If Crews wanted to stem community violence, Lemon concluded, he should not expect BLM to be the venue. "Form your own movement," Lemon advised.

And this silence of Black Lives Matter and their media supporters when it comes to Black life being stolen by gun violence has shown no sign of abating, even with homicides reaching levels not seen for more than twenty years.

It's about time those who truly believe that Black lives matter, who believe in strengthening the Black family, who condemn racial hoaxes and reject demonizing all white people for the racist actions of some to separate themselves from the BLM leadership. The moral force of the anti-racist movement is being undermined by the BLM leadership. And we can't afford for that to happen.

Robert Cherry is professor emeritus of economics at Brooklyn College.

The views expressed in this article are the author's own.

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Black Lives Matter's Betrayal of Black Life | Opinion - Newsweek

Pennsylvania Man Who Planted Explosives After BLM Protest Sentenced to Probation, Thanks to Judge Who Was Convinced He Had a Breakdown – Yahoo News

A Pennsylvania man who planted bombs at a Black Lives Matter protest in 2020 wont spend any more time in jail after a district court judge sentenced him on Monday to time served and three years of probation.

Matthew Michanowicz, a 53-year-old Pennsylvania man, admitted he planted a backpack of explosives in downtown Pittsburgh hours after a Black Lives Matter protest in the days following George Floyds death last year.

Matthew Michanowicz, will not spend any more time behind bars in connection with leaving incendiary devices at the scene of the aftermath of a social justice protest in downtown Pittsburgh last year. (Photo: CBS Pittsburgh/ YouTube screenshot)

None of the three bombs exploded, but prosecutors say they could have hurt or killed people if they detonated.

Judge Donetta W. Ambrose sentenced Michanowicz on time served for the 18 months hes spent behind bars while awaiting trial, and three years of supervised release, starting with the first 180 days in home detention.

Michanowicz faced up to 10 years in prison for charges of illegal possession of an unregistered destructive device.

Defense attorney Ken Haber told The Washington Post Ambrose may have considered Michanowiczs mental state when she handed down the lighter sentence.

I think the judge was somewhat convinced that he had a breakdown, Haber said. The attorney said. Michanowicz was stressed at the time that he planted the devices and didnt intend for them to detonate or harm anybody, his defense claimed.

On May, 31, 2020, six days after former Minneapolis officer Derek Chauvin murdered Floyd, and one day after a Black Lives Matter protest turned destructive in downtown Pittsburgh, Michanowicz rode his bike to the area.

He left a camouflage backpack containing three explosive devices on 2 PNC Plaza. The next morning, police responded to the plaza over a report of a suspicious bag. Inside the bag were three homemade Molotov cocktails, police said.

Michanowicz had filled three pepper-spray containers with gasoline and stuck wicks inside.

Surveillance footage showing a man carrying the bag pointed police in Michanowiczs direction. Days later, an officer spotted Michanowicz in the same area where the backpack was found.

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He admitted he was the man seen on surveillance footage. Agents with the Bureau of Alcohol, Tobacco, Firearms and Explosives searched Michanowiczs home and found more materials similar to the ones used to make the devices, and 10 camouflage backpacks like the one planted at the scene.

Michanowicz pleased guilty in August 2021 to placing the bag filled with explosive devices at the plaza.

Around the time of the incident, Michanowicz had been having a difficult time, according to Haber. Hed recently lost his job as a medical salesman and his father and close friend had just died.

This is the product of someone who was a highly successful person who had a bit of a breakdown, Haber said.

Across the country, protesters have been sentenced to prison time for their roles in the demonstrations that spread across the country last year.

Shamar Betts, 20, was sentenced to four years in federal prison in August on charges of inciting a riot after he posted a provocative flyer on social media before a protest turned destructive in Salt Lake City, Utah.

From May to October of 2020, prosecutors filed more than 300 charges related to protests, according to The Prosecution Project.

Social media users criticized Michanowiczs sentence.

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Pennsylvania Man Who Planted Explosives After BLM Protest Sentenced to Probation, Thanks to Judge Who Was Convinced He Had a Breakdown - Yahoo News

Black Lives Matter co-founder and author comes to De Anza to talk about racial justice and other issues – La Voz Weekly

On Oct. 28, author and Black Lives Matter co-founder Alicia Garza talked about the importance of community organizing and gave her opinion on in-campus police on De Anzas One Book, One College, One Community panel where she was invited as a guest speaker.

De Anzas One Book, One College, One Community is a college-wide reading project which aims to engage students in conversations surrounding this years project theme on racial justice and the crisis in democracy. This quarter, the Purpose of Power was featured as the book the school community read together.

In the panel, Garza began by talking about her ten-year journey of community organizing that started with Black Lives Matter, and the emotional rollercoaster she experienced throughout.

While my work towards social change has been very rewarding, its also been deeply painful, Garza said. Im a very private person, and over the last decade Ive had to live a very public life that I did not ask for and I did not know how to navigate.

Garza also talked about having to work 12 to 14 hours a day organizing and advancing her campaign, and shared some advice on what she learned throughout the process.

We are doing this work because we want to change the dynamics of our society, our economy, and our political system which is deeply rigged and unfair. Its not meant to be an easy job. Its not meant to be fun, and it has definitely taught me to have tough skin and a soft heart, Garza said. However, if you want to see the fruits of your labor, you have to be around for that and you cant be around for it if you are completely depleted. So my advice to my younger self would have been you are doing enough.

Garza also said that while her book started as a guide into community organizing, it slowly morphed into a sort of biography. She then commented on a recent topic of discussion at De Anza which was the role of in-campus police and how the militarization of campuses has been detrimental to a campuses sense of safety and dignity.

When the only way that we know how to resolve problems is with guns and punishment, thats a problem, Garza said. I dont want to deny that bad things happen. But the issue here honestly, is that we are using tools for the most extreme cases when they happen the least often.

Co-moderator and DASG Vice President Sarah Morales agreed that the militarization of police is an issue at De Anza.

Theyre putting a lot of resources and money into the police department that could be easily used on other student services like the library and tutoring services, Morales said. Yet, the only thing that they do is give parking tickets. It makes me wonder if having them is really that necessary.

During the discussion, Garza added that police dont prevent crime; they only respond to it and suggested that in order to solve problems institutions should engage in introspection and work on the reasons why these issues are happening in the first place.

Alicia Garzas The Purpose of Power can be found on Amazon and Target for less than $20.

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Black Lives Matter co-founder and author comes to De Anza to talk about racial justice and other issues - La Voz Weekly

Revealed: LAPD used strategic communications firm to track defund the police online – The Guardian

The Los Angeles police department worked with a Polish firm that specializes in strategic communications to monitor social media and collect millions of tweets last year, including thousands related to Black Lives Matter and defund the police, according to records reviewed by the Guardian.

Internal LAPD documents, obtained by the Brennan Center for Justice through public records requests, reveal that the department conducted a one-month trial of social media monitoring software from Edge NPD, a company that typically worked in advertising and marketing, had no prior experience contracting with law enforcement and was based thousands of miles away in Warsaw, Poland.

During the trial in fall 2020, Edge NPD tracked tweets on roughly 200 keywords for LAPD, the records show. In the process, the software collected millions of tweets, according to Edge NPDs CEO, Dobromir Cias. The data set included tens of thousands of tweets related to Black Lives Matter and racial justice protests, some of them from prominent Black activists outside LA and private civilians advocating for reforms, the files show.

The records suggest that LAPD was interested in using the companys services in part to help the department respond to negative narratives. Cias told the Guardian the company also aimed to flag possible threats.

The documents did not reveal what LAPD did with the data that was collected, and the department did not respond to repeated requests for comment.

LAPD ultimately did not pursue a permanent contract with the firm. But still, experts said, the trial raised serious concerns.

They wondered about the effectiveness of pulling in so much data, in so little time. Some said that, although law enforcement, journalists and researchers regularly monitor public online activity, it was troubling that a police agencys social media monitoring activities appeared to include tracking a broad swath of critics. And the partnership also raised questions about oversight of surveillance technology, as well as police agencies data collection practices.

LAPDs test run with Edge NPD came as law enforcement agencies have increasingly been forced to take their investigations online, and have sought tools to do so. Tech firms have responded by pushing new innovations and pursuing police contracts, and LAPD and the New York police department, with some of the largest budgets in the US, have often been at the forefront of piloting software.

Edge NPD primarily assists private companies with market research and helps them ensure that advertising campaigns arent jeopardized by bots and trolls, Cias told the Guardian.

The company was connected to LAPD by a US government agency that had used the firms software. A representative of that federal department emailed Edge NPD in September 2020, saying LAPD was interested in using its services for public safety and strategic communications and to identify disruptive social media activity being artificially amplified by malign actors.

ABTShield, Edge NPDs proprietary software, could help LAPD identify as early as possible when activity that could lead to civil unrest is being amplified via social media, the US representative wrote, adding, From a messaging perspective, knowing what the negative narratives being artificially amplified are would allow the communications team to create effective and timely responses.

During the 40-day trial in October and November of 2020, Edge NPD provided LAPD with a dashboard monitoring tweets related to six topics: civil unrest, American policing, domestic extremism and white nationalism, election security, potential danger and the conflict between Armenia and Azerbaijan (which at the time was prompting local LA protests).

The two entities discussed roughly 200 possible keywords to follow, including lapdchiefmoore, abolish the police, nojusticenopeace, police budget, police killing and acab (a protest slogan that stands for all cops are bastards). In one email, Cias suggested adding defund the police and BLM to the list of keywords to follow.

An LAPD official agreed that BLM would be good to monitor, but added that there are MANY legitimate people who are using that to express their rights, records show.

Cias said that in addition to the dashboard, on occasion he would also personally send tweets to LAPD that he thought might signal a public safety threat.

The major goal was to actually pass [along] quickly anything that looks kind of dangerous, he said. He acknowledged he didnt always confirm whether the content he was forwarding was legitimate: When youre passing this information, you dont really know how serious it is. I think its up to law enforcement to really verify if its true We dont do fact checking.

At one point, the records show, Cias emailed the department a post from a critic who had tweeted a video that appeared to show an LAPD officer tackling a journalist with a comment the department was overfunded and high on power. (Cias told the Guardian he was sharing it as an example of how defund narratives were gaining traction online.)

The Brennan Center, which analyzed the tweets, found that the service collected nearly 2m tweets during the trial, including roughly 270,000 posts under the American policing category.

The records show the software frequently captured tweets with mainstream news articles and private civilians expressing opinions. The system also flagged tweets from LAPD critics calling on the chief to resign, as well as celebrity posts, including a tweet from Common, the rapper and activist, about racism in America.

Experts consulted by the Guardian raised questions about the trials set-up, doubting the effectiveness of collecting such large amounts of data.

Mary Pat Dwyer, a Brennan Center fellow, questioned why LAPD was wasting limited resources to chase content online that doesnt pose any kind of safety threat, including ordinary political speech and criticisms of police. Its striking the volume of information that they were pulling in and the terms they were using. Its hard to understand how LAPD would even be processing all of this.

It creates a much larger haystack of data that doesnt actually lead to any real, tangible, positive outcome for communities, said Steven Renderos, executive director of the national racial justice organization Media Justice. Instead it just equips the police department with more data that helps it kind of justify its own efforts to to tell a better story about itself.

He pointed out that the list included keywords such as domestic extremism and racist that were purportedly intended to capture tweets about white supremacy. No one is describing themselves as a domestic extremist, Renderos said. Instead you then start filtering in tweets and messages from people who are merely protesting white supremacy. Take these keywords together and what its actually doing is capturing a subset of thought and dissent among people. And thats dangerous.

They also worried what an agency like LAPD could ultimately do with such data. I dont trust the Los Angeles police department to use a tool with this amount of data in a way thats responsible, because history has shown us that they cant, said Renderos.

LAPD has faced several racial profiling scandals over the years. The Guardian also recently revealed that LAPD was engaging in broad collection of civilians social media data, and had partnered with a different tech firm that claimed its algorithms could identify people who may commit crimes in the future, with criteria that experts said was discriminatory. Those revelations prompted Facebook to demand that LAPD stop collecting data on its platform for surveillance.

Activists caught up in the surveillance said they were not surprised. The software flagged tweets by Bree Newsome Bass, who received national attention in 2015 when she climbed a flagpole to remove a confederate flag at the South Carolina statehouse. In a thread included in the files, Newsome Bass advocated for demilitarizing police and putting funding toward mental health first responders. The resistance to defunding police is 100% about racism & normalizing the daily violence police forces inflict on marginalized communities for the benefit of ruling classes, she wrote.

Its political targeting, Newsome Bass told the Guardian. Weve seen instance after instance where police agencies are focused more on policing Black people who are demanding equality and civil rights than actually preventing any violence Theyre making the case for defunding the police even further. Theyre using taxpayer dollars to monitor our social media where were talking about how were wasting money on police.

Theres nothing violent or criminal about saying defund the police, added Melina Abdullah, co-founder of Black Lives Matter LA. We have a right to say defund the police. The idea that LA is tracking this kind of ideology should be very scary to people.

Cias told the Guardian the trial was free for LAPD and meant to be a demonstration of its technology, and to help LAPD detect potentially dangerous situations during the tense election period. He said the service identified roughly a dozen alerts related to possible threats and provided examples of tweets about protest clashes and about Dodgers fans allegedly engaging in vandalism while celebrating.

He stressed his firm is not a defense contractor, and the service was not intended to monitor specific activists: This was not for actually analyzing the members of the Black Lives Matter movement.

In a thank you letter to the company after the trial, an LAPD official said ABTShield had surfaced threat-related content and enabled us to more efficiently analyze this barrage of data. The service helps parse out the proverbial signal from the noise, the official said. In another email, an LAPD representative wrote, The product is definitely working.

As Edge NPD was starting its trial, the company also proposed a $150,000 annual contract for LAPD. The company told LAPD it could use artificial intelligence, machine learning and human analysis to identify online narratives that were rooted in disinformation, as well as public safety threats.

The firm proposed LAPD monitor specific client-identified topics, including LA riots, police violence, BLM protests and the Proud Boys. It also suggested that LAPD was the direct subject of misinformation and malicious activity, writing: The LAPD itself is being targeted by organized attacks of automated bots and trolls (e.g. police brutality misinformation and defund the police narratives).

Asked for clarification, Cias told the Guardian he did not have specific evidence of bot attacks on LAPD or of trolls spreading defund the police misinformation, but that the discussion was based on a very strong hypothesis.

I could qualitatively assume that it might be true that those narratives related with Black Lives Matter and defunding police might be also supported to some extent by malign actors who are interested in actually disorganizing public institutions in the United States, he said, adding that he was proposing, in effect, doing market research.

While there is evidence that Russian trolls amplified Black Lives Matter content during the 2016 US election, activists said they were concerned that police departments and other critics of their movement were conflating authentic organizing online and troll campaigns.

Theres been a lot of grassroots organizing to get people involved in the budget process and to put a spotlight on the absurd amount of money we spend on policing, said Kenneth Mejia, an LA housing justice activist and city comptroller candidate who advocated for defunding. He noted that last year, BLMLA facilitated a community-driven process to present a proposed peoples budget that cut LAPD funding. Theres an organic and growing awareness of the reallocating of resources from the police.

LAPD did not move forward with a formal contract with Edge, though has remained interested in this kind of service, with records showing the department bought or pursued software from at least 10 companies that monitor social media.

Last week, Twitter said it had suspended ABTShields developer account based on evidence that the firm violated its policies by deviating from approved uses, though the company did not elaborate further on the decision. Twitters policies allow for public data to be used for news alerting and first responder support, but it prohibits surveillance of sensitive groups, such as activist organizations.

A Twitter spokesperson, Shaokyi Amdo, said in a statement: Twitter prohibits the use of our developer services for surveillance purposes. Period. We proactively enforce our policies to ensure customers are in compliance and will continue to do so.

Evan Greer, deputy director of Fight for the Future, a digital rights group, said there should be stronger restrictions against the broad collection of social media data and the analysis law enforcement may perform on it.

People dont fully grasp the ways in which the ability to analyze data at a mass scale changes the game. Theres a difference between you tweeting something and knowing that it may be seen in public, and you tweeting something and knowing that it can be vacuumed up and analyzed in a million different ways using artificial intelligence and machine learning.

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Revealed: LAPD used strategic communications firm to track defund the police online - The Guardian