Mediaboss Marketing

Social media as a digital platform has had a tremendous impact on how we communicate and maintain dialogue with friends, family, and colleagues. It has also become a rudimentary practice for every organisation to have a social media presence for marketing as it forms a key part of business strategies.

Twitter is playing a fundamental part in recruitment, especially for young professionals and graduates. Hashtags relating to job searching such as #JobseekersSA are receiving large amounts of traffic, with #JobseekersSA being the biggest hashtag used, with over 160,000 interactions in the first year of its creation. The culture of hashtags and tag-a-friend has created communities that assist each other by making recommendations to their friends on job posts that are most relevant to their skill sets. Encouraging users to #TagAFriend is a great way to tap into this culture and get followers to amplify tweets to their network of friends.

TikTok is the ideal place to connect with Gen Z and Millennials. With technology at their fingertips and a regular tool in their growing hands Gen Zs have been able to connect to faraway cultures, issues, and news earlier and more often than any generation before them. Creators on TikTok are redefining entertainment; from film to sports, to fashion, music, lifestyle, and the workplace. With the rise of career and job-related creative content, TikTok believes there's an opportunity to bring more value to people's experience with TikTok by enhancing the utility of the platform as a channel for recruitment. With the launch of TikTok Resumes, users can now create short, creative videos, combined with TikTok's easy-to-use, built-in creation tools to organically create new ways to discover talented candidates and career opportunities. Popular hashtags on the topics include #careerdevelopment, #careeradvice, #leadership, #hr, #training, #nowhiring and #jobsearch. #NowHiring has over 65m views.

Communicating with jobseekers: According to a recent study, 94% of recruiters are active on LinkedIn and with good reason. Millions of people have already opted to post their career profiles and interests on the professional networking site, and more profiles are being created every day. For recruiters looking to reach out to experienced but perhaps passive candidates, social media can be a tremendous resource.

This means that, in addition to leveraging their own social media to impress candidates with corporate culture, HR professionals should also be monitoring social media for mentions by current and former employees.

79% of job applicants use social media in their job search and according to a study done by CareerProfiles, 73% of Millennials found their last position through a social media platform.

To keep up with this demand, companies must broaden their reach and increase accessibility by utilising social media to attract and hire.

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The role of social media in recruitment - Bizcommunity.com