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What increasingly partisan and venomous Wisconsin school board races reveal about American elections – MPR News

This story was originally published by ProPublica.Reporting by Megan OMatz.

ProPublica is a nonprofit newsroom that investigates abuses of power.Sign up for Dispatches, a newsletter that spotlights wrongdoing around the country, to receive our stories in your inbox every week.

About a month ago, three conservative candidates for school board seats in the west Wisconsin city of Eau Claire stoked controversy about a teacher training program that they claimed could exclude parents from conversations about their childrens gender identity or sexual orientation.

Right-leaning groups across the country seized on the issue, portraying it as another example of schools usurping the role of parents. A few weeks later, the school board president received a death threat.

I am going to kill you and shoot up your next school-board meeting for promoting the horrific, radical transgender agenda, an anonymous email read.

Farther south in Holmen, in the scenic Driftless Area of Wisconsin, local police are investigating a social media post showing a postcard left on cars at a shopping center that read: Keep Holmen Schools White and Christian.

The postcard urged support for two board candidates. Neither candidate has been connected to the incident, and both decried the postcard on social media, calling it a disgusting and vile fake political ad.

I really dont want to make more statements on it. Its been really exhausting, Josh Neumann, the father of six said of the attention paid to the card. His running mate Chad Updike could not be reached for comment.

Voters in Wisconsin and three other states head to the polls Tuesday in what are some of the nations earliest school board elections this year. In a harbinger of what voters across the country will see in coming months, many of the traditionally nonpartisan school board races have become increasingly polarized.

Outsiders who have traditionally stayed out of local races are now trying to influence school board contests across the country, using tactics more typical of elections with higher stakes.

Republicans, and particularly the wing of the party that still supports former President Donald Trump, have come to see local races as a way to energize their base and propel voters to the polls part of what some leaders have called a precinct strategy.Sen. Ron Johnson, the Wisconsin Republican, last year encouraged residents to take back our school boards, our county boards, our city councils.

Former Trump adviser Steve Bannon, speaking on his War Room podcast last May, said: The path to save the nation is very simple. Its going to go through the school boards.

Its the precinct committees. Its you. Its upon your shoulders, he added, warning that cultural Marxism is being introduced in schools and promising a Tea Party-like revolt by parents of schoolchildren.

In Wisconsin, as elsewhere, some school board members and other school officials have quit without finishing their terms, saying that the anger directed their way has made serving untenable. Others have declined to run for reelection.

In Eau Claire, school board President Tim Nordin, who received the death threat, is standing firm and running for reelection. This is Eau Claires election, he said in a statement. Others want to control this election by inciting fear in you and driving votes with outside money and news coverage. They, quite literally, are trying to threaten us into submission. I remain unbowed.

The three conservative candidates did not respond to messages seeking comment.

Michael Ford, an associate professor of public administration at the University of Wisconsin in Oshkosh who studies school board races, said its not surprising that the state, the birthplace of school vouchers and home to one of the most robust open-enrollment public school choice programs in the country, would be a focus for school board elections.

We always, traditionally, are on the front lines of the changes in education policy, especially those that are highly premised on parental engagement, he said. I think its logical other states that have looked at Wisconsin as a pioneer on these things would look again.

Parents, who during the pandemic saw their children struggle with remote learning and other issues, are demanding more control over school management and curriculum decisions. The backlash against mask-wearing by students has played neatly into conservative themes of parental freedom.

Some political observers and academics worry that the politicization of local offices will make it harder to deliver essential school services.

It makes progress impossible, Ford said.

Wisconsin school board races at times have had partisan undertones, but the issues at play have largely centered on controlling taxes and paring the benefits educators received.

Things began to change about a decade ago. Thats when Wisconsin school board candidates who had signed petitions to recall Republican Gov. Scott Walker over his push to limit collective bargaining for public employees became targets of conservative talk radio. On the other side, the states largest teachers union typically vetted and endorsed candidates it believed would support its aims at the bargaining table.

Today, school board elections are more heated and personal framed in terms of saving schools, saving children and saving America. Also mentioned: COVID-19 protocols, critical race theory, equity, divisive curriculum,library book bansand parental rights.

Rebecca Kleefisch, the former lieutenant governor under Walker who is running for the GOP nomination for governor, recently endorsed 115 local candidates she calls conservatives, including 48 school board candidates a product of two years of work recruiting and training people for local races. Her campaign did not respond to requests for comment.

Political experts say it is highly unusual for gubernatorial candidates to endorse school board candidates, except perhaps in their hometown. Democratic Gov. Tony Evers has not done so. The governor generally has not gotten involved in nonpartisan races in Wisconsin, his communications office said in an email.

Another sign this spring that the school board races are taking on a more partisan tone: Rather than campaigning as individuals, candidates in many of the states population centers are running on slates with common platforms and talking points.

Attention Conservative Voters Dont Stay Home: Vote For all Four Candidates, a flyer for the village of Sussex states. Paid for by the Republican Party of Waukesha County, it features the names and photos of two candidates for village trustee and two for the school board.

A particular focus for Wisconsin Republicans has been the traditionally conservative communities ringing Milwaukee known as the WOW counties: Washington, Ozaukee and Waukesha.

The counties have shown some liberal leanings of late. In much of the area, Trumps support slipped from 2016 to 2020. Biden even won the city of Cedarburg, in Ozaukee County, though by just 19 votes.

Campaign finance records filed to date show the Republican Party of Waukesha County has funneled at least $10,000 into elections in nine school districts in that county alone.

The Patriots of Ozaukee a newly formed organization dedicated to promoting conservative values and asserting our Constitutional rights is endorsing candidates in school board and municipal races.

The Patriots of Ozaukee did not respond to requests for comment.

National conservative advocacy groups, with members in Wisconsin and elsewhere, also are having an influence on local school district races in the state. They include Moms for Liberty, which has a chapter in Kenosha and on its Facebook page has recommended three of the six candidates running for school board.

Our mission is preserving America through unifying, educating and empowering parents to preserve their rights at every level of government, said Amanda Nedweski, the organizations co-chair in Kenosha and an outspoken critic of the Kenosha Unified School Districts board.

We attend meetings. We do research. We do a lot of public record requests, she said. The tax-exempt organization only recently started asking for dues of $25 per year.

Another group urging greater activism is the Phoenix-based Turning Point USA, which has conservative political clubs on high school and college campuses nationwide. It does not endorse or fund candidates, but has a school board watchlist that names districts across the country it says push Leftist, racist and anti-American propaganda. Its website lists nine Wisconsin districts.

The group uses its watchlist to highlight mask mandates, diversity and other matters, Turning Point USA spokesman Andrew Kolvet said. Those types of issues are obviously massively important to parents and other stakeholders in the community, and its not always easy to find out who supports what, he said.

In Ozaukee Countys Mequon-Thiensville School District in the suburbs north of Milwaukee, one of the organizers of an unsuccessful recall election last fall that targeted four school board members is again seeking a board seat. Scarlett Johnson, the former vice president of theWisconsin chapter of No Left Turn in Education, has said that she wants to bring a fresh perspective to the board.

I think education has changed, she said. I think the way that parents look at education has changed. I think teachers are very frustrated as well. And so thats why I say the status quo is just not going to work anymore. And I dont get the feeling that our current board and our administrators really understand that.

The recall effort was notable because it drew contributions from two out-of-state billionaires: $6,000 from Illinois billionaire Richard Uihlein, a Trump supporter and founder and CEO of Uline, a Wisconsin shipping supplies company, and $1,650 from the Chicago hedge fund billionaire Ken Griffin. Johnson said members of the recall effort simply wrote letters to the two men asking for donations.

Representatives for Uihlein and Griffin did not respond to requests for comment.

Altogether, the recall effort brought in more than $58,000 in contributions.

A coalition of parents opposing the recall raised more than $36,000, according to campaign finance reports.

Both sides spent money largely on Facebook ads, direct mail, radio ads and yard signs.

Nicole Angresano, a leader in the coalition that turned back the recall, resents the coordinated attacks on the top-rated district. I dont think infuriating is hyperbole, she said. Its infuriating to me.

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What increasingly partisan and venomous Wisconsin school board races reveal about American elections - MPR News

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Marketers must have confidence in their data: Nielsens Annual Marketing Report – Exchange4Media

Global survey among marketers finds that brands top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven

Marketers must gain confidence in their data to focus equally on brand building and customer acquisition, doing so through both upper-funnel and lower-funnel planning and execution, according to Nielsens Annual Marketing Report.

The report Era of Alignment deals with key priorities of marketers for the year ahead and where marketers have struggled over the past two years due to consumers changing media habits.

The report, which surveyed nearly 2,000 global marketers between December 2021 and January 2022, both revealed a digital dominance in how dollars are being spent and exposed marketers lack of confidence in the data behind those decisions. With continued digital fragmentation, marketers report data accuracy, measurement, and ROI are paramount. While 69% of marketers believe first-party data is essential for their strategies and campaigns, and 72% of marketers believe they have access to quality data, only 26% of global marketers are fully confident in their audience data.

Our work at Nielsen is to provide the most complete view of consumer behavior regardless of industry, and our longtime experience in measurement and comprehensive view of the media universe gives brands a 360-degree view that cant be found anywhere else, said Jamie Moldafsky, Chief Marketing and Communications Officer, Nielsen.

This research showcased that marketers want to put money into channels to deliver immediate ROI, however we also see that they must be agile in the year ahead and work across the entire marketing funnel to reinforce brand awareness and acquire more customers. With the upcoming elimination of third-party cookies, its understandable to see marketers prioritizing personalization and aligning their brand with causes their customers care about. Through our solutions and this report were continuing to help brands and marketers get actionable insights to make more informed, and quicker decisions.

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The importance & relevance of communication & marketing teams have enhanced manifold – Exchange4Media

The 12th edition of the India Public Relations & Corporate Communications Conference & Awards (IPRCCA) on Friday witnessed the virtual gathering of some of the brightest minds in the Public Relations and Corporate Communication domain.Among the many insightful sessions that were a part of the agenda, the conference witnessed an eclectic panel discussion on The association/ interdependence between marketing and communication.

The members of the panel were Amit Nanchahal, Associate Director, Corporate Communication, Pepsico; Beedisha Chakrabarti Managing Consultant & VP Delhi, Archetype and Tuhina Pandey Communications Leader - IBM, India and South Asia IBM. The session was moderated by Ruhail Amin, Senior Editor, exchange4media.

Amin opened the panel by asking them to share how merged marketing and communications have become while also staying differentiated at the same time. Chakrabarti shared that the fundamentals of communication have entirely changed and added, Previously, corporate introduced the brand and then communicated to the consumer, which has entirely flipped. It is no longer the company or the brand/marketing team that is shaping the brand but the communication used to reach the consumer and they in turn are shaping the brand. To that extent, communication and marketing are symbiotic, but the voice of the marketing team or external audience is what communication is doing.

Sharing insights on how this relationship has evolved over the last few years between marketing and communications, Nanchahal shared, For an FMCG company at a time where social media is so mainstream and Gen-Z are talking about brands and purpose communication, the importance and relevance of communication and marketing teams has enhanced manifold. From a marketers point of view, today they want you to be a partner in the entire narrative that the brand wants to drive and deliver. That is a welcome change. We were also able to make the brand aware of the importance of social media and influencer marketing as a tool for storytelling and therefore at Pepsico, the communications team handles the whole social media and influencer marketing function.

Talking about ensuring that the sensibilities of both the teams remain on the same page, Pandey addressed the elephant in the room and said, There has been an artistic tension between these teams sometimes traditionally. What is happening is the stakeholders are challenging both the teams to start talking and collaborating. Some collaboration is because we want them to collaborate but the market forces are also getting both the teams at the table together. The broader theme is that the two teams are sitting together more often now. When the two teams come together there is a power to be harnessed and people understand that, its still an evolving relationship.

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The importance & relevance of communication & marketing teams have enhanced manifold - Exchange4Media

‘Any colour one price’ proposition will help JSW Paints stand out in IPL: Anuradha Bose – Exchange4Media

One of the youngest entrants in the paints category with a unique proposition of any colour one price, JSW Paints is using Indian Premier League as a vehicle to reach out to the millennial couples who see their homes as an extension of self and want to paint them in beautiful colours, CMO Anuradha Bose told exchange4media.com over a recent video call.

Bose was talking about the brands latest campaign Sawalia launched during the IPL. The film features actress Alia Bhatt in a double role. Paint is a low involvement category and there are many established brands who are used to marketing in a set, traditional manner. We wanted to be different and come out with consumer-centric propositions that allow them to think beautiful. And any colour one price is one such disruptive proposition. This campaign is an extension of that promise.

Bose elaborated that the campaign launched during IPL would run on television as well as Disney+ Hotstar in between the matches during the whole course of the T20 series. To optimise our media plans and OTS, we are currently running the campaign only on IPL, across television and digital. After the series, we will run it for three more months across GECs, news and movie channels, and will also be targeting the non-HSM markets. The prime-time to non-prime time ratio of the campaign will fall somewhere around 40:60 as is usually the case with our brand. This will be supported by a lot of BTL activities, OOH and digital campaigns, as we will take up the brand promise more aggressively.

She added that two-third of the overall marketing budget for the campaign is directed towards IPL.

The media buying duties of the brand are being handled by Mindshare.

On being asked why the campaign was launched during the much-cluttered event of IPL, Bose explained, I agree that IPL is a crowded space but none can deny the reach and attention it gives to the brands. In fact, we were associated with the league last year as well when we were not even a national brand. The league gets a lot of relevant recognition for the brand.

She is sure that Bhats charm and exceptional acting prowess shown in both the characters played by her in the campaign and the distinct promise of any colour one price will help the brand stand out.

Govind Pandey who is the CEO of TBWA/Worldwide, the agency behind the campaign, agreed. It is a unique marketing challenge to communicate for a brand which is a relatively new entrant in a category that is dominated by some well-established players who are used to doing things a certain way. Conventions dont get challenged as the market leaders keep the status quo intact because it suits them. Thats why JSW Paints disruptive proposition of any colour one price is bound to stand out.

He continued that along with the brand promise, using Bhat smartly will work in the favour of the campaign. There are two aspects to Alias personality, wherein at one side she is a fun person, doing a lot of commercial roles, and on the other side, she is also doing intense, pathbreaking roles. And the campaign tries to use both these dimensions of her personality with an aim to create cultural conversations around the brand.

Bose shared, JSW Paints is a brand that believes in keeping the product portfolio simple and relevant to the user. For example, we never launched a separate anti-viral product range when most of the competitors were doing. We introduced these features in our top of the line offering Halo, to make it easier for the customers to pick the right product. Additionally, we are water-based paint, with minimal smell, and roller-based easy application. So, there are a lot of aspects of the personality of our brand that are customer-centric. And we would like to talk a lot more about it. I cant tell you what our future campaigns would look like but you will see more from our end within this year.

Pandey corroborated, In our one-and-a-half-year- long association with JSW Paints, we have worked on many interesting ideas and campaigns, including the inaugural campaign with Ayushmann (Khurrana) and Alia (Bhatt), where we took a social approach to paints saying colours should unify us. And such attempts will continue in the future too.

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'Any colour one price' proposition will help JSW Paints stand out in IPL: Anuradha Bose - Exchange4Media