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Summer is coming soon and so are millions of travelers excited to explore San Luis Obispo County. Now is the time to advertise your business to the rush of tourists coming to our county, says Scott Brennan, publisher of the San Luis Obispo County Visitors Guide.

Access Publishing is preparing its summer edition now, ad reservation deadline is May 10. The tourist magazine is celebrating its 15th anniversary this year as the #1 travel guide in the county.

The guide boasts over 300,000 readers visiting San Luis Obispo County with distribution to over 650 hotels and visitor hot spots. The guide is available in thousands of local hotel rooms to greet tourists and help them plan their adventures.

Its more than a visitors guide, its a lifestyle magazine for everyone who enjoys San Luis Obispo County, says Brennan. Its a great time to advertise to the 8 million people who visit the county every year and spend over $1 billion. The summer edition is one of the most popular among readers and advertisers.

The SLO County Visitors Guide features local wine tasting, restaurants, attractions, spas, lodging, shopping, art galleries, museums, golf courses and events throughout its 100-plus pages. A favorite feature for tourists is the comprehensive Paso Robles wine tasting map.

The guide gets great feedback from advertisers:

Our ad in the Visitors Guide was one of the best avenues for bringing in new customers this past year, especially from hotels! Access Publishing does a really nice job developing crisp clear and colorful ads, and provides a lot of great descriptions of our Central Coast Communities. Great investment for your business! Susan Stewart, Beads By The Bay, Morro Bay.

The Visitors Guide magazine has been a great tool to provide visitors who stop in our office and want information about the area and things they can do while here in our county. We often get people stopping in asking for them because friends have told them about it as well. We probably go through more than 50 a month and cannot seem to keep them in stock. Norma Moye, Paso Robles Downtown Main Street Association

As a small mom and pop 500 case winery, we have been very mindful in our advertising endeavors. We have used Access Publishing products since their beginning. In particular, the Visitors Guide and wine map have been invaluable in bringing us business. Most important is that their rates are very fair and their advertising staff is friendly and very responsive! I most highly recommend Access Publishing for your advertising needs. Dave King, Winegrower & Owner, Vista Del Rey Vineyards.

Scott and Beth Brennan of Paso Robles started the magazine in 2007 with the vision of offering tourists a complete guide to the county. Its layed out into city sections with beautiful photography, in-depth articles, detailed maps and recommendations, called Favorite Places.

The SLO County Visitors Guide covers San Luis Obispo, Avila Beach, Pismo Beach, Shell Beach, Oceano, Arroyo Grande, Nipomo, Los Osos, Morro Bay, Cayucos, Cambria, San Simeon, Santa Margarita, Atascadero, Templeton, Paso Robles and San Miguel.

Click to view or order a copy of the current edition by US Mail. Click to get free copies of the Visitors Guide to distribute at your business. Click here to get a business listing in the guide for only $99 per edition Ad reservation deadline is May 10. Next edition is published June 15. Sign up for a year and save 25% Email Beth@accesspublishing.com or call for more information (805) 226-9890

Access Publishing was founded in 2006 by Scott and Beth Brennan. The Paso Robles-based business has 10 creative and hardworking employees. The company creates magazines, guides, and directories, including the Paso Robles Daily News, and provides Internet marketing, local search optimization, search engine marketing, web design, blog writing, graphic design, and printing services in San Luis Obispo County, Calif.

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About the author: News Staff

News staff of the A-Town Daily News wrote and edited this article from local contributors and press releases. Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on Google+, Twitter, LinkedIn, or follow his blog. He can be reached at scott@accesspublishing.com.

Excerpt from:
It's time to advertise in SLO County Visitors Guide and reach summer tourists - A-Town Daily News

Ogilvy UK recently announced that it would no longer work with influencers who distort or retouch their bodies or faces for brand campaigns. The step was taken as an attempt to combat social medias systemic mental health harms. The decision also came after the UK governments proposal to introduce Digitally Altered Body Image Bill.

Industry observers say influencer marketing, so long considered as the authentic side to marketing, may not be that authentic after all. A section of medical experts has also warned that the need to look good as influencers is causing obsession and mental health issues. It has been noted that young women are undergoing plastic surgery to get the influencer look, medical practitioners have warned. Many also point out the role of filters and editing apps that have contributed to this trend.

As per GroupM INCAs India Influencer Marketing Report, the Indian influencer marketing industry is estimated to be around Rs 900 crore. The market is expected to grow at a compound annual growth rate of 25% till 2025 to reach a size of Rs 2,200 crore, the report says.

exchange4media caught up with industry heads to read their minds on this issue.

According to Sandeep Goyal, MD of Rediffusion, Influencer marketing is currently fairly murky inflated numbers, incorrect claims and creation of fictitious narratives and more. The UK intervention is a good example to emulate in India. But honestly, this is easier said than done. This will require a lot of will to enforce.

Kosal Malladi, Vice President, Madison Digital, feels the topic is layered and a simple right or wrong would be doing complete injustice. The one thing that needs to be followed in influencer marketing is calling out paid partnerships for what they are. And most influencers are doing just that. This was put into place on the basis of the ASCI guidelines for influencer marketing that came into effect in 2021. Putting out a legitimate claim is as much the brand's responsibility, as it is the influencers.

As for Dhruv Jha, Co-Head, Mediabrands Content Studio, India, influencer marketing needs to be handled with utmost caution. We exercise due diligence about our choices and associations as it is all about our clients, brand equity, and brand following. Mediabrands employs tools to identify influencers using both quantitative and qualitative parameters, and are in the process of further refining them.

Jha underscores influencers must look at genuine narratives that are trusted by their followers.

Jag Chima, Co-founder, IPLIX Media, agrees, We need to bring our authentic selves to the table, only then can we do justice to the content.

The impact that this section creates on consumers can be gauged by the fact that there are hundreds of macro, micro, nano influencers-cum-content creators who are part of this growing industry. The sector involves several Indian and international brands, especially in the cosmetics, personal care and grooming category.

On the question of accountability, Malladi remarks, The market reality will force the industry to change. Does it mean that marketers do not have the responsibility of changing society? Absolutely not.

Social media is all about choice, he says. If an influencer does a touch-up through photoshop, that is a choice he or she is making. It probably makes them feel good about themselves. But what about the impact they have on people who are following them? But aren't people following them as a choice? Also, social media is a private space. People have the right to post what they want in their private space. But if influencers are monetizing it, does it still remain a private space? Who decides what is right and what is wrong?

Talking about the options ahead, Malladi asks, Would we put out a law that photoshop should not be used in a print ad or touch-ups should not be done on artists in a TVC? Similarly, influencers should have the right of choice.

If users start calling out influencers for fake photos, influencers will change. And brands will adapt. A central body should not regulate how people interact with each other digitally.

Role of brands

Industry observers say it is difficult to draw the line on what counts as too much or too little alteration. In many cases, brands and agencies are also involved in image alteration, industry people say.

There have been numerous instances where agencies and brands have modified images in order to make them more appealing to the target audience. Hence, it is only fair that we also give influencers the same power, says Triller India Vice President, Rohan Tyagi.

#NoFilter Gains Momentum

A number of influencers are now posting content with hashtags like #NoMakeup and #OwnYourScars.

There is a shift towards presenting a more authentic version of yourself to the public. The conversations around this topic will automatically push the marketers towards making a change in their strategy of choosing the relevant influencers, Malladi said.

Sharing the creators perspective, Saloni Gaur, known for her Nazma Aapi content, says, Changing looks or body shape is a personal choice. I have to be Saloni at all times without any alterations. Thats why the brands that reach out to me rarely ask me to change anything about myself and if they do, I politely decline.

Lifestyle content creator Neha Doodles says, Authenticity and transparency are the two things I cannot compromise at all. This stems from my personal experiences. I was a fat teenager who was insecure about her body. It was only when I grew up that I realized that so much of the media we consumed was photoshopped.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Is it time for influencers to take the authenticity test? - Exchange4Media

U.S. Clinical Oncology Next Generation Sequencing (NGS)Market: Snapshot

With the advent of new technology, the potential that next generation sequencing (NGS) application holds in genetic counseling, disease management and treatment, and risk assessment is remarkable. From a clinical perspective, the technology can be applied to prenatal diagnosis, molecular diagnosis of genetic and infectious diseases, medical genetics and pharmacogenomics, carrier detection, cancer molecular diagnosis, and prognosis.

In terms of technology, targeted sequencing and re-sequencing is a major contributor to the clinical oncology next generation sequencing market in the U.S. This technological segment will gain traction by enabling even higher throughput at reduced price per sample. Due to a decrease in the complexity of implementation, the use of whole genome sequencing (WGS) technology to make comparisons between tumor tissue and normal tissue is expected to witness a steep rise during the forecast period. In addition, researchers are of the opinion that through WSG everyone will be able to develop a personalized treatment plan. The segment is expected to grow further with the introduction of new tools such as NextSeq and MiniSeq platforms, which are likely to enhance the implement ability for a broad spectrum of research labs with varying sequencing needs.

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Based on end user, the U.S. market for clinical oncology next generation sequencing is segmented into pharmaceutical and biotech entities, clinical research, academic research institutes, and hospitals and clinics. Owing to growing awareness regarding the benefits associated with the implementation of second-generation sequencing in academic and university-based research projects, academic institutes will hold a strong presence in the clinical oncology next generation sequencing market.

There are numerous players operating in the U.S. market. To hold their dominant position, many are banking on capitalizing data analysis requirements and need for more robust sequencing platforms through mergers and funding deals between major and minor players. A case in point would be Partek collaborating with Kennedy Krieger Institute. Together they have developed a commercial software for analyzing chromosomal abnormalities in diseases such as autism spectrum disorder, bipolar disorder, and schizophrenia.

U.S. Clinical Oncology Next Generation Sequencing (NGS)Market: Overview

With continued enhancement of new sequencing technology,next-generation sequencing(NGS) is being increasingly used in cancer genomics research. Also known as massively parallel sequencing, these days NGS is being leveraged in clinical oncology to provide improved tailored therapy for cancer. Next generation sequencing finds application in detecting rare forms of cancer mutations, uncovering familial cancer mutation carriers, and in providing molecular rationale for the exact targeted therapy. Hence, it is widely considered as a disruptive technology in the area of cancer treatment.

There have been many noteworthy achievements in the field of cancer genetics in the past couple of years on account of cutting-edge technologies and tanking costs of next-generation sequencing (NGS). The report by TMR Research offers key insights into the U.S. clinical oncology Next Generation Sequencing (NGS) market. It studies the degree of research and development in next generation sequencing for clinical oncology and furnishes crucial market figures from 2017 to 2025.

U.S. Clinical Oncology Next Generation Sequencing (NGS) Market: Trends and Opportunities

Next generation sequencing has a number of advantages over traditional sequencing. First is its ability to completely sequence every kind of mutations for a large number of genes in one test cost-effectively. However, challenges exist in leveraging NGS, especially with respect to the need for simpler assays, more flexible throughput, reduced turnaround time, and most importantly in analyzing and interpreting the data. Overall, continued efforts to apply NGS in clinical oncology will take us one step closer to personalized medicine.

In the U.S., the clinical oncology next generation sequencing market has been buoyed by the astute initiatives of the government in the field of research and development in oncology. For example, loans and grants have been liberally disbursed by the U.S. government and various funding bodies to bring down the gap between genomic sequence analysis platforms development and their use in oncology research. In the near future, the substantial increase in spending related to cancer in the U.S. is slated to further drive up the demand for second generation sequencing platforms for diagnostic monitoring and theranostics applications.

Grab Discount

A major challenge to the next generation sequencing is the time taken to uncover insights from the copious amount of data generated after the genome is sequenced. While this benefits the cancer patients as its aids in accurately studying many genes simultaneously that may be relevant to the patients tumor by using only a small amount of tissue at a reasonable cost, it also accords innumerable opportunities to commercial service providers to come up with proper solutions in much less time.

Companies Mentioned in Report

To present an in-depth assessment of the competition prevailing in the U.S. market for clinical oncology next generation sequencing, the report profiles companies such as Roche, llumina Inc., Pacific Bioscience, Agilent Technologies, GATC Biotech Ag, Macrogen Inc., Oxford Nanopore Technologies Ltd, Foundation Medicine, Life technologies Corp, Exosome Diagnostics, CLC Bio, Paradigm, Perkin Elmer, Inc, Inc, Partek, Inc, GnuBIO, and Caris Life Sciences.

This report gives you access to decisive data such as:

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About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

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Rohit BhiseyHead Internet MarketingTel: +1-415-520-1050Website:https://www.tmrresearch.com/

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U.S. Clinical Oncology Next Generation Sequencing (NGS) Market Expansion Projected to Gain an Uptick During 2025 - Digital Journal

from the looking-at-the-wrong-problem-and-it's-not-even-a-problem dept

More case law on compelled passcode production and the Fifth Amendment has been generated by a New Jersey appeals court. Unfortunately, it doesnt do anything to strengthen Fifth Amendment protections against compelled production.

And thats largely because this court cant. The states Supreme Court handed down a ruling in August 2020 that limited the foregone conclusion the government needed to reach before securing a court order demanding passcode production was limited to the device and the existence of a passcode, rather than offering supporting arguments about the presumed existence of criminal evidence on the device.

That case dealt with a crooked cop whose phones were seized during an investigation. After discussing some (still unaddressed) concerns about the Fifth Amendments inconsistent application in other cases that may protect people using passwords more than people using biometric features to unlock phones, the court said that, in this case, law enforcement knew what it needed to know to surmount the foregone conclusion barrier.

The States demonstration of the passcodes existence, Andrewss previous possession and operation of the cellphones, and the passcodes self-authenticating nature render the issue here one of surrender, not testimony, and the foregone conclusion exception to the Fifth Amendment privilege against self-incrimination thus applies. Therefore, the Fifth Amendment does not protect Andrews from compelled disclosure of the passcodes to his cellphones.

Its this case thats specifically cited in this appeals court decision [PDF]. The lower court refused to grant the governments motion to compel, citing its inability to prove the locked iPhone seized belonged to the suspect. It also said the search of the phone (which hasnt occurred yet) raised additional Fourth Amendment concerns.

Heres how everything started:

Det. Pancza and members of the Internet Crimes Against Children Task Force executed the three warrants at 6:00 a.m. on July 16, 2021, at defendants residence. Defendant was located in his locked bedroom. He was the only occupant of the room, and he refused to open the door. Ultimately, the officers forced entry into defendants bedroom.

During their search of defendants bedroom, officers located three electronic devices: a Samsung cell phone, an Asus laptop, and an Apple iPhone. The iPhone was found in a pull string bag hanging on the back of a computer chair.

In accordance with the search warrant, Detective Brian Migliorisi attempted to access the iPhone 7, but he was prevented from doing so because the iPhone was passcode protected. The only information Det. Migliorisi could retrieve from the iPhone was its association with the same iCloud email account from the cyber tips, the one containing defendants last name and first initial. Defendant was charged with third-degree endangering the welfare of children, N.J.S.A. 2C:24-4(b)(5)(b)(iii).

The lower court did not find these circumstances added up to proof of the defendants ownership of the iPhone.

The court denied the motion, concluding the State failed to establish defendants ownership of the iPhone and knowledge of the passcode. The court found that officers locating the iPhone in a backpack in a bedroom was insufficient to prove defendants ownership. The court also found that the phone immediately being in the vicinity of the defendant at the time of the search did not conclusively demonstrate that . . . defendant own[ed] the phone.

The appeals court disagrees. First, it points to the August 2020 Andrews decision, which limited the Fifth Amendment discussion to the government proving a passcode exists, the defendant operates or controls the device in question, and that entry of the passcode would allow investigators to access the devices contents. From what it sees here, the government has everything it needs to utilize the foregone conclusion exception.

Further, it says the Fourth Amendment concerns about the proposed search have no bearing on this discussion because the search hasnt been performed and the defendant never challenged the warrants utilized in this case. If the search is indeed determined to be overbroad, the defendant can challenge it then. But because no challenge to the probable cause basis was raised by the suspect, the lower court was wrong to bring Fourth Amendment analysis into a discussion dealing solely with compelled production.

The only standard being applied to compelled production was easily met here, the appeals court says.

The motion court found defendant was in the vicinity of the phone and concluded that this was insufficient to prove defendants ownership or operation of it. We disagree, as the court overlooked credible evidence in the record when making its findings. At the time of the search the phone was in defendants locked bedroom; he was the sole occupant and refused to let the police in. Significantly, the email address associated with the phones iCloud account incorporates defendants last name and first initial. These probative facts, which suggest that defendant owned and operated the iPhone, were omitted from the motion courts analysis.

Any further appeal efforts within the state will be foreclosed by the state Supreme Courts decision. To appeal this determination, the defendant will have to look to the top court in the land. That remains an option because this is a discussion about federal constitutional rights rather than limited to the protections granted by New Jerseys constitution. But odds are slim this will be examined by the US Supreme Court. The Andrews case that set state precedent has already had its appeal effort rejected by SCOTUS. For the time being, it will remain pretty easy for New Jersey law enforcement to bypass the Fifth Amendment.

Filed Under: 4th amendment, 5th amendment, compelled disclosure, compelled speech, new jersey, passwords, phone passcode

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NJ Appeals Court: Lower Court Mixed Up 4th And 5th Amendment And Either Way, Phone Passcodes Can Be Compelled - Techdirt

GRAND RAPIDS, Mich. Last Friday morning, April 22, Civil Rights leader Rev. Al Sharpton flew into town to do the eulogy for Patrick Lyoyas funeral at Renaissance Church of God in Christ.

Over a thousand people including family, friends, state and local officials joined the Congolese community in mourning the 26-year-olds death.

Before them, Reverend Sharpton said hes calling on the justice department to step in and conduct their own investigation into Lyoyas death.

Im not going to desecrate the local authorities. But, I want to call on the federal justice department. We need the justice department to investigate this death, Reverend Sharpton said at the podium at the front of the church. We have reason to not just want to wait on the local prosecutor. We dont want local politics to compromise justice. Were calling on the U.S. Department of Justice to intervene and to stand up for the civil rights of Patrick Lyoya.

Peter Lyoya told FOX 17 in an interview this week that he too would like the justice department to step in and open an investigation into his sons death.

On Monday morning April 4, Patrick Lyoya was fatally shot in the back of the head by a Grand Rapids police officer identified by GRPD as Christopher Schurr during a traffic stop near the intersection of Nelson and Griggs.

Reverend Sharpton said at the podium that there was intent to use a deadly weapon and reiterated his call for a federal investigation.

Western Michigan University Law Prof. Lewis Langham said if that should happen, the DOJ will look to see if Lyoyas constitutional rights were violated, he said.

[Reverend Sharpton] is looking to have the federal government investigate as to whether or not there is some type of constitutional law violation, Langham said, whos professor emeritus at WMU's Cooley Law School. [Theyre] probably looking at Section 242 Title 18, which basically makes it a crime for a police officer or others in their profession similar, when theyre acting under the authority of their job, to deny someone their constitutional right.

Langham spoke with FOX 17 on Monday afternoon via Zoom. He said specifically the justice department would look at the fourth amendment and the overall traffic stop.

The traffic stop, as it relates to the license plate ... that was a legitimate stop, Langham said. But, I think they may be looking at the question as to why. What drew their attention to Patrick Lyoya in the first place, that you even looked at his license plate. So, that could be something that theyre looking at under the fourth amendment.

Langham said that officers cannot stop anyone under false pretenses. He added that the DOJ may look at the fifth amendment and double jeopardy.

If for some reason if the officer is charged, if hes found not guilty, looking down the road, if that were to happen, you can still seek federal charges and that'd be considered double jeopardy under the fifth amendment because the federal government and state government are considered separate sovereigns, he said.

Currently, Michigan State Police is conducting its investigation into the fatal officer-involved shooting. Langham said once they wrap, itll head to Prosecutor Chris Becker, who will then determine if criminal charges should be brought.

However, he said its up to the justice department if they should get involved and when.

For now, the request is an avenue Lyoyas legal team, led by civil rights attorneys Ben Crump and Ven Johnson, is seeking in order to bring justice to the family.

Whatever and however the federal government gets involved they will make a decision whether or not they want to, and if they do there may not even be a federal civil rights type violation, Langham said. They could look at it and determine there isnt an issue here.

READ MORE: GRPD explains process behind releasing officer's name in Lyoya shooting

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WMU Law professor says if federal probe is opened, the 4th and 5th amendments will be key in Lyoya case - FOX 17 West Michigan News