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The WORST SEO advice I heard this year (and what you should do instead) – Search Engine Land

The most common complaint I receive from audit clients and bloggers is the inability to know which SEO advice to follow.

Unlike search engines which can rank, re-rank, or penalize information or practices that are unethical or unscrupulous in nature, the same cant be achieved by the average blogger weeding through multiple courses, gurus or podcasts.

Unfortunately, 2022 has taken things to a whole new level.

The amount of emails and instant messages I received from bloggers asking, Is this true? or I was told to do this, what do you think? cannot be quantified other than to say, It was a lot.

Executing a correct and competent SEO strategy has never been more challenging, especially in light of the explosion of new websites launched during the pandemic.

As such, understanding what advice is worthwhile and which is complete and utter garbage has never been more important.

To that end, I present some of the worst pieces of SEO advice I was asked about in 2022, with the hope that the answers will help you decide what not to do.

The benefits of removing old content from an existing site have been known and practiced for years.

Think of your site as a garden. All the content generating traffic, links, and regular social signals are your flowers. Everything that is not? Those are your weeds. Just like in a real garden, you can kill your flowers if you dont pull those weeds.

Leaving expired, low-quality or thin content on your site can result in a myriad of bad SEO outcomes, including:

Its also been well-documented by Googles John Mueller that low-quality content on one part of a site can negatively impact the search rankings of the entire site.

If you can update and improve existing content, do that!

But if not, delete it, and move on. Think quality with your site content, not quantity.

It has been stated repeatedly that word count is not a ranking factor with Google. And yet, daily, I run into clients who have been directed to write a longer resource as their main method to recapture a lost ranking or improve existing visibility.

When asked about word count, Mueller said, just blindly adding content to a page will not make it (rank) better.

What does help a resource is adding content that is useful to the audience.

For example, nobody wants to read a 2,000-plus-word treatise on artichoke hearts. As such, understanding what your audience is seeking and what is considered useful can still be confusing to the average site owner.

A content update or rewrite has to have a clear purpose and an understanding of why your page isnt ranking in the first place.

These are just a few questions to answer before deciding just to write a longer resource for ranking consideration.

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During the good ol days of SEO, it was very common to optimize a page around a focus keyword by including the focus keyword in the title, the meta description, the URL, and every heading on the page.

For example, just a few years ago, a typical recipe post trying to rank for banana cream pie may have looked like this:

Unfortunately, following Google updates from November 2019, and later announced Core Updates in January and May 2020, a clear pattern emerged whereby bloggers who had been over-optimizing their headings (among other issues) suffered decimated ranking and traffic drops.

The pattern was incredibly easy to see in audits and online Facebook groups and was soon backed up by a Food Blogger Study by SEO firm Top Hat Rank published in February of 2020.

In the study, food blogs saw a 60% drop in direct Google search engine traffic to recipes and posts that had engaged in heading keyword over-optimization.

Fortunately, bloggers who went back through their site and started de-optimizing their headings ended up with recoveries by the May 2020 Core Update, or much later, when Google did their next announced update in December.

Any recommendation to stuff your headings with keywords is not only outdated advice but possibly dangerous for the average site in the current algorithmic climate.

Referencing your keyword naturally in the H1 and one or two other H2s seems fine. More than that, it will look spammy and should be avoided!

Alt text, or alternative text, is one of the most important and misunderstood topics in all of SEO and accessibility. Having good and correct alt text for images is not just a simple SEO best practice, but its essential for people with visual disabilities who visit the site.

Alt text exists first and foremost to describe the image to someone who cannot see it. The focus is on those accessing the site with screen readers who cannot see the image and, as such, must have the images read out to them for descriptive purposes.

Nothing annoys visually impaired users more than visiting a site and seeing every image read out as keyword keyword keyword.

And yet, even today, with as much literature that exists on the correct use of alt text, this still happens more than it should!

Ditch the keywords and describe what is in the photo to someone who cannot see it.

Dont say image of or photo of in your alt text. Be short but descriptive.

Finally, add a period at the end as a prompt for screen readers to know the alt text has completed.

Although the Semrush suite of tools is, by and large, a quality investment for users and SEOs alike, this is its biggest drawback. In its identification of toxic links, the tool fails!

I have yet to run a crawl for a client with Semrush and have the tool not spit out a huge Danger, Will Robinson! Danger! warning when reviewing a link profile.

Semrush identifies random links as toxic and then recommends that the user submit a disavow file. The problem with this recommendation is its unnecessary and completely arbitrary.

Google is very clear that:

In fact, Google doesnt even have a concept of toxic domains, and blindly following a tool that says otherwise should always be avoided.

Unless you have a manual action, or you know you built in bad links yourself, a disavow file is a complete waste of time for the average site owner.

Ignore the tools and move on to something else that will actually help move your site.

Youve heard that SEO is a marathon, not a sprint. As with any marathon, its all about training and preparation.

Dont derail your SEO marathon by succumbing to poor advice baked into a course, a podcast or a guru trying to sell you their latest tool.

Instead, use a little common sense and push back against advice that may seem questionable when given. The site you save may be your own. Good luck out there!

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

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The WORST SEO advice I heard this year (and what you should do instead) - Search Engine Land

Podcast #689 – Ryzen 7000 RAM Speed, NVIDIA’s Bad Quarter, Intel Arc Pro GPUs, Hackaday Prizes, Quantum Computing Fail and MORE – PC Perspective

News is first, and while it may be mid-August of 2022, NVIDIA had a bad quarter in Q2 2023 already. Not the first thing wed do if time travel was realized, but it takes all kinds. We also discuss reports of the AMD Ryzen 7000 DDR5 sweet spot, look at some re-purposed retro tech from the 2022 Hackaday Prize winners, and look into Gigabytes replacement for the Z690i Ultra mobo. Plus mandatory Intel Arc news (they went PRO), and the usual gaming quick hits and depressing security corner.

Featured this week is Kents third installment in the upgrading in mid-2022 blog, with further explorations of the major and minor components he chose, and why.

Thank you to our Patreon members both new and current ones that are bumping their patronage! Could not be doing this without you all!This show cannot go on without you you know who you are, please consider helping our efforts. It most definitely helps keep us on the air. Thank you!

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Podcast #689 - Ryzen 7000 RAM Speed, NVIDIA's Bad Quarter, Intel Arc Pro GPUs, Hackaday Prizes, Quantum Computing Fail and MORE - PC Perspective

IONQ, INC. Management’s Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) – Marketscreener.com

This Quarterly Report on Form 10-Q contains statements that may constitute"forward-looking statements" within the meaning of Section 27A of the SecuritiesAct of 1933, as amended (the "Securities Act"), and Section 21E of theSecurities Exchange Act of 1934, as amended (the "Exchange Act"), that involvesubstantial risks and uncertainties. All statements contained in this QuarterlyReport on Form 10-Q other than statements of historical fact, includingstatements regarding our future results of operations and financial position,our business strategy and plans, and our objectives for future operations, areforward-looking statements. The words "believes," "expects," "intends,""estimates," "projects," "anticipates," "will," "plan," "may," "should," orsimilar language are intended to identify forward-looking statements.It is routine for our internal projections and expectations to change throughoutthe year, and any forward-looking statements based upon these projections orexpectations may change prior to the end of the next quarter or year. Readers ofthis Quarterly Report on Form 10-Q are cautioned not to place undue reliance onany such forward-looking statements. As a result of a number of known andunknown risks and uncertainties, our actual results or performance may bematerially different from those expressed or implied by these forward-lookingstatements. Risks and uncertainties are identified under "Risk Factors" inItem 1A herein and in our other filings with the Securities and ExchangeCommission (the "SEC"). All forward-looking statements included herein are madeonly as of the date hereof. Unless otherwise required by law, we do notundertake, and specifically disclaim, any obligation to update anyforward-looking statement, whether as a result of new information, futureevents, or otherwise after the date of such statement.You should read the following discussion and analysis of our financial conditionand results of operations together with our unaudited condensed consolidatedfinancial statements and related notes included elsewhere in this QuarterlyReport on Form 10-Q, and our audited consolidated financial statements andrelated notes for the year ended December 31, 2021, filed with the SEC onMarch 28, 2022. Unless the context otherwise requires, the terms "IonQ," "LegacyIonQ" "we," "us," "our" and similar terms refer to IonQ Quantum, Inc. prior tothe consummation of the Business Combination and IonQ, Inc. and its wholly ownedsubsidiaries after the consummation of the Business Combination. References to"dMY" refer to the predecessor company prior to the consummation of the BusinessCombination.OverviewWe are developing quantum computers designed to solve the world's most complexproblems, and transform business, society, and the planet for the better. Webelieve that our proprietary technology, our architecture, and the technologyexclusively available to us through license agreements will offer us advantagesboth in terms of research and development, as well as the commercial value ofour intended product offerings. We sell access to quantum computers, and we arein the process of researching and developing technologies for quantum computerswith increasing computational capabilities. We currently make access to ourquantum computers available via three major cloud platforms, Amazon WebServices' (AWS) Amazon Braket, Microsoft's Azure Quantum, and Google's CloudMarketplace, and to select customers via our own cloud service.We are still in the early stages of generating revenue. We have incurredsignificant operating losses since our inception. Our net losses were $5.9million for the six months ended June 30, 2022, and we expect to continue toincur significant losses for the foreseeable future. As of June 30, 2022, we hadan accumulated deficit of $151.7 million. We expect to continue to incur lossesfor the foreseeable future as we prioritize reaching the technical milestonesnecessary to achieve increasingly higher number of stable qubits and higherlevels of fidelity than that which presently exists- prerequisites for quantumcomputing to reach broad quantum advantage.

The Merger Agreement and Public Company Costs

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Table of Contents

Business and Technical Highlights

IonQ announced a paid contract with Airbus, who is using Aria to explore

critical aviation variables that make this problem particularly difficult

IonQ announced a paid contract with Dow, a global leader in chemistry and

material science, who is using Aria to explore the boundaries of quantum

computing in materials discovery research. They join other customers who

are partnering with IonQ to explore the intersection of quantum machine

IonQ announced the results of a partnership with GE Research to develop a

quantum algorithm that manages financial risk exposure. The work used a

large data set to generate risk models across up to four variables and is

broadly applicable to industries which have risk-management needs, such

computer in the world with 23 algorithmic qubits, which will be available

tomorrow to all users of Microsoft Azure Quantum. This announcement

IonQ signed a formal agreement to collaborate with the University of

Maryland on a project for the National Science Foundation. For this, IonQ

IonQ finalized a subcontract with Zapata Computing to collaborate on a

offering, representing more than a 130,000x increase in computational

IonQ announced an 8x increase in the computation power of IonQ Harmony,

which has achieved up to #AQ 9, up from a previous benchmark of #AQ 6.

Harmony systems are available to customers via all three major cloud

partners, including Microsoft Azure, Amazon Web Services, and Google

processing, or NLP. IonQ created quantum NLP algorithms to represent

linguistic qualities like ambiguity, vagueness, and novelty which are

notoriously difficult to represent in classical compute. No previously

published work has demonstrated ambiguity resolution or language

generation working on live quantum hardware. IonQ believes quantum

techniques of this nature can dramatically improve NLP performance.

IonQ has identified a facility in Seattle, Washington to host its first

after serving as Vice President of Systems Engineering at PsiQuantum and

IonQ welcomed Kathy Chou to the IonQ Board of Directors in July 2022. Ms.

Chou is currently the Senior Vice President of SaaS Engineering at

Nutanix, and brings a wealth of experience in go-to-market strategy and

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Table of Contents

Impact of COVID-19 on Our Business

Key Components of Results of Operations

Revenue

We are currently focused on marketing our QCaaS and have entered into, and arecontinuing to enter into, new contracts with customers.

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Research and development

General and administrative

General and administrative expenses consist of personnel-related expenses,including salaries, benefits and stock-based compensation, and allocatedfacility and other costs for our corporate, executive, finance, and otheradministrative functions. General and administrative expenses also includeexpenses for outside professional services, including legal, auditing andaccounting services, recruitment expenses, information technology, travelexpenses and certain non-income taxes, insurance, and other administrativeexpenses.

Depreciation and amortization

Depreciation and amortization expense results from depreciation and amortizationof our property and equipment and intangible assets that is recognized overtheir estimated lives.

Nonoperating Costs and Expenses

Change in fair value of warrant liabilities

Interest income, net

Interest income, net consists of income earned on our money market funds andother available-for-sale investments.

Other income (expense), net

Other income (expense), net consists of realized losses on ouravailable-for-sale investments and certain other expenses.

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Results of Operations

41,771 17,544

(1) Cost of revenue, research and development, sales and marketing, and general

Comparison of the Three Months Ended June 30, 2022 and 2021

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Table of Contents

Research and development expenses increased by $4.2 million, or 76%, to$9.7 million for the three months ended June 30, 2022, from $5.5 million for thethree months ended June 30, 2021. The increase was primarily driven by a$2.5 million increase in payroll-related expenses, including stock-basedcompensation of $1.7 million, as a result of increased headcount, and a$1.5 million increase in materials, supplies and equipment costs.

Sales and marketing

Depreciation and amortization

Depreciation and amortization $ 1,451 $ 502 $ 949 189 %

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Change in fair value of warrant liabilities

Change in fair value of warrant liabilities $ 16,061 $

Comparison of the Six Months Ended June 30, 2022 and 2021

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Table of Contents

Depreciation and amortization

Depreciation and amortization $ 2,717 $ 947 $ 1,770

187 %

Change in fair value of warrant liabilities

Change in fair value of warrant liabilities $ 29,509 $ - $ 29,509

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Interest income, net increased by $1.9 million to $1.9 million for the sixmonths ended June 30, 2022, from zero for the six months ended June 30, 2021.The increase was primarily driven by interest income earned on our cashequivalents and available-for-sale investments.

Liquidity and Capital Resources

Future Funding Requirements

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Table of Contents

Cash flows

The following table summarizes our cash flows for the period indicated:

Cash flows from operating activities

Cash flows from investing activities

Cash flows from financing activities

Net cash provided by financing activities during the six months ended June 30,2021, was $5.4 million primarily resulting from proceeds from stock optionsexercised.

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Table of Contents

Critical Accounting Estimates

There have been no material changes to our critical accounting estimates fromthose described under "Management's Discussion and Analysis of FinancialCondition and Results of Operations" in our Annual Report.

Recently Issued and Adopted Accounting Standards

See Note 2, Summary of Significant Accounting Policies, in the notes to ourcondensed consolidated financial statements included in Part I, Item I of thisQuarterly Report on Form 10-Q for a discussion of recent accountingpronouncements.

Emerging Growth Company and Smaller Reporting Company Status

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Table of Contents

Edgar Online, source Glimpses

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IONQ, INC. Management's Discussion and Analysis of Financial Condition and Results of Operations (form 10-Q) - Marketscreener.com

American Democracy Was Never Designed to Be Democratic – The New Yorker

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To look on the bright side for a moment, one effect of the Republican assault on electionswhich takes the form, naturally, of the very thing Republicans accuse Democrats of doing: rigging the systemmight be to open our eyes to how undemocratic our democracy is. Strictly speaking, American government has never been a government by the people.

This is so despite the fact that more Americans are voting than ever before. In 2020, sixty-seven per cent of eligible voters cast a ballot for President. That was the highest turnout since 1900, a year when few, if any, women, people under twenty-one, Asian immigrants (who could not become citizens), Native Americans (who were treated as foreigners), or Black Americans living in the South (who were openly disenfranchised) could vote. Eighteen per cent of the total population voted in that election. In 2020, forty-eight per cent voted.

Some members of the losers party have concluded that a sixty-seven-per-cent turnout was too high. They apparently calculate that, if fewer people had voted, Donald Trump might have carried their states. Last year, according to the Brennan Center for Justice, legislatures in nineteen states passed thirty-four laws imposing voting restrictions. (Trump and his allies had filed more than sixty lawsuits challenging the election results and lost all but one of them.)

In Florida, it is now illegal to offer water to someone standing in line to vote. Georgia is allowing counties to eliminate voting on Sundays. In 2020, Texas limited the number of ballot-drop-off locations to one per county, insuring that Loving County, the home of fifty-seven people, has the same number of drop-off locations as Harris County, which includes Houston and has 4.7 million people.

Virtually all of these reforms will likely make it harder for some people to vote, and thus will depress turnoutwhich is the not so subtle intention. This is a problem, but it is not the fundamental problem. The fundamental problem is that, as the law stands, even when the system is working the way its designed to work and everyone who is eligible to vote does vote, the government we get does not reflect the popular will. Michael Kinsleys law of scandal applies. The scandal isnt whats illegal. The scandal is whats legal.

It was not unreasonable for the Framers to be wary of direct democracy. You cant govern a nation by plebiscite, and true representative democracy, in which everyone who might be affected by government policy has an equal say in choosing the people who make that policy, had never been tried. So they wrote a rule book, the Constitution, that places limits on what the government can do, regardless of what the majority wants. (They also countenanced slavery and the disenfranchisement of women, excluding from the electorate groups whose life chances certainly might be affected by government policy.) And they made it extremely difficult to tinker with those rules. In two hundred and thirty-three years, they have been changed by amendment only nine times. The last time was fifty-one years ago.

You might think that the further we get from 1789 the easier it would be to adjust the constitutional rule book, but the opposite appears to be true. We live in a country undergoing a severe case of ancestor worship (a symptom of insecurity and fear of the future), which is exacerbated by an absurdly unworkable and manipulable doctrine called originalism. Something that Alexander Hamilton wrote in a newspaper columnthe Federalist Papers are basically a collection of op-edsis treated like a passage in the Talmud. If we could unpack it correctly, it would show us the way.

The Bill of Rights, without which the Constitution would probably not have been ratified, is essentially a deck of counter-majoritarian trump cards, a list, directed at the federal government, of thou-shalt-nots. Americans argue about how far those commandments reach. Is nude dancing covered under the First Amendments guarantee of the freedom of expression? (It is.) Does the Second Amendment prohibit a ban on assault weapons? (Right now, its anyones guess.) But no one proposes doing away with the first ten amendments. They underwrite a deeply rooted feature of American life, the I have a right syndrome. They may also make many policies that a majority of Americans say they favor, such as a ban on assault weapons, virtually impossible to enact because of an ambiguous sentence written in an era in which pretty much the only assault weapon widely available was a musket.

Some checks on direct democracy in the United States are structural. They are built into the system of government the Framers devised. One, obviously, is the Electoral College, which in two of the past six elections has chosen a President who did not win the popular vote. Even in 2020, when Joe Biden got seven million more votes than his opponent, he carried three states that he needed in order towin the Electoral CollegeArizona, Georgia, and Pennsylvaniaby a total of about a hundred thousand votes. Flip those states and we would have elected a man who lost the popular vote by 6.9 million. Is that what James Madison had in mind?

Another check on democracy is the Senate, an almost comically malapportioned body that gives Wyomings five hundred and eighty thousand residents the same voting power as Californias thirty-nine million. The District of Columbia, which has ninety thousand more residents than Wyoming and twenty-five thousand more than Vermont, has no senators. Until the Seventeenth Amendment was ratified, in 1913, senators were mostly not popularly elected. They were appointed by state legislatures. Republicans won a majority of votes statewide in Illinois in the 1858 midterms, but Abraham Lincoln did not become senator, because the state legislature was controlled by Democrats, and they reappointed StephenA. Douglas.

Even though the Senate is split fifty-fifty, Democratic senators represent forty-two million more people than Republican senators do. As Eric Holder, the former Attorney General, points out in his book on the state of voting rights, Our Unfinished March (One World), the Senate is lopsided. Half the population today is represented by eighteen senators, the other half by eighty-two. The Senate also packs a parliamentary death ray, the filibuster, which would allow forty-one senators representing ten per cent of the public to block legislation supported by senators representing the other ninety per cent.

Many recent voting regulations, such as voter-I.D. laws, may require people to pay to obtain a credential needed to vote, like a drivers license, and so Holder considers them a kind of poll taxwhich is outlawed by the Twenty-fourth Amendment. (Lower courts so far have been hesitant to accept this argument.)

But the House of Representativesthats the peoples house, right? Not necessarily. In the 2012 Presidential election, Barack Obama defeated Mitt Romney by five million votes, and Democrats running for the House got around a million more votes than Republicans, but the Republicans ended up with a thirty-three-seat advantage. Under current law, congressional districts within a state should be approximately equal in population. So how did the Republicans get fewer votes but more seats? Its the same thing that let StephenA. Douglas retain his Senate seat in 1858: partisan gerrymandering.

This is the subject of Nick Seabrooks timely new book, One Person, One Vote: A Surprising History of Gerrymandering in America (Pantheon), an excellent, if gloomy, guide to the abuse (or maybe just the use) of an apparently mundane feature of our system of elections: districting.

We tend to think of a gerrymander as a grotesquely shaped legislative district, such as the salamander-like Massachusetts district that was drawn to help give one party, the Democratic-Republicans, a majority in the Massachusetts Senate in the election of 1812. The governor of the state, Elbridge Gerry, did not draw the district, but he lent his name to the practice when he signed off on it.(Seabrook tells us that Gerrys name is pronounced with a hard G, but its apparently O.K. to pronounce gerrymander jerry.)

Gerrys gerrymander was by no means the first, however. There was partisan gerrymandering even in the colonies. In fact, the only traditional districting principle that has been ubiquitous in America since before the founding, Seabrook writes, is the gerrymander itself. Thats the way the system was set up.

Partisan gerrymandering has produced many loopy districts through the years, but today, on a map, gerrymandered districts often look quite respectable. No funny stuff going on here! Thats because computer software can now carve out districts on a street-by-street and block-by-block level. A favorite trick is moving a district line so that a sitting member of Congress or a state legislator is suddenly residing in another district. Its all supposed to be done sub rosa, but, Seabrook says, those in the business of gerrymandering have a tendency to want to brag about their exploits.

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American Democracy Was Never Designed to Be Democratic - The New Yorker

Can American Democracy Survive the "Fake News" Crisis – Random Lengths

So, how should America deal with media that purports to be news but, in fact, is offering a healthy serving of spin, misdirection, and outright lies? if you have any additional ideas, what are they?

Can a nation survive as a democratic republic without an honest and trusted news ecosystem? Is it an actual fact that truthful and reliable news combined with the kind of cultural trust people have in both government and each other as the result of a shared reality are both historic and necessary preconditions for a democracy to work at all?

Thomas Jefferson once famously said that if he was given the ultimatum of choosing to live in a functioning nation without newspapers or a place with newspapers but no national government, hed surely choose the latter.

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It was a statement of his generations love of newspapers, literature, and free speech far more than the anti-government spin that rightwingers try for when quoting the author of the Declaration of Independence. No republic in the history of the world had ever survived without an informed, participating electorate, and this nations Founders knew it.

This truth was echoed two generations later when the young French aristocrat, Alexis de Tocqueville, spent half a year traveling America and wrote one of the entire centurys best-selling books, Democracy in America, published in 1833.

Astonished, he repeatedly mentions in the book how blown away he is that the dirt-poorest farmer or remote-hollow hillbilly is as literate and enthusiastic about discussing current world events and politics as an upper-class resident of Paris.

Alexis de Tocqueville concluded that our vibrant, free, trusted press was the one thing that set America apart so democracy could work here; it was so critical, he believed, that he was openly skeptical there were enough literate people or a free enough press in France to be able to safely give up the monarchy and imitate America.

Now, it seems, consolidation and the pouring of billions of dollars by conservative billionaires into our media infrastructure has produced a crisis in Americas democracy.

Its frightening people, and theyre looking for solutions.

The Pew Research Center published a surprising new study this week showing that fully 48% of Americans say the government should take steps to restrict false information, even if it means losing some freedom to access and publish content This is up almost 10% from just four years ago.

Similarly, the percentage of Americans, Pew notes, who say freedom of information should be protected even if it means some misinformation is published online has decreased from 58% to 50%.

Depending on the outlet, news is often skewed (either by omission of stories or simply presenting partial information) even on so-called mainstream media; naked lies told by politicians are only rarely called out; and political advertising today is more often deceptive than straightforward.

And Americans know it, and are sick of it.

A Pew study from last November found that roughly two-thirds of Americans believe theyve seen news media slant stories to favor or disadvantage one political party or point of view. Three-out-of-five people said this was causing a great deal of confusion about issues related, for example, to the last presidential election.

The problem is particularly bad on the conservative side of media, in part because theres only a very limited progressive media ecosystem, and in part because (in my opinion) conservative positions are often so unpopular that lies are necessary to bring voters along.

Who in their right mind, after all, is enthusiastic about voting for politicians whose platform includes defunding the FBI, denying toxin-exposed veterans healthcare, forcing 10-year-olds to carry a rapists baby to term, keeping insulin prices almost 10 times higher than in most other nations, and ending Social Security and Medicare?

No wonder so many rightwing radio, podcast, and cable-TV personalities focus instead on trans girls in sports, refugees from Guatemala, and crimes committed by Black and Brown people.

I have colleagues and acquaintances in conservative media who, in moments of braggadocio or drunken candor, have told me straight-up that they know some of the stories they cover are either lies or spun in ways that distort their actual meaning. Their justification is Socrates noble lie doctrine: that a small lie serving a greater good is not really a sin.

One was both shocked and skeptical when I told him that, to the best of my knowledge, Id never promulgated a lie on the air and, when I do occasionally get things wrong, I always try to correct them on-air as soon as possible.

The nonprofit group Media Matters for America has built a solid following and reputation by almost daily identifying naked lies and half-truths being promulgated on Fox News and other rightwing media. Fox hosts and guests most recent spin, for example, is that the FBI spent Tuesday of this week planting evidence at Trumps Mar-a-Lago home.

Brian Maloney used to run a site called the Radio Equalizer designed to hold lefties to account when they lie on the air and used to occasionally skewer me. He hasnt posted on his blog since 2012, however, and his YouTube channel seems moribund. His latest project, Media Equalizer, seems not so much to hold liberal media to account as to complain about liberal politicians and progressive policies.

Either leftie shows like mine and those on MSNBC are generally truthful, or were so small compared to the multi-billion-dollar conservative empires that populate the American media landscape that were not worth covering.

So, how should America deal with media that purports to be news but, in fact, is offering a grotesque serving of spin, misdirection, and outright lies in addition to the factual news that gains them credibility and underpins their coverage?

This is a really, genuinely tough one. Truth in media laws are a legal and political minefield, particularly when it comes to public policy.

For example, is Medicare Advantage a sneaky way to privatize and thus destroy real Medicare, or an innovation allowing competition in the senior healthcare market?

My opinion is solidly in the former camp, but there are some seniors who simply cant afford the premiums for Medicare and a Medigap plan so, for them, the free Advantage programs are barely but definitely better than nothing at all. My opinion, in other words, isnt necessarily a fact and there are arguable shades of gray around conclusions that can be drawn from the facts themselves.

That said, there are objectively definable lies that are regularly told by so-called conservative media and propaganda outlets run by foreign governments. Not to mention the striking reality that 45% of Americans get much or most of their news from Facebook.

And this is serious stuff. Propaganda and fake news represent an existential threat to liberal democracies. When theres no consensus about shared reality, governance even highly compromised governance becomes nearly impossible.

Today in America (and, increasingly, around the world) advocates of dictatorship and oligarchy are using this device to divide and tear apart liberal democracies, from the Americas to Europe to Australia.

Billionaire oligarch Rupert Murdoch began his rightwing propaganda operation in Australia, throwing that nations political system so deeply into crisis that former Prime Minister Keven Rudd was moved to write an op-ed for the nations largest independent newspaper, The Sydney Morning Herald, in which he chronicles how Australian politics has become vicious, toxic and unstable.

Rudd then asks, The core question is why? and answers his own question unambiguously:

But on top of all the above, while manipulating each of them, has been Rupert Murdoch the greatest cancer on the Australian democracy.

Murdoch is not just a news organisation. Murdoch operates as a political party, acting in pursuit of clearly defined commercial interests, in addition to his far-right ideological world view.

From Australia, Murdoch moved to the UK where he took over numerous newspapers and media outlets, cheerleading for grifter and Trump wannabee Boris Johnson and his Brexit. He then became an American citizen, which let his company legally own US television networks and stations and now lords over Fox News, arguably the second most toxic source of anti-American and white-supremacist propaganda.

In the social media arena, Facebooks owner and CEO, Mark Zuckerberg, oversees what is the largest purveyor of news in the world today, including here in the US.

Zuckerberg, the countrys richest millennial, had a secret dinner with Donald Trump during the Trump presidency, and held multiple meetings with rightwing politicians, reporters, op-ed writers and influencers, according to Politico. I can find no record of him having similar private dinners with either Obama or Biden, nor with any groups of progressive journalists, writers, or influencers.

Numerous sources identify Facebook as one of the major hubs of organizing for rightwing events including January 6th, the rise of Qanon, and the contemporary militia and white supremacist Nazi movements.

His company continues to keep a tightly held secret the algorithm which decides which pages and posts get pushed to readers and which dont, thus secretly deciding what types of news and opinion are most heavily spread across America.

Arguably, their dominance of news dissemination makes Rupert Murdoch and Mark Zuckerberg two of the most powerful men in America. Another morbidly rich billionaire, Jeff Bezos, owns The Washington Post, although apparently hasnt personally influenced or interfered with that publications reporting. But the potential is certainly there: he who has the gold makes the rules, as the old saying goes.

To compound the confusion about who to trust in the news business, about two decades ago two reporters for a Fox station in Florida were explicitly told by station management to alter a story about Monsantos recombinant bovine growth hormone to make it friendlier to Monsanto. They complied multiple times until the alterations reached the point where they believed the story was filled with blatant lies and refused to air it.

The Fox station fired them and they sued for wrongful termination. Fox fought the case, arguing that, as their employer, it could tell them what to say and they had to do it to keep their jobs.

A jury awarded them about a half million dollars, but when Fox appealed the case it was reversed (and Fox then went after the reporters for attorneys fees, threatening to bankrupt them). The court explicitly ruled that news organizations can direct their on-air personalities to lie to viewers.

So, what do we do about this?

Al Franken had a novel idea a few years back, suggesting a way to deal with lying politicians like Trump:

Anyone can call the FCC and lodge a complaint. The FCC then presents the complaint to an adjudicative body comprised of three judges appointed by Republicans and three judges appointed by Democrats. If a majority determines that the statement is untrue, the FCC can warn the president. And if he tweets or tells the same lie again on TV or radio or to a newspaper, he can be fined up to $10,000, or 15 percent of his net worth.

The problem, of course, is the old James Madison quote about our not needing laws if men were angels, and its corollary, that those who administer and adjudicate our laws are as potentially corruptible as anybody else.

For example, what if President DeSantis were to hand-pick the six members? As we learned with the board that overseas the Postal Service, there are more than a few people with a D after their names who are just as corrupt as many Rs: would you trust the outcome?

The FCC already has a policy opposing fake or misleading news. As they note on their website:

The FCC is prohibited by law from engaging in censorship or infringing on First Amendment rights of the press. It is, however, illegal for broadcasters to intentionally distort the news, and the FCC may act on complaints if there is documented evidence of such behavior from persons with direct personal knowledge.

That said, the FCC doesnt regulate the content of cable or internet-based programs; content-wise, their authority is pretty much limited to over-the-air broadcast media like radio and TV.

Libel lawsuits are another remedy for the victims of fake news, but theyre extraordinarily difficult to win in the US given our First Amendment protections and the doctrine that public figures generally cant sue for libel at all.

Canada explicitly outlaws fake news, although that hasnt stopped Fox News from popping up on outlets across that country. Their Broadcasting Act explicitly says:

Prohibited Programming Content:

Its nonetheless difficult to enforce on cable or Internet outlets in Canada, and a similar approach here would run afoul of the First Amendments prohibitions on regulation of freedom of speech, or of the press.

Finland has taken an unique approach to the problem of fake news, particularly on social media, by incorporating news and media training into required elementary and secondary school classes. America could consider the same, although, like the snit we just saw about teaching American history or sex education, it would almost certainly provoke squeals of outrage from rightwingers.

But screw them. America is in a crisis right now caused, in large part, by dishonest actors across the rightwing spectrum of our media and social media.

Forty % of Americans dont believe the results of the 2020 election, and nearly half of Republicans think Democrats engage in ritual drinking of childrens blood and worse. There is no corollary or even similar misunderstanding of reality or bizarre set of beliefs among the left or those in the center.

For the moment, media literacy training in schools across America and requiring transparency from social media both things Congress would have to undertake to succeed seem like the best approaches we can take to both protect free speech and diminish the impact of lies and propaganda on American political and social life.

If the Biden administration were to enforce the nations antitrust laws and break up the media conglomerates, or Congress were to bring back the media ownership limits as they were before being gutted in the Telecommunications Act of 1996, either or both would go a long way toward increasing the social and political diversity of voices across our media public squares.

These will all be hard, but theyre important if we value our democratic republic and want it to survive. And theyre just the start: if you have any additional ideas, Id love to hear them.

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Can American Democracy Survive the "Fake News" Crisis - Random Lengths