Mediaboss Marketing

Google Analytics is a powerful tool that can tell you a lot about your website and how people are using it. If youre not using Google Analytics, youre missing out on valuable information that can help you improve your site.

In this post, well explain what Google Analytics is, how it works, and why you should use it. Well also show you how to set it up and get started tracking your website traffic. So lets get started!

Google Analytics is a free website traffic tracking tool offered by Google. It provides detailed information about who visits your website, what pages they view, how long they stay on your site, and much more.

By understanding how people are interacting with your website, you can make better decisions about what content to create and how to improve your sites design and navigation.

How does Google Analytics work?

Google Analytics works by tracking code that is added to your websites pages. This code sends information about each page view to the Google Analytics server.

The server then processes this data and produces reports that you can use to understand your website traffic.

Why should you use Google Analytics?

Google Analytics collects a lot of data about your website visitors, including things like:

Google Analytics can be overwhelming at first because there is so much data to look at. Here are some of the most important reports to look at:

If youre just getting started, you may want to check it weekly or monthly. As you get more traffic, you may want to check it daily. And if youre running an online business, youll probably want to check it multiple times per day!

One of the most common mistakes people make with Google Analytics is not checking it regularly. Like we said before, how often you check Analytics depends on your goals for your website. But if youre not checking it at least once per month, youre missing out on valuable insights about your visitors.

Another common mistake is not setting up goals. Goals are a way to track conversions on your site, so you can see which traffic sources are driving the most sales or leads. Without goals, you wont be able to track your progress or measure your success.

In addition, many people dont take advantage of all the features that Google Analytics has to offer. Google Analytics is constantly evolving, so theres always something new to learn. By taking the time to explore all the features, you can get even more insights into your website visitors.

Google Analytics is a powerful tool that can help you understand your website visitors and make better decisions about your content and marketing strategy.

By taking the time to set up goals and learn how to interpret the data, you can get the most out of Google Analytics. And if youre looking for even more insights, there are many advanced features that you can explore.

Authors Bio:

Nick John Caminade is a Content Writer for VEED.IO. He has been a content writer for amost 3 years now.

Nick loves to create article that talks about Technology, Marketing Tips and Guides, Business, Social Media Marketing.

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Google Analytics: How It Works and Why You Need to Use It TechEconomy.ng - TechEconomy.ng

PR and communications specialists, Wild PR, has been appointed by two new clients, continuing to strengthen its client roster in 2022.

The agency has been chosen by Wakefield-based software development company, Propel Tech. It will be offering a range of services to this new client, including traditional and digital PR as well as social media content creation and community management.

The appointment comes as a result of the organisations rebrand, which was undertaken by Think Collectiv in March 2022.

Wild PR has also been appointed by Manchester-based waste management expert, Envirovue, to support with brand awareness and partnership engagement.

Based in Huddersfield, and founded in 2014, Wild PR works with clients in the travel, health, property, manufacturing and professional services sectors.

Daniel Redfern, director of Envirovue, said: We wanted an agency that could not only deliver on objectives and drive our PR forward, but who could be a good culture fit for our business too. Wild PR fits the bill perfectly.

We spoke to a few agencies in the search for someone to support our brand awareness and partnership engagement, but Wild stood out as really putting in the groundwork when pitching to us and came with tangible ideas instead of something generic.

Andy Brown, managing director at Propel, said: Following our rebrand, we knew we needed to partner with someone who could help us accelerate our brand awareness and get in front of our target market.

We were impressed with Wild PRs insight and data-driven approach, and we are looking forward to working together and achieving our business objectives.

Katrina Cliffe, managing director of Wild PR, added: So far in 2022, weve welcomed over ten new clients to our roster across a range of sectors and were delighted to continue adding to this list with Envirovue and Propel Tech.

We have big goals for where wed like to take our business in the future and we love playing an active part in our clients ambitions and helping them to achieve their business goals.

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Barnsley & Rotherham Chamber of Commerce has welcomed marketing agency, Objective, as the latest Chamber Patron.

The B2B marketing specialist is known for its collaborative partnerships with its clients to launch new brands, target new markets, and most importantly, drive sales growth.

It is hoped that this new patronage with Barnsley & Rotherham Chamber will open fresh opportunities within the membership, allowing members to connect with the marketing agency.

Objective managing director, Dan Broadbent, said: As the leading B2B creative marketing agency in the region we are pleased to be awarded Patron Status by Barnsley & Rotherham Chamber of Commerce.

Our award-winning team has worked in partnership with both the Chamber and member businesses for many years.

We look forward to successfully delivering B2B marketing services on behalf of Chamber members as we collectively work to support fantastic businesses in our region.

Barnsley & Rotherham Chamber head of commercial & partnerships, Shane Young, said: It is fantastic to see such an ambitious South Yorkshire business join as our latest Patron member.

Objective already has established long-standing partnerships in the region, through its unique B2B Marketing offering, which has led to outstanding results and rapid growth of the agency over recent years.

We all look forward to a long-lasting and productive relationship with Objective.

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Connected agency group, idhl, has welcomed 14 new starters to its biggest ever graduate training programme, which will be run from its Harrogate, Leeds and Manchester offices.

The 12-month specialist digital development programme for graduates was originally launched in February 2021 in the Paid Media team, with the goal of attracting new talent and investing in the training and development of entry level candidates.

However, it has been so successful that it has now been opened up to include other areas of the business.

This years graduates will undergo training and get first-hand agency experience in other digital marketing service specialisms such as Technical SEO, Copywriting and Digital PR as well as Web Development and Design.

They will also each have a dedicated and experienced mentor for day-to-day queries, be involved in regular structured development sessions, gain relevant certifications and accreditations, and have the chance for progression into a permanent role upon completion of the programme.

Graduate training manager, Giacomo Palmieri, who launched and ran the initial programme in the Paid Media team alongside idhl head of operations, Sophie Dalglish, said: I am proud to see this graduate scheme grow, with our successes and learnings in Paid laying solid foundation for the wider teams.

When we started this programme, we had just one graduate candidate in place at a time, but this year well have four people in Paid Media alone, and a further 10 across other areas of the business. Its so great to see.

Our six alumni have become key to the day-to-day running of our team, and one has recently been promoted to senior executive.

Ben Turner, people director of idhl, added: This is the first year that the idhl group has delivered a graduate programme of this scale.

It is important to us that we invest in our future workforce to support not only our growth, but the development of the next generation of digital marketing enthusiasts.

The 14 graduates started their idhl group journey in late July, coming together initially for a three-day immersion and team-building event at The Queens Hotel, Leeds.

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Agency update: Wild PR; Objective; and more | TheBusinessDesk.com - The Business Desk

Garba Shehu, the Senior Special Assistant to President Muhammadu Buhari on Media and Publicity, has disclosed that the office of the National Security Adviser (NSA) would soon reveal the identities of highly placed Nigerians behind oil theft in Nigeria.

Appearing on a Trust TV programme, Shehu revealed that security operatives recently raided locations where illegal oil bunkering thrives as part of the plan to control economic sabotage in Nigeria, adding that oil theft is being tackled.

Shehu also disclosed that it is embarrassing for the country not to meet up with the quota given to it by the Organisation of Petroleum Exporting Countries (OPEC).

According to him, Oil theft is being tackled. The big problem we have in this country is that we ought to see more commitment from communities in assisting law enforcement agents. In some cases, where some actors in law enforcement are complicit, it becomes bad.

We used to fight the OPEC for more quotas; now, theyve given us and we arent able to meet up. Thiss embarrassing. Security agencies are fully involved in stopping this act. Im hopeful that in the next few days, the office of the National Security Adviser (NSA) will be presenting to the country big men who are promoters of this kind of business as theyre being caught and illegal refineries are being bombed out.

The Nigerian National Petroleum Company Limited is also installing a monitoring capacity to detect or advise immediately when sabotage of oil pipelines happens.

Meanwhile, just last week, the Economic and Financial Crimes Commission (EFCC) arrested 120 Nigerians over alleged illegal oil theft.

The EFCC carried out a joint operation with personnel of the 6 Division Garrison, Nigerian Army in Port Harcourt, Rivers State.

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NSA to reveal identities of big men behind oil theft in Nigeria Presidency - Daily Post Nigeria

Cyber threats to national security and prosperity are today better understood, better prioritised and far better resourced than in decades past. Cyber as a domain, as a threat and as a key opportunity is now a firmly established and essential element of military strategy and capability.

Yet today, state, non-state and individual cyber actors have greater capability, capacity and willingness to use cyber tools aggressively for malicious purposes, and their tolerance for risk has grown.

In the view of former US National Security Agency and US Cyber Command boss Mike Rogers, despite the positives, the overall picture of the cyber domain is one of increased threat and complexity.

Most countries, even if they leverage all the power and capability of their military and defence cyber sectors, cant effectively respond to this complex threat environment alone. Many nations, Western and non-Western, democratic and non-democratic alike, now understand that their national capabilities and their private sectors are engaged in a competition that is fundamentally unfair.

For decades, countries with market-based economies, such as the United States, have sought to create national frameworks that enable their research and development ecosystems and free-market private sectors to pursue global competitive advantage, largely by keeping government out of their way.

The assumption that market-based economies by their nature could continue to enable the private sector to out-compete and out-innovate their rivals has been disproven. Rogers notes that the approach of an enabled and unencumbered free market served the US well for a time after the end of the Cold War; it led to the invention and dominance by the US and other Western nations of key capability areas like stealth technology, the internet and wireless connectivity.

But between the fourth and fifth generation of these technologies, the playing field has definitively tilted in favour of actors that exploit highly controlled, centralised and coordinated strategies leveraging all the resources and capability in their private and public sectors, including intelligence and espionage capabilities.

Chinanow openly described as a peer competitor and strategic rival to most Western countrieshas assessed that cyber and a range of critical and emerging technologies are game-changers with both domestic and international implications. Cyber is considered by China (and the US and others) as being among a range of technologies that can offer decisive strategic advantages for future prosperity and security.

The Chinese state has poured, and continues to pour, billions of dollars into building its cyber capabilities. Its strategy includes blatant theft of advanced Western intellectual property and excessive requirements for technology transfer from the West as a precondition for access to the lucrative Chinese market, and to the billions of dollars of Chinese state investment.

No company, R&D outfit, or sector of companies operating under free-market principles and on the assumption of a level playing field can compete with Chinas strategy. Competing under these circumstances requires a team approach bringing together government and the private sector, and working with partners and allies across national boundaries.

In no way should a team strategy between like-minded players emulate what China has done. Competing effectively doesnt necessitate cyber-enabled IP theft, the employment of state espionage capabilities to unfairly benefit Chinese state-owned and private companies, or forced technology transfer. But it does require policy settings that protect innovation and cutting-edge technology developed and commercialised in the US and other centres of technological excellence and dynamism (including and especially in the Indo-Pacific).

It also requires export-control and inward-investment regimes that differentiate between international actors with which technological cooperation is a strategic imperative and those that present significant strategic risks.

It certainly involves a clear articulation that competitionfair competition with clear rules for acceptable and unacceptable behaviouris the strategy. And it involves action to create a policy environment that enables competition in a way that protects and extends existing rules and norms and that safeguards IP and key sources of innovation.

It also requires forums and mechanisms that bring together the perspectives, incentives and imperatives that drive the activities of governments, the technology sector and civil society. These communities dont yet talk to one another effectively, dont harness their collective power for shared benefit, and dont align on common interests in a way that produces superior outcomes for them all.

The need to get to that is urgent. The Sydney Dialogue, an ASPI initiative, brings government, private-sector and civil-society leaders together at the highest levels and provides a platform for enhanced cooperation between international actors. It offers a constructive space for the urgent conversation needed to enable stronger, fairer, more integrated competitive strategies between countries that share a commitment to the rule of law and a vision for the use of existing and future technologies in the global good.

Rogers discussed the need for better, more integrated strategies to compete with China in key technology areas. He delved into the implications of the use of cyber capabilities in the Russian invasion of and ongoing war against Ukraine, and described it as a watershed moment. The growing reality of, and increasing calls for, decoupling of cyber and other technologies from China, Russia and other actors is also explored.

Importantly, Rogers talked about the enormous potential of the technology priorities and objectives of the AUKUS partnership. Australia, the UK and the US have a real opportunity to demonstrate and enhance their ability to achieve effective integration between government, industry and civil society, and to work across national borders through a joined up, multi-sectoral technology strategy for national security.

To meet the objectives of partnerships like AUKUS, theres a need to move beyond cooperation to integration, including between parts of our systems that have operated independently for good reasons in the past. We must preserve the best and most productive characteristics of our free and open systems. But government, the private sector and civil society must also be brought into closer alignment for the benefit of all. It is past time to move beyond understanding the problem and start organising more effectively for the geostrategic technology competition that we know were now in.

The policy challenges posed by critical, emerging, cyber and space technology require a new approach. That starts with answering a key question Rogers asks: What is our vision of the key technologies, the most critical sectors that are really going to drive economic advantage and [that] if placed at risk would cause us harm, [and] what are the policies we need to create advantage for ourselves?

A new cybersecurity strategy based on what is required to become and remain competitive, secure and resilient should focus on this central question.

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Former US Cyber Command and NSA chief makes the case for a cyber competition strategy | The Strategist - The Strategist

As a key outcome of the first India-Central Asia summit that took place in January this year, the inaugural National Security Advisors meet will take place in December this year in India.

The meeting takes place even as India and Central Asia celebrate 30 years of establishment of ties and focus on increasingengagement. Central Asia consists of fivecountries - Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistanand Uzbekistan with whom India has cultural and civilization ties.

The India Central Asia summit had taken place earlier withthe participation of PM Modi andall leaders of the five countriesandthe key outcomes of the meet included holding summit level meet every twoyears. Leaders also agreed on regular meetings of foreign ministers, trade ministers, culture ministers andsecretaries of the Security Council or NSAs as part of close cooperation.

India will also host the Shanghai Cooperation Organization (SCO) NSAmeeting in March of next year(2023). India will be taking over the chair of the group in September this year after the summit in Uzbekistan's Samarkand.

On Friday, India's deputy national security adviser Vikram Misri took part in 17th Secretaries of Security Councils meeting in the Uzbek capital Tashkent. During the meeting, the key focus of India was on Afghanistan as officials highlightedhow India has helped the Afghan people as itreiterated its call for the formation of an inclusive government, preserving the rights of women, children and minorities andcombating terrorism and drug trafficking.

While the Taliban's takeover of Afghanistan in August last year shocked the region and the world, the focus since then has been on aid to the Afghan people by New Delhi. India has sent 40,000 MT of wheat, 30 tons of medicines, 500,000 doses of COVID-19vaccine and 500 units of winter clothing so far. In the aftermath of the devastating earthquake in Patika province, Indian Air force planes delivered 28 tons of emergency relief assistance.

However, worries remain over Afghan territory being used by terrorists whichwas emphasised by India's deputy NSA who highlighted the threat posed by various terror groups including those designated by UNSC such as ISIS, Al-Qaeda, Lashkar -e-Taiba, Jaish -e-Mohammed among others. He pointed tothe recent attack on Karte Parwan Gurudwara in Kabul whileexpressing concerns over the increase in the number of terror attacks by ISIS affiliate Islamic State-Khorasan Province (ISKP).

This yearIndia is the Chair of the Council of Regional Anti-Terrorist Structure ( RATS) of the SCO andhas strongly taken up the issue of countering terror finance. It has chaired 24 meetings of various groups of the SCO RATS structure with five meetings held in India.

India will also be holding the SCO RATS council meeting on October 14th this year in Delhi.

During his Uzbekistan visit, Deputy NSA Misri held bilateral meetings with Uzbek NSA Viktor Makhmudov, Mongolian NSA J. Enkhbayar andcalled on the Acting Foreign Minister of Uzbekistan Vladimir Norov Imanovich.

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Inaugural India-Central Asia NSA meeting to be held in December - WION