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How to Build a Million-Dollar Social Media Agency

Opinions expressed by Entrepreneur contributors are their own.

Every time I speak to entrepreneurs and brands, they always seem to complain about a lack of reliable and skilled social media managers. A quick glance at your social media feed will show you how even 8- and 9-figure companies are lost when it comes to posting online.

This is why, if you have a Wi-Fi connection, a phone, and you know how to write and schedule a few Instagram posts, you could easily replace your current 9-5 job with something that allows you to work from anywhere, whenever you want.

Related: 12 Tips and Tools for Managing Multiple Social-Media Accounts

The first thing you should do is create a portfolio that shows potential clients your skills when it comes to managing social media accounts.

If you don't have any experience yet, you could reach out to friends or family members who have a social media account and ask them if you can manage it for them for free. You only need to do this for three months to have a substantial portfolio that will put you ahead of anyone who has a degree in communication, social media management or marketing but no practical experience.

Another way to build a portfolio is to apply for beginner paid gigs. The best platforms to do this are Upwork or Fiverr. Sure, the pay might not be the best in terms of compensation, but you'd be building a portfolio in no time and get testimonials that you can use once you start approaching bigger clients.

Once you have gained some experience managing social media accounts, it's time to attract clients that can pay you $500-2000 a month to manage their accounts.

Here, most aspiring social media managers will usually resort to cold emailing or cold calling to find potential prospects and initiate a conversation. And while this approach might work for some, it puts you in a weaker position and makes negotiating a higher rate more difficult.

That's because, when it comes to negotiating, you always want to come from a place of authority. Contacting a client that has never heard of you can work if you're already an established figure. But if you're just a beginner, it will just show that you're desperate to work.

So, what's a better approach to finding those clients that pay you premium fees?

Related: How This 18-Year-Old High School Student Built a 6-Figure Social Media Consulting Business

One way is to keep using platforms like Upwork and Fiverr. If you started there, it'll be easier to keep searching for clients there, as you'd have collected good reviews and will have built a reputation as a trustworthy professional.

But a better way is to post on social media platforms to build your authority. This has two advantages. First, it will show potential clients that you aren't just claiming you can manage a social media account. You are practicing it, which is the strongest form of social proof you can have. Second, it will help you attract potential clients that will see you as an expert in your field and will happily pay you your fee without any hassle.

Once you have attracted four to five clients this way, it's time to turn them into repeat customers. The simplest way to do it is to overdeliver so much that they'd be crazy to not continue working with you. If you do so, you simply need to create an offer to manage their social media accounts that can last between three to nine months that gives you some predictable revenue.

The goal when working with a client on a retainer basis is to keep communications tight and constantly remind them of the wins you are providing them (like increasing their followers or monetizing their platforms). Doing so will also help you routinely raise your rates without losing too many clients and can even make those clients refer you for more work.

On top of maintaining good relationships with your existing clients, you should still actively search for new clients by posting on your pages (or using other lead-generation methods). This will put you in a stronger position when it comes to raising your rates or negotiating different packages.

Still, there is always a cap on how much money you can make working 1-1 with a client. This is why every smart social media agency will eventually package the solutions, frameworks, templates and any other assets they use with their clients in a format that can be sold to many people at the same time.

Related: 6 Tips to Start Your Million-Dollar Business From Scratch

If your clients all share the same struggles, and you have a solution for it, you can easily turn that into an ebook, a video course or anything else that can be sold digitally. This will allow you to break through the freelance income barrier and scale to a million dollars a year.

It might take some time to get there, but these are the steps that 99% of successful social media agencies have followed. The earlier you begin building your social media agency, the sooner you will reap the benefits.

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How to Build a Million-Dollar Social Media Agency

The Analytics Show Explores Game-Changing Role of Generative AI in Social Media Marketing Through an Interview – EIN News

The Analytics Show Explores Game-Changing Role of Generative AI in Social Media Marketing Through an Interview  EIN News

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The Analytics Show Explores Game-Changing Role of Generative AI in Social Media Marketing Through an Interview - EIN News

A Timeline of George Zimmerman’s Post-Trayvon Life

George Zimmerman this week announced that he would be putting the gun he used to kill Trayvon Martin in February 2012 up for auction. In the description of the item, Zimmerman called the Kel-Tec PF-9 9mm a "piece of American history." The bidding was set to start at $5,000, but before the auction could commence on Thursday, the listing was removed. Later in the day, another auction house picked it up. Zimmerman plans on using some of the proceeds to fight "Black Lives Matter violence against law enforcement officers."

Putting the gun up for auction was a bizarre and, some would say, deplorable move by a man who has failed to demonstrate any remorse for killing Martin, who was 17 at the time of his death. It was hardly surprising, though. Since being acquitted of murder charges in July of 2014, Zimmerman has found his name in the headlines for a variety of reasons, each seemingly stranger than the last.

February 26, 2012: Zimmerman kills Trayvon Martin, an unarmed 17-year-old, in Sanford, Florida. He would be charged with murder on April 11. Two days prior to being charged, Zimmerman launched a website to raise funds for his legal defense. Supporters donated over $200,000 before the site was shut down two weeks later. He is released on $150,000 bail on April 22.

July 13, 2013: Zimmerman is acquitted of all charges relating to Martin's death.

July 17: Days after being acquitted, Zimmerman rescues a family trapped in an overturned SUV in central Florida.

July 28: Zimmerman is pulled over for speeding in Texas. He is let off with a warning after telling the officer he has a firearm in the glove compartment. Dashcam footage captured the exchange.

August 19: Zimmerman is pulled over again, this time because the tint on his windows is too dark. According to TMZ, he got out of a ticket by citing the death threats he had been receiving.

August 22: Zimmerman shops for a tactical shotgun and poses for pictures in Cocoa, Florida. The gun he is looking at is made by the same manufacture of the handgun with which he killed Martin. Here is the shotgun in action:

September 3: Zimmerman is once again pulled over for speeding, this time in Lake Mary, Florida. He is issued a $265 ticket.

September 5: Zimmerman's wife Shellie files for divorce.

September 9: Shellie Zimmerman calls 911 after her soon-to-be-ex-husband punched her dad in the face and threatened to kill her family. "He is in his car and he continually has his hand on his gun and he keeps saying, 'Step closer.' He is just threatening all of us," she told the dispatcher.

Zimmerman is taken into custody, but no charges are filed.

November 18: Zimmerman is charged with aggravated assault after pointing a shotgun at his girlfriend, Samantha Scheibe. Zimmerman allegedly broke a table with the shotgun before pointing it at Scheibe "for a minute." He is released a day later on $9,000 bail.

December 11: Scheibe recants her statement and all domestic violence charges against Zimmerman are dropped.

December 21: Zimmerman sells a piece of artwork on eBay for $100,099.99.

Januray 22, 2014: Zimmerman debuts a new piece of artwork, titled "Angie," featuring prosecutor Angela Corey. His brother proudly tweets an image of the new work.

February 5: After agreeing to participate in a celebrity boxing match, Zimmerman says he wants to fight rapper DMX. "DMX has promised to 'beat his ass,' but no contract or paperwork has been signed or agreed to yet," DMX's spokesman told CNN.

February 8: After a fight with DMX had been scheduled for March 15, promoter Damon Feldman announced that the bout had been canceled. "Zimmerman was the wrong person to have in this," Feldman told Rolling Stone. "I looked into the eyes of my son and daughter today and couldn't imagine someone killing them and getting off scot-free. It just really hurt. It was a tough decision because I could have made two million dollars here, but at least I have my dignity. I'm happy. Thank you."

February 16: Zimmerman says he is homeless, receiving death threats and suffering from PTSD in a televised interview with Univision.

March 8: Despite protests, Zimmerman appears at a gun show in Orlando, Florida, to sign autographs. The show was relocated from its original venue because of backlash.

June 30: A Florida judge throws out a lawsuit filed by Zimmerman against NBC. The defamation suit claimed that NBC edited a story on Trayvon Martin's death to make it seem like Zimmerman voluntarily told a 911 operator that Martin was black.

July 27: A police report states that Zimmerman is working as a security guard at a gun and motorcycle store in DeLand, Florida. It was later discovered that Zimmerman was not employed by the store; he was only "patrolling" the area as a favor to the owner because of a recent burglary.

September 2: Zimmerman allegedly threatened to kill a man in a road rage incident in Lake Mary, Florida. Not only that, but he later showed up at the man's workplace. According to local police, Zimmerman pulled up next to the man in his truck and yelled, "Why are you pointing a finger at me?" After the man pulled into a gas station to call 911, he realized the truck driver was Zimmerman, who, gun in hand, allegedly said, "Do you know who I am?" and threatening to kill him. The man saw Zimmerman outside his workplace two days later. As always seems to be the case when Zimmerman gets into trouble, no charges were pressed.

October 1: Citing insufficient evidence, officials say federal charges are not likely to be brought against Zimmerman for the death of Trayvon Martin.

January 9, 2015: Zimmerman is arrested for aggravated assault with a weapon after allegedly throwing a wine bottle at his girlfriend. Once again, charges will not be filed.

February 24: The Justice Department officially closes its investigation into the death of Trayvon Martin.

March 24: In an interview posted online by his lawyer, Zimmerman criticizes Obama's response to Trayvon Martin's death, referring to the president as "Barack Hussein Obama."

Unfortunately after even after Jay Carney, his press secretary stated in the White House briefing that the White House will not interject in a local law enforcement matter and at most a state criminal matter, President Obama held his Rose Garden speech stating if I had a son he would look like Trayvon. To me that was clearly a dereliction of duty pitting Americans against each other solely based on race. He took what should have been a clear-cut self-defense matter and still to this day on the anniversary of incident he held a ceremony at the White House inviting the Martin-Fulton family and stating that they should take the day to reflect upon the fact that all children's lives matter. Unfortunately for the president I'm also my parent's child and my life matters as well. And for him to make incendiary comments as he did and direct the Department of Justice to pursue a baseless prosecution he by far overstretched, overreached, even broke the law in certain aspects to where you have an innocent American being prosecuted by the federal government which should never happen.

May 16: A man is charged with firing shots into Zimmerman's truck in Lake Mary, Florida.

August 18: Zimmerman unveils a new piece of artwork featuring the confederate flag to benefit a Muslim-free gun shop in Florida.

September 28: Zimmerman goes on a Twitter rant after retweeting a picture of Trayvon Martin's corpse. "Gee..I sure hate offending people that have plotted and tried to kill me and my family...," he wrote in one tweet. His account has since been suspended.

January 6, 2016: Zimmerman criticizes President Obama for crying while discussing mass shootings, calling him a "disgrace to the country" and "a piece of garbage."

January 23: Zimmerman's divorce is finalized.

May 12: Zimmerman attempts to sell the gun he shot Trayvon Martin with at auction. The listing is removed shortly after it is posted, after which another auction house picked it up.

A previous version of this article mispelled the name of the town in which Trayvon Martin was killed.

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A Timeline of George Zimmerman's Post-Trayvon Life

The U.S. Invaded Iraq 20 Years Ago. The Grift Just Keeps Going …

The quote that would secure Jim Mattis reputation as the most celebrated Marine general of his generation came during meetings he hadnt wanted to attend. It was April 2004, a half-mile east of the Iraqi city of Fallujah, which had exploded in an insurrection that threatened to doom the American occupation after barely a year. Mattis hadnt wanted to take Fallujah, recognizing that flattening the City of Mosques would throw gasoline on a smoldering nationwide insurrection. But he followed White House-pushed orders to invade, and after roughly a week of intense urban fighting leaving 39 U.S. troops dead, an estimated 616 Iraqi civilians killed, and Fallujah untaken he followed orders to stop.

The first order was stupid, he thought, but combining it with the second was risible. It sent the message that America was not only idiotic during a crucial moment of challenge but also weak. Still, no matter how disastrous the order, no Marine general would ever resign his command as his Marines went through such a crucible, so Mattis reached for a different kind of weapon: his mouth.

In his 2019 memoir, Call Sign Chaos, Mattis recounts sitting down to discuss the future of Fallujah with local notables enlisted to guarantee its security. One of the sheikhs, evidently frustrated, demanded to know when the Americans would leave. Mattis replied that he had bought property on the Euphrates River, where he would marry one of your daughters and retire there. Then he warned the Iraqis: I come in peace. I didnt bring artillery. But Im pleading with you, with tears in my eyes: If you fuck with me, Ill kill you all.

It was quintessential Mattis: a threat of ultra-violence wrapped in a wit quick enough to make him as quotatious as Shaquille ONeal. As reports of the comment spread, Mattis became something of a folk hero in American military circles and back home. One of his nicknames, much promoted by journalists, was Warrior Monk, emphasizing not only his martial expertise but also his devotion to his craft. Years later, the kill you all line would take pride of place in an adoring Twitter hashtag, #Mattisisms, celebrating not so much his deeds as his attitude.Editors picks

The adulation obscured the fact that Mattis swagger didnt really work. The sheikhs did not act on my warning, Mattis writes in Call Sign Chaos. They were allowing their sons to be recruited by the insurgents while they were talking to me unwittingly abrogating their own authority. Maybe. Or perhaps they didnt like a foreign invader pledging to fuck their daughters and kill everyone they know.

The Iraq War was supposed to showcase American potency after 9/11. But the fuck-around stage gave way within months to a finding-out stage that lasted for years. A war partially predicated on dealing a lethal blow to terrorism instead prompted the creation of the Al Qaeda affiliate that would become the so-called Islamic State. Americas 100-plus years of experience with imperial policing were no match for widespread Iraqi rejectionism. At home, the humiliations of the War on Terror were political fuel for those who said America needed to be made great again. As we approach the 20th anniversary of one of the most unjust and calamitous wars the U.S. ever waged, #Mattisisms read like a way for Americans to save face amid self-inflicted disasters that revealed their weakness.

Mattis, who through a spokesperson declined an interview request, doesnt even crack the top 30 list of people culpable for the Iraq War. As a division commander, he was several rungs down from the decision-makers of George W. Bushs administration. Mattis tour ended months before the Marines began another operation to take Fallujah a grueling, bloody, urban battle that has passed into Corps legend. Yet his example is illustrative of an age of American hubris. Even when Mattis saw through the pretexts of the war he suggests in his memoir that Saddam Hussein was boxed in before the offensive even began he, like most officers, chose to serve rather than walk away, and expressed greater displeasure at the prospect of withdrawal from the war than the initial invasion. Ten years later, he was no more an obstacle when he joined the board of another doomed-to-fail enterprise based on deception.Related

Theranos was a Silicon Valley unicorn valued at $9 billion, a startup that claimed to have a proprietary machine that could perform a dizzying array of health analyses from a single drop of blood. The business press ate it up with the exception of Wall Street Journal writer John Carreyrou, whose reporting revealed that the companys technology just didnt work. Founder Elizabeth Holmes had browbeat her lab technicians to deliver impossible results just as Dick Cheney pressured the CIA to connect Saddam Hussein to Osama bin Laden. (Theranos lead scientist Ian Gibbons committed suicide in 2013, a tragedy his wife laid at Holmes feet.) The prospect that Holmes concept could work became a certainty that it would, a rationalization that transformed lies into pre-truths; vindication awaited, as long as everyone stayed the course. It was the same sort of refrain offered by overseers of the Iraq War and repeated by their media tribunes: The war was constantly on the verge of turning a corner.

The consensus now is that the Iraq War was a mistake, a deviation born of post-9/11 madness. In reality, its an endeavor that captures the spirit of an age of grift. It was a big con that heralded a thousand more.

Mattis should have served as a guardrail for this kind of malfeasance. A corporate board is, in theory, responsible for oversight. That was certainly the sort of reputational validation Holmes sought in assembling her board with statesmen of Mattis caliber, including George Shultz and Henry Kissinger. But as the general had done in Iraq, he went along with an ill-conceived scheme. One of Mattis problems with invading Fallujah in 2004 was poor intelligence: They were tasked to take the city without knowing where the enemy was hiding, he wrote. Yet at Holmes trial in 2021, Mattis testified that for all his time serving on the board of Theranos, Holmes was his sole source of information about the company.

Today, Holmes is serving an 11-year prison sentence for fraud, a very rare example of a corrupt CEO doing time. Mattis went on to serve under Trump, loyally standing by through the Muslim ban, Charlottesville, and family separations. Meanwhile, the type of public deception the Iraq War helped rationalize, license, and unleash has only compounded and escalated in corporate America, from schemes run by Goldman Sachs to the insurance giant AIG and the crypto superfund FTX.

Perhaps it has worked out that way because so few people deceiving the public have paid any appreciable legal, political, or reputational price. Paul Yingling, an Army armor officer who served in Iraqs Nineveh province, wrote in 2007 that a private who loses a rifle suffers far greater consequences than a general who loses a war. From the vantage of 2023, it feels quaint that anyone ever thought it would be otherwise.

Bush and Cheney have been functionally rehabilitated by the Trump presidency rather than viewed as its preconditions. One of the most important Democratic validators of the war is our current president. Cultural cues like these function as permission, something Holmes prosecutors evidently understood: They said they werent just seeking to convict Holmes, they wanted to deter future startup fraud schemes. The distance of 20 years makes it easier to see that the disaster of Iraq, combined with the impunity its architects enjoyed, proved that lying and scheming and enabling at ever-greater scale would result in no real reprisal for the powerful.

The prevailing consensus now is that the Iraq War was a mistake, a deviation born of post-9/11 madness. In reality, its an endeavor that captures the spirit of an age of grift. It was a big con built on cherished myths of American power, greatness, and justice that heralded a thousand more.

THE BIGGEST LIES of the war, both self-deceptions and outright deceits, are indelible: Saddam Hussein had illicit stockpiles of the most dangerous weapons on the planet, meaningful ties to Al Qaeda, and a willingness to hand his secret weapons to the terrorist group responsible for the mass murder of 9/11. Bush stopped short of implicating Saddam in 9/11, but not by much, claiming a year after the attacks, You cant distinguish between Al Qaeda and Saddam when you talk about the War on Terror. Hundreds of thousands of Iraqis and 4,500 U.S. troops died for lies that the majority of American journalists, with the rare and important exceptions of Warren Strobel and Jonathan S. Landay, promoted rather than debunked.

But the occupation, once underway, floated on a raft constructed from other, less conspicuous lies. The Pentagon initially denied the existence of an Iraqi insurgency and called its adversaries Saddam dead-enders or, more astonishingly, Anti-Iraqi Forces. Bushs portrayal of our foes as people representing violence and innocent death papered over those same disgraces brought about by the Americans, from torture and sexual assault at the Abu Ghraib prison to the massacres of civilians at places like Haditha, Samarra, and Nisour Square. At least one unscrupulous service member even understood a #Mattisism as permission for atrocity. In 2004, a Marine lieutenant named Ilario Pantano wrote one of Mattis favorite refrains, No Better Friend, No Worse Enemy attributed to Sulla, one of the men responsible for destroying the Roman Republic on cardboard that he left on the windshield of a car containing the bodies of Hamaady Kareem and Tahah Ahmead Hanjil, two unarmed Iraqi men he executed.

Through it all, the U.S. resisted acknowledging that its presence was the central cause of the violence it encountered. Americans had no shortage of obstacles to identify, from the scars Iraqi society bore from Saddams fear-based rule to the psychotic religious fanatics who rushed into the post-Saddam vacuum, but it was harder to admit that we were the problem and not the solution. In 2005, Ahmed S. Hashim of the International Institute for Strategic Studies spoke with a fighter battling the Americans at Tal Afar. Prior to the U.S. invasion, the man had been a teacher. He explained to Hashim, simply, What would you do if I had invaded your country?

The Iraqi novelist Mortada Gzar told me that Iraqis are more likely to describe the U.S. presence as an occupation today than they were during the formal occupation of 2003-11. It will not sound neutral if I dont use the term occupier in my social media, unlike 10 years ago, explains Gzar. I didnt initially understand that, having reported from Iraq back then, when it was indisputably a country under foreign occupation. But Amal al-Jubouri, an Iraqi poet, reminded me that I didnt see Iraq through Iraqi eyes.

Many Iraqi writers who were inside Iraq did not dare to name the American invasion as an occupation, al-Jubouri says. The word was dangerous. That may lead those who dared to utter it to a tragic fate through the unknown informers of the new Iraqi political process and the occupiers who reacted immediately by arresting and torturing Iraqis if they received any such reports. The Western press, she continues, called it the insurgency instead of resistance. I certainly did.

ABOUT EIGHT YEARS after Mattis left Iraq, an Army officer responsible for ensuring Theranos compliance with medical regulations, Lt. Col. David Shoemaker, came on the receiving end of a #Mattisism. Mattis wasnt yet on Theranos board. He was by then a military celebrity commander of all U.S. forces in the Middle East and Southwest Asia and having met Holmes after giving a speech in San Francisco, he sought to test Theranos blood analysis on troops in Afghanistan. Shoemaker, who played a key role in the process by which that would happen, grew concerned that Holmes was looking to route around certification from the Food and Drug Administration. He told Holmes he couldnt approve a test without it.

When Shoemaker went to the FDA himself, prompting an FDA inspector to show up at Theranos office, Holmes erupted to Mattis, according to Carreyrous book Bad Blood. Who is LTC Shoemaker and what is going on here? Mattis emailed staff. The general referred to Shoemakers due diligence as this new obstacle and took personal umbrage at it. Shoemakers colleagues presented him with a certificate of survival for having the courage to stand up to Mattis in person and emerging from the encounter alive, Carreyrou writes. Though he didnt even work with Holmes at the time, Mattis directed more skepticism at Shoemaker than he ever would at her.

Mattis joined Theranos board after retiring from the military, which was an unremarkable transition. Several generals who had made their names in Iraq and the associated post-9/11 wars matriculated to corporate America. Surge architect David Petraeus became a partner at private-equity giant KKR. NSA director Keith Alexander took a board seat at Amazon. Stanley McChrystal of the Joint Special Operations Command started a business consultancy. After generations of a revolving door between the defense industry and the military, generals going corporate was normal. Businessmen believed that they were generals of capitalism. Generals, enjoying a worshipful post-9/11 climate, could be forgiven for believing that it was time to collect a reward after all they had given America.

And corporate America was more than ready to give them their payday and reap the reputational rewards. Holmes attracted the enthusiasm of bipartisan titans of American statecraft for her big con. Theranos has assembled what may be, in terms of public service, the most illustrious board in U.S. corporate history, Fortune enthused in 2014. In addition to Mattis, who invested $85,000 of his own money, Shultz, and Kissinger, Theranos boasted Defense Secretary William Perry, GOP Senate leader Bill Frist, and Adm. Gary Roughead, who had been the Navys senior officer. Their high standings in elite circles contributed to the misperception of Theranos probity.

Donald Trump, a rare soul who truly merits the term con artist, sought to exploit that same perception. Enlisting Mattis as his defense secretary, Trump boasted that he was teaming up with a guy known as Mad Dog. It was a nickname Mattis had let his chosen media interlocutors know he used ironically, but Trump wasnt known for reading between lines. Unlike his rapport with Holmes, Mattis had a fraught relationship with Trump. He cast his own arrival at the Pentagon as a force of continuity, and the foreign-policy establishment, fearful of Trumps chaotic potential, cheered. Mattis escalated the Afghanistan war once again, intensifying the bombing of Somalia and, to his credit, arguing Trump out of torturing detainees. But along with his White House ally H.R. McMaster, Mattis also pivoted U.S. foreign policy in a crucial way, issuing a defense strategy for the reemergence of long-term, strategic competition. To bipartisan acclaim, it recontextualized American foreign policy as an imperial struggle against Russia, which Trump resisted, and China, which Trump embraced.

Beyond that, the line between resistance and complicity for Mattis was blurry. When Trump signed an infamous order preventing people from several Muslim-majority nations from traveling to the U.S., he did so at the Pentagon, with Mattis applauding over his shoulder. Mattis acquiesced to Trumps ban on military service from transgender troops and deployed roughly 5,800 service members to the southern border in support of an election-timed hysteria over migration. He finally quit in 2018, because he believed Trump to be insufficiently committed to the American empire not, say, a year earlier, when Trump hailed a white-supremacist riot in Charlottesville.

Mattis resignation gambit worked, in a way. He stepped down to stop Trump from withdrawing U.S. troops from Iraq and Syria, and Trump backed off. The result has been that U.S. troops remain there without any defined mission. Sometimes a vague backstop to an ISIS resurgence, sometimes an insurance policy to another Iraqi military collapse, something like 2,500 U.S. troops in Iraq and 900 in Syria face attacks from an evolving list of enemies, most recently militias backed by Iran. Its a version of the residual force Mattis and many others sought from the beginning. And it leaves Iraqis with the contradictory legacy of Americans who neither leave nor deliver on their grandiose promises of a brighter future. The U.S. presence is beyond the reach of Iraqs political institutions, as was proven when the U.S. refused to abide by a 2020 parliamentary vote to expel the troops.

This is all out of mind for American elites, who have long since moved on. Iraqis, who have paid the cost of Americans delusions, dont have that luxury. The war has created a country of multiplied mafias, al-Jubouri says. The middle class totally disappeared, and there are now two categories of people. Those who participated in the American political process and their adherents became the new Iraqi elites the ordinary people from all backgrounds, the majority, are living under the poverty line.

Meanwhile, a familiar form of capitalism has reshaped liberated Iraq. The streets and gardens of Baghdad were the lungs for its inhabitants to breathe the blessed smell of their flowers and blossoms of their trees. Gardens were the identity of their capital, remembers al-Jubouri. The gardens after the invasion turned into investment projects for the new investors. The large houses of the Baghdadis have been sold with overexaggerated prices due to money laundering, to the extent that no Baghdadi citizen can afford to buy even a studio there.

She continues: Its the greed of the new Iraqi capitalism, which turned everything into an open auction, excluding only the oxygen; and if they can get it controlled, then even our breath will be for sale.

OBVIOUSLY, FRAUD IN AMERICA didnt begin with the invasion of Iraq. The country that gave the world P.T. Barnum, Ivan Boesky, junk-bond king Michael Milken, and Trump (who pardoned Milken) is no innocent babe constantly committing well-meaning blunders. Iraq belongs in a lineage of wars, American and otherwise, waged on false pretexts, from President Polks 1846 lie that American blood has been shed on American soil to invade Mexico thats how we got California, Nevada, Utah, New Mexico, and parts of five other Western states to the inciting Gulf of Tonkin non-event in Vietnam.

So, to be clear, Iraq didnt cause Holmes to lie about Theranos ability to perform a battery of tests from a single drop of blood. But it supercharged an impulse that was already there. Capitalism, particularly its current incarnation, isnt much interested in the difference between truth and deception. Both Apple and Microsoft stole the windows-based graphical interface from Xerox, as University of Chicago economic historian Jonathan Levy recounts in his recent book, Ages of American Capitalism. When Steve Jobs confronted Bill Gates about Microsoft naming its operating system Windows, Gates shot back, We both had this rich neighbor named Xerox, and I broke into his house to steal the TV set only to find that you had already stolen it. That was who Holmes modeled herself after, down to the black turtlenecks Jobs favored. She was hardly unique in not caring about the distasteful aspects of one of modern Americas greatest corporate success stories.

Theranos appealed to Mattis because, he said, in triage, this could be very, very helpful. A far easier way to save troops lives would be not to wage imperial wars like the one America launched two decades ago.

As the Iraq War persisted, the fraud cycle back home accelerated. Bushs invasion roughly coincided with the era of accounting frauds at corporate giants like Tyco and WorldCom, which now seem like footnotes. Eclipsing them all was a massive scheme in which banks turned their questionable loans during a housing bubble into financial instruments that concealed the fundamental toxicity of these assets. It devastated peoples homes, savings, and nearly the entire global economy in 2008. The subsequent Wall Street bailout reinforced the lesson of elite impunity that Iraq taught.

Carreyrous exposure of Theranos seemed to reveal a generational corporate deceit. Lately, it seems more like a new normal. Three years after Theranos collapse, Tesla CEO Elon Musk baselessly tweeted he had funding secured to take the electric-vehicle company private, swelling and then crashing Teslas stock price and seemingly violating the Securities and Exchange Act. His lies caused regular people to lose millions and millions of dollars, argued an attorney for Tesla shareholders in January during a class-action trial. Even as his trial was set to begin, Musk sold $3.6 billion worth of Tesla stock, The Wall Street Journal reported, weeks before the company announced that it delivered significantly fewer vehicles in 2022 than it had forecast. In an unsurprising turn, Musk was acquitted of wrongdoing on Feb. 3.

Last November, as Elizabeth Holmes waited for Judge Edward Davila to sentence her, another dizzying fraud began to unravel, this one involving the cryptocurrency exchange platform FTX. Pitched as a trustworthy exchange of a new and often unstable asset, FTX siphoned money to a crypto-trading firm co-owned by Sam Bankman-Fried, prompting an $8 billion solvency crisis. Like Holmes and Musk, FTX founder Bankman-Fried had enjoyed years of fawning media coverage that amounted to a cult of personality. He had thrown huge amounts of money into Democratic politics and media organizations like Vox, ProPublica, and Semafor, in the apparent hope of convincing an audience presumed to be skeptical of a digital currency favored by the right that crypto and specifically FTX was a safe bet. Even a federal indictment has not stopped Bankman-Fried from publicly insisting upon his blamelessness. After all, people like him usually get away with it.

None of these economic and geopolitical disasters have persuaded America to dim its global ambitions. The Biden administration, unencumbered by Trumps fondness for Putin, has embraced Great Power Competition, outlined in the Mattis Pentagons defense strategy. With Biden decoupling the U.S. economy from Chinas and rallying Europe against Russias aggression in Ukraine, Great Power Competition is coalescing into a commitment to wage two Cold Wars simultaneously, a global struggle for control of the 21st century.

Theranos appealed to Mattis because, he explained in court, in triage, where you have casualties going in, this could be very, very helpful for medical personnel if it could do what she said it could do. A far easier way to save troops lives would be not to wage imperial wars like the ones America launched two decades ago, and that continue to this day.

Most of the Iraqis see the occupation has yet to end properly, says Gzar, who tried to illustrate this twilight state between occupation and sovereignty in his 2020 novel, Fadhel and Abass. One of the characters describes the case to the leaving U.S. troops, he summarizes in an email interview. He told them, what you are doing is just like a doctor who opened up an ill body. He removed the cancerous tumor, and instead of closing the open body, the doctor just left, celebrating that his job is nicely done! But they left the hollow body to die.

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The U.S. Invaded Iraq 20 Years Ago. The Grift Just Keeps Going ...

UN chief praises moves toward stability in rare Iraq visit

The U.N. chief has praised Iraq for repatriating citizens detained in neighboring Syria on suspicion of ties to the Islamic State group during a rare visit to Baghdad

BAGHDAD -- The United Nations chief on Wednesday praised Iraq for repatriating citizens detained in neighboring Syria on suspicion of ties to the Islamic State group and pledged international support for the countrys efforts to regain stability and security.

U.N. Secretary-General Antnio Guterres spoke to reporters during a rare visit to Baghdad, his first in six years, ahead of this months 20-year anniversary of the 2003 U.S.-led invasion that toppled Saddam Hussein.

The years that followed Saddam's overthrow saw widespread sectarian violence and the rise first of al-Qaida in the region and later, the extremist Islamic State group, which at one point controlled wide swaths of territory, including Iraqs second-largest city, Mosul. We recognize that the challenges Iraq is facing did not arise overnight, Guterres said, speaking at a news conference alongside Iraqi Prime Minister Mohammed Shia al-Sudani. They are the product of decades of oppression, war, terrorism, sectarianism and foreign interference.

He praised the formation of Iraq's new government in October, after a yearlong political stalemate, and the country's ambitious and forward-looking reform agenda. He also pledged U.N. support for systematic governance reforms and for measures to address Iraqs looming water crisis, which experts expect to be exacerbated by climate change.

Guterres commended Iraq for repatriating its citizens from northeastern Syria, particularly from al-Hol camp, which holds tens of thousands of women and children primarily the wives, widows and children of IS fighters in what human rights groups have described as dangerous and squalid living conditions.

On Sunday, Iraq repatriated some 582 people from the camp to a rehabilitation center near the town of Qayara, south of Mosul.

Guterres described Iraqs actions as an example for the world while noting that many women and children remain stranded in desperate conditions.

He called for implementation of promised measures that would allow members of the Yazidi religious minority displaced by IS attacks to return to their homes in the town of Sinjar and for the central government in Baghdad and Iraq's northern semi-autonomous Kurdish government to reach agreements on contentious budget issues and on a law governing oil and gas deals.

Guterres was to visit the Iraqi Kurdish region's government and in the city of Irbil on Thursday, and meet with Kurdish leaders.

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UN chief praises moves toward stability in rare Iraq visit