More militaries and armed groups are using social media as a weapon of war -- but when ground skirmishes are mirrored by cyber-social battles, managing the message can get messy.
Ahmed Jabari never saw the missile that killed him. As he drove past parked cars and empty intersections on a leafy street in Gaza City in November 2012, a drone circling high overhead took aim at the roof of his nondescript sedan and fired.
In the chaos that followed, little did anyone know that reducing Jabari and his car to a cloud of shrapnel and dust marked the beginning of Israel's Operation Pillar of Defense. Within hours, the Israel Defense Forces made sure hundreds of thousands of people found out.
A senior Hamas military leader whom Israel accused of involvement in several terror attacks, Jabari was a strategic target for the Israeli military in its eight-day air and ground offensive against Hamas' Gaza stronghold.
Shortly after Jabari was killed, the IDF broke the news by uploading a brief, silent, black-and-white video of the airstrike to YouTube. It then took to Twitter to say "Ahmed Jabari: Eliminated" and posted a follow-up on Facebook with a photo of Jabari titled "IDF Begins Widespread Campaign on Terror Sites in the Gaza Strip," inviting its followers to "stay tuned for updates."
"Our blessed hands will reach your leaders and soldiers wherever they are (You Opened Hell Gates on Yourselves)," the Al Qassam Brigades tweeted.
From this point forward, the world was given a couple of front-row tickets -- each with a decidedly one-sided view -- to watch as the conflict was live-tweeted between these bitter enemies.
Operation Pillar of Defense wasn't the first time that feuding armed groups used social media to broadcast a war. Militaries and militias have skirmished virtually in Syria, Bahrain, Egypt, Libya, Kenya, Somalia, and elsewhere. But the Israel-Palestine conflict is such a hot-button issue that it was easy for the IDF and Hamas to capture the world's attention. It also was the first time that actual physical hostilities were mirrored by cyber-social battles for hearts and minds.
Palestinians extinguish the fire that engulfed Ahmed Jabari's car after the airstrike.
When the IDF fired up its interactive media branch in December 2009, it started with a few videos on YouTube. Nowadays, it manages nearly 30 platforms speaking six languages: Hebrew, Arabic, English, Spanish, French, and Russian.
Link:
How Israel and Hamas weaponized social media