Mediaboss Marketing

The proliferation of mobile technology has left few without a social media presence, empowering individuals through personal and professional connections across the globe. Its an inevitable aspect of our cultural revolution, and one the enterprise can no longer ignore. The past few years has softened the enterprise to social networking, even spurring organizations to better leverage internal and external social data to their advantage.

At the recently concluded IBM IOD event last year, theCUBE heard from several executives within the tech space as to the importance of social data. For IBM this growing interest in social data is a market opportunity for its expanding Big Data product portfolio, marking one of the four pillars of the initiative. In this article well discuss how social data fits into IBMs Big Data portfolio, comprised of analytics, cloud and mobile operatives.

Marcia Conner, Principal with SensifyGroup and a Social Biz Expert and author, discussed during her appearance on theCUBE how social media has helped people realize that they are human beings and theres nothing wrong with embracing that. She discussed that in the past, employees had to leave their personality in the car, but now, social media has opened up the door for work to not suck.

image source: SiliconANGLE

Its not that we have all these new data and we can actually be doing more stuff; the question becomes for me (and organizations I work with) what can we remove, what are the policies and the nonsense that happens in work every single day that shouldnt be there. Its only there because we dont have a better way, a more trustworthy and a more human way of actually working together, so its incredibly liberating and incredibly open from our perspective simply because its less, explained Conner.

Renee Ducre, Director of Marketing Social Business with IBM, shared how social media is being leveraged by the enterprise to get attention. In this day and age, attention is not bad, it is a commodity. The more attention a brand has, the more interested consumers will be in their products. Ducre also mentions that though crowdsourcing, or getting input from people to make something better, seems to be a new thing thats just catching on, IBM has been doing that for a long time.

Youll see more social technologies, leveraging all of the social collaboration tools is a must, Ducre stated.

IBM prides itself with being a genuinely social business. Every IBM employee is given social media guidelines, which they use to become the voice of IBM. Jeff Schick, Vice President of Social Software at IBM, explains that being social doesnt need to be complicated or painful. You just need a software thats reliable and easy to use without an instructional manual.

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New Delhi, Jan 14 (DHNS) : With the growing misuse of social media to create trouble, the CBI has recommended that the government should take steps to ''patrol and monitor'' social networking sites and develop protocols for collection of information and intelligence from the public. PTI File Photo. With the growing misuse of social media to create trouble, the CBI has recommended that the government should take steps to patrol and monitor social networking sites and develop protocols for collection of information and intelligence from the public.

The CBI recommendations, made at the Directors General of Police conference in November 2013, were made public recently.

The suggestions came at a time the security establishment had run-ins with social media operators on providing information, which the government has sought from them.

In the presentation, the CBI has identified a series of challenges posed by social media, including rumour mongering, instigating riots, flash protests, harassing women and children,disseminating false propaganda through fake accounts and creating fake accounts of people and organisations.

It cited the exodus of northeast youth from Bangalore and the circulation of a fake video during Muzaffarnagar riots among other things in this regard.

With India estimated to have an internet population of 200 million, the CBI is of the view that there is a need to set up round-the-clock monitoring mechanisms at central and state levels.

The government should also bring out a policy for using social media for outreach. The CBI said the government should also develop protocols for use of social networks for collection of information and intelligence from the public.

Build capacities to patrol and monitor social media. Have working relationship with social media providers, the CBI had said.

The agency also pointed out how technology was used to turn the tables on criminals. It cited the practices adopted by police in Toronto and New York for investigative purposes and identified 10 major cities of India using social media for citizen engagement in traffic regulation as one of the best practices adopted in the country.

The CBI also commended the social media monitoring cells operated by police forces of Delhi and Mumbai.

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CBI tells govt to take steps to monitor social media