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3 hours ago by Luke Heemsbergen, The Conversation Say hello to the new Ello. Ello

Ello is new social networking space on the web that is receiving a lot of attention of late so much that it's caused a few problems with the website out of action from time to time.

Ello's new popularity is in part because it offers a different view to representing and monitoring our digital selves than Facebook. But Ello's own privacy/public tradeoff is still evolving, and can teach us a lot about what privacy means online, and how contextual integrity, not just "personal integrity" matters.

Ello is a social networking platform that does not require people to use their real name when they sign up for an account (by invitation only at the moment). It protects users' patterns of use (their metadata) from Google. It does not sell any member information to third-parties such as advertisers. In fact, the free service promises to remain ad-free forever.

Instead, Ello offers an artistic and vaguely grown-up vibe (nudity is OK) with lots of white space, monospaced font, and is the hottest place to be on the web at the moment (if you still haven't been invited, then ping me).

Hello Ello

Created in January 2014, Ello exploded onto the social media scene in late September after some of Facebook's LGTBQ community in San Francisco were forced into becoming vocal and eloquent opponents of Facebook's real name policies.

The reasons for not wanting real name identities in social media are varied, but taken together, they rally against Mark Zuckerberg's oft quoted claim that:

[] having two identities for yourself is an example of a lack of integrity.

Zuckerberg's quote is taken from the David Kirkpatrick's book The Facebook Effect. In it, Zuckerberg is explaining on a practical level how the amount of transparency the world now has won't support a person having two identities.

Read the rest here:
Say Ello to the new privacy debate on social media

Invite only: What non-members see on the Ello homepage.

To understand the buzz around Ello, consider why Jon Harney recently signed up for the social network.

Harney, an art director in New York, got an invitation to be part of Ello from a friend two months ago. He quickly registered after hearing that many of his artist and design buddies had also joined the service, which has no advertising. Those distinctions made Ello a counterpoint to Facebook, the world's largest social network, which shows promotions in users' feeds and doesn't require invitations.

"I don't want to see ads, I just want to see people posting interesting stuff," Harney, 29, said in an interview. With Ello, "the message of buy, buy, buy is toned down."

Harney is just one of the people flocking to Ello, a Vermont-based start-up that has caught the attention of users and investors since its debut on August 7. The free invite-only service receives more than 45,000 requests an hour, according to co-founder Paul Budnitz, who said he came up with Ello because "none of the social networks are fun anymore."

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The attention around Ello illustrates how even with Facebook and Twitter dominating the social-media landscape, there is still room for alternatives to grab users, especially as the larger networks have evolved into big businesses that cater to marketers as much as consumers. With a black and grey site that emphasises photos, Ello is designed instead to "be about conversation and high-quality content," Budnitz said in an interview.

Unlike Facebook, which requires members to sign up with their real names, people can also be anonymous on Ello and use different names. All the site asks for is an e-mail for registration.

Ello, which has raised $US435,000 ($496,720) from FreshTracks Capital, still faces hurdles in getting beyond its buzz. Other start-ups that have tried to challenge Facebook and put individuals in control of their data have ended up flopping, said Anand Sanwal at venture capital researcher CB Insights in New York.

Still, Ello is making some of the right moves by being invite-only and focusing on designers and artists initially, Sanwal said.

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Say Ello to the new social networking alternative to Facebook

Geo Dost-26 Sep 2014
Geo Dost,26 sep 2014,Funny Videos,Social Networking,City Journalism,Comedy,Fun,Laugh,Funny Videos,Geo News,geonews.

By: geonews

Excerpt from:
Geo Dost-26 Sep 2014 - Video

In a small office tucked off a parking garage in downtown Boulder sits an engine behind one of the biggest movements on the web this week.

At Berger & Fohr a slick, modern and minimalistic graphic design studio bathed in white and dashed in black the three-man firm quietly works on building out Ello.co, an ad-free social networking site that quickly developed a thundering online presence in a few days' span.

From Tuesday through Friday, legions of Internet users flocked to Ello, which was dubbed as the anti-Facebook and built on a "manifesto" of principles such as transparency, simplicity, empowerment and no ads or data-sharing.

"It was steadily ramping up," said Todd Berger, co-founder of Ello. "Then it exploded."

Ello is the brainchild of Berger, Lucian Fohr, the principals of Denver-based Mode Set and Paul Budnitz, an entrepreneur who brought KidRobot to Boulder and now runs Budnitz Bicycles in Vermont.

About 16 months ago, the friends and colleagues developed the site as a private community for them and about 100 other designers and artists. The community was meant to be an ad-free environment to share thoughts, works and words.

It became apparent that the members of the community wanted to share what they had with friends.

The Ello that people see now was created earlier this year and, in stealth mode, started to expand in a slow and deliberate manner, Berger said. As the wait list for Ello grew, Berger and crew decided to open the site a bit, allowing some users in and giving them 10 invitations apiece for the private beta site.

"We were seeing this," Berger said, propping his arm at a 45-degree angle. "It was exponential."

Then on Tuesday, that all changed.

Continue reading here:
Boulder design firm helps drive Ello, dubbed the anti-Facebook

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By: Peckedtodeath84

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Let's Play Resident Evil 4-Part 18 - Video