Mediaboss Marketing

Businesses' attitudes to social media have evolved from a few years ago in that at least now, the vast majority of businesses no longer need convincing that they need a social media presence. Most businesses are now seen to be using social media which is great to see the next challenge, however, is for businesses to use social media more effectively in order to win business and that's where I hope this article will help.

Ask yourself a question and please answer honestly. What results from your social media efforts have you achieved so far?

That a business has decided to connect with you clearly means something, yet many businesses I see fail to reach out to followers to even get to know their names, and definitely don't develop a deeper understanding of what they do and the challenges they face.

Rather than 'Social Media' I prefer to use the term 'Social Networking'. From now on in this article I will only ever refer to the term Social Networking, if that's ok with you. This I feel is a much more accurate reflection of what is required. If you were to attend a networking event, you wouldn't just go around shaking hands and not talking would you? Well this is the online equivalent of connecting on Social Networks and failing to take things to the next level you are simply shaking lots of hands.

What is required in order to network effectively is dialogue. Reach out to people, get to know their names, what they do, what you do, what challenges they face, what challenges you face, where you can possibly help each other now or in the future, do they have any other contacts that may be useful to each other etc. You need to have the same kind of conversations online that you would face to face in a networking event.

Now of course there are those contacts that you make on social networking that aren't as savvy or as friendly as you, and that's fine. I get that some unenlightened folk are far more concerned with increasing their number of followers in a vain attempt to look good. They have no intention of talking to their connections what they want is a follower. I'm sure that you will agree with me however in that there's no point in having a follower on social networking for a follower's sake. How on earth is an Ethiopian goat herder ever going to benefit my business after all? Choose to social network only with your target market. There are many people that follow me that I don't follow back as quite simply they aren't my target market. You don't have time to talk to everybody.

With this in mind, if you try to network and you do happen to find them irresponsive then that's fine too after all the person that manages the social networking is probably not the person in the organisation that you need to connect with anyway and is more often the not a 'gatekeeper' anyway.

Over the years I have refined my social networking technique and it works well. So well in fact that I generate approximately 30% of my business this way. I will outline my Social Networking approach below:

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Social Media: The Biggest Mistake B2B Companies Make - Are You Guilty?

SOUTH MISSISSIPPI (WLOX) -

In the past few years, social media has become big business across the world.Social Media influences people of all ages, backgrounds, and genders to connect with this method of communication and personal expression.But when does the phenomenon become an addiction?

To get to the heart of those on social media, WLOX flipped through the pages of several people on Facebook, Instagram, Pinterest, and Twitter and came out with a list of the top three people who actually confessed to WLOXthat they are addicted. But nothing could prepare them for the challenge they were about to be presented.

Patrice Pickett Greene is a songstress and exercise instructor. Then there's Gordon Ross. The father and husband is industrial worker in Jackson County. Leshaunda Randle lives in Gautier and is a proud mother and wife. The three may be from totally different worlds, but they have a social media obsession they're not ashamed to admit.

"My family calls me the queen of Facebook," Green said.

Green and her brother actually boosted business at Phases Fitness Center in Pascagoula using Facebook.

"I actually made Phases a reality show. A lot of people get to see their friends and family, and the come along and they decided they can do this, too."

She said those Facebook postings soon went from business to personal. Now, six hours of her day is devoted to social networking.

"Yes, it is very addictive. Everything I do is almost on Facebook. If I go out to eat with my boyfriend, go out to church, andif I go to Phases, it is definitely on Facebook."

Ross said he is also an addict. He spends at least four hours a week online and even more time on the weekends.

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Social media addiction in South Mississippi

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The world of social networking is breaking up. Thanks to a combination of increasing mobility and shifting preferences, people are connecting with each other through "small" apps rather than directly through large social sites at a growing rate.

Social network fragmentation and the rise of small apps has big implications for business, particularly for midsize firms. The mobile space may never be favorable for direct advertising, but well-crafted small social apps can provide firms with a wealth of information about their customers insights that can often be shared with business partners. All of this makes mobile apps an even greater growth area for the midsize IT community.

Social Networking On the Go

As Mike Elgan reports at InfoWorld, mobility has been a primary force in transforming the social media landscape by driving social network fragmentation. In a nutshell, users are increasingly connecting with each other using their mobile devices.

This has posed major challenges to social network giants such as Facebook and Twitter, as mobile ad revenue has not taken off as a revenue source. Moreover, mobile users, surrounded by distractions, favor "small" apps that do a single job easily and well; Snapchat, Instagram and WhatsApp are typical examples.

This does not mean that big social sites are an endangered species. Instead, they are buying up apps and transforming themselves into connection points in the social media ecosystem.

Mobility: Connecting Amid Distractions

The changes in social media can be directly attributed to mobility. Most mobile users are on smartphones, which have little screen space to spare for ads. Mobile users out on the sidewalk have little attention to spare for ads or complex interfaces hence the trend toward small apps.

Though mobile devices and the apps that run on them are a poor platform for ads, they are an excellent platform for gaining customer insight. Localization data adds a whole new layer of understanding about customer behavior and preferences. This data, which most mobile users provide readily and eagerly, can be fed into analytics solutions to draw out insights. Customer data can also provide a revenue stream since it is of potential value to many businesses.

In the app-centric mobility era, mobile apps are a crucial and valuable social business tool for midsize firms seeking to connect with their customers. As traditional IT functions are increasingly shifted to the cloud, midsize IT can focus its attention on the creative process of developing apps that reach out and connect the firm to its mobile customers, even as it connects them with each other.

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Social Network Fragmentation and What It Means for Midsize IT