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Professional social networking website LinkedIn has launched a Chinese language version of its website. Photo: Reuters
Professional social networking website LinkedIn has launched a Chinese language version of its website.
LinkedIn chief executive Jeff Weiner said the company would have to censor some of the content that users post on its website in order to comply with Chinese rules.
But Mr Weiner said the benefits of providing its online service to people in China outweighed those concerns. He vowed that the company would be transparent about its practices as it builds its presence in a country it said is home to one in five of the knowledge workers that are LinkedIns core audience.
Extending our service in China raises difficult questions, but it is clear to us that the decision to proceed is the right one, Mr Weiner said.
Foreign Internet companies face difficulties operating in China. Beijing censors sensitive terms from the Internet and blocks social networks Facebook and Twitter, a widespread effort that analysts say is geared towards maintaining the Communist Partys hold on power and preserving social stability.
LinkedIns arguments about trade-offs for the greater good are reminiscent of Googles justification for its controversial 2006 decision to launch a self-censored version of its search service in China.
Four years later, Google reversed course and relocated its search engine to Hong Kong from mainland China, following a dispute with the Chinese government over what Google said was increasingly onerous censorship and cyber-attacks it said originated in China.
The Chinese language website that will be available is a beta, or test, version of the site. LinkedIn is still in the process of getting a license to operate the Chinese language site, which will require that the company maintain server computers in China that will store data about its Chinese users, according to a source familiar with the matter.
Mr Weiner said the Chinese language site would help LinkedIn reach 140 million professionals in China, providing the potential for the company to significantly expand its current audience of 277 million members.
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LinkedIn launches Chinese language site
PUBLIC RELEASE DATE:
24-Feb-2014
Contact: Annmarie Christensen annmarie.Christensen@Dartmouth.edu 603-653-0897 The Geisel School of Medicine at Dartmouth
LEBANON, NH (Feb. 24, 2014) In a study that demonstrates the potential of using social networking sites for research on health and medicine, Dartmouth researchers studied jokes made about doctors posted on Facebook.
"Social networking sites, such as Facebook, have become immensely popular in recent years and present a unique opportunity for researchers to eavesdrop on the collective conversation of current societal issues," said Matthew Davis of The Dartmouth Institute of Health Policy & Clinical Practice.
In one of the first studies of social networking site conversations pertaining to health and medicine, Davis and colleagues examined the prevalence and success of doctor jokes posted on Facebook. The study is published in the February edition of the Journal of Medical Internet Research.
The researchers studied more than 33,000 Facebook users, who gave permission to have everything on their Facebook wall monitored, and identified 263 (0.79%) Facebook users who posted a joke that referenced doctors during a six-month observation period.
Davis and colleagues studied the characteristics of 156 unique doctor jokes that were associated with getting an "electronic laugh (e.g., a LOL, ROTFL) from the social network and the number of Facebook "likes" jokes received. Jokes in which the doctor (or the healthcare system) was the butt of the joke tended to be more successful, although the association was not statistically significant. Ironically, the joke in the study that received the greatest number of Facebook likes was a "doctor, lawyer, priest joke" in which the lawyer was the butt of the joke.
In recent years, the researchers said, there is a growing interest in social networking sites to employ health interventions and to identify certain health behaviors. To date, there have been few empirical studies in the biomedical literature that examined conversations on social networking sites in non-patient population groups. "While our study took a lighthearted look at the world of doctor-related humor, our work does demonstrate the potential of using social networking sites for research on health and medicine," Davis said.
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Did you hear the one about the doctor?