Mediaboss Marketing

An increasing number of people are now using mobile messaging apps like WeChat and WhatsApp to communicate with their friends rather than using social networking platforms such as Facebook and Google+, according to GlobalWebIndex (GWI) Research. While social networking is one of the fastest rising online activities -- up 187% globally and 242% in Asia Pacific region -- the gap between users with accounts and those actively using is significant.

GWI surveyed about 42,000 respondents in the Asia Pacific region, including 5,000 respondents in India during the year. According to GWI, 83 Internet users had Facebook accounts, but only 47% actively used the website. In India, 93% said they had a Facebook account but only 48% had active usage. Also, the number of global users using Facebook to message a friend has continued to decline from 512 million in Q1 2013 to 402 million in Q4 2013 to 313 million in Q3 2014.

About 28% of respondents from India said they "logged in to see what's happening without posting/commenting on anything myself" on Facebook, Twitter (23%) and Google+ (21%).

At the same time, number of people using mobile messaging services has increased from 446 million in Q1 2013 to 538 million in Q4 2013 and 616 million in Q3 2014. Respondents said they were not interested in using Facebook like before, they were bored or generally spending less time on social networks as top reasons for using the world's largest social networking lesser.

According to GWI, the top reasons for this surge in usage includes messaging apps being free (45%), being quicker than using social networks or text messages to speak to people (41%) and lots of friends using them (41%).

In Asia Pacific, WeChat was the dominant messaging app (337 million), WhatsApp led the pack in India. "Mobile messaging tools have experienced substantial growth during this recent period, particularly amongst the younger generation. Social networks are now being treated more passively, the number of people messaging friends on social networks is now declining," GlobalWebIndex Head of Trends Jason Mander told reporters here.

People are now seeing mobile messaging apps as a more efficient way to communicate, he added. "In the last year, the Indian mobile messaging audience grew by 113%, we expect the number of mobile messaging users to continue to grow in the coming quarters," he said.

He added that smartphones are vital to Internet users in India, where 79% of the online population own a smartphone. "The users of mobile messengers are young, affluent and highly active online," Mander said.

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Users turn away from Facebook to WeChat, WhatsApp to reach friends

Is social networking a boon or a bane? - Campus Beats
Social media has changed the lives of billions of people around the world. Its impact is a topic that is being researched extensively.Is it a Boon or a Bane?...

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Is social networking a boon or a bane? - Campus Beats - Video

Gujarat BJP MLA on cam thrashing youth mercilessly
BJP legislator caught on camera beating a drunken youth with a rod in Morbi district of Gujarat. The video taken by a by-stander while BJP MLA Kanti Amrutiya and his boydguard, commtting the...

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Facebooks latest experiment in social networking is now available to Canadian users. But the app Rooms stands in stark contrast to its "real name" policy.

TORONTO Facebooks latest experiment in social networking is now available to Canadian users. But the app, which allows users to post anonymously using nicknames,stands in stark contrast to its real name policy.

The app dubbed Rooms allows users to create a chatroom that revolves around a topic or interest where theycan share pictures, videos and multimedia posts to create a tailored Facebook feed. Users are able to choose if the room is accessible by invite-only, or if its discoverable to other users.

Since the app launched to U.S. users in October, Facebook saidit has seen some very active Rooms however, the social network saidit does not have official numbers on how many people are using the app.

Josh Miller, product manager of Rooms, told Global News the main goal of the app is to create communities that people continue to interact with.We will know the Room is successful when there are inside jokes, he said.

But the app has already seen some success. According to Miller, one of the most active groups found on the app is an open community called Depression Support, in which users share their struggle with depression and mental health issues.The group has about 400 active members and has spawned a spin off group for struggling mothers, which is now also very active.

However,the ability to post anonymously in Rooms seems to stand in stark contrast to the rest of Facebook.The companyhas long required its users to go by their real names on the site for security purposes, to stand out from other social networks and so it can better target advertisingto people.

Facebook recently came under fire for deleting accounts belonging to drag queens that used drag names such as Lil Hot Mess rather than legal names like Bob Smith.

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Facebook chatroom app Rooms now available to Canadian users

Columbus, Ohio (PRWEB) November 26, 2014

The Sceney app, which organizes cities by their social-Scenes & then tells users what The Move is within that Scene, had previously been available to the public as a minimum viable product (MVP) in order to test the concept. The Creator of Sceney Network is Corey Schottenstein who said his goal was to let the users build the product for the concept he originated. Schottenstein says, A lot of times, when you first concept something, you have to throw it out there, in its rawest form, simply because you just dont know what it's capable of becoming or what the best application for the concept is.

By taking this route, Schottenstein learned that the most optimal application of the Sceney platform is for real-time, social promotion, opposed to his initial thought, which was to focus on the connecting aspects of an app that is one of the most heavily Facebook-integrated apps on the market.

Schottenstein explains, Social Networking in general has become nothing but a medium to promote, whether the person is self-promoting, promoting their business, or promoting an event. The problem with this is, people are doing this on social networks such as Facebook & Instagram, whose platforms core purposes were not built to accommodate social-promotion & discovery, but rather built to highlight their connecting & sharing functionalities. As a stand-alone social promotion app, Sceney will nicely compliment Facebook & Instagram, instead of competing with them

Schottenstein has hired Spencer Kohan to lead the efforts in mobile development. Prior to joining the Sceney team, Kohan worked as the Director of Mobile Development for Duet Health, before they were acquired by Myelin Health in 2013. The main thing users will notice in the new version is a highly sophisticated Geo-Fencing experience that Kohan has implemented. By incorporating Geo-Fencing, the app now automatically knows what social-Scene the user is in & can organize the Moves accordingly, said Kohan.

Schottenstein is self-funding the app and has shown little interest or need in raising capital at this time. Although I have received a lot of interest, right now Im focused on making the product as appealing as it can be, opposed to branding, marketing, or monetization. Schottenstein said.

While this is just part one of a 3-part grand launch, the social network currently holds proprietary aspects in its registered trademark for the use of The Move in social networking as well as a patent-pending on the concept of incorporating Scenes into a social-networking environment, both of which Schottenstein considers to be extremely valuable.

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Sceney Network Re-Launches its Whats the Move Social Networking App