Mediaboss Marketing

ODESSA Exhibitors and attendees at the Permian Basin International Oil Show eschewed tweeting for the face-to-face networking that a trade show offers.

Unlike the technology and entertainment industries that rely on social media to recruit and retain customers particularly during trade shows that get international coverage exhibitors at the oil show were content with giving away free items and displaying their wares and business cards like it was still the dial-up Internet age. None of the exhibitors signs or flyers were inundated with the row of social media logos that are now standard on everything from restaurant takeout bags to business cards.

And to one Odessa-based exhibitor that specializes in seals and bearings, the traditional social networking method of face-to-face interaction and relationship-building is what keeps his company in business, not Facebook likes or Instagram-filtered imagery.

Most of our marketing is done directly, or client-based, which are primarily the large independents and the major oil companies, said Greg Masters of Odessa Babbitt Bearing Co. We found that theyre not much of a social media-based market. We found that its much better to work directly with them.

To confirm how unnecessary social media is for the oil industry, Masters said that because his company has been in business for 54 years, it has ongoing relationships it has maintained with companies over the years.

Masters did not rule out social media for the entire industry though, saying that startup companies in the industry may want to use social media.

One Odessa-based company that is relatively new to the oil game, Power Industrial Transmission, was founded in 2008 and utilizes social media for some aspects. Though the company was not making Facebook posts during the oil show, CEO George Orosco said the company uses the platform to tell customers of the companys latest news, including an expansion into Hobbs, New Mexico.

Its a cheap way to get news out there, Orosco said.

But when asked how necessary social media is for the oil industry as a whole, Orosco said he was unsure.

The oil industry seems to be behind on (social media) and things like that, Orosco said.

More here:
Social media takes back seat to in-person networking

As it fights to remain a leader in enterprise social networking (ESN) among giant rivals, pure-play vendor Jive Software has been furiously integrating its suite with the most popular business software, now adding the Google Docs productivity applications.

With the Connector for Google Docs, users will be able to create, call up, co-edit and add comments to Docs, Sheets and Slides files from within the Jive suites interface. Jive users will work on the same live documents residing in Google data centers, so all changes and comments will be visible right away to people accessing the files from within the Google environment.

The decision to build this new connector came from the realization that the use of Google Docs has been growing very quickly among its customers, said Clara Liang, Jives chief product officer.

Jive believes in offering our customers the ability to integrate with whatever tools theyre using, Liang said. The support for Google Docs deepens Jives integration with the Google Apps email and collaboration suite, since Jive had been previously linked with Gmail and Google Drive.

ESN products that cant be incorporated into users daily workflow are more likely to be ignored and eventually abandoned, so Jive has been busy linking its suite with third-party business software for years. Its integrated with Salesforce.com, Ciscos WebEx, Box, Dropbox, Evernote, as well as with the on-premises versions of popular Microsoft products, including Outlook, Lync, Office and SharePoint.

Last month, Jive announced a plan to mesh its suite with Microsofts Office 365 cloud suite, and on Wednesday its rolling out the first piece of that project: an integration with Outlook.com.

Jive also announced on Wednesday improvements to its JiveX external collaboration suite, which is designed to build external, customer-facing online communities and support sites. New features include the ability to assign role badges to participants in the external community site, so that visitors can identify their expertise, such as community administrators, moderators, experts and champions.

JiveX will now also let visitors rate replies to questions, to give others a sense of which are the most useful. The product has new analytics designed to give managers stats on the value and return on investment of their community sites.

Jives iOS and Android apps are also getting a makeover. The iOS app has been redesigned so its easier to view content and pictures, offering better handling of long comment threads, according to Jive. The Android app now lets users follow content, people and places.

Jive made the announcements at its JiveWorld 14 conference in Las Vegas. The new products and features will be rolled out to users of the cloud versions of its Enterprise and Essentials Plus suites next month at no extra charge.

Visit link:
Jive integrates enterprise social suite with Google Docs

Research by McKinsey and Company shows that more than half of all firms use some form of social media to enable employees to collaborate and exchange information. According to Wharton operations and information management professor Lynn Wu, the adoption of enterprise social media can improve a firms bottom line, but it also has a surprising effect: The more individuals use social terms such as coffee, lunch or baseball while engaging with colleagues on social networks, the less likely they are to be laid off.

Wu wrote about that finding in a paper titled, Social Network Effects on Productivity and Job Security: Evidence from the Adoption of a Social Networking Tool. In an interview with Knowledge@Wharton, Wu discussed her research and its implications for workers and managers who use social networking tools.

An edited transcript of the conversation follows.

About the research:

I study how enterprise social media affects various types of work outcomes. There has been an uptick in [enterprise social media adoption] in recent years. In 2009, a McKinsey Report showed that only 28% of firms used some type of social networking tool. But by 2012, that had gone up to 53%.

We are familiar with consumer facing social media, such as Twitter and Facebook. There are lots of studies, start-ups or industry activities around consumer facing social media. But how enterprise social media affects performance, affects firms, affects employees and affects collaboration hasnt been examined. And thats what Im trying to do to understand how enterprise social media enables network formation and information acquisition, and how these benefits ultimately affect various outcomes, such as your billable revenue or you probability of being laid off in the next cycle.

Social communication has bigger power than objective performance [measures] in predicting whether individuals were laid off during the recession.

How social media affects the bottom line and more:

Information diversity and social communication are two factors I looked at in this research. I found that both have an impact on work outcomes, but affect them differently. For example, information diversity measures how much information [you have] or how diverse your information is. We found that [an individual's] information diversity is strongly correlated with billable revenue. The more information you have, the more youre able to bill. It makes sense the more information you have, the better a worker you are and the better able you are to solve your clients problem.

Interestingly, we found that social communication [itself] does not have a direct impact on billable revenue, but it had a tremendous impact on whether individuals were laid off in the 2009 recession. And, the more social words you include in your communication such as coffee, lunch, dinner, football and baseball the less likely you are to be laid off. TwitterIn fact, thats the most significant predictor, above and beyond objective performance measures, in predicting whether youre laid off.

View original post here:
The Value of Schmoozing in the Age of Social Media

Facebook is taking social networking to a new level disaster management. Disasters like tsunami, tornado, earthquakes and hurricanes are not new to our lives; mankind has been at constant war with such natural elements since the beginning of time. The first and perhaps the worst to be affected in these situations is our communication system. Phone lines are down and transportation is out of reach, and in such situations, we frantically try to reach out to our to loved ones.

Facebook (FB) the worlds largest social media and networking company, is on its way with its way to help people communicate through the social networking platform in such times of dire need.

Checking Out Safety Check

In times of disaster or crisis, people can now turn to Facebook to check on loved ones and get updates. It is in these moments that communication is most critical both for people in the affected areas and for their friends and families anxious for news.

Facebook was quoted as saying We want to provide a helpful tool that people can use when major disasters strike, so weve created Safety Check a simple and easy way to say youre safe and check on others.

During a major disaster, Safety Check will help in the following ways:

Only your friends will see your safety status and the comments you share.

The 2011 earthquake and tsunami in Japan were devastating. According to the Japanese Red Cross society, more than 12.5 million people were affected nationwide, and more than 400,000 people were evacuated. During that crisis, people used technology and social media in particular to stay connected with those they cared about.

See the article here:
Social Networking During Natural Disasters

TEMPE, Ariz. (PRWEB) October 21, 2014

swop, a new geosocial networking app that allows two people to exchange all of their personal social-networking information in one instantaneous swop, will celebrate its beta-launch by hosting a nighttime party at Arizona State University on Thursday, October 23, 2014.

Members of swops launch team will join ASU students for a night of live music and food at Macayos Depot Cantina Restaurant adjacent to campus. swops launch team will give away swag and encourage attendees to exchange social-networking information with new friends via swop.

I think the networking potential of swop is the most appealing aspect of it, said ASU student Shaun OBrien, who is helping to organize the swop ASU launch party. As a young professional, I could envision myself sharing my contact information and LinkedIn account with individuals I meet during networking events. People who have this app can quickly exchange information with only a few quick steps.

The brainchild of three college friends, swop is designed to streamline the process by which friends, family, co-workers and acquaintances share their phone numbers, email addresses, Facebook accounts and Twitter and Instragram handles with one another. Instead of clumsily exchanging one piece of information at a time, swop lets users quickly and effortlessly connect with one other on the most popular social-networking platforms.

swop is providing a 21st-century way for people to connect with one other across all of their social-media platforms, instantly, with just a few swipes of their phone, said Mitch Fultz, co-founder and CEO of swop. If Im adding a new friend on Facebook, then I probably want to follow her on Twitter and Instagram, too. Why would I want to manually type in all of her user information separately on each platform?

swops launch team is leading a weeks-long campaign that began in early October to bring its revolutionary new app to colleges and other youth-oriented events across the United States. Through strategic partnerships with nationally recognized musicians, as well as campus parties and social media outreach, swops launch team is working to start a viral movement among college-aged adults that will eventually stretch around the globe.

We fully believe swop will go viral among smartphone users because its so easy, safe and convenient to use, said Sean ORourke, swop co-founder and chief marketing officer.

The ASU launch party on October 23 will extend a special invite to sororities, fraternities and other student groups to attend a complimentary dinner at Macayos that will be followed by a live DJ, dancing and giveaways.

swops proprietary system allows users to upload all of their personal social-networking information to a secure server. Then, using swops geospatial technology, the user can request to swop networking information with another swop user nearby. The second user must approve the request on his phone before any information can be exchanged.

View post:
New Geosocial Networking App swop to Celebrate Beta-launch at Arizona State University on Thursday, October 23, 2014