Mediaboss Marketing

Facebook and LinkedIn represent two opposite sides of the social networking market. The former is designed for family and friends, while the latter hosts professional profiles. Both companies are highly disruptive -- Facebook crushed MySpace, and LinkedIn is destroying Monster Worldwide .

Sources: Pixabay, Flickr.

Facebook and LinkedIn aren't direct competitors, but investors might wonder which social networking stock is a better long-term investment. Let's break down these two companies' business models and valuations to see which stock comes out on top.

Members and revenue growth Last quarter, Facebook's monthly active users, or MAUs, rose 14% year over year to 1.35 billion, while its daily active users, or DAUs, climbed 19% to 864 million. Mobile MAUs grew 29% to 1.12 billion. LinkedIn reported that its membership roll rose 28% to 332 million, but only 90 million visited the site on a monthly basis. Although Facebook is much larger than LinkedIn, the companies make money in very different ways.

Facebook makes money through advertising, which accounts for 92.5% of its top line.Mobile advertising revenue accounted for 66% of that total, up from 49% a year earlier, which highlights the company's increasing dependence on mobile users.

LinkedIn has three business segments -- talent solutions (connecting recruiters to candidates), marketing solutions (display ads), and premium subscriptions (which unlock additional features for users).Last quarter, talent solutions accounted for 61% of its revenue, marketing for 19%, and premium subscriptions for 20%. Talent and marketing revenue both rose 45% year over year, while premium revenue climbed 43%.

What the future holds Facebook's long-term future centers around four key operations -- keeping revenue from mobile ads flowing, rolling out more profitable video ads, monetizing its disconnected subsidiaries (Instagram, WhatsApp , Oculus ), and expanding into untapped markets like China.

LinkedIn, which lists China as its second-largest source of growth after the U.S., is redesigning profiles, encouraging use of its unbundled stand-alone apps (Connected, Pulse, Recruiter), and expanding intothe $50 billion business-to-business marketing space via its $175 million acquisition of Bizo.

Valuations and sustainable growth When we compare Facebook and LinkedIn's valuations, a clearer picture of the two companies emerges.

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Facebook vs. LinkedIn: Which Is The Better Social Networking Stock?

Today: Twitter stock surges after social-networking company details planned changes to core service. Also: Cisco's earnings beat, but forecast disappoints.

The Lead: Twitter details future timeline changes, stock pops

Twitter laid out plans to augment its core service with new features Wednesday and painted a rosy picture of its future, leading investors to send the San Francisco company's previously ailing stock soaring higher.

Just more than a year after its initial public offering, Twitter held its first analyst day, welcoming men and women whose insights Wall Street trusts to the Four Seasons Hotel in San Francisco to lay out CEO Dick Costolo's plans for the social-networking service. As a wave of plans and projections flowed, investors showed their support by pushing Twitter stock up 7.5 percent to $42.54, the largest percentage gain among Silicon Valley tech companies Wednesday.

The impetus for that enthusiasm was a clearer picture of Twitter's future offerings. While the service's hard-core users live and die by the constant stream of real-time updates that have shaped Twitter to this point, Costolo and his executive team put forth their clearest picture yet of changes that are meant to attract new users who are not as continuously connected as the fervent fans.

"Anyone should be able to come to Twitter and feel deeply immersed in that world," Costolo said Wednesday.

For new and inactive users, Twitter will produce an Instant Timeline, providing rookies to the service immediate content that they can keep or use to begin customizing their experience by following specific accounts. Twitter says it has about 500 million people who visit the service but never log in or become active users, and hopes that a stronger initial experience could convert that wealth of potential customers into active users.

Converting Web surfers who occasionally browse Twitter into active users of the service is crucial for Twitter in Wall Street's eyes, with slowing growth in active users widely credited for Twitter's 33 percent stock decline so far this year. The paradox for Twitter is the difficulty in catering to new users while not angering those who already spend hours a day tweeting and accessing content on the service.

After facing heat just for suggesting a possible alternative to the reverse-chronology real-time stream of tweets that has defined the company during its existence, Twitter took a measured approach Wednesday, suggesting it will surface older content that a user missed while not on the service, a feature called Twitter Highlights. Such a service seems to offer infrequent users the ability to easily catch up while avoiding the ire of devotees who constantly seek fast updates.

Twitter will also look to expand breaking news push notifications to mobile devices, hoping to drive people to its service, and plans location-based feeds.

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Biz Break: Twitter details future timeline changes, stock rockets higher

Tsu = Make Money Online with Social Media Networking
Make Money Online Social Networking This New Social Networking Site Sort Of Like Facebook, Twitter, And Instagram Is Unique As It Allows Its Users To Generat...

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Tsu = Make Money Online with Social Media Networking - Video

Ocho founders Jonathan Swerdlin (left) and Jourdan Urbach

NEW YORK (CNNMoney)

Ocho -- an iOS app that lets users create, edit and share eight-second videos -- launched out of beta on Tuesday. And it did so with quite a splash.

The new video-based social networking app is in the same space as Twitter's (TWTR, Tech30) Vine, Snapchat and Instagram. But the founders think their product will resonate with a much wider group than the video services of their counterparts.

The startup, founded by Jourdan Urbach and Jonathan Swerdlin, also announced that it received $1.65 million in funding from Shark Tank's Mark Cuban, along with other investors.

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The founders -- who are avid videographers -- said they wanted to create an app where they'd want to go to share videos with their friends.

Their goal is to "replicate the same degree of respect that Instagram creates for photos," said Urbach, 22.

Unlike existing services, Ocho lets users control videos' volume and add voiceovers. Users can shoot vertically or horizontally, but all of the videos are rendered in landscape. There are options to change the lighting conditions or create a time-lapse video (a la Instagram's Hyperlapse).

Urbach said they took "a lot of inspiration" from television when creating their platform. On playback, users can stream all of the videos in their feed in a row. For a true TV-like viewing experience, the social videos can also stream through devices like Apple TV.

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Mark Cuban bets big on new video-sharing app

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Chatbox - Addon for crea8SOCIAL Social Networking Platform - Video