Mediaboss Marketing

LinkedIn co-founder Konstantin Guericke

The fifth most common cause of death is doctor error, which often come from miscommunication among doctors, said Guericke, who recently joined Doximity's board of directors.

With Doximity, doctors are better connected with people in their industry and can collaborate to improve treatment and save lives, Guericke said on "First on CNBC."

"When you look at what doctors are doing and how they are communicating, it's still primarily by fax and pager, so I think there is some room for improvement," said Guericke.

One reason communication can sometimes be poor among doctors is because of medical privacy laws like HIPPA, which limits the way patients health information can be shared.

Doximity addresses privacy concerns by allowing doctors to share information via the website or mobile app with HIPPA compliant encrypted messages.

Like LinkedIn

"LinkedIn has professional profiles, but I think doctors, at least the ones I've spoken with feel a little bit like a fish out of the water. It's all business there and doctors don't feel entirely comfortable, they're mingling with lawyers, insurance agents and patients, so they want something more focused," Guericke said. "Doximity offers a HIPPA compliance solution and allows them to do their business, for example, referrals."

So far, there are over 700,000 physicians in the United States signed up for Doximity, according to the company website.

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Doctors' Social Network Can Help Save Lives: LinkedIn Co-Founder

Wakoopa, the social networking site that monitors the software used by its members, announced last month that they will be shutting down Wakoopa Social.

Wakoopa Social was launched in 2007 to make software discovery as social as possible. But in 2010, the Wakoopa team decided to switch their focus on the corporate research community and made products such as Trailspot and QD to bring online research to the next level. This effort was successful as more clients become interested in their product, and the Wakoopa team is becoming more innovative in optimizing research solutions.

But alas, the root of all their success, Wakoopa Social, took a backseat as the new part of Wakoopa became more time consuming. They had the option of shutting the service down last year but they still saw Wakoopians enjoying the possibilities of their service. Still, Wakoopa Social deterioration is inevitable and they do not want to see it crumble right before their eyes.

So last month, Wakoopa decided to kill off the service before things turn worse.

We have decided that the time has come to kill your darlings; we are closing down Wakoopa Social, Wouter Broekhof, Founder & CTO of Wakoopa, wrote on their wall. This means Wakoopa will continue to exist, only now focussing entirely on the corporate research community.

Last June 23rd, they stopped tracking their users data in order to generate exports which contains a users own application usage, both on the web and on the desktop, length of usage and the name and category of the application.

The service was officially shut down on June 30 and the exports became available for download on July 1. Wakoopians possibly have three months, until October 1st, to download all their data, and after that, all data will be destroyed.

Wakoopa will continue to make cool products for the research market and were even thinking about something more consumer oriented, Broekhof said. You will hear about that soon enough!

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Wakoopa Social Shut Down

Doctors too use social networking sites for professional purposes, but not all of them to the same extent. Healthcare professionals in emerging countries are generally more connected than in Europe.

In comparison with their European colleagues, physicians in Asia, India and Russia seem more inclined to use social networking sites to help them with their work. Cegedim Strategic Data, a leading provider of healthcare market research, has just released the results of its online study which shows that Japanese doctors are the biggest fans of online medical communities, with 78% of the medical profession in Japan making use of them. Next in line come doctors in China (55%), India (54%) and Russia (52%). In contrast, less than half of all doctors in European countries take part in online medical communities. In Spain the figure is 48%, in the United Kingdom 40%, and 39% in Germany. The countries which are the least advanced in the adoption of such dedicated communities are Italy (15%) and lagging far behind France with 9%.

Along the same lines, the adoption of the mainstream social networks Facebook, Twitter and LinkedIn for professional purposes is far more prevalent among physicians in emerging countries than in Europe. Out in front here are Indian doctors, some 58% of members of the profession in the subcontinent surveyed reporting that they use these tools. Usage figures then drop sharply however, with just 31% using mainstream social media in Brazil, 29% in China and 25% in Russia. Despite these lower figures, the emerging countries are still ahead of European countries such as the United Kingdom, Spain, and Germany, where 21%, 18% and 11% respectively of doctors report using these online tools. Once again, Italy and France come in last with 10% and 7% respectively.

However, the findings of the study are less clear-cut when we observe how doctors use the Internet for professional networking. Although the top two places are occupied by emerging countries - India with 65% and Brazil with 56% - some European countries are not that far behind. This is the case in the United Kingdom, where 51% use the Internet for medical networking; they are followed by German doctors, with a 47% rate. These two countries are even ahead of China (44%) and Russia (35%). Nevertheless one trend remains unaltered - the reluctance of Italian and French medical professionals, who once again appear least likely to use online networks, only 21% of the doctors surveyed in Italy and 16% in France doing so.

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Doctors’ Use of Social Networking Sites Differs from Country to Country

Reuters file photo

MANILA, Philippines They come from different worlds but a common thread called social media somehow connects their lives, just like everybody elses.

On Thursday, two striking stories of how Filipinos are using social networking sites such as Facebook and Twitter showed that just like in real life, whatever words or photos we put up online will always come with certain consequences.

One story involved Philippine Basketball Association (PBA) Barako Bull player Don Allado, whose controversial tweets alleging game-fixing in the national league cost him, literally, half a million pesos.

Early Wednesday morning after his team narrowly lost to the Powerade Tigers, Allado fearlessly posted the following statement on his Twitter account: PBA games are fixed. They control who is in & who is out. Its a disgrace to be in this league.

Realizing his error in judgment, Allado deleted his rage-filled tweets several hours after, but not before setting into motion a controversy that rocked the world of Philippine professional basketball.

Despite apologizing and retracting his statements, the player was still slapped with a P500,000 fine by the PBA and was suspended for one conference.

Tonyo Cruz, one of the more prominent social media personalities and organizer of the recently concluded Social Media Day, told InterAksyon that the incident only showed how Filipinos must be prudent when using social media.

Cruz said Facebook and Twitter have become powerful tools that require its users to be responsible, both in the way they are used and in ensuring that they remain free and open.

Because if and when actual game-fixing happens and we hope not the whistleblower could use social media too, Cruz pointed out.

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In 'free' social media realm, every Twitter post, Facebook photo come with costs

Whether you work as a freelancer or part of a bigger studio, raising your profile is key to your long-term success. Once youve created a stunning website or online folio to showcase your work and skills, you need to make it easy for people to find you which is where social networking come in.

Web buttons (or social networking buttons) are little clickable icons on your site that can serve two purposes: the first is to help visitors share images, articles and so on from your website with other friends on social networks like Facebook and Twitter. The second lets you point users to other pages or sites of yours that they might be interested in. Web buttons are a great way to drive traffic to your main site and can increase the number of inbound links to your various sites and webpages two of the key components you need to push your page ranking up on search engines like Google.

Adding social buttons to your site is really easy to do. Many blog platforms and templates already offer built-in sharing support for things like RSS feeds, Facebook and Twitter, but you can easily add your choice of preferred web buttons with only a modicum of web know-how.

Most social networking portfolio sites have ready-made web buttons you can add to your website. All you have to do is pick the button style you want from the relevant resources page, choose the relevant web platform for your site (WordPress, say), add your username, and then copy and paste the auto-generated code into a relevant container in your websites content management system (CMS).

On WordPress or Blogger this usually entails pasting the code into a text-based widget that appears in your websites sidebar and you can usually add as many of these as you wish. The beauty of this approach is that the buttons are usually big enough for visitors to easily spot making it more likely that theyll head off to your Twitter, Flickr or Pinterest account, or share your content with their friends.

The other way to add social networking buttons is to sign up to a service like ShareThis or AddThis. These enable you to embed social networking buttons alongside individual articles, images and blog posts, making it even easier to share. And if you cant find the web button youre looking for, then why not create a custom one of your own?

Here are the top five web buttons and where to find them: Facebook, Flickr, Google+, Pinterest and Twitter.

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Social buttons made easy