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Using social networking sites like Facebook and Twitter to spread information during campus emergencies can help keep students safer, according to new research from the School of Management.
The study, published in the International Journal of Business Information Systems, found the widespread popularity of social media and associated mobile apps enables campus authorities to instantly reach a large percentage of students to provide timely and accurate information during crisis situations.
Research suggests that students are more likely to comply with emergency notifications received through social networking channels, says lead author Wencui Han, a PhD student in the School of Management. Social media also allows two-way communication. Campus officials can respond to concerns and provide more detailed instructions, and users can add and share content, helping information spread more rapidly.
The authors also note the most popular social media sites are free to use, making it cost effective for universities to build pages and monitor activity across multiple social channels.
Interacting with students on social media imposes a cost in terms of devoting critical manpower, but if universities develop strategies for managing various social platforms for different types of incidents, they can better prepare students during emergencies, says co-author Raj Sharman, associate professor of management science and systems. For example, Twitter is appropriate for updating real-time information, while Facebook is effective for wide notification because of its massive user base, especially among students.
The researchers surveyed high-level campus safety managers from 183 universities that do not yet have social networking accounts in place for emergency situations such as criminal incidents, natural disasters or health-related crises. They found that campuses with higher incident rates used a greater number of traditional notification channels including television, radio, alarms, and email and text message alerts and were more likely to consider adopting social-networking services for emergency-notification purposes.
Social media does have limitations, however. The researchers caution that other users may post misleading information, or students may not subscribe to certain channels. As such, they recommend universities continue to deploy traditional methods as their primary notification system and use social media to provide supplemental information.
Using a wide range of notification technologies can help keep students safer during a crisis, says Han. Social media is especially useful to confirm information students received through other channels, provide additional updates and respond to student feedback.
Han and Sharman collaborated on the study with Serkan Ada, associate professor of international trade and business at Seluk University, Turkey, and Anand Simha, both of whom earned doctorates from the School of Management, as well as Robin Hattersley Gray, executive editor of Campus Safety magazine.
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Social media key in campus emergencies
Published: Sunday, February 22, 2015 at 1:15 a.m. Last Modified: Friday, February 20, 2015 at 10:47 p.m.
Matherne, 34, of 507 Louise St., was arrested twice last week on charges of wearing a mask during last years Mardi Gras parades and using LinkedIn, a business networking site for professionals.
Terrebonne First Assistant District Attorney Carlos Lazarus said there was some question about the second charge, since LinkedIn is primarily for professionals who want to maintain their contacts and network with other professionals.
State law prohibits offenders from using social networking websites that allow users to create publicly available Web pages or profiles and offer a mechanism for communication with others.
This excludes websites that involve photo-sharing, electronic mail, instant messaging, commercial transactions, news dissemination and government-related content.
(Matherne) was specifically told not to go on Facebook and Twitter where there might be exposure to kids, but not LinkedIn, Lazarus said. We may have to investigate that further.
If the charge is found lacking, the District Attorneys Office would formally decline to prosecute Matherne, Lazarus said. His cash bond of $25,500 would also be reimbursed.
Proof of the initial arrests, however, would remain on Mathernes record.
The Terrebonne Sheriffs Office initially charged Matherne and a friend with aggravated rape of a 13-year old girl in 2002.
Matherne was 23 years old when he had to register as a Tier 1 sex offender, the lowest in a hierarchy ranking Tier 3 as the most severe.
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Sex offender may not face LinkedIn charge
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