Mediaboss Marketing

New York, NY (PRWEB) February 25, 2015

The Social Networking Sites(SNS) industry is benefiting from an increasing consumer base, as more Americans conduct services online. Additionally, SNS are attracting a growing share of advertising revenue, as they measure the effectiveness of advertising and leverage significant consumer information to accurately target such advertising and boost its effectiveness. As the industry leverages its consumer information, revenue is expected to grow in 2015, due to increasing disposable income, which is expected to boost consumer spending on discretionary services like subscriptions or add-ons.

Five years ago, SNS were much smaller and unable to monetize their services. During this time, the industry invested significantly in targeted advertising services and consumer controls. As the number of subscribers has grown, the amount of revenue per subscriber increased and costs per subscriber contracted. Industry profit, as measured by earnings before interest and taxes, is expected to expand in 2015, with major and smaller companies having a wide range of margins.

Despite high merger and acquisition activity, the number of enterprises is expected to grow, as opportunities for growth present themselves on new platforms and devices. As more SNS develop ways to leverage their consumer base, they will generate higher consumer and advertising revenue. Growing advertising spending and rising disposable income levels are expected to benefit the industry. However, the industry will be growing from a higher base in the next five years, and SNS are expected to focus on expansion in Asia and Latin America. Consequently, revenue is projected to grow at a slower average in 2020.

The vast amount of personal information shared on SNS has generated privacy concerns, which have been worsened by revelations that the government has been tracking personal information on these networks. The growing practice of data licensing, through which operators make their data available to industry partners, is triggering concerns among users. This growing crisis of confidence is expected to compel industry players to strengthen their privacy protection regulations in the coming years.

For more information, visit IBISWorlds Social Networking Sites (SNS) in the US industry report page.

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IBISWorld industry Report Key Topics

The Social Networking Sites (SNS) industry includes social networking website publishers and developers. The industry does not include general publishers of internet content, online dating websites, online forums, online video games or other social game developers.

Industry Performance Executive Summary Key External Drivers Current Performance Industry Outlook Industry Life Cycle Products & Markets Supply Chain Products & Services Major Markets Globalization & Trade Business Locations Competitive Landscape Market Share Concentration Key Success Factors Cost Structure Benchmarks Barriers to Entry Major Companies Operating Conditions Capital Intensity Key Statistics Industry Data Annual Change Key Ratios

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Social Networking Sites (SNS) in the US Industry Market Research Report from IBISWorld Has Been Updated

Reddit, the social networking and news site, has joined Google in announcing a clampdown on the publication of explicit photographs and videos.

The move marks a shift for the company, which until now has had a hands-off approach to privacy, largely allowing its 160 million users to police their own forums within certain guidelines such as no child pornography or spam.

The change comes six months after hackers obtained nude photos of Jennifer Lawrence and other celebrities and posted them to social media sites including Twitter and Reddit. Lawrence likened the unauthorised use of photographs of her body as a "sex crime."

Reddit executives including CEO Ellen Pao, issued a statement saying that the shift was an attempt to "help grow Reddit for the next 10 years and beyond."

From March 10, any photograph, video or digital image of a person who is nude or engaged in a sexual act will be prohibited if the subject has not given permission for it to be used and anyone who wants an image of themselves removed from the site can email the company.

Google announced this week that it would be banning most nude photos and video from publicly accessible sites on its popular Blogger service.

In an update to its adult content policy, it said that any blog created before 23 March that contains sexually explicit content will now automatically be made private.

"No content will be deleted, but private content can only be seen by the owner or admins of the blog and the people who the owner has shared the blog with," said Google.

Users can choose whether to remove the explicit images in order to make it public again, or keep their blog private, which means it will also not appear in Google search results.

Social media sites have varying policies on nudity. Facebook prohibits images containing nudity altogether. Twitter does not mediate legal content but recommends that content with nudity or violence be marked as sensitive. It also lets users flag questionable content for review.

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Reddit joins Google in clampdown on explicit images

NEW YORK -- Social-networking and news site Reddit says it will remove photos, videos and links with explicit content if the person in the image hasn't given permission for it to be posted.

The move marks a shift for the online venue, which has had a hands-off approach to privacy, largely allowing its 160 million users to police their own forums within certain guidelines such as no child pornography or spam. The change comes about six months after hackers obtained nude photos of Jennifer Lawrence and other celebrities and posted them to social media sites including Twitter and Reddit.

A posting on the site, signed by Reddit executives including CEO Ellen Pao, said the shift is an effort to "help grow reddit for the next 10 years and beyond."

Effective March 10, any photograph, video or digital image of a person who is nude or engaged in a sexual act is prohibited if the subject hasn't given permission for it to be used. Anyone who wants an image of themselves removed from the site can email contact@reddit.com.

San Francisco-based Reddit, owned by Conde Nast's Wired Digital, did not return a request for comment.

Social media sites have varying policies on nudity. Facebook prohibits images containing nudity altogether. Twitter doesn't mediate legal content but recommends that content with nudity or violence be marked as sensitive. It also lets users flag questionable content for review.

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Reddit bans naked pics that do not have subjects' consent

The White Van man is also far more likely to use a mobile phone while driving than other motorists, with 2.7 per cent of them spotted using mobiles.

The DfT report found that two thirds of those seen using their mobile phones were using them to text or for access to social networking websites.

Motorists who use their mobile phones while driving face 100 fines and three points put on their licence.

Source: Department for Transport

Other figures revealed that there has been a significant fall in the proportion of children who wear seatbelts in cars.

In 2009, 96 per cent of children in England and Scotland were wearing seatbelts, compared to 91 per cent last year.

Robert Goodwill, the transport minister, said the mobile phone figures showed the problem was not just drivers making phone calls, but also texting and using the internet.

"We will keep further deterrent measures under consideration," he added. On seatbelts, he said it was "very concerning to see a decline in seatbelt use, particularly among children".

Source: Department for Transport

The RAC Foundation said the figures were "a worry", while the Institute of Advanced Motorists said they were "very disappointing".

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Facebook 'addiction' sees mobile phone use at wheel soar

Taking to her Twitter account, the 24-year-old beauty wrote: "Just got back from a great vacation, came online and saw apparently it's shocking and unheard of to be a woman and have cellulite. Lol. (sic)."

She added: "I feel the hatred and pettiness i see online at all times is at making me become an angry person and I cannot be that.

"To become nasty because of the way I feel i am treated would be a disservice to my fans and I promise i will try to keep smiling.

"But I also want to let my fans know iam taking some time away from social media. I need to be happy and it is too negative and draining.

(sic)."

The Australian rapper went on to say her management would be taking control of her social networking sites from now on.

She explained: "My management will tweet/run my accounts from today onwards with updates etc unless any message is signed -IA. Love you all. Peace out!

"The Internet is the ugliest reflection of man kind there is."

Iggy - whose real name is Amethyst Amelia Kelly - shot to stardom last year and has already been embroiled in an online battle of words with a number of stars, including Azealia Banks, Snoop Dogg and rapper Eve.

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Iggy Azalea has quit Twitter.