Rock Sends Birthday Wishes To Varun Dhawan
Varun Dhawan has mentioned that he is a huge fan of Hollywood star Dwayne #39;The Rock #39; Johnson on multiple occasions. He received an early birthday present from his fans and Dwayne which has...
By: MultiSupermedia
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Rock Sends Birthday Wishes To Varun Dhawan - Video
April 09, 2015
Almost 6% more marketers will run a video ad campaign on the social networking site, according to Mixpo.
Ever since the first TV commercial premiered way back in 1941, video has been a boon to marketers. And ever since Facebook launched in 2004, the social networking behemoth has been advantageous to advertisers. Now, the two have come together to mark another firstin 2015, more marketers will run video ad campaigns on Facebook than on YouTube.
According to theState of Video Advertising report by video and social advertising provider Mixpo, 87% of respondents will run a video ad on Facebook while only 81.5% will utilize YouTube for the task. To put this shift into perspective, the ratio was 77.8% to 63% in favor of the video-sharing site just last year.
The surveywhich polled 125 agencies, brands, and publishersalso indicates an uptick in interest in running video ads on Instagram, LinkedIn, and Twitter.
To better understand which metrics advertisers covet for video ads in social the most, Mixpo asked respondents to list the three most important metrics (see below) on which they focus. In a surprising twist, video views, a traditional go-to video metric, came in fifth. The top three are engagement with interactive elements, shares, and conversionsindicating that video ads delivered in social are expected to draw more than just eyeballs in this day and age.
What's more, although more than 80% of respondents say they consider social advertising important or very important, Mixpo reports a disproportionately low percentage of digital budgets going toward social, especially considering how much time users are spending in social.
The advertisers we talk to are all generally interested in running video ads in social, says Justin Kistner, VP of marketing at Mixpo. What we see holding them back is a lack of experience. We created this report to not only give advertisers more insights on the macro trends, but also specific, tactical knowledge from actual campaigns.
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Facebook to Overtake YouTube in Video Ad Campaigns
SAN FRANCISCO, April 9 (UPI) -- A dating-oriented social networking site said its survey of members indicates lovers of grilled cheese are more likely to have lovers themselves.
The Skout social networking site said its survey of 4,600 members, conducted ahead of Sunday's observation of National Grilled Cheese Day, found 73 percent of members who reported a love of grilled cheese said they have sex an average of at least once a month, compared to 63 percent of those who aren't overly fond of the sandwich.
The site said 32 percent of grilled cheese-loving Skout members have sex at least six times a month, while only 27 percent of non-grilled cheese fans reported the same number of romantic encounters.
Skout said the survey found 53 percent of grilled cheese fans prefer their sandwiches with just cheese, lacking any extras such as tomato, while 60 percent said they prefer that their grilled cheese feature at least two different types of cheese.
The website said grilled cheese lovers also tend to be more charitable, with 81 percent of members reporting a love of the sandwiches saying they have donated time, money or food to those in need, compared to 66 percent of others.
American cheese was reported as the preferred main ingredient by 41 percent of grilled cheese fanatics, followed by cheddar with 33 percent, mozzarella with 10 percent, Swiss with 8 percent, provolone with 6 percent and brie with 2 percent.
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Survey: Grilled cheese sandwich lovers have more sex
Social networking is fun. It's a great way to get the word out if you're doing a big event, and it may have even replaced the news for breaking stories.
As a country, our citizens are primed and ready to go viral at a moment's notice. We walk around cocked and ready to shoot footage, snap a picture and upload it for the world to see. And here's the best part: We don't have to do any fact checking, we don't have to get permission, we don't have to care whether the thing we witnessed was justice or not. Nope, we just care about it going viral.
I'm not judging any of it, I'm just issuing a note of caution. We might just be handing over a little too much power to the phantoms of social media. I first found out about the Brooks House fire from a Facebook post and I first learned of the death of Phillip Seymour Hoffman from Facebook posts. When Tropical Storm Irene hit, I was able to see the damage it did to surrounding communities via Facebook posts. As someone who covered the event very closely, it honestly made my job a lot easier, so I'm not saying that Facebook doesn't have its place it does. But that place shouldn't be at the head of the table.
Citizen journalism, fantastic. Blogs, wonderful. However, people will often ridicule the actual media for not breaking a story they saw eight days earlier on blogadocious.com (made that up, don't try to find it). You and I as citizens have the freedom of speech thing, so we can say what we want, factual or not. The media, however, does need to do its homework and report accurately. I bring it up, because I think we've forgotten that, because we want it now, true or not and the bloodier the better.
Social media has provided us with that tool to get things awfully bloody in a hurry. But here's my fear as a society we give social media too much power. If we were to use the birther thing as an example, I could tell you that in 1983 the first person that suggested that Barrack Obama wasn't a U.S. citizen would have had to do hard research to prove it, which they would not have been able to do and the story would not have gotten any traction. Fast forward to 2008, and all you have to do is post the question on the Internet and before you know it, it's taking up our valuable time. Then sprinkle on a little social media and citizen journalism (the unregulated kind) with the great unwashed then you have a power-in-numbers situation that won't go away. Power to the post!
On the one hand, it's good, and on the other hand, it's bad. Unfortunately we all lead very busy lives and we need things streamlined for us. With that in mind, if you read something that snaps your head back, then you need to take the time to research it. If a headline grabs your eye that says "Obama presidency causes cancer" and it's posted to a website called rightwinggasbag.com, then don't repost; you're coughing up your power. If you read a headline that says "Obama presidency cures cancer" and it's posted to a website called leftwinggasbag.com, don't repost it again; you're shooting all your power to think it through in the foot. Do the homework and post responsibly.
But then there's the exception that proves the rule. Recently, a woman in New York petitioned the court to file for divorce through Facebook. She had exhausted all traditional methods but, alas, couldn't find her husband. That husband was active on Facebook so she asked the judge if she could serve him papers that way. The judge agreed. Basically, he said to do it three times then he'll grant the divorce either way. I see this as both good and bad. Again I feel as though we're handing over our power and creating a legal precedent, because we're about two legal cases away from changing our relationship status to get divorced. What the hell is up with that?
Fish is the morning talent on Classic Hits 92.7 FM. He also offers up his opinion online at http://www.whatdahell.net. Email him at fish@wk-vt.com.
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Fish: The wild, wild west of social media
How to be a STUD!
Basically, how not to be a stud... Twitter--https://twitter.com/chadresponds Instagram--https://instagram.com/chadception/ Vine--https://vine.co/u/1131036466739568640 Other social...
By: Chad Martin
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How to be a STUD! - Video