Mediaboss Marketing

BY ROTIMI ONADIPE

Social media refers to any digital tool that allows users to quickly create and share content with the public. It can be accessed through a computer, smartphone, iPad or any other device that has internet connection. Popular social networking websites include Facebook, WhatsApp, Twitter, Instagram and LinkedIn.

Cyber crime refers to any criminal activity that is perpetrated by means of a computer or internet. Common examples of cyber crime are email spamming, cyber bullying, identity theft, online child pornography, phishing and virus dissemination.

Social media is a great platform for connecting with people, building relationships, sharing ideas and expanding businesses. Despite these great benefits, it is also a fertile ground for cyber criminals that are searching for unsuspecting victims.

The prevalence of the usage of social networking websites in todays digital age has also attracted internet fraudsters to set up multiple social media accounts and join many social media platforms so as to increase their chance of getting their victims.

According to a cyber security firm Bromium, the same social media platforms that are used to keep up with friends and family have given rise to a huge global cyber criminal network. According to the Bromium report, nearly 1 out of 5 organisations worldwide are now infected by malware that are shared through social media.

In another academic study by Mike McGuire, senior lecturer in criminology at the University of Surrey, social media-enabled cybercrime is generating at least $3.25 billion in global revenue annually.

Impact of social media on cyber crime in todays digital age:

1. The prevalence of social networking websites usage has increased the number of cyber criminals worldwide.

2. The ability to communicate anonymously on social media makes it possible for most cyber criminals to be untraceable after defrauding unsuspecting victims.

3. It is very easy for cyber criminals to create fake identity on social media and use it to communicate with anyone around the world.

4. Malicious softwares and websites that look legitimate can easily be shared over social media with as many people as possible within a very short time.

5. Fake news which poses a threat to national or global security can easily be shared over the social media.

6. With the prevalence of the usage of social networking websites, online fraudsters can create as many social media accounts as possible with different identities and use it for criminal purposes.

7. Most sensitive information that are supposed to be private are now being shared publicly on social media. This of course increases the users vulnerabilities.

8. Availability of many social networking websites makes it easier for cyber criminals to use their multiple social media accounts to send fraudulent and unsolicited messages to unsuspecting victims.

9. Proliferation of social networking websites has also contributed to the increase in cyber terrorism.

10. The criminal community on the dark web where cyber criminals buy and sell stolen sensitive information is getting bigger because the social media platform has become a fertile ground for online scammers.

However, social media is also an effective tool for combating cyber crime because many people can easily take picture or record video of cyber criminals while they are committing cyber crime. The picture and recorded video can be shared with many anti-graft agencies and law enforcement agents within few minutes. This of course will help a lot in the investigation and prosecution of the cyber criminals.

Rotimi Onadipe can be reached via [emailprotected]

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Impact of social media on cyber crime in today's digital age - TheCable

With the modern world in the midst of a serious health crisis and the public conversation about police violence becoming feverish at times, there is one young activist from Everett who hopes to be a positive voice in all of that.

Olushola Shola Bolonduro is the son of Nigerian immigrants and grew up in Tacoma, Washington. He is a nursing student and is trained as a Registered Cardiovascular Invasive Specialist. He is currently studying nursing through an online program at Tacoma Community College and plans to take many of his prerequisites at Everett Community College.

Bolonduro began his activism after moving to Everett. He says, I really wanted to be a part of the Black Lives Matter movement that was happening. I also knew that I wanted to help get things moving in Snohomish County since there wasnt that much networking and organized protests, compared to what I saw happening in King County.

As an African American teen growing up in Western Washington, Bolonduro was keenly aware of the challenges that minorities face in American culture. He says, I developed a strong desire to bring about public awareness of police violence towards people of color. I felt I needed to add my voice to the growing momentum that I saw happening. It became a passion for him and he began organizing different actions and protests around the Puget Sound area.

Over the last several months, he has held an almost daily vigil in downtown Everett, handing out literature from different groups that support victims of hate crimes and bringing attention to national Black Lives Matter efforts.

Everett resident and school district manager, Corinne Flora says this about Bolonduro, his manner is so calm and inviting. I always get the feeling from him that he really wants to help, instead of creating division amongst people. He is really engaging and seems genuinely interested in real dialog with people.

However, not everyone is as happy with his presence in the city. Bolonduro says, I was standing at my normal spot downtown and this old white man came up to me and started yelling at me. He claimed I was saying that white lives dont matter as much; which I never said, and kept pushing the conversation even when I told him I didnt want to engage anymore. The man was eventually escorted away by police, but not before yelling about how the protests need to stop and that Bolonduro and his friends should go home, according to witnesses.

Bolonduro also founded a social media support group called The Dark Side of Everett. He explains, I started this collective as an attempt to bring goths, punks, metalheads, emos and other alternative folks together in Snohomish County and help them find a common positive purpose.

The group has since grown in size and continues to be a support for many young people in the North Sound. This is a safe place for people that step outside the mainstream zeitgeist, says member Jessie Tear. She explains that the group has been a major revelation for her and others. She says, The Dark Side of Everett group has really inspired me to pay more attention to things outside of my own experience. I feel that through this shared aesthetic in music and fashion, I have found some really amazing people who seem to have a real passion for positive change in the world.

Bolonduro hopes that he can inspire younger generations to get more involved in social justice and activism. He says, I really think we have a unique opportunity before us right now. Black Lives Matter is becoming a mainstream idea and with the energy, I see from young people, I feel there is a real opportunity for change.

He explains that he wants his activism to be a major part of his personal and professional life going forward. Bolonduro says, I really hope that through public health and direct activism, I can really make a difference for all vulnerable populations. I want to be a part of a solution, rather than being someone who shouts from the sideline.

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The Voices of a Movement: Young Activism and Social Justice - The Clipper

It is common to wonder that HR does not have to do anything with digital marketing anyway. These two verticals seem to be working in two completely different directions. However, with the popularity of social media and advanced technology, HR leaders are capitalizing on the vast opportunities that digital marketing presents in searching for competent candidates and retaining the existing ones.

HRs have come a long way in infusing digital marketing strategies in their recruitment and other employee-related functions. For instance, the use of online job portals became a universal trend in the industry which has transitioned to using social media networks for quality talent. Nowadays, organizations are working extensively to stay on top of technological trends for training, recruitment and talent management.

Apart from this, HR leaders have gradually become the most valued verticals. With the adoption of digital media strategies, they are moving from playing the role of job hunters to real brand builders.

Social media and networking sites are becoming a tremendous source of reaching out to experienced and skilled candidates. Around 94 percent of recruiters are highly active on LinkedIn, as per a recent study. It streamlines the work in the HR industry by making the recruiters reach out to prospective candidates and job seekers reach out to talent leaders.

Furthermore, it makes the screening of a candidates resume easy as talent leaders can quickly go through their social media profiles that decrease the hire and interview scheduling time. Additionally, the use of social media eases the interaction opportunities that further help the HRs to know that the candidates are suitable to fill in the position.

An updated website is a channel to build trust between organizations and job seekers. Since it is the first thing that job seekers witness, a companys website acts as an information hub where they can scroll through the recruiting opportunities and listings in the company.

The HR teams are focusing on keeping the website up to date reflecting the companys work culture, ethics, and trends. For instance, sharing growth reports on the companys website can be a great technique in giving an insight into the performance of the companys people. Additionally, informative articles correlated with other industries can be done to secure brand visibility.

People are the companys most important asset. Having employer branding to showcase that the company is a good employer. The concept of employer branding is much more than the distribution of collaterals or creating a Facebook or LinkedIn page with the companys branding.

Having digital tools to create brand awareness can help HRs in creating a companys distinguished employer branding. Todays HRs use a full spectrum of channels from the web to social media to reinforce employer brand in a digitally transformed ecosystem. This could involve using social media networking platforms to manage the employers brand identity through an impeccable piece of content.

Organizations that use strong data analytics outperform their peers in talent management and acquisition. Using analytics, HRs can attract people with the right competencies and manage talent effectively. Further, analytics can help the HRs in getting measurable insights on recruitment, performance, productivity, pay and benefits, etc.

Apart from that, to improve staff retention and create efficiency, HRs can study staff turnover rates that help in making better decisions in employee engagement and exit. The use of specific HR analytics that can be integrated with Finance data can help create a cost-efficient HR ecosystem.

This can also involve the use of workforce performance analytics to identify good and bad performers. As a result, HRs can make the right decision in providing training and support to employees that need to excel.

An effective communication successfully educates, informs, and inspires employees. Having a robust internal communications plan in place helps in driving cultural change and fosters employee engagement.

Embedding digital tools in the internal communications plan can result in an enhanced employee experience. For instance, blogs can be an effective digital tool for sharing the right information with employees.

In addition, HRs can leverage the use of social media groups as a platform to engage employees.

Digital marketing has opened up various opportunities for job seekers and recruiters to engage and build a strong platform for employee attraction. Embracing the tools of digital transformation and integrating them with HR functions can map valuable talent and develop a robust HR ecosystem.

--Article by Yogita Tulsiani, MD and Co-founder, iXceed Solutions (Global Tech-Recruiter Provider).

Read: 5 edtech apps parents can use to teach their kids

Read: Why teachers and educators need to be trained in the current education scenario

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5 digital marketing strategies to boost the HR industry - India Today

LONDON, May 5, 2021 /PRNewswire/ --Prohibition Partners LIVE, the premium virtual conference for the global cannabis industry, is returning for its third edition with a distinguished line-up of political, business and cultural leaders who will speak on the industry's most pressing issues, from legislation change to social equity commitment, as well as mainstream opportunities in areas from wellness to blockchain.

Taking place on 18-20 May, the virtual event will bring together 60+ industry-leading speakers from across the globe for disruptive debates and networking to unlock the potential of cannabis transformation. In an agenda that will explore global industry trends, thought leaders share information, exchange ideas and look to push forward regulatory change, including:

VIP attendees will have access to exclusive content and invite-only discussions, as well as a personal introduction service, taking advantage of Prohibition Partners LIVE's large and diverse audience base. VIP delegates from around the world working in sectors ranging from pharmaceutical and healthcare to agriculture and production, and even finance and investment, will have the opportunity to virtually mingle and make meaningful connections in real time, and for an extended period following the event.

For more information and to register for tickets, visit Prohibition Partners LIVE.

About Prohibition Partners LIVE

Prohibition Partners LIVE is the leading virtual cannabis conference, connecting you to the international cannabis industry from anywhere in the world. Powered by Prohibition Partners, the definitive source of data intelligence and strategy for the global cannabis industries.

Media Enquiries: Katie SmittenHead of Communications[emailprotected]+ () 34633663699

Event and Sponsorship Enquiries:Matt FreemantleEvent and Sponsorship Lead[emailprotected]

SOURCE Prohibition Partners LIVE

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Prohibition Partners LIVE returns for third edition with agenda set to push forward cannabis transformation - PRNewswire

Viral Challenge | Finding two basketballs in the photo is the challenge of the moment | Facebook | Social networks from the side

If you are looking for entertainment and a challenge that is good for your senses, this is it Viral rectal It is the ideal choice for you. Which consists? You only need to find the two basketballs in the illustration that accompanies this note. We warn you that high difficulty level make more than one user of social networks like The social networking site Facebook Hell throw it in the towel.

If you dare to participate, we advise you to carefully consider the illustration. Thats the key to claiming victory in this visual test created by Televisa newscastsWhich I published on April 27 this year.

The two basketballs are completely hidden between the planets you see in the photo. At first glance, you will not be able to locate them. Pay close attention to the details and you will find them. Remember that the difficulty of the viral challenge is very high, so dont despair.

Test your visual sense: How many dolphins are in this viral challenge photo?Viral challenge: You have to find the four roses among the poinsettia blossomsYou only have 20 seconds: Can you find the bug in this viral puzzle of the girl on the beach?

How did the eye examination go? Can you find the above mentioned balls in the illustration? We let you know that if luck isnt on your side, here below you can see where the two basketballs are.

Although the viral challenge has not been around for a long time on the Internet, it has already managed to gain a lot of popularity in different parts of the world, such as Mexico, the United States and Spain. Thousands of users actually consider it one of the best apps out there.

Oliver Walton

"Pro alcohol addict. Bacon scholar. Award-winning beer fan. Gamer. Social media expert. Zombie guru."

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Viral Challenge | Finding two basketballs in the photo is the challenge of the moment | Facebook | Social networks from the side - Amico Hoops