Mediaboss Marketing

NEW YORK: Social networking giant Facebook plans to engage in a new type of mobile advertising based on the apps used by consumers, The Wall Street Journal reported yesterday on its website. The social network, which has 900 million users, would use its Facebook Connect feature which lets millions log into applications using their Facebook ID and password to track consumers apps, and tailor ads accordingly, it said. Facebook which is based in Menlo Park, California may also attempt to track how people use the apps, but a final decision has not been made, the newspaper said, quoting unnamed sources familiar with the companys plans. The plan is likely to stoke privacy fears, as the initiative would go further than current mobile-ad networks, which track ads viewed by consumers on their mobile phones web browser, the report said. One of the biggest challenges Facebook must confront is its difficulties in generating revenues from smartphones, with more and more users accessing the social networks from mobile devices. That factor led analysts to downgrade their forecasts for the group before its stock market debut in May, which ended up being less than a success. At that time, Facebook shares were offered at $ 38. Shares closed Friday at $ 31.73. Google Inc and Facebook Inc are now neck-and-neck in the race to become the top US online display advertising players, with the search leader expected to edge past the No. 1 social network next year, according to research house eMarketer. Both Internet giants dethroned Yahoo Inc last year, deposing the longtime dominant force in display ads on websites. Both Internet giants dethroned Yahoo Inc last year, deposing the longtime dominant force in display ads on websites.

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Facebook to target ads based on app usage

Sunday, July 8, 2012

KEEPING up with the social networking phenomenon in the Philippines with the continued growth in the use of Twitter among Filipinos, Globe Telecom launched its newest offer to give subscribers free access to Twitter on their mobile phones.

Available to Globe Prepaid and TM subscribers with Internet-capable handsets, the Free Twitter promo is accessible via mobile.twitter.com. The promo allows users to use the main features of Twitter through their mobile phones such as posting tweets and re-tweets, following friends, and editing privacy settings.

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To enjoy Free Twitter on mobile, subscribers can text FREE TWITTER to 8888 for free**. Upon successful registration to the promo, subscribers will receive a confirmation message which contains the link to the service. Users can also opt to go to their mobile phones internet browser and type http://mobile.twitter.com to use the service.

Subscription to Free Twitter is valid until July 31.

In February, Globe Prepaid and TM subscribers got free access to Facebook on mobile.

Facebook and Twitter are two of the most widely-used social networking sites among Filipinos.

According to a study done by global social media data intelligence and research firm Semiocast in January 2012, the Philippines ranks 8th in the world with the most number of Twitter users with over eight million Filipinos accessing the social networking site.

With the new offer, Globe said it strengthens its position as leader in mobile Internet by staying proactive in responding to the needs of its subscribers, as evidenced in the Yahoo! Net Index 2011 where it was voted as the most popular service provider for mobile internet services.

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Globe offers users free Twitter access

Of those, 53 per cent said the launch of social networking sites had changed their behaviour - and of those, 51 per cent said the impact had been negative.

The research also demonstrated the addictive powers of internet, with 55 per cent of people saying they felt "worried or uncomfortable" when they could not access their Facebook or email accounts.

More than 60 per cent of people said they felt compelled to turn off electronic gadgets in order to have a break, with one in three of those surveyed saying they switched the devices off several times each day.

The findings about behaviour changes after using social networking sites came from smaller in-depth research which was then carried out by Anxiety UK.

Nicky Lidbetter, the charity's chief executive said: "If you are predisposed to anxiety it seems that the pressures from technology act as a tipping point, making people feel more insecure and more overwhelmed."

She said the charity was surprised by the high proportion of people who found that the only way to ensure a break from the demands of their devices was to switch them off, as they were not capable of simply ignoring their mobile phones, BlackBerry devices and computers.

Dr Linda Blair, a clinical psychologist said many people suffered increased anxiety because they failed to take charge of the demands being placed on them.

She said: "I think one of the key things is that people have begun to behave as though technology is in control of them, instead of the other way round. We can switch the gadgets off but a lot of us have forgotten how to".

Last year, a global study found that turning off mobile phones, avoiding the internet and tuning out of the television and radio can leave people suffering from symptoms similar to those seen in drug addicts trying to go "cold turkey".

Scientists asked volunteers from 12 universities around the world to stay away from computers, mobile phones, iPods, television and radio for 24 hours.

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Facebook and Twitter feed anxiety, study finds

Facebook inching towards job recruiting To launch its own job board after teaming with existing job-posting companies Press Trust of India / Houston Jul 07, 2012, 13:16 IST

Soon the popular social networking site Facebook will become a recruiter, as per knowledgeable sources, by launching its own job board after teaming with existing job-posting companies, the sources said.

Citing anonymous sources, media reports said that BranchOut, Jobvite and Work4Labs will be at least three of the companies that will pair with the platform.

Whether or not the job posts will display in the news feed is unclear.

Many bigger companies have career recruitment presences on Facebook already, but a centralised engine behind job postings and searches would feed the engagement metrics.

According to recent estimates, the job-posting market is worth about $4.3 billion and everyone would like to have a piece of it.

Last October, the social networking site initiated its move towards becoming a source for job hunters by teaming up with the US Department of Labor and three employment-related agencies in an attempt to decrease the country's 9.1% unemployment rate using social media, a project that may eventually include a Facebook job posting system.

This partnership started a new era of formal job hunting content on Facebook, which some recruiters already prefer over LinkedIn, for the first time.

As part of the initiative, Facebook launched a "Social Jobs" portal that makes easily accessible educational content and tools from its partners at the Department of Labor, National Association of Colleges and Employers, Direct Employers Association, and the National Association of State Workforce Agencies.

It plans to promote this page in the 10 states with the highest unemployment rates and Puerto Rico.

Read more:
Facebook inching towards job recruiting

Houston, July 7:

Soon the popular social networking site Facebook will become a recruiter, as per knowledgeable sources, by launching its own job board after teaming with existing job-posting companies, the sources said.

Citing anonymous sources, media reports said that BranchOut, Jobvite and Work4Labs will be at least three of the companies that will pair with the platform.

With the rise of LinkedIn and its aggressive moves into social networking functionality having Facebook enter the fray is an obvious play for them. Whether or not the job posts will display in the news feed is unclear.

Many bigger companies have career recruitment presences on Facebook already, but a centralised engine behind job postings and searches would feed the engagement metrics.

According to recent estimates, the job-posting market is worth about $4.3 billion and everyone would like to have a piece of it.

Last October, the social networking site initiated its move towards becoming a source for job hunters by teaming up with the US Department of Labor and three employment-related agencies.

The move is to decrease the countrys 9.1 per cent unemployment rate using social media a project that may eventually include a Facebook job-posting system.

This partnership started a new era of formal job-hunting content on Facebook which some recruiters already prefer over LinkedIn for the first time.

'Social Jobs' portal

Original post:
Facebook to soon become job recruiter