Mediaboss Marketing

Houston: Facebook, the world's most popular social networking site, has turned eight.

With an estimated 845 million active subscribers, the social networking giant still continues to grow, since its launch on February 4, 2004 and is most likely to have 1 billion users by August this year.

While, the company CEO Mark Zuckerberg is best known as the man who built Facebook, the company has three other co-founders, all college roommates and fellow students of Harvard University; Eduardo Saverin, Dustin Moskovitz, and Chris Hughes.

The four initially built the service exclusively for Harvard students, but it was soon expanded to other colleges and eventually added support for students at various other universities.

Initially before its public launch, it was called 'thefacebook.com'. However, on 4th February 2008, Zukerberg renamed to domain name and launched what we know today as 'Facebook'.

Facebook has not only put Mark Zukerberg in the list of top and youngest millionaires but also helped a lot of start ups, non profits and other companies grow, interact and increase sales.

In January 2009, Compete.com study ranked Facebook as the most used social networking service by worldwide monthly active users.

Quantcast estimates Facebook has 138.9 million monthly unique US visitors in May 2011.

According to Social Media Today, in April 2010 an estimated 41.6 per cent of the US population had a Facebook account.

In India, Facebook has registered a growth of 132 per cent this year, which is higher than many other countries.

In some countries, such as Turkey or Chile, up to 80 per cent of Internet users are registered with Facebook. The Russian Facebook audience exceeds 5 million people.

However, company's market growth has started to stall in some regions, with the site losing 7 million active users in the United States and Canada in May 2011.

The company has filed for an initial public offering (IPO) on February 1, 2012.

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Social networking king Facebook turns eight

SUNDAY, Feb. 5 (HealthDay News) -- More than 60 percent of American teens have at least one profile on a social networking site, and many spend more than two hours a day on social networking sites, according to the American Academy of Child and Adolescent Psychiatry.

Like many activities, social networking sites offer both opportunities and risks for teens, and parents need to help their children use these sites wisely, the academy advises.

Potential benefits include: staying connected with friends; developing new social contacts with peers who have similar interests; sharing self-expression such as music, artwork and political views; and development and expression of individual identity.

Possible risks include: cyberbullying; sharing too much personal information; vulnerability to predatory adults; regrets about sharing certain photos or videos; exposure to large amounts of marketing that may not be age-appropriate; identity theft and reduced physical activity.

Parents can help children use social networking sites safely and appropriately and should have an open discussion with their children about the topic, the academy advised in a news release. Parents should suggest that children:

Restrict access to their page to keep control of their information. Keep their full name, address, telephone number, social security number and bank or credit card number to themselves. Post only information/photos/videos they are comfortable with everyone seeing. Talk to their parents before considering a face-to-face meeting with anyone they meet online and consider the potential risks of such meetings.

Parents need to establish rules about the use of social networking sites, how Internet usage will be monitored, and what happens if usage interferes with family time or other social activities, the academy suggests.

More information

The U.S. Federal Bureau of Investigation offers a parent's guide to Internet safety.

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Safe Social Networking Tips for Teens

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