Mediaboss Marketing

In fashion, what's old is often new again.

If you doubt it, just look at the styles coming out this spring: 1950s-style dresses for women and streamlined suits for men just like the characters in "Mad Men."

You may also want to heed another fashion from that era: in-person networking.

You're not likely to see anyone on "Mad Men" use online social networking to forge a relationship, although they do put the "social" in networking with their lunch meetings and after-hour soirees. If you watch those interactions, you'll see a good example of how the art of building relationships has been lost through too much reliance on technical gadgets, one expert says.

Vicky Oliver, author of numerous books on career development such as "301 Smart Answers to Tough Interview Questions," says it's time that people learned some of the best techniques for networking don't come from friending someone on Facebook or tweeting tidbits to strangers. While she believes those social networks are useful, we all should learn to embrace "retro" techniques.

Of course, not everyone will like the idea of coming out from behind their computers and entering a roomful of strangers to network or getting on the phone to ask someone for help, she says.

"Everybody is shy," she says. "But it gets better with practice. Even striking up a 2-minute conversation with someone while waiting somewhere is a good chance to practice your skills."

So you have to put away your smartphone or drop the iPad and learn to take every opportunity to interact with someone face-to-face. Here are some of Oliver's suggestions for honing your networking skills:

Travel the friendly skies. Join an airline club so you have time to mingle with others in an airport lounge.

Use layover times in airports to schedule meetings with someone in that city. Use an online golf club to book a game with other business travelers once you reach your destination.

Read this article:
Embrace 'retro' style networking

LAS VEGAS, April 20, 2012 /PRNewswire-iReach/ -- The Social Network Show is now offering PR Newswire's ultimate social networking and social media tool, iReach, to over 500 social networks. PR Newswire's iReach allows social networks, businesses, and individuals to access a do-it-yourself, easy-to-use online press release. By using iReach, you can distribute content and extend your reach to the widest and the most influential audience possible. The iReach press release is a cost effective way to increase visibility, drive traffic to websites and take content viral by reaching the most relevant audiences and improving search engine optimization.

(Photo: http://photos.prnewswire.com/prnh/20120420/CG91899)

The Social Network Show is the only world-wide show focused on social networking and social media dedicated to making your social networking the best it can be. With over 500 social networks on parade, The Social Network Show broadcasts worldwide and boasts fans, site visitors, and listeners from 32 countries.

The Social Network Show features guests of world class caliber including, Glenn Crostin, Ph.D., best-selling author of 75 Green Businesses, Starting Up Green, and an expert blogger forFast Company; Julius O. Akinyemi, Entrepreneur-in-Residence MIT Media Lab and initiator of the Unleashing the Wealth of Nations project; and Dayna Roselli, morning news co-anchor at KLAS-TV (CBS) Channel 8 in Las Vegas. "Jim Nico, CEO and Founder of Social Network Intermedia has created a brand new industry here", says Christopher Shaw, Founder/Partner of SP Merger Group, http://www.spmg.co.uk.

Nico said, "The Social Network Show is beyond the frontier and is the first phase of a six phase launch of a social media enterprise." Nico adds, "The addition of co-host, Dr. Jane Karwoski, Ph.D., a freelance online Experimental Psychology professor, has brought a matchless perspective to the show. Considering that online social networks are one grand experiment, bringing in a professor of Experimental Psychology is ideal."

If you want to use the ultimate tools for social media exposure please visit http://www.thesocialnetworkshow.com to learn from the show, see the 500+ social networks on parade, and use PR Newswire's cutting edge tool, iReach.

Media Contact: Jim Nico of Social Network Intermedia, +1-702-463-3884, j@thesocialnetworkshow.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

Read more:
The Social Network Show™ of Social Network Intermedia, today made official the addition of PR Newswire to its roster ...

New Delhi, April 16:

Seeking the Centre's immediate attention for controlling social networking sites, the Rajasthan Chief Minister, Mr Ashok Gehlot, said on Monday that these companies should be asked to set up their servers in India.

Mr Gehlot drew the attention of those present at the Chief Ministers' Conference here, which included the Prime Minister, Dr Manmohan Singh, that communal elements had posted some comments on Facebook which resulted in communal tension in a region of his State.

Effective action was taken immediately against the miscreants, he said, and added that while his government complied with the idea of freedom of expression, it should not be misused by communal elements and needs to be dealt with all severity.

I would appreciate if these sites could develop a system which by itself prevents posting of material with communal and anti-national overtones, he said.

As the servers of these social networking sites are located outside the country, it becomes an arduous task to obtain any information related to such incidents.

I would suggest that the Government of India develop a system which can help in obtaining the information from these servers on real-time basis, or as an alternative making it mandatory for these companies to set up their servers in India, Mr Gehlot said.

Go here to see the original:
Social networking sites should set up servers in India: Gehlot

Former Facebook senior executive Dave Morin is co-founder of Path. (Joi Ito / April 16, 2012)

April 16, 2012, 4:49 p.m.

Social networking mobile app maker Path said Monday that it raised about $30 million from venture capital firms such as Greylock Partners and Redpoint Ventures and individual investors such as Virgin Groups Richard Branson and DST Globals Yuri Milner.

The investment values the San Francisco company at $250 million.

Path, which had previously raised $11.2 million, is the brainchild of former senior Facebook executive Dave Morin and Napster co-founder Shawn Fanning. Its riding the new wave of tech companies that are building for mobile, not the Web. Path has been compared to Instagram, which Facebook said last week it would buy for $1 billion. Instagram had more than 30 million users but no revenue.

Path, which has nearly 3 million users, is looking to connect people in more intimate ways than Facebook. It limits its users to 150 connections. The average user connects with 40.

The company, which is not profitable, will use the extra dough to double its staff, expand internationally and do more marketing. It plans to sell a premium version of its app.

Path has gotten into a few scrapes. In February it was discovered that Path stored users address books without their permission. The company apologized and changed its software.

Morin rejected a $125-million buyout offer from Google shortly after he launched Path.

"Our 'Path' has only just begun," Morin said.

Read the original here:
Mobile social networking app Path raises $30 million

Recruiters are increasingly turning to social networking sites to find the right job applicants and LinkedIn is leading the way over Twitter and Facebook.

LinkedIn, which is known as the 'professional network', leads the way, but Twitter and Facebook are underused and are expected to make up ground over 2012, says United States-based recruitment-platform provider Bullhorn Reach.

Bullhorn said LinkedIn was adopted much earlier for recruiting, which is why recruiters have smaller networks on Facebook and Twitter.

Bullhorn Reach provides specialist recruiting software that enables agency and corporate recruiters to better use social networking sites to find candidates for jobs.

Bullhorn said that recruiters were likely to increase their activity on social networking sites in 2012 as the world becomes even more connected through the big three social networks.

'Based on current data trends, recruiters could quadruple the size of their Twitter networks by the end of 2012 and potentially add approximately 1,000 connections to their LinkedIn networks,' Bullhorn said in its 2012 Social Recruiting Activity Report, which was published on Wednesday.

'Currently, Facebook has the least amount of network activity among agency and corporate recruiters.

'One would anticipate them to alter their strategies, going forward, to leverage the power of the largest social network - for example, employee referral programs.'

Bullhorn said it also expected that other social networks such as Google Plus would boost their efforts to grab a share of the recruiting space or develop strategies that attract certain segments of the professional population.

The Bullhorn report found that recruiters were connected to all three big social networks but were using LinkedIn and Twitter more than Facebook.

View original post here:
Recruiters boosting social network use