Mediaboss Marketing

By Michele Dargan

Daily News Staff Writer

Updated: 7:56p.m.Saturday,March10,2012

Posted: 5:52p.m.Saturday,March10,2012

When Renee Boger attended a seminar on social networking for churches two years ago, she came away with one clear message.

In todays culture, making our presence (known) online is do or die if we hope to grow beyond our church walls, said Boger, communications coordinator for The Episcopal Church of Bethesda-by-the-Sea. Its come to a point now that if you dont have a presence online, no ones going to know about you. Youre competing for people. If youre just a building, its not good enough anymore.

But having a website is now the bare minimum for any house of worship.

Island churches and synagogues are using social networks such as Facebook, Twitter and Meetup.com to interact with congregants and draw new people to their house of worship.

Boger said her job has changed dramatically from when she started designing and putting out the church newsletter six years ago. The Sunday leaflet, weekly Bethesda Happenings and the monthly Bethesda Bulletin are distributed electronically and on Bethesdas website.

My job has taken on this other side of social networking, with a good portion of my time spent updating our website, Facebook and Twitter, Boger said.

Read the original post:
Houses of worship tap social media to help build congregations, faith

By Michele Dargan

Daily News Staff Writer

Updated: 7:56p.m.Saturday,March10,2012

Posted: 5:52p.m.Saturday,March10,2012

When Renee Boger attended a seminar on social networking for churches two years ago, she came away with one clear message.

In todays culture, making our presence (known) online is do or die if we hope to grow beyond our church walls, said Boger, communications coordinator for The Episcopal Church of Bethesda-by-the-Sea. Its come to a point now that if you dont have a presence online, no ones going to know about you. Youre competing for people. If youre just a building, its not good enough anymore.

But having a website is now the bare minimum for any house of worship.

Island churches and synagogues are using social networks such as Facebook, Twitter and Meetup.com to interact with congregants and draw new people to their house of worship.

Boger said her job has changed dramatically from when she started designing and putting out the church newsletter six years ago. The Sunday leaflet, weekly Bethesda Happenings and the monthly Bethesda Bulletin are distributed electronically and on Bethesdas website.

My job has taken on this other side of social networking, with a good portion of my time spent updating our website, Facebook and Twitter, Boger said.

See the rest here:
Palm Beach houses of worship find social media a blessing

An avid theater goer and critic at Canada's Globe and Mail is proposing making the theater a more social place with Facebook and Linkedin. While using mobile devices with show-stopping LCD screens may be frowned upon, social networking may turn out to be a real experience enhancer.

[More from Mashable: Social Demographics: Whos Using Todays Biggest Networks [INFOGRAPHIC]]

The Guardian recently published a column by theater critic Kelly Nestruck who suggests play houses should contemplate developing an app similar to a social media profile-powered systems used by airlines.

"Your average modern theatre production, however, fails to tap into the possibilities of connecting audience members," he said in a blog post.

[More from Mashable: How to Approach International Online Search Marketing]

By displaying who will be in the audience before the night of the show, it's more likely you'll meet friends.

"Whenever I have chatted with strangers in the stalls, however, it's led to a much richer theatre experience," Nestruck said. "Some of my greatest play-going memories have involved bonding with fellow audience members standing in a queue trying to get tickets for a sold-out show, or comparing notes."

The seating program cited in the post as inspiration for social networking before showtime is the KLM Royal Dutch Airlines Meet and Seat program. Meet and Seat lets passengers determine who they want to sit next to, laying out personal details about individuals on the same flight from social media.

Would you like to use your social networking profiles in tandem with going to the theater, booking flights or eating out at restaurants? Tell us what you think in the comments.

Image courtesy of Flickr, Thomas Hawk

See the article here:
Can Social Networking Enhance the Theater? [VIDEO]

Leveraging on the popularity of social media, Citibank Singapore has launched the first credit card in the country to integrate social networking as part of its core card features.

With its new Clear Platinum Card, cardmembers are engaged through three ways.

"Clear Deal of the Month" allows cardmembers to customise their card experiences and rewards every month.

Benefits are also tailored to the consumer's increasingly online lifestyle, with 5X rewards for online shopping for the first time in Singapore, while engaging them via mainly electronic communication platforms such as social media, instead of traditional marketing channels.

Ms. Jacquelyn Tan, Head of Credit Payment Products at Citibank Singapore Limited, said: "With the new Citibank Clear Platinum card, we are building on the role of the consumer?s voice in this social media space to give cardmembers the power to actively customise their own card experiences, from merchant promotions to events, for the first time in Singapore."

During the launch, members also get the chance to win weekly prizes, as well as a grand prize at the end of six weeks, where they can work with Citibank Singapore to customise a party of his/her choice worth S$5,000.

ellenja@sph.com.sg

Read the rest here:
Citibank launches 'social networking' credit card

Published by David Gilson at 14:00 UTC, March 9th 2012

These days, social networking apps are the hub of our online life. They entertain us, bring us together, let us communicate, and explore. Therefore it's imperative that any mobile platform provides a great experience for working with networks, such as Twitter, Facebook, LinkedIn, etc. Symbian has long enjoyed the powerhouse of Gravity for Twitter, Facebook, and others; but in the last 12 months it has been joined by a set of impressive Qt-based applications. Here we gather together the reviews of our favourite applications to cover all of your needs.

LinkedIn Review| Score N/A| Store| Free

LinkedIn is the lesser publicised social network aimed squarely at professionals. Its core features are sharing links, participating in group discussions, and making new contacts.The client provides access to all the core functions - for example, users can read and post status updates, with an option to have the update tweeted.LinkedIn provides a home screen widget, which gives an overview of one's invitations and inbox messages, along with a search link.

Facebook Review| Score 90% | Store | 1.50

There are quite a few Facebook applications for Symbian, however a favourite in the All About Symbian (virtual) office is fMobi. It is one of the most feature-complete Facebook applications on any platform, and has a unusual style mimicking the Symbianapplication menu.

Here's a summary of Steve's take on fMobi,

Read more:
Top Five Symbian Social Networking Apps