Mediaboss Marketing

By Phoebe Magdirila August 14, 2012

One of the longest running social networking sites, Multiply, has recently announced that it will shut down its social networking services to rebrand itself as an e-commerce platform.

After eight years of serving as a social media platform for its Philippine and Indonesia markets, this announcement was posted in the companys website as addressed by Multiply CEO Stefan Magdalinski.

As Facebook and Twitter has now become the most visited social networking sites of today, Multiply believes that such Internet sites who are committed to social networking services will do a better job.

Multiplys mission has evolved over the past year and a half to become the biggest and most beloved e-commerce marketplace, states Magdalinski. As our focus has shifted, we have reviewed all of our operations, and made some decisions.

By December 1 they will already be removing the social networking and content sharing aspect of the site. This means, all photos, videos, blogs and social messages of users will already be deleted.

The management has yet to announce how users can download or migrate their content. It will be your choice whether to download, migrate or just let your content lapse (and get deleted), he says.

The company will also provide refund of unused balances for users who have existing Multiply Premium subscriptions.

Meanwhile, existing e-commerce buyers and sellers need not to worry as they will not be affected of the changes.

Our singular focus now is for Multiply to retain its status as a vibrant e-commerce destination in Southeast Asia in the years ahead, notes Magdalinski. We are excited to pursue our own mission to give the 350 million consumers in Indonesia and the Philippines as a great way to buy and sell items online.

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Multiply drops social networking, to focus on e-commerce

12-08-2012 10:33 GOP presidential candidate Mitt Romney campaigned with his new running mate Sunday. Wisconsin Congressman Paul Ryan joined Romney in Mooresville, North Carolina. (Aug. 12)

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Romney Hits Road With VP Pick Ryan - Video

Social networking, in some form or another, has been around for as long as man. It's not hard to imagine cave dwellers who shared a common bond gathering together for a conversation about the day's events - even if grunting and elaborate charades was the only means of communication.

Perhaps the first person to identify and label a form of social networking was Auguste Comte back in 1853. He observed that one person in a certain social system were interconnected with others in the same system.

It was an observation way ahead of its time, and good old Auguste didn't even have a modem.

Wikipedia, the online mecca for information both accurate and questionable, defines a modern social network as: A social structure which, in general, facilitates communication between a group of individuals or organizations, that are related by one or more specific types of interdependency, such as: a special or common interest; shared values; visions, ideas, or perhaps ideals; financial exchange, friendship, kinship, dislike, conflict or trade.

Auguste was, indeed, way ahead of the curve. But since this column is more about technology, let's fast forward more than a few decades and all the way to the 1970s.

Other than just disco, which is the best invention man (or woman) ever created, folks started piecing together integrated circuits and a bunch of wires to make their own, early, personal computers.

Trying to find a way to communicate over standard telephone lines, a couple of kids in the Chicago area found a marriage between hardware and software for the first bulletin board system. The modem allowed data transfer from one point to another.

Hobbyists all over the world started to create their own BBS systems and users would dial into the centralized computer to share files, post messages and create new software.

As the young hobbyists grew older, they recognized a possible business opportunity. CompuServe and America Online came to the forefront in the 1980s, and file sharing, e-mail and data transfers became more and more popular. Groups of like-minded computer users would often create their own chat rooms inside the online communities.

As the Internet boom continued, the ideas took another leap forward. Instead of creating a chat room or social network inside AOL or CompuServe, the idea of using a dedicated Web site was born. Yahoo! and a host of other services hit the scene in the 1990s and Yahoo! Groups became a gathering place for many.

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techESC: What was old is new again

By Andrew Tonner | More Articles August 11, 2012 |

Unlike several of its peers (cough, Facebook and Zynga), business-networking powerhouse LinkedIn knocked its most recent earnings announcement out of the park. The market paid attention, sending its share sharply upward after the report. This most recent earnings season has really helped to more clearly define the real winners and losers of the most recent generation of Web-based IPOs.

After the world's most-hyped IPO turned out to be a dud, most investors probably don't even want to think about shares of Facebook. But there are things every investor needs to know about this company. We've outlined them in our newest premium research report. There is a lot more to this company than meets the eye, so read up on whether there is anything to "like" about it today, and we'll tell you whether we think Facebook deserves a place in your portfolio. Access your report by clicking here.

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Inside This Social Networking Stock's Amazing Earnings

10 reasons social media stresses us out

It keeps us connected to friends, occupies those spare five minutes while were waiting for the bus and lets face it we wouldnt be without it. But sometimes social networking drives us crazy. Here are the reasons social media stresses us out.

1: Prying bosses

Its bad enough having to prepare a job interview outfit, perfect your CV and prepare well thought out and intelligent interview questions, but now research has suggested we should also be worrying about whats on our Facebook pages if we want to bag our dream job. According to a study by Career Builder, 37% of hiring managers had checked prospective employees social media pages before offering them the job, and one third of these had been put off by what they had seen there!

2: Identity fraud

Thanks to the abundance of personal details many of us share on social media sites, it seems we are making the job of identify fraudsters much easier. With the click of a few buttons, it is easy to bring up a whole host of information on users who believe they are simply sharing innocent information with friends. In fact, according to experts, you could be providing enough information for somebody to easily set up a bank account in your name. To avoid becoming a victim of identity fraud, remember to update your privacy settings to make sure your personal life is kept private.

3: You have been tagged...

If prying bosses and identity thieves werent enough to contend with, we now also have to deal with every fat day and fashion faux pas being broadcast for all to see. And, according to a recent study, our pals are doing it on purpose! According to a study by Mymemory.com, one in four women deliberately post unflattering photos of their friends wearing bikinis online and two fifths had deliberately posted photos of their friends without makeup. No wonder a study by Fitbit identified unflattering Facebook photos as the new number one weight loss trigger!

4: No introductions necessary

Before Facebook and Twitter, we could carefully craft out our own first impressions and choose which parts of our personality we wanted to reveal to new acquaintances. Now, we have to live with the fact that new colleagues and blind dates may know everything about us from our favorite band to our relationship history before we have actually been formally introduced. Yep, pre-date online stalking has truly taken all the mystery out of dating are we the only ones who miss the days of actually getting to know each other in person?

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How social media causes stress