Mediaboss Marketing

Summary: Employers should not factor in a candidate's online influence when hiring for social-related positions, but recruit those who show interest and ability to navigate the social media scene.

Employers are more interested in how candidates for social media-related positions make use of technology to advance the business, rather than evaluating each individual's suitability based on their level of social influence.

Freda Kwok, lead consultant at social media marketing agency Blugrapes, said while potential hires need to have experience using popular social networking platforms such as Facebook and Twitter, they should not be judged based on their personal use of such mediums. This means not assessing candidates based on social influence rankings provided by services such as Klout, she noted.

These scores can be easily distorted or rigged, and are not a true reflection of a person's capability to be a good online marketer, Kwok said. Furthermore, a person who has a strong online influence does not necessarily translate to having the right skillsets to manage brand campaigns and social media marketing efforts, she added.

"Employers need to assess candidates more for their professional capabilities, instead of blindsiding it based on personal abilities," she stressed.

Benjamin Koe, CEO of social media monitoring company JamiQ, similarly said the recruitment process should not take into account a candidate's personal use of social media.

"I don't agree there should be measurements at all based on social media use. It says little to nothing about a person," Koe noted.

After all, there is a big difference in having considerable social media influence personally and being able to manage social media engagement on behalf of a company, pointed out Michelle Lim, COO of jobs portal JobsCentral.

As such, she does not see prospective hires being recruited for their online presence and influence but for their ability to manage and navigate the social media scene.

Janice Tay, an online writer at a lifestyle news site, believes the practice of employers checking up on candidates' social influence scores is "more bizarre than bad". This is because such an act mixes the personal and professional use of social media, she noted.

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Aptitude, not influence, makes good social media pros

An 89-year-old woman used to find computers intimidating. Today, she's not only using a computer, she's on a social network, emailing with her family and getting pictures from her grandson in Australia.

Mary McNamara, 89, of Des Plains, Ill., uses a social network to connect with her eight children, 16 grandchildren and 10 great grandchildren.

When people talk about social networking being for young people, they haven't met Mary McNamara.

McNamara lives in a community for senior citizens in Des Plains, Ill. On any given day, you might find her emailing with her children and grandchildren. You might even find her going through the pictures that her grandson, a professional football player in Australia, posts for her to see.

This woman, who is nearly 90, may not be just out of college, but she is a social networker.

"In my first experience with it, I was afraid I was going to do something wrong and break it," McNamara told Computerworld. "I have children all over the United States and it's really helpful to get in touch with them quickly. At first my family was very, very surprised. They were thrilled to death that I started getting more up-to-date in my life."

McNamara is one of the senior citizens using Connected Living, a social network set up for the residents of more than 200 senior communities in 19 states. By the beginning of 2013, Connected Living is expected to be available to people in 300 facilities in 24 states.

Sarah Hoit, CEO and co-founder of Connected Living, said the company is focused on people in senior communities because they are separated from their families and often feel disconnected.

"I think a lot of people had written off an elder population really connecting," said Hoit. "What we have proven is that not only will the seniors connect, it profoundly changes their lives and their voice and happiness... The initial premise is to connect an entire generation of seniors who were left out of the digital divide."

Connected Living, a cloud-based service, is only for people living in those residential communities, but Hoit said they're hoping to eventually expand to all senior citizens.

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Seniors can learn a new trick -- social networking

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/5nw2r4/social_tv_market) has announced the addition of the "Social TV Market: Global Advancements Forecasts & Analysis (2012 - 2017)" report to their offering.

Social TV Market is set to take the television industry by storm as television manufacturers are betting big money in this technology. There exists a diversity of players in the Social TV ecosystem, as the industry is open to experiments and is witnessing many a tie-ups between broadcasters and social networking companies. While some broadcasters are amalgamating Social TV within their own platforms; there are many, who are integrating Twitter into their Social TV platforms for enhanced custom experience and participation. Industry players such as BBC and CNN, on the other hand have signed deals with social networking players such as Facebook, as social networking companies are aggressively trying to venture into this space.

Social is truly emerging as a coalition of television and social media, wherein newer formats are being developed to enhance viewer engagement and encourage paid transactions. Many media and tech companies such as Hearst, Time Warner, BSkyB, and Google are backing several Social TV startups, with huge investments. This report provides insights on the social TV market, key market players, future scope, drivers, restraints and challenges of the market. The report also analyzes global adoption trends and future growth potential across different geographies.

This study estimates the global market of Social TV by the end of 2017. This market research study provides detailed qualitative and quantitative analysis of the global Social TV market. The report provides a comprehensive review of major market drivers, restraints, opportunities, winning imperatives, challenges, and key issues in the enterprise mobility market. The market is further segmented and forecasted for major geographic regions, North America, Europe, Middle East & Africa, Asia-Pacific, and Latin America. The competitive scenario and market share of the top players in the Social TV market is discussed in detail. The top players of the industry are profiled in detail with their recent developments and other strategic industry activities.

Key Topics Covered:

1 Introduction

2 Executive Summary

3 Market Overview

4 Trends & Forecasts For Social TV & Related Areas

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Research and Markets: Social TV Market: Global Advancements Forecasts & Analysis (2012 - 2017) - Set to Take the ...

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24-mile skydive a boon for YouTube, social media

Washington, October 13 (ANI): Social daters and professional online dating coaches have given some advice on how to use social networking sites to find "The One."

They start by pointing to the fact that you can increase your chances of meeting someone who shares your interests by. Social sites offer a place where people can meet each other by what they say about their passions.

"You get to know a lot about someone when they write a review, even without having to spend time with them," the Huffington Post quoted one social dater who met her boyfriend on Yelp as saying.

The comments section of wesbites like Amazon.com, YouTube, Goodreads, Google+, Pinterest or any place where people hang out online can be used to find romance.

Including some personal details in your profile offers an instant icebreaker, so don't leave it blank and don't shy away from mentioning that you're single.

According to online dating coach Julie Spira, "Nothing is more powerful than the Facebook relationship status."

Expand your social circle through social media sites. Whereas stalking people you've never met is frowned upon on Facebook, buddying up to strangers won't get you any weird looks on the likes of Twitter, Instagram or even Yelp. And those strangers can set you up.

"Twitter for me was like having another group of friends who could set me up with people," Christina Coster, who met her boyfriend on the micro-blogging site, said.

An easy way to go about this on Twitter would be by first fostering a fresh group of friends by following people who share your interests, along with the people they follow or mention in their tweets.

It could be something even simpler that helps break the ice - one person's now-boyfriend started tweeting with her because he thought her profile picture was cute.

Excerpt from:
How to search soul mate with social media