Nielsen reports that American consumers continue to spend more time on social networks than on any other category of sites.
Social networking is no longer a passing trend as we entered the fully-fledged social media age this year, according to the Nielsen and NM Incite's 2012 Social Media Report.
The core finding of the report is that American consumers continue to spend more time on social networks than on any other category of sites.
But what might be more notable is what devices they are using to access the Internet, and by extension, social networks. Nielsen found that most consumers spent 30 percent of total time online via mobile mobile devices this past year -- compared with approximately 20 percent via PCs.
Thus, while social media is no longer in its "infancy," according to the study, it is arguable that these upticks can only continue hand-in-hand with the growth of mobile technologies and usage too.
Here's more from the report:
As for what these consumers are looking at the most, Facebook remained the most-visited social network in the United States.
Most U.S. members of the world's largest social network continued to access the site via PC (152.2 million visitors), but mobile made a big difference this year as 78.4 million members used native Facebook apps and 74.3 million people visited via mobile browsers.
But Pinterest was the breakout star of 2012 as researchers found that the content sharing service produced the largest year-over-year increase in both unique audience and time spent of any social network across PC, mobile web and apps.
The complete Nielsen and NM Incite report for social media in 2012 is available online now.
Read more from the original source:
Social media grows out of its infancy stage