CLD 495 New New Media Applications
This is a class project, so excuse the droning. Enjoy my opinions on media applications like blogging and social networking.From:Breanna SheltonViews:0 0ratingsTime:04:54More inPeople Blogs
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CLD 495 New New Media Applications - Video
Social Networking or Not Working - SKEMA Business School Paris, Social Media for Careers
LinkedIn, Viadeo, social networking for career success for business school students. Jorgen Sundberg of Link Humans talks about the power of networking on social media to an audience of international business graduate students at SKEMA Business School in Paris.From:Link HumansViews:2 0ratingsTime:06:11More inHowto Style
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Social Networking or Not Working - SKEMA Business School Paris, Social Media for Careers - Video
PHD MEDIA - G Dot - Grime Freestyle [Prod. Enr Twinz]
Re-Upload of the grime freestyle from G Dot. Produced by the EnR Twinz. CHECK OUT OUR SOCIAL NETWORKING PAGES: http://www.facebook.com http://www.twitter.comFrom:phdvisualsViews:0 0ratingsTime:02:27More inMusic
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PHD MEDIA - G Dot - Grime Freestyle [Prod. Enr Twinz] - Video
SALT LAKE CITY--(BUSINESS WIRE)--
University of Utah researcher Xiao Fang and his colleagues were faced with a mystery: What factors have fueled the explosive growth of Facebook and other social networking sites over the past two years?
On October 4, Facebook reported it had topped 1 billion users, while runners-up Google+ and LinkedIn cleared 400 million and 175 million accounts, respectively. For the worlds most popular social network, Facebook, the past two years have seen user totals more than double.
Still, while retailers, game designers and marketing and sales executives salivate over the business potential of the burgeoning, worldwide social media space, no one has been able to decipher this phenomenons DNA. Even more of an enigma, Fang said of the revelations contained in a new paper he co-authored along with fellow Information Systems instructors Paul Hu and Weiyu Tsai and doctoral student Lionel Li, is how acceptance of opinions or products on one social media site spreads to another.
This social contagion is the fundamental feature driving the new dynamic for business marketing and sales, and for the democratic ideal of the public forum, Fang explained, citing the recent ability of freedom fighters to spread political messages and defeat regime media controls during the Arab Spring.
The paper, Predicting Adoption Probabilities in Social Networks -- accepted for future publication in the Information Systems Research Journal -- not only explores factors behind social media users choices in products and opinions, but proposes a novel and highly effective method to predict future adoption probabilities for individuals who remain undecided, Fang added.
The novelty of the proposed method lies in its consideration of a more complete set of factors driving adoption decision in a social network, Fang explained. Traditional methods focus on the factor of peer influence for adoption prediction. Our proposed method seamlessly integrates a more comprehensive set of factors, including peer influence, profile similarity between individuals -- such as similarities in age, gender, or taste, and the structural position of an individual in a social network -- for predicting adoption probabilities.
Such theoretical and analytical tools could revolutionize social network-based targeted marketing, bolster viral marketing techniques to better overlap numerous social networks, and give teeth to product demand predictions within specific social networking groups.
So informed, firms could predict the expected number of adopters in the next time period, allowing them to gauge whether an offering is likely to go viral, Fang said. If the offering is likely to go viral, the firm could act proactively to leverage it with appropriate marketing strategies, such as product bundling or cross-selling.
The paper used data from two large but otherwise unidentified social networks, in one case incorporating nearly 15 million records and tens of thousands of users over a one-year period. From that information, Fang created 52 snap shots of client adoption trends and interactions from which, along with other findings, he used to extrapolate his findings.
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New Study Explores Mysteries of Social Media Growth
Fifteen years ago, we could hardly gauge the benefits of professional/social networking platforms, though the Internet and e-mail already existed. People's understanding and usage of technology and the Internet have evolved over the years. And although it looks like we have come a long way, the rate of development indicates that innovations in social networking are just getting started.
Present Scenario
Professional social networking is the order of the day, and nobody can defy its benefits any longer. We all know that the trend setters in this domain include LinkedIn Corporation ( LNKD ) and Facebook Inc. ( FB ). However, other companies like Ning are coming up fast and helping people socialize on the net.
Though online networking is at a nascent stage, these new players have realized the potential of this business and are coming up with innovative and customized solutions to grab a major share of the market.
"Netizens" have started understanding the dynamics of an online network, either professional or personal. Again, corporate and business houses are trying to make a foray into this business as they have realized that the end users are evolving every day and are increasingly adopting the social network sites.
Headhunters have been able to use the professional networking platform to look for suitable candidates for job openings. A case in point would be networking company XING's new collaboration with a career website Kariyer.net. The companies will be using special software that automatically matches job postings published at Kariyer.net with XING members irrespective of the fact that job searchers may be active or passive in their approach. This is attracting HR professionals as they are getting a readymade database of candidates.
Growth Potential
According to the latest available data from the Internet research site eMarketer.com, as of December 2011, more than 1.2 billion people worldwide used social/professional networking sites with a frequency of at least 1 hit per month. eMarketer.com expects 1.5 billion Internet users by the end of 2012.
The research suggests that although the segment witnessed the highest growth of 23.0% in 2011, the growth rate may be expected to moderate over the next few years. However, the growth rate is estimated to remain in the double digits.
Growth in the Internet networking business is expected to come largely from Facebook's expansion (although it is barred in China), which is expected to exceed the billion-user mark by the end of 2013.Facebook grew 44% in 2011, but the growth rate is projected to drop to 13.9% in 2014.
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Online Networking, Present & Future - Analyst Blog