Mediaboss Marketing

BALTIMORE, July 30, 2012 /PRNewswire/ --SocialToaster, the new innovative software company that creates fan advocacy programs to increase social sharing on social networking sites, announced the launch of Baltimore Child Abuse Center's Advocacy Program. The program is designed to help the Baltimore Child Abuse Center (BCAC) promote their participation in the Liberty Mutual Insurance's Like My Baltimore Project, a program designed to honor the people and organizations that are doing the right thing all over Baltimore.

BCAC is using SocialToaster to amplify their message and to engage with more fans, to secure 'Like' votes on Facebook and mobile text votes for the opportunity to receive $30,000. The Liberty Mutual Insurance's Like My Baltimore Campaign runs through August 20. Voters can vote DAILY on Facebook athttp://bit.ly/Lc50YHand can cast a vote by texting daily LMBAL1 to 61698.

For over 25 years, BCAC has provided a gateway for hope, justice and solutions for victims, families, and professionals fighting sexual child abuse. BCAC focuses on intervention when abuse is reported, treatment to aid in the healing of survivors and their families, education around recognizing, preventing, and reporting suspicions of abuse, and advocacy at the local, state and national levels.

"Having children who are safe from sexual child abuse doesn't happen easily," states Executive Director Adam Rosenberg, "We are honored to be nominated to participate in Liberty Mutual Insurance's Like My Baltimore Campaign."

Rosenberg continued, "In a post Penn-State era, we have engaged with SocialToaster to amplify our social media efforts, increase our reach and share rate to win votes and increase our chances of receiving the $30,000, in order for BCAC to continue to provide high-quality services to our community and make sure that any child who is experiencing sexual abuse has a voice, is heard and receives the justice and resources he/she deserves."

"Child abuse is unfortunately a big issue in the Baltimore region and SocialToaster is aware of the successes and milestones BCAC has achieved in the past year alone in regards to their mission and this local issue. We feel very strongly about supporting BCAC in their efforts to educate the region and to ensure that BCAC continues to receive the necessary funds for them to continue their mission to provide readily available resources for children who are victims of sexual abuse," said Brian Razzaque, CEO of SocialToaster.

"SocialToaster has a footprint in working with non-profits and charitable organizations and is well-educated on the challenges they face both from a fundraising and monetary stand point as well as engaging with current and new supporters. We have crafted a customizable solution for this market in order to create campaigns that will resonate with their fans, truly increase their social sharing rate and engage with fans on a different level," Razzaque concluded.

About Baltimore Child Abuse Center

Baltimore Child Abuse Center is a 501(c)3 non-profit that provides all reported victims of child sexual abuse in Baltimore City and their non-offending caretakers with comprehensive interviews, medical treatment, and crisis counseling services. Baltimore Child Abuse Center is the oldest children's advocacy center in Maryland and served close to 1,000 children in 2010. For more information, visit: http://www.BaltimoreChildAbuseCenter.org.

About SocialToaster

Continued here:
SocialToaster Amplifies Baltimore Child Abuse Center (BCAC)'s Efforts to Increase Social Sharing and Secures Votes ...

Apple Chief Executive Timothy Cook recently appeared to acknowledge the company needs to take part in social networking.

Twitter could have been the answer.

Sources tell The New York Times that Apple has chatted with Twitter in recent months about making a strategic investment in the social networking site in a deal that would have valued it at more than $10 billion. Apple has considered an investment in the hundreds of milliosn of dollars, according to the Times.

However, two sources told Bloomberg that Apple isn't in talks with Twitter. While the companies were in discussions more than a year ago, the talks ended without an agreement, the news agency reported, citing a person familiar with the matter. Reuters also separately reported that Apple and Twitter are not currently in talks.

That Apple would eye a stake in a social networking platform like Twitter seems to be a logical move. Consumers increasingly are turning to mobile devices including the iPhone to access Facebook, Twitter and other social networking sites. Of course, Facebook has encountered challenges capitalizing monetarily on the hundreds of millions of active users who use its mobile products.

Still, Apple hasn't brushed off the importance of social media. Apple doesnt have to own a social network," the Times quoted Cook as saying at a recent technology conference. But does Apple need to be social? Yes."

Purchasing a stake in Twitter wouldn't have busted Apple's bank; the consumer electronics giant lists nearly $8 billion in cash and equivalents as of June 30, and that excludes a whopping $109.28 billion in short-term and long-term marketable securities.

Read the original:
Apple To Buy Piece of Twitter? Not So Fast

29-07-2012 22:57 Authorities say a man charged with three slayings in Penn. told state police that he'd "messed up" by going to the home of his estranged wife's boyfriend where the shootings happened. Kevin Cleeves was arrested hours later in Ohio. (July 29)

See the article here:
Police: Man Charged in 3 Slayings Says He Erred - Video

29-07-2012 07:50 Highlights of this day in history: Britain's Prince Charles marries Lady Diana Spencer; Italy's fascist dictator Benito Mussolini born; President Dwight Eisenhower signs an act creating NASA; Artist Vincent Van Gogh dies. (July 29)

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Today in History for July 29th - Video

By Poornima Gupta and Jonathan Weber

SAN FRANCISCO (Reuters) - Apple Inc (AAPL.O) and Twitter are currently not in discussions on the mobile technology giant taking a stake in the popular social networking site, sources familiar with the matter said.

Apple in recent months has held negotiations with Twitter to explore investing hundreds of millions of dollars in the company, The New York Times reported on Friday, citing people briefed on the matter. The Wall Street Journal said such discussion were held over a year ago, citing a person familiar with the matter.

It is unclear if the two companies talked about a deal in the past and at what level such discussions were held, but there are no current, formal talks between the companies on an investment or acquisition, the sources said.

Both Apple and Twitter declined to comment.

The iPhone and iPad maker typically does not take equity stakes in companies and prefers to acquire technologies by buying up smaller startups that are lesser known. Twitter executives have said repeatedly they are in no rush to seek additional financing, either privately or on public markets, since they have "truckloads" of cash.

Apple has never delved deeply into the social media space dominated by Facebook Inc (FB.O), but it has dabbled in trying to make music more social by launching a social network on iTunes called Ping, which has not caught on.

Twitter, the Internet phenomenon with some 140 million users that allows people to "tweet" 140-character messages, is already well integrated into Apple smartphones and tablets. Apple customers can directly share their comments on Twitter when on their iPhones, iPads or Mac line of computers.

Twitter, the San Francisco-based startup that is viewed as the most significant candidate for the public markets following Facebook, is ramping up its efforts to generate revenue from the 400 million tweets that cross its networks daily.

(Reporting By Poornima Gupta and Jonathan Weber; Editing by Peter Cooney)

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Apple, Twitter not currently in discussions for stake - sources