The social networking company may dominate the headlines, but not the top line.
Facebook has more users than any service in the world, as they slowly close in on a billion. But when it comes to revenue, many old and new companies are generating more revenue in the digital world than Facebook.
PaidContent assembled a list of the companies generating the most revenue "from digital content, or from the advertising around that content." They released it today and, surprisingly, Facebook is currently sitting at number 11.
Who are the 10 companies ahead of Zuckerberg's empire? Google is the clear leader, but you'll also find old rivals Yahoo, Apple, and Microsoft. The business information players are also strong: Bloomberg, Reed Elsevier (an investor in PaidContent, BTW), and Thompson Reuters. And last but not least, as in all things, don't forget China! Telco China Mobile and general tech player Tencent both make appearances on the top 10.
There is some good news for Facebook, though: they're the only social networking site on the list. You won't find a Tumblr, Twitter, or Pinterest in the top 50 global digital revenue generators.
Not every company makes these numbers easy to access, so in some cases, PaidContent has made educated guesses based on research. They (impressively) explain their methodology for each individual company on the list.
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The 10 (Surprising) Companies That Make More Money Online Than Facebook
The social networking company may dominate the headlines, but not the top line.
Facebook has more users than any service in the world, as they slowly close in on a billion. But when it comes to revenue, many old and new companies are generating more revenue in the digital world than Facebook.
PaidContent assembled a list of the companies generating the most revenue "from digital content, or from the advertising around that content." They released it today and, surprisingly, Facebook is currently sitting at number 11.
Who are the 10 companies ahead of Zuckerberg's empire? Google is the clear leader, but you'll also find old rivals Yahoo, Apple, and Microsoft. The business information players are also strong: Bloomberg, Reed Elsevier (an investor in PaidContent, BTW), and Thompson Reuters. And last but not least, as in all things, don't forget China! Telco China Mobile and general tech player Tencent both make appearances on the top 10.
There is some good news for Facebook, though: they're the only social networking site on the list. You won't find a Tumblr, Twitter, or Pinterest in the top 50 global digital revenue generators.
Not every company makes these numbers easy to access, so in some cases, PaidContent has made educated guesses based on research. They (impressively) explain their methodology for each individual company on the list.
More From The Atlantic
View original post here:
The 10 (Often Surprising) Companies That Make More Money Online Than Facebook
30-07-2012 15:12 The Chinese men won their second straight Olympic title and third in four games. Their score of 275.997 points was more than four points better than Japan, which needed help from a DVR to finish second. (July 30)
See the article here:
China Takes Gold, US Fifth in Gymnastics - Video
London, July 31:
Social networking site Twitter can predict whether you are going to fall ill eight days in advance, a new study has claimed.
Researchers from University of Rochester have already used the site to track flu as it spreads through New York using a heatmap of users who complain of being ill, the Daily Mail reported.
Mr Adam Sadilek from the University and his team analysed 4.4 million GPS-tagged Tweets from over 6,00,000 users in New York City over the course of one month in 2010.
They trained their artificial intelligence algorithm to ignore tweets by healthy people such as those claiming they were sick of a particular song, and trained it to find those who were really ill.
Mr Sadilek said the key to his system is friendships.
Given that three of your friends have flu-like symptoms, and that you have recently met eight people, possibly strangers, who complained about having runny noses and headaches, what is the probability that you will soon become ill as well? he was quoted by the paper as saying.
Our models enable you to see the spread of infectious diseases, such as flu, throughout a real-life population observed through online social media, he added.
The tweets were plotted on a map, and used to predict when a particular user was at high risk of getting ill.
We apply machine learning and natural language understanding techniques to determine the health state of Twitter users at any given time, Mr Sadilek said.
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Twitter helps predict sickness eight days in advance: Study
MANY businesses love the idea of social networking tools like Twitter, Facebook or LinkedIn and know that engaging in a personal dialogue with customers and prospects can be highly rewarding - but - they simply don't have time to invest in updating statuses, tweeting and broadcasting the company's latest news to a bevy of online networks.
In the recent past, if you'd suggested getting someone else to do your social networking, you would have been shot down by a horde of purists who would have vehemently argued that outsourcing completely goes against the spirit of social media.
However, in recent months, there has been a shift in opinion among social networking gurus, with a new stance gaining ground that perhaps social media doesn't have to remain in the hands of a brand/business.
Why? Well, for two very good reasons:
1. Time - so many companies lack the time or in-house resources to dedicate to building online social followings of value and engaging in a dialogue that's mutually beneficial. What's more, for new entrants to the social media revolution, it takes time to actually become au fait with the nuances of the various sites and how to leverage them for maximum benefit.
2. Outsourcing options - now there are a number of entrepreneurs and companies specialising in the management of all aspects of social media. It's now easy to have someone else keep tabs on all parts of your social online presence and manage an effective social media program that actually delivers real results for you.
Choosing a company that has proven expertise in this area has a number of benefits:
Don't think outsourcing means you'll lose touch altogether with your social media though, it's imperative that you're still aware of all of your business' communication portals. The company you choose to execute your social media must stay true to your brand and ensure that your posts accurately reflect your business' personality. Just as you would keep tabs on any other aspect of your business you outsource, similar checks and balances should be conducted on your social media.
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Social media superstars