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London, Feb 6 (ANI): Breaking up with someone is no longer as easy as it used to be, thanks to social media, with one third of all adults stalking a former lover on Facebook and Twitter, a study has revealed.

The study also revealed that one in five adults has stalked their partner's former lover.

Furthermore, seven percent of people said that they have experienced the horror of a bitter former lover threatening to post a racy photograph of them online, the Daily Mail reported.

According to the study, more than 50 percent of adults share their email password, social media log-ins and bank card pin numbers with their partners and 42 percent admitted checking their partner's inboxes.

And yet despite this lack of privacy, 54 percent admitted to having their personal or intimate texts, emails or photos stored on their smartphones.

And more than a third of adults will send intimate or romantic photos via email, text or social media on Valentine's Day.

But the survey of more than 1000 British adults by McAfee and MSI International also discovered that this "what's mine is yours" mentality towards sharing intimate content online could backfire when relationships break down with a quarter of respondents saying that they regretted sending intimate photos to a former lover. (ANI)

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One in three stalk exes on social networking sites

Work on developing online store sites or systems? Whether youre personally a massive Twitter fan or shun anything that looks like Facebook, knowing how to use those social networking sites to allow customers to log in is going to become an increasingly important skill.

Shopping picture from Shutterstock

Research firm Gartner predicts that by 2015, 50 per cent of retail customer identities that is, logins used by shoppers will be based on social network IDs. Right now, that figure is at just 5 per cent. Using login with Facebook or other popular social networks reduces friction and therefore improves users experience of customer registration and subsequent login, Gartner research vice president Ant Allan said in a statement.

While using social networking information might make life easier for customers, there are three potential downsides to deploying that infrastructure. Firstly, youll still need to build alternate systems; not everyone is happy to use Facebook and the like for these purposes. Secondly, Facebook in particular doesnt have a spotless track record when it comes to offering advance warning to developers about changes to its systems. Thirdly, identity verification through social networking sites isnt particularly rigorous, so that data wont be useful for all shopping purposes.

With that said, its worth bearing in mind that existing fill-in-the-form systems arent necessarily any better. Despite the increased risk of fraud, social network identity proofing and user authentication are no worse than the practices currently used by many businesses, Allan pointed out.

Gartner

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Time To Skill Up On Social Networking APIs

London, Feb. 6 (ANI): Britain's Saga has closed its social networking website it had set up as a rival to Facebook for over 50s because of some "racist, homophobic and anti-semitic comments".

Paul Green, a spokesman for the company, explained that 'there were some particularly vicious exchanges recently made about the Middle East and some people were banned after accusations of making anti-semitic or anti-arab comments'.

He said that 'the majority is a good group of people, but a minority caused concern with offensive and potentially illegal racist or homophobic comments'.

According to the Telegraph, he added that they even discovered what he believed are called trolls with multiple online personalities, because messages were coming from the same computer, sometimes with names from both sexes.

Green said that an online free-for-all might be alright for other social networks such as Twitter, but expectations are different when there is the Saga logo in the top right-hand corner, the report said.

He said that 'nobody was suspended for criticising Saga services. That had no bearing whatsoever on the closure of that part of the website'.

He added that they had problems with offensive messages posted on the Saga Zone and issues with the timely moderation of the site and so they decided to shut the site.

Green said that 'this means that from the forums will now be 'read only' and no one can any longer post comments. However, users can access their accounts to retrieve their content. The site will be switched off from February 26, 2013.'

Saga Zone, as the online forum was known, had 'many thousands' of registered viewers, but only 'low hundreds' of regular contributors, the report added. (ANI)

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Saga scraps social networking site for over 50s over 'racist, homophobic' comments

The social-networking giant announced the acquisition, which will give Twitter the ability to better understand how users mix social media and TV.

Twitter said today that it has bought Bluefin Labs, a company specializing in social TV analytics.

The deal, first reported by Business Insider, would give Twitter the inside scoop on information such as which Super Bowl commercials drove the social conversation. It would likely also help Twitter become more of a media company as it tries to bolster its advertising revenue by working hand-in-hand with brands and with TV networks.

In its blog post today, Twitter said, "We believe that Bluefin's data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV."

Twitter added that the deal will augment the work it has done with Nielsen to create the Nielsen Twitter TV Rating. Because there's likely to be some crossover in clientele, Twitter wrote that "We intend to honor existing Bluefin customer contracts, but we will not continue to sell Bluefin's product suite beyond the existing contracts. We plan to collaborate closely with Nielsen and SocialGuide on product development and research to help brands, agencies, and networks fully understand the combined value of Twitter and TV."

For its part, BlueFin has aimed to become a leader in the space by offering top-tier analysis of how "brands, agencies, and TV networks can tap into viewer commentary about shows and commercials to power insights, ad sales, and media buys." In its own blog post today, Bluefin said, "We look forward to working closely with Nielsen, TV networks, advertisers, agencies, and the rest of the TV ecosystem to help shape the future of social TV."

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Twitter confirms buying social TV analytics company Bluefin Labs

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