Mediaboss Marketing

April 12, 2013

The FA Cup will feature a social networking component. AFP-Relaxnews picLONDON, April 12 The FA Cup semi-finals, taking place tomorrow, April 13 and Sunday, April 14, will be the first matches in the history of the Cup to feature pitch-side social networkers, who will be taking and sharing pictures of the action on their smartphones.

The historic English football competition, which pits teams from the English leagues against each other, is currently sponsored by Budweiser, which has found a way to incorporate social media into live football.

When Milwall takes on Wigan on April 13 at 5:15pm local time and Chelsea goes up against Manchester City on April 14 at 4pm local time, two specially chosen pitch-side photographers will be taking pictures of the action and live tweeting them.

The two photographers, Oliver Nielson and Ope Odueyungbo, are amateurs chosen for their ability to take high-quality smartphone pictures. To see the live-tweeted images, all football fans have to do is to follow @BudweiserUK on Twitter.

Fans watching the games from home or the pub are being encouraged by the beer brand to share images of their FA Cup day experiences via Twitter using the hashtag #tothedream, which will also be used by the pitch-side amateur photographers.

A selection of these fan photos will be chosen to appear in a short film to be screened during the FA Cup final on May 11. AFP-Relaxnews

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FA Cup semi-final to feature pitch-side social networking

Chennai, April 13 (IANS) While more and more actors are finding reasons to jump onto social networking platforms such as Twitter and Facebook to stay connected with their fans, actor Kay Kay Menon finds the whole process a waste of time.

He says time spent on these platforms is the worst form of over communication.

"Communication via Facebook and Twitter is such a waste of time according to me. I don't understand the constant need to communicate. Why would I want to tell someone where am I going to take shower at? I would rather invest time spent here in a game of tennis," Kay Kay told IANS.

"I agree under communication is bad but this type of over communication is worst. If I really need to talk to someone, then I pick up the phone and call that person or pay him or her a visit," he added.

He feels this constant need to communicate makes people lose their integrity.

"I find actors on sets hooked on to Twitter and Facebook in between the shoot. Instead of wasting time on these things, they can talk about the film or even discuss scenes. I get obnoxious looking at such people who have no integrity towards their work," said the actor, known for his work in films such as "Sarkar", "Life in a... Metro" and "Gulaal".

The 45-year old is neither on Facebook nor on Twitter. In fact, he doesn't even have an email address!

"I'm not available on any social (networking) platform and neither do I intend to join sooner or later. I don't even have an email address. I deal most communication personally or via my manager," he said.

For now, Kay Kay is awaiting the release of his debut Tamil film "Udhayam NH4", releasing April 19.

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Kay Kay Menon feels social networking is waste of time

Washington, April 12 (IANS) Scientists have reported that rampant use of social networking, texting and chatting on mobile phone can result in lower grades and poor performance of students, says a study.

The widespread use of media among college students -- from texting, chatting on mobile phones to posting status updates on Facebook -- may be affecting their academic performance, say researchers at the Miriam Hospital's Centres for Behavioural and Preventive Medicine in the US.

The study showed that freshmen women spend nearly half their day - 12 hours - engaged in some form of media use, particularly texting, music, the internet and social networking.

Researchers found media use, in general, was associated with lower grade point averages (GPAs) and other negative academic outcomes. However, there were two exceptions: newspaper reading and listening to music were actually linked to a positive academic performance.

The findings, reported online by the journal Emerging Adulthood, offer some new insight into media use in early adulthood, a time when many young people are living independently for the first time and have significant freedom from parental monitoring, reports Science Daily.

"We found women who spend more time using some forms of media report fewer academic behaviours, such as completing homework and attending class, lower academic confidence and more problems affecting their school work, like lack of sleep and substance use," said lead author Jennifer L. Walsh from the Miriam Hospital's Centres for Behavioural and Preventive Medicine.

Walsh added that the study was one of the first to explore mechanisms of media effects on academic outcomes.

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Social networking, texting linked to poor academic performance

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