Mediaboss Marketing

The popular photo and filter app is rolling out a spin-off app that lets users share their creations with a "community for creative people."

Hipstamatic is rolling out a photo sharing app called Oggl.

Even though Hipstamatic and Instagram are photo-sharing partners, it seems like Hipstamatic is looking to add a little more social networking to its world.

The company announced Wednesday that it's launching a Hipstamatic spin-off app called Oggl for iOS. The idea is for people to take Hipstamatic-like photos and then share them with friends and family.

According to a Hipstamatic blog post by co-founders Lucas Buick and Ryan Dorshorst, Oggl is "a community for creative people to capture and curate their lives through photography." The company is clear that it doesn't want Oggl to be full of photos of people making kissy faces, bottles of beer they're drinking, or blurry and boring images of friends.

"Oggl isn't a fuzzy snap of cooking solo on Tuesday -- it's dinner at French Laundry," Hipstamatic wrote. "Oggl isn't screenshots of your favorite album cover -- it's when you hung backstage with the band. Oggl isn't ducklips or bathroom selfies -- it's living like you mean it, your best creative work, and amazing life moments."

While Oggl is Hipstamatic's foray into social networking, it's not dropping its partnership with Instagram. All photos on Oggl can easily be shared on Facebook, Twitter, Foursquare, Tumblr, and Flickr.

Currently, Oggl is a free, invite-only app that comes pre-loaded with five situational shooting settings: nightlife, food, portraits, landscapes, and sunsets. For more lens and film options, Oggl offers two subscription plans, either monthly for $0.99 or yearly for $9.99.

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Hipstamatic treads into social networking terrain with Oggl

DUBLIN--(BUSINESS WIRE)--

Research and Markets (http://www.researchandmarkets.com/research/ctf795/2020_foresight) has announced the addition of the "2020 Foresight Report: Social Media in Wealth Management" report to their offering.

The advent of social media presents a valuable opportunity for wealth management companies. As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. Companies are developing their processes to be able to respond to web-oriented consumers. Banks and other wealth management institutions are engaging customers with social media, which is shaping up as a strong channel for promoting new schemes, identifying customer needs and receiving feedback online. Companies have started to use social media sites as a marketing tool to communicate with external customers and to promote their products and services.

These companies use YouTube and Flickr to post videos relating to products and services, key developments, events and conferences. Online video is an important part of the modern internet landscape, reaching a large number of people in an engaging context that is attractive to marketers and advertisers. Companies are marketing their services by posting presentations and brochures on open sharing platforms such as Facebook and Slideshare. Many have launched their own social networking forums and blogs to connect with customers. The cost-effectiveness and large reach make social media one of most preferred advertisement channels among wealth management companies.

Key Highlights

- Social media marketing (social marketing) is gaining in popularity as companies are using it to inform consumers about their product campaigns and other product launches. Social media interactions provide companies with a platform to reach out to customers and deal with issues in real time, increasing both the quality of their service and levels of consumer trust.

- The increasing prevalence of the internet and widespread adoption of smartphones have fuelled social media expansion, with more than half of the internet population now engaged in social networking. Companies have started to use social media sites as a marketing tool to communicate with external customers and to promote their products and services.

- While Facebook, Twitter and LinkedIn have established themselves across the globe, local social networks continue to play a huge role when it comes to brand awareness and customer reach.

- Wealth management firms have still not fully exploited the benefits pertaining to their presence on social networks and need to find more innovative ways to gain followers. Wealth managers, financial advisors and family offices have still not made significant progress in social media due to limited awareness, concern for data security, as well as the legal and reputational risks associated with the media.

- Companies are expected to increase their investment in social media technologies, as well as services to monitor and solicit public opinion about their brand and products. They will have to shape their online presence and develop strategies to harness social media.

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Research and Markets: 2020 Foresight Report: Social Media in Wealth Management

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