Mediaboss Marketing

By Nitisha Pandit

If fashion is something that you like and want to explore, then you must know that it is a great time to pursue your career as a fashion influencer in this booming industry where social media and fashion both go hand in hand.

When we say fashion influencer, it is not limited to being someone who knows fashion, wears fine dresses and posts on Instagram. The scope is way more than that. You can be a stylist, a designer, run your own fashion line, a magazine or anything that you can think of. By being a fashion influencer on Instagram, you get to work with great brands and also have the freedom to experiment and enjoy the perks of having a creative space for your own production.

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What Is Influencer Marketing ?

Influencer marketing is the most used marketing strategy in social media. Brands look for influencers who have lots of followers to endorse their products. With influencer marketing, the brand gains a good reputation and high prestige.

While the glorious persona that fashion influencers maintain on social media is hard to miss, there is more to that profession. Becoming an influencer is about having your opinion followed by a particular audience. To be a successful influencer, you must know how to make beautiful publications and how well to sell them out. Its easier said than done

The profession of a fashion influencer is very exciting and adventurous. Sure, it is tedious but is equally fun. All you need to do is find your niche and stay consistent with it.

How to Choose Your Niche

To stand out, you must find a target audience to address and you must talk to that audience about a specific topic (niche). Niche selection depends on your skills. Pick something you are good at! It can be anything likewise, it can be multiple things too

As mentioned before, fashion is subjective. What you put out there should be suitable for most of your audience. Since there will always be a huge variety in your followings, you have to ensure that your style caters to different people at different times. The point is not to be able to do everything that your followers want, but to be able to provide value to their time and support.

Now the question is, how to become a fashion influencer to achieve all these? Nothing too complex, but there are a couple of things that can help you get a lead on.

Cheat Sheet To Become A Successful Fashion Influencer On Instagram

1. How Instagram Works

Instagrams algorithms prioritizes highly committed reels, stories and posts. The Instagram algorithm does keep on changing, so you gotta keep yourself updated.

Resources like Instagram Reels, Stories and Instagram TV should be part of your marketing strategy.

Instagrams operation is based on humanization. Evaluate according to your content, what would be your ideal audience. All of this will be available under Insights.

2. Getting A Business Account

You can convert your Instagram account to a business account or a creator account.

You can change it from the Switch to Business Account or Switch to Creator

Account option on the settings tab.

Creator accounts have been specially designed for influencers.

3. Being Consistent

Being consistent is not about posting too much; its about creating and posting quality content.

To do this in a more organized way, you can create a posting calendar where you can set the date and time of posting keeping in mind your Profile Insights.

4. Use The Right Hashtags #

Hashtags allow users to find your posts quickly and help them go viral.

It helps in increasing the reach of your post.

The more hashtags you use, the more visible your post becomes.

Research what hashtags your competition, your followers, and other industry influencers use.

Try to use more specific hashtags.

Keep your hashtags short and easy to remember.

Use hashtags on your Instagram stories too so they have a greater reach.

5. Writing Captions

Captions is a powerful tool that is available to all influencers.

Brands connect with people through stories. (Do the same).

Identify the tone of what you want to communicate.

Watch the beginning. The first few words are the most important.

Use emojis.

6. Analyze Your Audience

Analyzing your audience allows you to adapt your content strategy according to your followers.

Knowing the best times of the day to share content. (Available under Insights)

Once you upload an image, analyze what happens. More followers or less?

Build your posting strategy on what your followers want to see.

Analyze the engagement rate of your posts.

7. Connect With Other Influencers

Networking is essential for an influencer.

Connecting with other influencers can help you get brand partnerships.

It will help you to give visibility to your content.

You will increase your self-esteem and self-confidence.

You will be aware of market trends.

Collaborate with them for shoots.

8. Interact With Your Followers

It makes them feel special.

Dont just post. Interact with them and call them to action.

Ask your followers what they think about this or that.

Generate interaction with questions and polls in your stories.

Go Live

9. Contacting Brands

Do your research about the brand before contacting them.

Dont ask for collaboration with brands you dont know.

Find a brand whose products your audience will like.

Write a clear and precise message to the brand.

Persist for an alliance with the brand without being too pushy.

Please Note: When you collaborate with brands, you are being their representative and asking people to try their products. So it is important that you know everything about the brand and its credibility. As an influencer, you have values and responsibilities to fulfill. Giving out any false information can damage your reputation amongst the other brands as well as your audience.

Voila! Most of the things that you need to know to get started with your journey youve known. Now its time to start working towards your dreams.

Remember:

FASHION IS AN EXPRESSION OF WHAT YOUR FEELING Ranveer Singh

GOOD LUCK !

About the author:

Nitisha Pandit is an Instagram influencer cum fashion blogger from Mapusa. Apart from being an influencer, she also wears the mittens to bake and also loves to shake a leg dancing. She was crowned Miss Fashion World India 2021 at the Mr, Miss & Mrs. Fashion World 2021 beauty pageant held in Goa in September 2021.

Follow this link:
How to Be a Successful Social Media Fashion Influencer? - Its Goa

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Global Social Networking Tools Market 2022 Business Growth and Opportunities with Top Players: Idloom, Hivebrite, Zoho, Tribe Indian Defence News -...

Express News Service

BENGALURU: Ifyouve been on social media lately, the chances of you seeing Nas Dailys videos are pretty high. Started by Arab-Israeli vlogger Nuseir Yassin, Nas Daily creates one-minute videos about everything that matters. Be it talking about private jet plane owners or stories about a guy who will never die, the channel covers it all.

On Saturday, Yassin and the Nas Daily team held a networking event where content creators, investors and entrepreneurs from across the country came under one roof. We had about 10,000 applicants when we announced on Instagram but we could only admit 200 of them, he says. The entrepreneur quit his job at Venmo (USA) in 2016 and decided to explore the world.

His intention was to document his experiences through videos. This eventually led to him starting his Facebook page called Nas Daily where nas means people in Arabic. Over the course of time, he created 1,000 oneminute- long videos and gained fol lowers. He started hi s YouTube channel in 2019 and now has 3.4 million followers on Instagram.

When I moved from Israel to study at Harvard University, I never thought Id become famous. That was never the goal. My intention was to become an entrepreneur and connect with as many people as I could through content. I wanted to open up to a positive world and showcase to others all the other good things going on, he says.

What they do at Nas Daily is build products that enable one to start a community, manage, advertise, integrate into social media, understand the video insights and know about the best and worst in the market all of which is done through video content. Instagram and Tik Tok arent enough to build a platform like this. We need intimate gatherings like the one we had in Bengaluru, he says. Six years ago, when Yassin pitched the idea for the oneminute video, no one bought it.

I truly believe that 2022 is the year for a one-minute video. Even back then, I made a hypothesis that one-minute videos are the future. So I guess weve been in the right place at the right time, he says. However, with many content creators out there, Yassin says its important for one to have a clear vision of why they are creating videos. Most new-age creators start because of three reasons to be famous, become rich and want to be powerful and influential.

Go for being powerful and influential and be careful about being famous and rich. Be careful with your motivation of why you want to be a creator because you should make your content around that and not just about you, he shares. On a mission to take Nas Daily to more countries, Yassin is travelling with his team now. With a stopover at Chennai and then off to New York, the Dubai resident is happy to have a warm welcome in India.

A part of me feels like I am Indian too because we have the same struggles and aspirations. My upbringing has been similar to that of an Indian, but with a different context, of course. Im honoured to have the followers I do and cant wait to continue building a community in the years to come, he says.

Visit link:
All in a minute - The New Indian Express

Crypto scammers have taken to the professional networking site, LinkedIn, now, according to the FBI.

FBI special agent Sean Ragan said that investment scams are a significant threat to user safety. There are many potential victims, and there are many past and current victims, Ragan said.

The Microsoft-owned social networking platform claims to have 830 million members in more than 200 countries.

Apparently, the FBI has noticed an increase in investment-related fraud. From January 2021 to March 2022, US cryptocurrency traders lost $575 million due to investment fraud, according to the Federal Trade Commission.

LinkedIns director of trust, privacy, and equity, Oscar Rodriguez acknowledged that the number of scammers are increasing on its platform. Fake profiles often claim to be associated with legitimate and successful companies, or represent people with entrepreneurial spirit, Rodriguez said.

LinkedIn emphasizes business news and relationships. LinkedIn does not currently offer profile verification for notable users, unlike Twitter and Instagram. The company says it has a track record of proactively removing spam and scam content.

Elsewhere, with recent crypto losses totalling $1.5 trillion, a flood of class-action lawsuits is on the way. One major question is who, if anyone, is to blame and who might be held accountable for investors losses? From a peak of $3 trillion in November 2021, the total value of crypto assets has fallen to less than $1 trillion.

The lawsuit alleges that followers were encouraged to join a pump-and-dump scheme that deceived investors. Earlier this month, a former employee of OpenSea, a non-fungible token (NFT) marketplace was charged with wire fraud and money laundering.

Crypto Prices

The price of Bitcoin in the cryptocurrency market fell by 8.24 per cent in the last 24 hours, and it was trading at $19,263.07 at 5:30 pm IST. According to Coinmarketcap.com, its dominance in the crypto market is currently at 43.42 per cent, down by 0.90 per cent in the last 24 hours.

In the last 24 hours, Ethereum (ETH) was trading at $1,003.66, down by 8.30 per cent, while Binance Coin (BNB) was down by 7.10 per cent during the same time period, and it was trading at $202.32. Solana (SOL) was down by 5.44 per cent to $30.01, while Cardano (ADA) was down by 5.22 per cent to $0.4654.

Meme Coins

Dogecoin was trading at $0.05414 at 5:30 pm IST, down by 5.73 per cent on Coinmarketcap.com. Its rival, Shiba Inu, was down by 5.01 per cent, and it was trading at $0.000007863. Samoyedcoin was down by 1.91 per cent, and it was trading at $0.004003, while Dogelon Mars was down by 7.21 per cent, and it was trading at $0.0000002557.

Overall Scenario

According to Coinmarketcap.com, the global crypto market cap was at $846.87 billion, a decrease of 6.30 per cent in the last 24 hours, while the total crypto market volume was $69.62 billion, a decrease of 6.95 per cent.

Idea Chain Coin (ICH) was the biggest gainer, gaining 1,666.42 per cent. It was trading at $0.5063 at 5:30 pm IST, according to Coinmarketcap. In contrast, Teloscoin (TELOS) witnessed the maximum loss and fell by 99.04 per cent. It was trading at $0.001606.

Excerpt from:
FBI Warns Of Crypto Scammers Prowling On LinkedIn, Bitcoin Falls - Outlook India

Social media has emerged as one of the most powerful forms of communication worldwide. Its simplicity and accessibility make it almost effortless for users of virtually any age to join and share content across a multitude of platforms.

To put into perspective how wide social medias reach is, an analysis by marketing strategy consultancy Kepios estimates there were 4.65 billion social media users globally in April 2022, an increase of 326 million users over the same month last year.

For many, social media can be used to expand their social and professional networks, share photos, information and opinions with a broader audience, start conversations and engage with that audience, as well as build their reputation and brand.

Scientists and researchers in particular can use it to inform their peers and educate the public about new research and discoveries relevant to their lives. When employed thoughtfully, social media can be a tool to promote science and health literacy among a general audience. Alternatively, social media used in a maliciously misleading way can spread misinformation and have damaging consequences.

Indu Partha, MD, clinical assistant professor in the University of Arizona College of Medicine Tucson Department of Medicine, is an active Twitter user.

In addition to her personal account, @InduPartha, Dr. Partha oversees several other accounts like @SundayWIMChat, which provides a space for women in medicine to discuss internal medicine topics and @primarycarechat, which hosts weekly conversations between primary care providers where they take a deep dive into various medical topics. Another Twitter account Dr. Partha oversees, @UAWomenAcadMed, offers mentorship, networking and career development space for female College of Medicine Tucson faculty

I think social media allows for making amazing connections across the country, Dr. Partha said. I love being able to access colleagues and experts who live on the other side of the United States that I would normally know nothing about in my day-to-day life in Tucson.

I think many people associate social media with negative connotations representing a false sense of a perfect life, beautiful photos and something more superficial, she added. I encourage people to look closer to see what avenues social media can open professionally.

Deepta Bhattacharya, PhD, professor in the College of Medicine Tucson Department of Immunobiology, said he finds social media, and particularly Twitters direct-to-consumer form of communication, very appealing. Dr. Bhattacharyas Twitter page dedicates a lot of space to his research, which studies antibody responses to infections and vaccines.

I think Ive had my Twitter account since 2016 or so, but I almost never logged on and never tweeted anything until the spring of 2020, Dr. Bhattacharya, who is also a member of the BIO5 Institute, explained.

At that time, I started getting really frustrated with some of the news coverage of the pandemic, as I felt that they were getting a lot of the basic immunology wrong, for instance equating COVID-19 to AIDS. I felt that Twitter was a venue that allowed me and other immunologists to respond.

Interestingly, as I started tweeting and my follower count increased, I started getting interview requests from journalists. I had really underappreciated how science journalists were using Twitter as a guide to decide who to interview. Im not sure this is the best model of how to choose sources, but overall I do think they have been doing a much better job in choosing people with relevant expertise.

For Bellal Joseph, MD, College of Medicine Tucson, Division of Trauma, Surgical Critical Care, Burns, and Acute Care Surgery chief, connecting to people all over the world, knowledge-sharing and learning others perspectives are his reason for using social media, particularly Twitter.

I post on Twitter for different reasons, Dr. Joseph explained. Sometimes its my own expression of feelings or thoughts, other times its intended as mentorship, coaching or lessons learned. There is a part dedicated to science research, medicine and current trends and I often seek out opinions from people around the world. There is also a social aspect in building connections with many thought leaders and people around the country. Finally, the personal and family posts are to show people that we are all the same. Its to humanize my account rather than create a separation.

Dr. Josephs Twitter account proudly displays the coveted blue verified badge that indicates an account of public interest is authentic (identity confirmed), notable (associated with a prominently recognized individual or brand) and active (with a record of adherence to Twitters rules).

Building trust comes with time and content, explained Dr. Joseph, who is also a professor of neurosurgery. Keeping it real to my own thoughts and feelings are important. The blue verified badge also keeps me in check to make sure Im tweeting and to the standard that got me to that point.

Dr. Parthas approach to building trust with her followers is simple be authentic. I try my best to be authentic online, she said. My online presence truly represents who I am in person. I like to think that I am a trustworthy, down-to-earth person in real life, and I hope that my audience can pick up on that through my posts. I also am watchful about any medical information I post. I stick to the science.

Staying true to the science is also Dr. Bhattacharyas approach. I try to keep my tweets confined to my area of expertise immunology, he said. My style is very much more about informing than it is trying to persuade people to do something per se. The goal is to try and give people accurate information so that they can come to the hopefully correct decision on their own. I dont weigh in on polarizing public health recommendations or policies because that is not my area of expertise, and it would be counterproductive.

Dr. Partha said that when it comes to misinformation spreaders and science deniers invading her social media, she has been lucky. I have not been placed in a position to defend science, fortunately, she said.

Every once in a while, I get an anonymous bot or troll-type of account that tweets something snarky but I just ignore these, Dr. Bhattacharya said. They have no influence on others and there is no point in elevating their profiles by engaging.

As a daily Twitter user to a wider audience, Dr. Joseph has found his own way to contend with this issue. Over time, I realized that when Im engaging with conspiracy theorists, its different than engaging with those who just question the science. As a scientist, I question everything we do each day, but I look at the data and literature to find support. I try not to read tweets from conspiracy theorists or people who are there just for the controversy. Often the best thing to do is to stay focused on my brand and my message, he said.

Dam Hee Kim, PhD, assistant professor in the UArizona College of Social and Behavioral Sciences Department of Communications, researches how people share and engage with news and politics on social media.

On social media, there is not necessarily editorial filtering or fact-checking in place before anyone posts any information, Dr. Kim said. Information, correct and incorrect, along with entertainment and social content are all presented together on social media, which makes it challenging for users to separate facts from opinions and false information.

Dr. Kims ongoing research found that social media might have fueled the anti-vaxxer movement by facilitating misbeliefs about COVID-19, such as that COVID deaths are exaggerated. These misbeliefs are then associated with vaccination avoidance, Dr. Kim said. On social media feeds, users are likely to be presented with information social media algorithms think users would like, engage with or agree with.

If users beliefs and views can be solidified when they rely on social media for information, how should scientists counter misinformation?

It is important for health scientists to share correct health information on their social platforms and encourage more social media users to actively engage with it by commenting and sharing it with others, Dr. Kim said. When engagement numbers on scientifically informed posts are higher, the social media algorithm will push those posts further to reach a wider audience.

Originally posted here:
Boosting Science Through Social Media | UArizona Health Sciences - University of Arizona