Mediaboss Marketing

Revenue Doubled to RMB 2,359.8 million with Value-added Services Contributing 87.4%

Adjusted Net Profit Grew by 99.5% YoY to Reach RMB 309.0 million

MAU of Social Business Exceeded 20 million, Striving for Higher Profitability in 2022

HONG KONG, March 31,2022 /PRNewswire/ -- Newborn Town Inc. (9911.HK), the flagship Chinese social networking company going global, is pleased to announce its audited consolidated results of the Company and its subsidiaries (collectively the ''Group'') for the year ended 31 December 2021 (the ''Year'').

RMB Million

For the year ended 31 December

2021

2020

Change

Revenue

2,359.8

1,181.6

+99.7%

Revenue from value-added services

2,062.4

657.5

+213.7%

Adjusted net profit

309.0

154.9

+99.5%

Percentage of R&D staff

61%

43%

+18 p.p.

Selling and marketing expenses

21%

41%

-20 p.p.

2021 was a fruitful year for Newborn Town. The Group continued its focus on the globalized social networking business and actively enhanced its product matrix. By launching its "Touched in 10 Seconds" product, Yumy, and extending the reach of the popular applications in MICO and YoHo, the Group expanded beyond the MENA and South Asian market, where it has long laid solid business foundations. Through the expansion into the mature markets of Europe and North America, the Group captured greater user value, which resulted in the exponential growth of revenue from value-added services. By the end of 2021, the Group's social products received over 344 million downloads. The number of monthly active users (MAUs) hit a record-breaking 21.79 million in December, representing a growth of nearly 100% over the average MAU of 2020, which helped push the Group to the next level.

During the Year, total revenue grew by 99.7% YoY to reach RMB2,359.8 million (2020: RMB1,181.6 million). Revenue from value-added services grew by 213.7% YoY, reaching RMB2,062.4 million (2020: RMB657.5 million), and continued to be the largest revenue contributor (87.4%). Leveraging on its growing business scale, the Group developed a mature and replicable operating system which significantly reduced the sales and marketing expenses to 21.4% of total revenue (2020: 40.9%), thus achieved an improved operating margin. The adjusted net profit of the Year was RMB309.0 million, representing a YoY increase of 99.5%.

The Group puts R&D, innovation, and operating efficiency as its top priorities. By forging a replicable business model and expanding localized operating teams across the globe, the Group possessed the ability to accurately capture the needs of users and boost their spendings on social products through its matrix of popular social applications. During the Year, the Group achieved the following:

Hero social networking products shined as the number of MAU hit 21.79 million

During the Year, Newborn Town strived to further tap into the field of open social networking. In addition to promoting its hero product to more markets, the Group also launched new products to expand its product matrix, and the products had made it to top of the charts in multiple countries.

Strengthened R&D capabilities to create replicable success

The R&D team has continued to consolidate the key aspects such as operation, algorithm and big data to significantly raise the accuracy of user analytics. During the Year, R&D expenses amounted to RMB131 million, representing a YoY increase of 123.6%. The number of R&D staff increased from 181 to 2020 to 337 in 2021, and now account for 61% of the Group (2020: 43%).

The results of R&D were remarkable. For instance, Yumy released 37 updates since its launch, during which the product has been tirelessly improved based on the paying ability of users, as well as the findings of life-cycle analyses of the product. Such efforts led to successful promotion over the potential markets with high-return, and were the keys for hitting over 50 million downloads in a short period of time.

To improve user retention rate, conversion ratio and average revenue per user (ARPU), the R&D team has also been introducing new functions to the social applications. YoHo's "customized gifts" perk is a great example. By allowing users to create unique effects of the gifts they send to friends or their favorite content creators, the entire chat room could share the users' joy and love for others.

Further invested in refinedgames and metaverse for diversified development

The Group will carry on with the strategy of refined games. By developing medium and hard-core games and extending the life cycle of the products, the Group seeks greater synergies between social networking and gaming products. Currently, Solar Creator, the Group's self-proprietary intelligent game development framework, can cater to the development needs of the gaming business. By combining its technical strengths in the field of AI, the Group seeks to lower the development costs and improve R&D efficiency.

With the rise of metaverse, the Group has been actively introducing metaverse-related content to its social networking products. In November 2021, the Group included the metaverse feature known as Meta Town in Yumy, and will introduce multiple virtual scenarios and other elements of the metaverse. Yumy could become the world's first to feature metaverse scenarios. Recently, the Group launched the world's first video social networking digital collectibles.

Mr. LIU Chunhe, Founder and Chairman of the Board of Newborn Town Inc.commented, "Moving forward, we will continue our focus on going global. In 2021, our overall strategy was to prioritize scale and growth. For 2022, we will emphasize on profitability as we grow further. We will improve the business model of our social networking products and put more efforts on product development and localized operations. Through improved promotion and marketing efforts, our refined games and other innovative businesses will also embrace growth."

SOURCE Newborn Town Inc.

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NewBorn Town Inc. Announced 2021 Annual Results - PR Newswire

The Weeknd, Billie Eilish, Elton John, and many more stars will take part in a social media rally dubbed Stand Up For Ukraine next month.

Taking place on April 9, the online movement will call on governments and corporate leaders to provide tangible support for Ukraine amid the humanitarian crisis in the country, caused by the Russian invasion.

Alongside The Weeknd, Eilish, and John, the likes of Demi Lovato, Katy Perry, Tame Impala, FINNEAS, Jon Batiste, Kacey Musgraves, Madonna, The Jonas Brothers, and many more will also take part. The social media rally intends to put pressure on world leaders to provide additional emergency funding needed to help the millions of people who have been displaced by the war in Ukraine, as well as other conflicts including in Yemen, South Sudan, and Afghanistan.

According to UNHCR, around 12 million people currently need assistance as a result of Russias invasion of Ukraine, while 6.5 million have been displaced in the country.

Stand Up For Ukraine is being driven by Global Citizen and was announced on Saturday (March 26) by the European Commission President Ursula von der Leyen and Canadian Prime Minister Justin Trudeau. It is hoped that the day of social media pledges and action will raise billions of dollars for those in need and that, on the day, social networking sites will be flooded with messages calling for more support in the crisis.

Millions of people are fleeing the bombs falling on Ukrainian cities, von der Leyen said, per Billboard. The world must stand up for them. The European Union is catering for the needs of the millions of refugees it hosts. And we will further step up. But so much is needed and the brave people of Ukraine deserve solidarity from citizens and states around the globe. Together, we can give them a safe home and bring some light in their lives at this dark hour.

Global Citizen CEO Hugh Evans added: History has shown us that conflict and poverty are closely interconnected, resulting in the weakening of the rule of law, a collapse in economic development, and often catastrophic humanitarian situations.

There is no doubt that the conflict in Ukraine has led to a humanitarian crisis members of Global Citizen saw this ourselves at the Ukrainian-Polish border. More than three million refugees have fled their homes, with millions more likely on their way.

Stand Up For Ukraine will follow another fundraising effort from global music stars tomorrow (March 29). Snow Patrol, Emeli Sand, Gregory Porter, Nile Rodgers & Chic, and more will perform at the Concert For Ukraine event in Birmingham, UK, with the hopes of raising over 3 million.

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The Weeknd, Billie Eilish, Elton John, And More Join Stand Up For Ukraine Social Media Rally - uDiscover Music

Scent of a woman-hater?

Procter & Gamble raised a stink on Chinese social media after releasing a controversial advertisement that claimed womens feet smell five times worse than mens. The odiferous ad, posted March 13 to the China-based social networking platform WeChat, aimed to promote a line of female beauty products, per the South China Morning Post.

Womens feet smell five times worse than mens. If you dont believe it, smell it, read the caption to the now-deleted infographic, which included a series of unsubstantiated claims regarding feminine hygiene.

The sexist advertisement which has since been slammed by detractors asserted that women generally forgo wearing socks, which turns their shoes into veritable sauna rooms, effectively making their feet reek, the Morning Post reported. According to the commercial, that stench was compounded by female footsies harboring six times as much bacteria as their male counterparts.

US consumer good giants P&G didnt cite a specific source, but a 2019 study published in the National Library of Medicine found that womens feet in general boasted a higher biodiversity of cultured bacterial species (17 individual species) than men (14 individual species). However, scientists deemed the findings not statistically significant with regard to cleanliness.

The ad also attributed womens alleged podiatric odorousness to womens feet containing more sweat glands. While that discrepancy is indeed true, men in general sweat more easily than women.

Other dubious declarations included claims that womens chest areas smell worse than mens, that their hair is twice as dirty due to less frequent washing, and that their underwear is grubbier on average even for women who pay close attention to personal hygiene.

Needless to say, social media didnt take kindly to P&Gs spurious claims.

The advertisement is a form of mind control: humiliating women while still making money from them, wrote one offended party, as reported by the Morning Post. By the way, do these allegations have any scientific data to support them?

Another fumed: The advertisement shows P&G looks down on women. I will boycott its products.

Following the outcry, P&G reportedly issued an apology on the Chinese microblogging platform Weibo.

We sincerely apologize for the articles inappropriate content, which disrespected women, the company wrote in Chinese. P&G always advocates equal, tolerant and respectful values.

They added they have since deleted the item and seriously overhauled the (WeChat) account.

In a similar misogynist advertising incident in November, South Koreas largest dairy purveyor came under fire over a commercial that depicted women as cows.

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P&G claimed women's feet are '5 times' stinkier than men's but they regret it - New York Post

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Jason Tartick, former star of "The Bachelorette" and author of "The Restart Roadmap: Rewire and Reset Your Career" discusses his new book on how to restart a career.

- You're perhaps-- you're considering a career reset. Our next guest wrote, The Restart Roadmap, with the goal of helping people reassess their priorities and map their next steps. Joining us now we've got, Jason Tartick, former Bachelorette fame and author of The Restart Roadmap. And also joining the chat is Yahoo Finance's own, Ale Canal. Now Jason, it's good to have you back on the Wi-Fi airwaves for the conversation. First and foremost, when we think about a roadmap to help people rewire and reset their career, how are the roadmaps that you've been able to put together applicable to everyone here? JASON TARTICK: For sure. So I was in corporate banking for 10 years and had the opportunity to sit-in some of Wall Street's, Forbes most powerful bankers. And then I've also been able to see behind the scenes of Hollywood and unscripted television. And there's been so many things behind the scenes I've seen about positioning, branding, networking, making sure your natural skill sets and learning abilities are aligned with your daily responsibilities, that some of the best and brightest in the world have done. And so with this eight step roadmap, all these bizarre experiences I've had, I've been able to lay out a roadmap. Whether you're making the smallest or minor adjustments to your career, or the most major and material moves this will be a good book for you. ALE CANAL: And Jason, you know restarting your career that can be a very intimidating process. Where should people start if they're thinking about taking that leap? And for you, what was the moment where the light bulb went off that you needed to switch things up? JASON TARTICK: Yeah, well interestingly enough I was 10 years corporate banking. You tell me where to go, how to go, I will be there. And the interesting fact about that is I started to lose my authenticity and myself. I became the speaking title of the title I was given, rather than Jason Tartick. And I think the first thing you have to do to restart, is you have to rewire. Understand what put you in the position you are today and then really address what are the things you have to fix. Usually, it's one of five things. It's mobility, it's compensation, it's fear of complacency, fear of change. It's that your skill sets that are either naturally learned or that are differentiated, don't align with what you do day to day, or it's the passion. So I think you first rewire how you got there, and then you identify which of those five are the main pain points. And with those there's going to be different customized solutions. And in the restart roadmap I address all the different solutions for each of those items. - How can people set adequate and pragmatic-- look the ability to earn at the end of the day that is also what this still comes back down to. So how can you set pragmatic financial goals along the way to these resets? JASON TARTICK: Yeah, and that's just so important. I think people are doing it. Right? We saw in 2021, 48.7 million people voluntarily left their job. Voluntarily. And if you look at the Bureau of Labor statistics, since they started actually doing the research on this analysis, this is by far the biggest number we've seen. So people are doing it. And I think too you have to have some type of financial independence. For sure. So making sure that you're managing your debt, you have the rainy day fund, and you're budgeting. Especially, in an inflationary environment is massive. But the big thing is, we talk about saving and reducing spending, we need to talk more about negotiating. If you're not negotiating for how much you're making or how much you're spending every single day you need to rethink what you're doing, and how you're doing it. In the book I talk about two examples in which I got a 50% raise and 20% raise. Which of course, are greater than the standard annual or quarterly or biannual raises. And I did them in very, very short tactics in less than 10 minute conversations. ALE CANAL: Yeah, Jason that's amazing. I feel like negotiation is number one on my mind, and on a lot of employees and workers out there. But I want to ask you this, because you pivoted your career following your appearance on The Bachelorette, huge exposure often leads to an influx of social media followers. How do you respond to critics who say, look, great for you, but I don't have a big platform to fall back on if I decide to quit, and follow a new career journey. So how do you get people to really trust your advice? As your experience with the Bachelor franchise was incredibly unique. JASON TARTICK: For sure. I think the critics that would say that have a great point, my retort would be the following. Right after the show, I went right back to work. And for a year I was putting myself in a really good financial position. Where I was double dipping in the opportunity that came from The Bachelor, while still working. But before the Bachelor I had a two year plan when I went to Seattle. And my two year plan was built on a budget, was built on the deal that I accepted, and what exactly I knew I would get out of my career from potential bonus structure, that I would have financial freedom when I put two years in. That was before the show ever came to fruition. So if you don't have a financial plan of when you will have the ability to leave and pursue your own story, and write your own roadmap, that is definitely where you got to start. And the other thing I'll say is that just never know one introduction, one curve ball, one detour, one change could be an unbelievable launch pad. While I had this plan in place and a financial solution to get me there, here came a scenario where everyone-- my bosses, my family, my friends told me, do not go on a reality television show. You have a rocket on your back in corporate America, what are you doing? But I wanted to do it. I broke the blueprint. I did something that everyone told me not to do. And while I had a plan, that change completely put it in a whole direction. And changed where I live, what I do, and even who I'm engaged to. - It's amazing because I think one thing that a lot of people can take away from your answer, just there a moment ago, is the ability to set up even streams of income. Say you're not looking for a full on reset, but you're looking for an additive to what you are already doing. And so in how you were able to map out your own journey, what were you able to extrapolate from that? Either for better or for worse, to say, OK, here's how I would have done things differently to set up those different streams of income. JASON TARTICK: I love that question. I think you got to start with there's 168 hours in a week. We have so much time that we could do things outside of the companies that we work full time at. And if you are with a company that is handcuffing you and not allowing you to do that, that is a huge red flag to get out. But there are so many things you could start today. Yes, I got to jump start off of a reality show, but I can't tell you how many people I've had on my podcast trading secrets where all we talk about is money. That it took one video, one opinion, one big swing on TikTok or YouTube, one small strategy to monetize a following of only 500 or 1,000 people. And these people have changed their lives. I've had people that have just in the last year, from nothing, but putting their opinions and thoughts on the internet and social media, and blogging that are making millions and millions of dollars. I love the total Points Guy story. He loved credit card points. And in two years, his blog, from just creating it and being an HR worker at JP Morgan, his blog was bought for eight figures in two years. No TV, nothing to get him jump started, but his own creativity. So today, now more than ever, you have accessibility to do that. ALE CANAL: And finally, Jason, you mentioned your engagement. You're engaged to former Bachelorette, Kaitlyn Bristowe, such a boss lady. We love her over here. How are you approaching wedding planning though? Because there's a lot of hurdles right now with inflation, and backlogs from the pandemic. And what advice would you give other engaged couples when it comes to not only that, but streamlining the merging of the finances, and those financial conversations? JASON TARTICK: I mean it's crazy. The whole wedding thing is new to me. I might have to write a book just on wedding budgeting, because when you put the word wedding in front or behind anything, that price point goes up 5x. And I talk about negotiating for your annual salaries and your raises, but you have to negotiate every single angle of the wedding process, because the margins on this stuff is absolutely nauseating. And so there are so many different tactics that we have used. One, we have a system and how we're taking portions of our income. And almost like dollar cost averaging into a joint account how often we're both putting a certain dollar amount in that account. That's one thing we're doing. But we're also really thinking through like do we really have to have the peak day? Does it have to be Saturday? Do we have to pay a premium, because it's 11:11 '22 on the save the date? We don't. And there are places that you can say you really got to pick and choose. So we're being really thoughtful with that. And I'll say now more than ever, there's so much technology that could be implemented into the wedding planning process that can drive efficiency and decrease costs in some of the really expensive papers, and things for invitations. So we've been utilizing that. Especially, with all the supply chain issues. Even just getting some of these invites out there have been difficult. - Jason, it's a pleasure to have the insights here on the show today. And I appreciate the time joining us. Jason Tartick, former Bachelorette star, and the author of Restart Roadmap: Rewire and Reset Your Career. As well as Yahoo Finance's own entertainment reporter, Ale Canal. Thank you so much.

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Bachelorette alum and author lays out eight steps to restarting a career - Yahoo Finance