Archive for the ‘Social Networking’ Category

Is an open-bar strategy safe on Linkedin? How harmful accepting any/all connections can be? – Digital Information World

Is an open-bar strategy safe on LinkedIn? How harmful accepting connections can be? First, we must understand what exactly LinkedIn is and how it operates; LinkedIn is an online network building platform. It can be a goldmine for home-based businesses and freelancers because of the hundreds of professional opportunities it contains. Linkedin is not only business oriented but also helps its users with job opportunities as it is also used as an online professional portfolio. Unlike other social networks, Linkedins algorithm prioritizes posts that are relevant over posts that have been posted recently. This helps keep the user feed filled with content of their interests. Just like this, Linkedin displays articles and fresh job openings too that fit its user needs.

In short, this power of ranking signals can help users rub their elbows with other professionals. Generally, a larger Linkedin network means larger connection that results with more opportunities to be availed.

Users have different approaches to networking on Linkedin. Some are very reserved about their connections, an exclusive club approach while some believe that having hundreds of connections can give their posts a boost, which they call an open-bar strategy.

However, having too many strangers as in your connections can be a headache. As youll likely get a lot of spam messages asking for irrelevant favors.

Recently, SocialMediaToday asked users about their prefercnes on new LinkedIn connection requests, and it appears a lot of pro LinkedIn users know that having a small set of like-minded people can result in better opportunities instead of having thousands of connections who never get the chance to even explore your posts and profile.

In the response to SMT survey, a user said, "I may not accept all invitations to connect, but I do reply to them with a quick message: 'Thank you for your connection request. Typically I only connect with people Ive communicated with, may I ask how you found me?' Then Ignore the invite. If they respond, I may decide to connect or not."

LinkedIn also explains in a support page that "On LinkedIn, the basic type of connection is a contact you know personally and who you trust on a professional level."

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Is an open-bar strategy safe on Linkedin? How harmful accepting any/all connections can be? - Digital Information World

How To Make Money Online: The New Creator Economy – Forbes

Want to make money online? Its no secret that influencer marketing has become a massive industry, thanks to people like the Kardashians. But these days, glitzy digital influencers are out. Creators are in. Equipped with a lot more gravitas, this new generation of creators is working to create a more positive internet culture. The New Yorker explained it best in a recent essay on the topic: Creator is a term with a more wholesome air, conjuring an Internet in which we are all artisanal blacksmiths plying our digital craft.

According to experts, there are more than 50 million content creators out there, working in the digital space and making money onlinethrough photography, writing, video, podcasting and moreand all contributing to the new creator economy. One of the architects in the space is Gigi Robinson, a 23-year-old Gen Z digital nomad who is helping redefine this new digital world from the inside out. When Robinson was 11, she was diagnosed with Ehlers Danlos Syndrome, Mast Cell Activation Syndrome and Postural Orthostatic Tachycardia Syndrome, forcing her to give up her passion for competitive swimming and find a new hobby: photography.

Robinson has translated that passion into a bonafide online money-making business. She is the founder of Its Gigi, a creative media company focused on making ethical and intentional content for brands like Best Buy and Spotify, where she hosts a GenZ live audio show on Spotify Greenroom called Everything You Need Is Within. In addition, she has grown a healthy social media audience on Tiktok and Instagram, where she shares tips on mental health, chronic illness, body image and more. She also regularly lectures on social media literacy and branding to global companies (Meta, Reuters Pharma, Yahoo, Her Campus) and universities (UCLA, USC, UMass, FIT, Baruch).

Meet Gigi Robinson, a 23-year-old Gen Z digital nomad who who helps teach people how to make money ... [+] online.

Most impressive of all, she does it all while traveling the world as a digital nomad. I am able to find inspiration anywhere I goall I need is my phone, my camera, my laptop, my hard drive and a microphone, says Robinson.

Here, we caught up with Robinson to find out how she built her brand, how she has scaled in an ethical way, how she travels with a chronic illness, as well as her tips for how anyone can make money online in the new creator economy.

Origin Story: During high school in New York City, Robinson won award after award for her photographs, including Scholastic, the Dedalus Foundation and the Metropolitan Museum of Art. When she got to college, she needed to make extra money to help pay for rent and school loans, so she used her photography skills to start a side hustle as a content creator. I had over 10 different brand ambassador roles, meaning I represented, created content, was an event planner and an overall face on campus for brands like Abercrombie & Fitch, Timberland and Smashbox, says Robinson.

Creating a Business: I got a BFA in graphic design and photography and am currently working towards my MS in integrated Design, Business and Technology from USC. I wanted to translate the learnings from my degrees into my career as a digital nomad and creator, says Robinson. I decided to combine my skills of critique and critical thinking and apply that to storytelling through digital mediums and social media platforms. Now, I teach others how to do the same.

My Mission: One of the pillars of Robinsons brand is to help other people feel less alone, whether its a struggle with mental health, chronic illness, body image or career. My diagnosis inspired me to become the person I wished I had to look up to during the rise of social media, says Robinson. Ive committed myself to making content that showcases positivity and confidence across platforms. I focus on how we do things and not what we do.

Social Media Literacy: Robinsons interest in social media literacy was sparked in 2020 when companies began posting their responses to social causes including Covid-19, the BLM movement, Asian hate crimes and antisemitism. To her surprise, many influencers were more focused on the paycheck from brands while brands were focused on engaging in conversations around ethical content creation. This sparked a flame in me, so I started teaching others how to cultivate community across social platforms by creating meaningful content that creates impact, she says.

Gigi Robinson is a digital nomad with a chronic illness that doesn't hold her back.

Traveling with Chronic Illness: As someone with a chronic illness, there are a lot of benefits to traveling and working remotely as a digital nomad. When I first embarked on my journey traveling with two suitcases (one with clothes and toiletries, the other with gear), I resisted acknowledging my chronic illness as a disability because I was ashamed of it. It took me a few years, but I eventually shifted my mindset from What if someone judges me for being wheeled through TSA to the gate to What if I dont have any pain during my flight. And that was the moment where I realized that accommodations are only there to help me.

The Benefits of Travel: Changing my scenery significantly helps my mental health, but also my physical health, says Robinson. Putting my body through traveling allows me to experience places, cultures and climates where I feel best. When I feel my best, I am able to do my best work.

Working and Traveling: One of the best parts of being a digital nomad is that I am able to delegate tasks to my team while I am traveling. We are completely remote and spread out across the country, says Robinson. I send off my content once I have the raw footage and let my team do the heavy lifting for me when it comes to editing and posting. This lets me focus on another pillar of my brandpublic speaking.

Getting Started: When you are brand new to social media, you have to test out what will work and what kind of audience are you trying to build, says Robinson. You should do research to calculate and predict who that might be and create content for that demographic based on your product or business. If you dont know where to start, begin by making a list of the top 100 creators and 100 pieces of content that resonate with you and your niche.Write out why and then generate a list of things you can write about or make graphics, photos or videos about. This list will evolve as you grow, but thats the whole point: You want to grow.

Better Done Than Perfect: When Robinson is coaching people on social media strategy, her top piece of advice is: Have a better-done-than-perfect attitude. If you spend too much time ideating, you may never actually execute. You just have to start posting.

Goal Setting: When it comes to goals, I try to accomplish them within a reasonable amount of time and remind myself that my journey is different than other creators, says Robinson. Its easier said than done but you have to be patient.

Success Check: I like to write down or create a deck with everything that I've done in any given week or month if I feel like I'm not accomplished to remind myself how much I'm actually doing, says Robinson.

Robinson's number one tip: Have confidence in yourself.

Make Money Using Linkedin: Robinson uses Linkedin not only for networking, but also for content creation. The best way to make money on Linkedin is to network with people in your industry that may post opportunities, and reach out to people you may be able to work for. As a creator, I have successfully landed several partnerships by being connected with campaign managers, influencer and PR managers of companies that I wanted to work with, says Robinson. After establishing a good rapport with these managers, I take a shot and ask if they have any partnership opportunities. This could be done for any industry or for any role that needs to be fillednot just the influencer industry. Linkedin also has a team of creator managers (expanding rapidly right now) that invite and guide people that are already somewhat established with content goals and ideas. The managers are there to support creators and help them achieve their goals in expanding their professional presence.

Use Live Audio: Live audio is a new form of communication that most of the big social companies are investing in. Think of it as the new form of Snapchat Stories. When that first came out nobody thought it would stick on other platforms, but now its the norm. Now live audio conversations are dominating social platforms modeled after Clubhouse, including Twitter Spaces, Facebook Audio, Spotify Greenroom, Linkedin Live Audio and more, says Robinson. Live audio rooms are where someone can host conversations on the previously mentioned platforms. The best part: You will often be in a room with thought leaders and have the opportunity to ask them questions.

Podcasts: To start a podcast you need to figure out what your competitive advantage is and how you are going to distribute your message, says Robinson. Anchor is a free platform that allows you to upload audio tracks, cut, edit, add music, make a cover photo and distribute your show across streaming platforms through an RSS feed.

Recycle Content: Take the omnichannel approach: Anything that you have written can be repurposed into content to post across all of your social channels (Tiktok, Instagram Reels, Snapchat Spotlight, Youtube Shorts). By doing this, you establish your personality or business across the internet, says Robinson. Everyone used to say that you should stay true to your niche on each platform and avoid reposting content. The truth is not many people are going to remember every post you make. Plus, if it was a best performing post, you never know who may have missed it the first time.

The New Resume: I personally believe that websites and social media accounts are the new resume, therefore you should have one singular place that displays your best work. I have found a website to be the most professional because it can showcase different content pillars in different mediums. For example, on my website I have a breakdown of the work I have done to talk about chronic illness on Instagram, body image on Tiktok, my podcast and an entire section where people can book me right on the spot.

Making Money With Video: You can find a way to monetize any niche of video content. For example, with food you can use tools to prep the food. For skincare/product/lifestyle it could be something as simple as unboxing or doing a voiceover. These are potential niches that a brand partner would sponsor through a paid promo. Stick with it, stay the course, build a niche and it will come.

Keep Your Videos Short and Scrappy: You dont need a 4K camera, a set with gorgeous lighting or professional editingyou can shoot right on your phone, edit in a free app (Inshot, Videoleap or Splice), says Robinson. All you have to do is make something snappy in the beginning, keep the viewers attention and repeat it. Post everywhere. And keep the videos short: three- to seven-seconds. Crazy, right?

Parting Words: If you are starting out on social media, my number one tip is to have confidence in yourself, says Robinson. When you dont speak about your business and your work, you wont grow, people wont recognize or see your work, and therefore you will not get opportunities to make money online. Even if the video gets zero views, stay the course and continue postingyou never know what is going to go viral and land you a partnership.

Quit Your Job And Live Abroad: 11 Places So Cheap You Might Be Able To Stop Working In 2022

How A Couple Quit Their Jobs And Found Success On A 40-Foot Sailboat

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How To Make Money Online: The New Creator Economy - Forbes

Watch Ivan Toney Video Viral On Social Media Check Who Is Ivan Toney And Why Is He Trending? – Social Telecast

Nowadays, uncounted viral video scandals are coming to the fore and setting the fire as well, because almost every time these incidents lead the explicit content, but it is not necessary that all the time users get the entire video of inappropriate scenes, sometimes these incidents lead the foul language as well. Something similar recently happened with Brentford striker Ivan Toney whose video is making the huge rounds on social media and fetching the immense heat as well. Because of this, many reactions are coming to the fore, as almost everyone is reacting to the action of the face which is appearing in the video.

As per the exclusive reports or sources, 25-years-old Brentford striker Ivan Toney has landed himself in great trouble after a video is emerged on social media rapidly in which he is appearing while using foul language towards his club. After sharing the video he is facing huge backlashes from the netizens side, as everyone is unleashing their reactions to the incident. As soon as everyone is getting acquainted with the content they are not making themselves stop sending their remarks because he has done such an inappropriate action on social media.

It is being reported, that the entire video is still emerging on social networking sites which has been recorded on Snapchat while using a filter, in which, he is hearing to say F**k Brentford. On Twitter, almost everyone is passing their remarks to him so that, he could take the video down because no one has a right to abuse in such a manner through social media. A few netizens are saying that he has made these actions deliberately, so that, he could come into the limelight no matter they will be positive or negative, but now the circumstances have overturned totally as he started facing the immense backlash.

Later, when he came to know that he is being slammed by the admirers rapidly, he spontaneously shared an apology on social media. So that, his admirers could accept his apology and stopped to slam him, but despite this, still, a few users are saying that he should not have done this. Meanwhile, the defaulter said that he has spoken with the manager on the issue and his apology had been accepted by him too. So we have mentioned such details here and when we will get more we will update you.

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Watch Ivan Toney Video Viral On Social Media Check Who Is Ivan Toney And Why Is He Trending? - Social Telecast

10 Interesting Facts about Social Networking – The Borgen Project

With the advancement of technology, the Internet has become vastly popular for the masses. The Internet brings along a phenomenon, social networking. Networking has never been easier since applications are developed to foster this phenomenon, and people can access the social media through many channels: computer, laptops, even on their smart phones. Below are 10 interesting facts about social media.

All the numbers are saying that social networking is becoming popular in the modern day and social networking is the most profitable way to reach wider range of audience with a limited budget. In other words, one might say that social media is the most effect marketing strategy. However, people tend to forget a more important matter, global poverty. To make a difference, a person only needs to make a 30 second phone call to his/her local senator or representative in the area, and it only take less than two minutes to post a link and express concern about international affair issues. Only one of us might not be able to make a difference, but with the combined force of society on social media, global poverty can gain a tremendous amount of attention not only domestically but globally.

Phong Pham

Sources: t2Social, Media Bistro, Mashable, Telegraph, Slate, CNBCHongkiat

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10 Interesting Facts about Social Networking - The Borgen Project

Online Social Networking and Mental Health

Cyberpsychol Behav Soc Netw. 2014 Oct 1; 17(10): 652657.

School of Medicine, Institute of Medical Physiology, University of Belgrade, Belgrade, Serbia.

During the past decade, online social networking has caused profound changes in the way people communicate and interact. It is unclear, however, whether some of these changes may affect certain normal aspects of human behavior and cause psychiatric disorders. Several studies have indicated that the prolonged use of social networking sites (SNS), such as Facebook, may be related to signs and symptoms of depression. In addition, some authors have indicated that certain SNS activities might be associated with low self-esteem, especially in children and adolescents. Other studies have presented opposite results in terms of positive impact of social networking on self-esteem. The relationship between SNS use and mental problems to this day remains controversial, and research on this issue is faced with numerous challenges. This concise review focuses on the recent findings regarding the suggested connection between SNS and mental health issues such as depressive symptoms, changes in self-esteem, and Internet addiction.

During the past 10 years, the rapid development of social networking sites (SNSs) such as Facebook, Twitter, MySpace, and so on has caused several profound changes in the way people communicate and interact. Facebook, as the biggest social networking Web site, today has more than one billion active users, and it is estimated that in the future, this number will significantly increase, especially in developing countries. Facebook is used for both business and personal communication, and its application has brought numerous advantages in terms of increasing connectivity, sharing ideas, and online learning.

Recently, however, some researchers have associated online social networking with several psychiatric disorders, including depressive symptoms, anxiety, and low self-esteem. Since social networks are a relatively new phenomenon, many questions regarding their potential impact on mental health remain unanswered. On the other hand, due to the popularity of these online services in the general population, any future confirmed connection between them and psychiatric diseases would pose a serious public health concern.

This concise review focuses on the recent research regarding the suggested connection between social networking and depressive symptoms, changes in self-esteem, and other potential psychiatric problems and issues. The articles cited in this text were selected from the Web of Science citation indexing database (Thomson Reuters) using KoBSON search tool (Konzorcijum biblioteka Srbije za objedinjenu nabavku; Serbian Library Consortium for Coordinated Acquisition). The search was conducted using a total of 50 different keywords related to social networking and mental health, such as Facebook, Twitter, Depression, Addiction, self-esteem, and so on. The priority was given to the articles published during the past 10 years in the journals with high 2 year and 5 year impact factors (the upper 50% rank in the journal category), as well as to the articles with higher number of citations. The number of citations for selected article was determined using the Elsevier Scopus database.

Although several studies have made the connection between computer-mediated communication and signs and symptoms of depression, this issue remains controversial in current psychiatry research. There are many potential reasons why a Facebook user may have a tendency to become depressed, as there are numerous factors that may lead an already depressed individual to start to use or increase their use of SNS.

In 1998, Kraut et al. published one of the first studies to indicate that Internet use in general significantly affects social relationships and participation in community life.1 In this research, the authors found that increased time spent online is related to a decline in communication with family members, as well as the reduction of the Internet user's social circle, which may further lead to increased feelings of depression and loneliness. This work was later followed by several other publications where it was suggested that computer use may have negative effects on children's social development.2

At the time when these studies were conducted, most of today's social networks did not exist. For example, Facebook was founded in 2004, and became popular among children and adolescents a few years later. Instead, most works were focused on the investigation of possible effects of Internet browsing, e-mail checking, and other online and offline behaviors (i.e., violent video games) on mental health.

With the development of social networks, the time children and adolescents spend in front of the computer screens has significantly increased. This has led to the further reduction of intensity of interpersonal communication both in the family and in the wider social environment. Although social networks enable an individual to interact with a large number of people, these interactions are shallow and cannot adequately replace everyday face-to-face communication.

Since social networks are a relatively recent phenomenon, this potential relationship between their use and feelings of loneliness and depression has not yet been properly investigated. Most of the research on this issue has been published during the past few years, and so far, the scientific community has not been able to interpret and discuss the results fully.

In our recent study in a high school student population, we found a statistically significant positive correlation between depressive symptoms and time spent on SNS.3 Depression symptoms were quantified using the Beck Depression Inventory (BDI-II). On the other hand, no such correlation was detected between BDI score and time spent watching television. Other authors have reported that there is no relationship between SNS and depressive symptoms in a sample of older adolescentsuniversity students using the Patient Health Questionnaire-9 depression screen.4 Apart from differences in applied methodology, there is a possibility that different age groups (i.e., high school children vs. older adolescents) may react differently to SNS content and challenges.5

In 2013, Kross et al. published a study on the relationship between Facebook use and subjective well-being in young adults.6 The design of this research was based on text messaging the participants five times per day for 2 weeks in order to evaluate their mood, feeling of loneliness, social interactions, and social Facebook use. This approach was combined with the application of a conventional set of questionnaires, such as the Beck Depression Inventory, Rosenberg Self-Esteem Scale, Social Provision Scale, and Revised UCLA Loneliness Scale.6 The results indicated that users' subjective perception of well-being and life satisfaction may be undermined. It goes without saying that any decline of this sort may increase depressive signs and symptoms.

One of the reasons why time spent on SNS may be associated with depressive symptoms is the fact that computer-mediated communication may lead to the altered (and often wrong) impression of the physical and personality traits of other users. This may lead to incorrect conclusions regarding physical appearance, educational level, intelligence, moral integrity, as well as many other characteristics of online friends. Recently, Chou and Edge published an article about the potential impact of using Facebook on students' perceptions of others' lives. The study carried out on 425 undergraduate students of at a state university in Utah reported that Facebook use is linked to participants' impression that other users are happier, as well as the feeling that the life is not fair.7 Perceiving others as happier and more successful does not necessarily result in depression. However, in individuals who already have certain depressive predispositions as well as other psychiatric comorbidities, this may further negatively impact mental health.

As it is thought that Facebook may be one of the factors influencing the development of depressive symptoms, it is also assumed that certain characteristics of online behavioral may be predictive factors in depression identification and assessment. Today, it is clear that SNS such as Facebook can be useful in the early detection of depression symptoms among users. Recently, Park et al. published a study in which they suggested that the more depressive the user is, the more he/she would use Facebook features that focus on depression tips and facts. The authors designed a unique application EmotionDiarythat was proven to be capable of evaluating symptoms of depression in individuals.8 In other words, certain depressive behavioral characteristics of a social network user can be quantified, and that quantification has a potentially high predictive value for a future diagnosis of depression. Apart from these results, this work also presented some evidence that a depressed Facebook user has other characteristics, such as a fewer friends and location tagging. Since these traits can be quantifiable, they could also be valuable predictors for possible future depression screening.

However, it should be stressed that there is still no conclusive evidence that use of Facebook and other SNS causes depression or even a single symptom of depression. Kraut et al., the authors of the above-mentioned study on Internet and depression, recently published results indicating that online communication with friends and family (today mostly done on SNS) is actually associated with a decline in depression.9 It seems that when social networks and the Internet in general are used to strengthen and maintain social ties, particularly within family members and close friends, the resulting social support has beneficial effects on mental health. On the other hand, extensive use of SNS outside these circles might weaken existing close family and friend interactions and increase feelings of loneliness and depression.

Many authors define the term self-esteem as the evaluative component of the selfthe degree to which one prizes, values, approves or likes oneself.10,11 It is an important factor in developing and maintaining mental health and overall quality of life.1214 Low self-esteem is associated with the pathogenesis of numerous mental illnesses, including depression, eating disorders, and addiction.1522 Recent studies have presented conflicting results regarding the potential influence of Facebook and other SNS on self-esteem.

One of the possible explanations regarding the negative relationship between Facebook and self-esteem is that all social networking platforms where self-presentation is the principal user activity cause or at least promote narcissistic behavior.2327 A report by Mehdizadeh described the findings of a study in which 100 Facebook users at York University provided self-esteem and narcissistic personality self-reports. The results indicated that individuals with lower self-esteem are more active online in terms of having more self-promotional content on their SNS profiles. In other words, certain Facebook activities (such as The Main Photo feature) were negatively correlated with self-esteem measured with the Rosenberg Self-Esteem Scale.23

On the other hand, some authors have presented results indicating that Facebook use may actually enhance self-esteem. A study by Gonzales and Hancock included groups of student participants exposed to three different settings: exposure to a mirror, exposure to one's own Facebook profile, and a control setting. The level of self-esteem in all participants was estimated using the Rosenberg Self-Esteem Scale. The results showed the positive effects of Facebook on self-esteem supporting the so-called Hyperpersonal Model in which selective self-presentation positively impacts impressions of the self.28

According to data from recent literature, as well as the above-mentioned research, there are indeed several models/theories on the possible effect of computer-mediated communication on self-esteem in the general population. Objective self-awareness theory29 suggests that any stimulus causing the self to become the object (instead the subject) of the consciousness will lead to a diminished impression of the self. These stimuli include looking at oneself in a mirror, hearing one's own voice, writing one's own curriculum vitae, or any other situation during which the subject's attention focuses on the self.28 It is probable that a typical Facebook user will every day have multiple visits to his/her own profile page during which he will view his already posted photographs, biographical data, relationship status, and so on. All of these events, especially in light of similar data obtained from other users' profiles, may lead to either a short-term or a long-term reduction in self-esteem.

The hyperpersonal model of behavior during computer-mediated communication, mentioned in the study by Gonzales and Hancock, is also one of the possible factors that can modulate the self-esteem of a Facebook user. This model stresses the advantages of computer-mediated communication over conventional face-to-face communication in terms of users being able to optimize self-presentation to others more effectively.28 In fact, it is suggested that when using an online platform, the subject has more time to select, emphasize, and present those aspects of his/her personality, character, and temperament that would be viewed more favorably by the receivers or, in this case, other Facebook users. This is in contrast to conventional face-to-face interaction where the subject does not have enough time and opportunity to present the positive features of himself selectively. Based on this model, we could assume that this selective self-presentation on a SNS and increased relationship formation would impact positively on self-evaluation and therefore self-esteem.

It is probable, however, that the overall impact of SNS on self-esteem is much more complex. Constant self-evaluation on an everyday basis, competition and comparing one's own achievements with those of other users, incorrectly perceiving physical/emotional/social characteristics of others, feeling of jealousy, and narcissistic behaviorthese are all factors that may positively or negatively influence self-esteem. Unfortunately, despite several research efforts during the past decade, this issue still remains unresolved, and probably many years will pass before we comprehend the true nature of this relationship.

Addiction to online social networking, as well as Internet addiction in general, are recent and insufficiently investigated phenomena, frequently discussed and sometimes disputed in the psychiatric literature.3035 The addictive nature of SNS is supported primarily by the mental preoccupation of many chronic SNS users who as a result tend to neglect other aspects of their social functioning such as family and offline friends. In addition, according to our own observations, sudden cessation of online social networking (i.e., lack of Internet connection) may in some chronic users cause signs and symptoms that at least partially resemble the ones seen during drug/alcohol/nicotine abstinence syndrome.

Online social networking as a potential addiction disorder has so far been discussed in many publications.30,31,33,3537 SNS addiction represents a relatively new issue in psychiatry research, and as with other potentially SNS-related disorders, many questions remain unanswered.

In 2012, Andreassen et al. developed the Facebook Addiction Scale, a scoring system initially based on a total of 18 items, testing features of addiction such as salience, mood modification, tolerance, withdrawal, conflict, and relapse.37 The authors applied the scale along with other questionnaires (such as Addictive Tendencies Scale, Online Sociability Scale, etc.) on a sample of 423 students. The test showed a relatively high reliability and proved to be applicable to the student population. The same year, regarding this study, Griffiths35 expressed concern that the term Facebook addiction may be obsolete due to a large variety of activities that can be done on Facebook besides conventional social networking (i.e., playing games). Nevertheless, any attempt to design a scoring system that would be able to quantify at least a certain aspect of social networking addiction is, in our opinion, an important addition to the present knowledge in this field.

Wolniczak et al.38 recently adapted The Internet Addiction Questionnaire in order to test Facebook dependence in the student population. The authors also tested the sleep quality of Facebook users using the Pittsburgh Sleep Quality Index. The results showed that Facebook dependence may be related to poor quality of sleep. To our knowledge, this is the first study to modify existing questionnaires for Internet addiction in order to test Facebook use.

Probably, the most important question is whether SNS addiction is actually a mental disorder, and whether it should be diagnosed and treated as such. The Tenth Revision of the International Classification of Diseases and Health Problems (ICD-10) defined several specific criteria for dependence syndrome such as a strong desire or sense of compulsion, difficulties in controlling consumption behavior, physiological withdrawal state after reduction or cessation, evidence of tolerance, and so on.39 A diagnosis should be made if three or more of the above-mentioned criteria are present (at a certain time point) during the previous year.

It is clear that many of these diagnostic criteria could be applied to a minor percentage of chronic Facebook users who, as a result of this prolonged computer use, have problems in normal everyday functioning. However, one must be very careful with this approach, since in the future it could be quite difficult to distinguish SNS addiction from Internet addiction, which is a much more general disorder (Internet addiction disorder, problematic Internet use, or compulsive Internet use). Furthermore, it should be noted that neither Internet nor SNS addiction have been included in the latest disease classification manuals such as Diagnostic and Statistical Manual of Mental Disorders (DSM-5). In addition, SNS and Internet-related mental problems are frequently seen together with other diagnosable mental illnesses, or, in other words, these problems are complicated by comorbidity.34 Therefore, it remains unclear whether potential SNS addiction is an independent illness, or merely a manifestation of other mental issues such as, for example, personality disorders.

All in all, it remains to be seen whether SNS addiction will ever be recognized as a separate mental disorder. It can be expected that in the future, this issue will be a focal point of many research studies, and that, in the years to come, it will become the subject of a wide debate among psychiatrists, psychologists, and other specialists. The final results and conclusions will have a substantial impact on the future organization of the mental health system, particularly considering that online social networking affects such a large proportion of the world population.

It can be expected that future research regarding the potential effects of online social networking on mental health is going to be faced with numerous difficulties. First, so far, many authors investigating this issue have used a cross-sectional study approach in their methodology, followed by correlation analysis. The existence of a correlation does not necessarily equal causality. For example, Facebook and self-esteem may be related in terms of Facebook usage, causing lower self-esteem, but this may also mean that people with low self-esteem use Facebook more often. In other words, it is very difficult, and sometimes impossible, to conclude which variable is the cause and which is the effect. In the future, longitudinal designs would be much more helpful in determining the effects of SNS use on mental health. Ultimately, the data obtained from experimental studies would enable us to draw definite conclusions on this relationship.

It should be noted that most of the research done so far on social networking and mental health was done on a healthy population (i.e., high school students, university students, adolescents in general). When it is stated that, for example, time spent on social networking is related to depression, the authors usually mean that this time correlates with physiological mood oscillations (measured with various psychological scales), rather than depression as a clinical entity. In fact, to our knowledge, no research of this sort has so far been conducted on psychiatric patients. Therefore, a possible connection between social networking and mental health issues can only be discussed in terms of normal physiological (psychophysiological) variations of psychic functions.

We should always have in mind that not all of the social networks are the same. The largest and most popular SNS, Facebook, is based on creating and updating personal profiles, where users can upload photos, videos, comments, statuses, and notes. Another popular SNS, Twitter, is based on a different concept: users post and read short text messages (tweets) in which they express their thoughts and opinions. Most of the studies mentioned in this text have been focused on Facebook as the predominant SNS, and even in the studies where authors in the title state the term social networking, in most cases, Facebook is the primary target of investigation. In fact, after searching the available scientific databases, we were unable to find a single study that was primarily focused on Twitter and its potential impact on mental health. In the future, it can be expected that Twitter will also become the subject of many research efforts.

Many studies simply do not test various potential confounding factors that may influence conventional correlation in terms of enhancing or reducing it. For example, it may well be possible that people with some personality disorders (which are quite frequent and often undiagnosed) spend much more time on online social networks compared to the general population because computer-mediated communication enables them to be socially more successful. These individuals, if included in a research study, will probably influence the results of self-esteem, depression, addiction, and other questionnaires. In other words, any future study on this topic, in order to meet quality standards, will need to have established precise inclusion and exclusion criteria in order to make the study sample as homogenous as possible. These criteria are often difficult to define and even more difficult to implement, so the other possible approach would be to use a large study sample. This would also have to be combined with additional statistical tests such as multivariate regression analysis.

Most of the research on social networking and mental health has so far been performed using conventional psychiatric questionnaires, such as the above-mentioned Rosenberg Self-Esteem Scale, the Beck Depression Inventory, and others. Today, it is not uncommon that for assessment of the same psychiatric sign/symptom, several different scales exist. For example, for quantification of depressive symptoms, the researcher may choose between scales such as the Beck Depression Inventory, the Centre for Epidemiological StudiesDepression Scale (CES-D), the Hamilton Rating Scale for Depression (HAM-D), the Zung Self-Rating Depression Scale, the Montgomerysberg Depression Rating Scale (MADRS), and so on. Although these scales are established tools in psychology and psychiatry research, sometimes when designing a study, it is difficult to determine which scale has the best sensitivity for the given population/study sample. This may be especially the case when being used in the general population or in different age groups such as high school students, university students, and so on. In the future, there may be a need to design and implement novel, advanced scales that would be adjusted to evaluate potential mental problems in light of the rapid development of information technology, or at least to compare the existing ones in terms of establishing a set of recommendations for their application in these new conditions.

In conclusion, it is clear that during the past 10 years, online social networking has caused significant changes in the way people communicate and interact. It is unclear, however, whether some of these changes affect normal aspects of human behavior and cause psychiatric disorders. In the future, additional research will be needed to identify and describe the potential relationship between the use of SNS and various mental health issues.

The author is grateful to the Republic of Serbia, Ministry of Science and Education (Grants 175059 and 41027), as well as the Project 62013 of the DEGU Society, Belgrade, Serbia. The author also apologizes to all researchers in the fields of psychology, psychiatry, and social networking whose articles were not cited (unintentionally or due to the page limitations) in this work.

No competing financial interests exist.

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Online Social Networking and Mental Health