Mediaboss Marketing

In 2012, Facebook, Twitter, and other social networks and forums, accounted for 22 per cent of time online at the computer, compared to 25 per cent in 2011, the tracking firm Experian said.

Entertainment services, such as YouTube and the BBC iPlayer, meanwhile expanded to occupy 15 per cent of time online last year, compared to 13 per cent the previous year.

News websites also benefited and attracted 5 per cent of attention, compared to four per cent a year earlier.

James Murray, digital marketing manager at Experian, said some of the trends could be attributed to increasing rates of mobile internet access via smartphones and tablets. As well as social networking, email services took up less time on computers, with people able to quickly manage their accounts on the hoof. Experian's data does not includetime spent on the internet via 3G and 4G.

Consumers are changing the way they interact online and the rise of 3G and now 4G mobile internet access means more visits are being made on the move, particularly in social and email, said Murray.

Facebook is mounting a major push in the mobile market in a bid to ensure it maintains its members' attention as they increasingly access their accounts away from their computers. It recently introduced Facebook Home, software designed to turn Android handsets into "Facebook phones", for instance.

Compared to Americans and Australians, the figures show Britons are keen online shoppers. Retail websites enjoyed 10 per cent of time online in the UK, versus nine per cent in the United States and six per cent in Australia.

In Britain and the United States, adult websites and pornography accounted for four per cent of time online, the same as in 2011.

The data were gathered using an analytics tool that monitors the online activity of 25 million users worldwide.

Read the original:
Proportion of time spent on social media slips

There has been a noticeable drop-off in time spent with desktop social services in the U.S., the U.K., and Australia, according to Experian.

Perhaps there is such a thing as too much Facebook.

In 2012, U.S. consumers on personal computers spent about 27 percent of their Internet time with social networking sites and forums, or 16 minutes for every hour, according to data from Experian Marketing Services.

Though that's an alarming finding for some, the figure, which doesn't reflect mobile browsing, is actually down 3 percentage points from the previous year. In 2011, social networking in the U.S. peaked at 30 percent of all time spent online, according to Experian.

Experian reveals that if the time spent on the Internet on personal computers was distilled into an hour, then 27 percent of it -- 16 minutes -- would be spent on social networking and forums across the U.S., the U.K., and Australia in 2012.

U.S. consumers are not alone in their adjusted ways. The time spent on social media proportionate to other activities also declined in the U.K. and Australia, Experian found. In Australia, online social time dipped from 27 percent to 24 percent year-over-year. In the U.K., social dropped off from 25 percent to 22 percent during the one-year period. Consumers seemed to fill the void by spending more time shopping and reading news, two categories that grew in terms of time spent online in 2012 across all three markets.

In the age of social apps, Experian's findings seem a bit perplexing. Are we expanding our horizons a tad more? Or maybe our favorite social services are just pointing us to more news and shopping sites, which, if true, would be a juicy development for e-commerce companies and marketers. Either way, it's important to keep in mind that this particular data set is specific to personal computers and does not reflect social-networking trends on mobile.

When it comes to mobile, consumers in the U.S. spent about 15 percent of their time using social applications during the first quarter of 2013. The only thing more popular than this category of connection apps, according to Experience, was e-mail, which accounted for 23 percent of time spent on mobile during the quarter.

See the rest here:
Social networking on desktops may have peaked in 2012, Experian finds

There has been a noticeable drop-off in time spent with desktop social services in the U.S., the U.K., and Australia, according to Experian.

Perhaps there is such a thing as too much Facebook.

In 2012, U.S. consumers on personal computers spent about 27 percent of their Internet time with social networking sites and forums, or 16 minutes for every hour, according to data from Experian Marketing Services.

Though that's an alarming finding for some, the figure, which doesn't reflect mobile browsing, is actually down 3 percentage points from the previous year. In 2011, social networking in the U.S. peaked at 30 percent of all time spent online, according to Experian.

Experian reveals that if the time spent on the Internet on personal computers was distilled into an hour, then 27 percent of it -- 16 minutes -- would be spent on social networking and forums across the U.S., the U.K., and Australia in 2012.

U.S. consumers are not alone in their adjusted ways. The time spent on social media proportionate to other activities also declined in the U.K. and Australia, Experian found. In Australia, online social time dipped from 27 percent to 24 percent year-over-year. In the U.K., social dropped off from 25 percent to 22 percent during the one-year period. Consumers seemed to fill the void by spending more time shopping and reading news, two categories that grew in terms of time spent online in 2012 across all three markets.

In the age of social apps, Experian's findings seem a bit perplexing. Are we expanding our horizons a tad more? Or maybe our favorite social services are just pointing us to more news and shopping sites, which, if true, would be a juicy development for e-commerce companies and marketers. Either way, it's important to keep in mind that this particular data set is specific to personal computers and does not reflect social-networking trends on mobile.

When it comes to mobile, consumers in the U.S. spent about 15 percent of their time using social applications during the first quarter of 2013. The only thing more popular than this category of connection apps, according to Experience, was e-mail, which accounted for 23 percent of time spent on mobile during the quarter.

Continued here:
Social networking on desktops peaked in 2012, Experian finds

Bill Clinton joins Twitter -- thanks to Stephen Colbert
Bill Clinton has finally joined the world of social networking after US comedian Stephen Colbert took the liberty of opening a Twitter account on his behalf....

By: USNews WorldChannel

See the original post here:
Bill Clinton joins Twitter -- thanks to Stephen Colbert - Video

What is Ping Colors
http://www.pingcolors.com Ping Colors is a Human Connection Project where a daily question is asked and a corresponding color is given to that answer based on your ...

By: PingColors

Visit link:
What is Ping Colors - Video