I Am Solavei _ Danny Gokey Loves Solavei http://www.myfreephonebiz.com
Singer/Songwriter and American Idol Finalist Danny Gokey reveals how investing time in Solavei can bring some great rewards and why he #39;s sharing Solavei with...
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Pokemon Light Platinum | Part 11: Kyogre, and Groudon!
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Makeup Collection Storage! #9825; Shaaanxo
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NEW YORK, April 16, 2013 /PRNewswire/ --Experian Marketing Services, a global provider of integrated consumer insight, targeting and cross channel marketing, reveals that if the time spent on the Internet for personal computers was distilled into an hour then 27 percent of it would be spent on social networking and forums across US, UK and Australia in 2012. In the US, 16 minutes out of every hour online is spent on social networking and forums, nine minutes on entertainment sites and five minutes shopping.
(Photo: http://photos.prnewswire.com/prnh/20130416/LA95321-INFO)
Global comparison In the UK 13 minutes out of every hour online is spent on social networking and forums, nine minutes on entertainment sites and six minutes shopping. Australian Internet users spend 14 minutes on social sites, nine on entertainment and four minutes shopping online.
Across all three markets, time spent shopping online grew year-on-year, but the UK market emerged as having the most prolific online shoppers, spending proportionally more time on retail websites than online users in the US or Australia. UK Internet users spent 10 percent of all time online shopping in 2012, compared to nine percent in the US and six percent in Australia. This was in part due to a bumper Christmas season in the UK where 370 million hours were spent shopping online, 24 percent higher than the monthly average.
Consumption of news content also increased across all three markets with Australian users emerging as the most voracious consumers of news online. Six percent of all time spent online in Australia in 2012 was on a news website, compared to five percent in the UK and four percent in the US.
Meanwhile, the time spent on social media proportionate to other online activities declined across all three regions. The US, which has been the most dominant market for social media consumption in the last three years dropped from 30 percent of all time spent online to 27 percent. In Australia time spent on social dropped from 27 percent to 24 percent while in the UK it dipped from 25 percent to 22 percent year-over-year. This highlights the rise in access via 3G and 4G networks as consumers spend increasingly more time online while on the move.
Average time spent in 2012 by market
UK
US
AU
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Experian Marketing Services Reveals 27 Percent Of Time Spent Online Is On Social Networking In 2012
Summary: If broken down into an hour, analysts found social networking would have accounted for 27 percent of online activity during that time frame last year.
Turns out that social networking was the most popular online activity in 2012, soundly trouncing email, news and shopping (among other activities) when it comes to time consumption.
Experian Marketing Services has just published a report breaking down time consumption rates for the most common online activites across personal computers and mobile devices in the United States, the United Kingdom, and Australia.
If broken down into an hour, analysts found social networking would have accounted for 27 percent of online activity on PCs during that time frame last year.
For the U.S. alone, the number is actually closer to 16 minutes out of every hour online for social networking and forums, followed by nine minutes on entertainment sites and five minutes dedicated to shopping.
Email and business trailed those more consumer-friendly activities at three minutes a piece.
While this news might be slightly troubling for employers, Bill Tancer, general manager of global research for Experian Marketing Services, described in the report about the opportunity (and challenge) this presents for digital marketers.
Understanding consumer behavior across channels is more important than ever as more visits are being made on the move, particularly among social networking and email. With smart phones and tablets becoming more powerful, our data clearly indicates the difference between mobile and traditional desktop usage further enabling the always on consumer mentality. Marketers need to understand these differences, as well as regionally, to ensure campaigns can be tailored for better and more effective engagement.
However, there are a few important items to point out. First, analysts found that time spent on social media in these three markets still declined by single digit percentage points from the previous year.
More importantly, the situation is very different for mobile.
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Study: Social trumped email, news in time spent online in 2012