Mediaboss Marketing

BELMONT, CA--(Marketwired - Apr 17, 2013) - Actiance, helping organizations benefit from communications, collaboration and social networking, today announced a partnership with Symantec Corp. to aid customers in managing, capturing, and archiving Instant Messaging (IM), social networking, collaboration and Unified Communication (UC) traffic. As a result of the agreement, Actiance has integrated its Actiance Governance Platform with Symantec Enterprise Vault, and Symantec will resell Actiance's core products: Vantage and Socialite.The relationship provides enterprise organizations an integrated compliance, eDiscovery, and archiving solution that allows for real-time management, active compliance, and contextual capture of messages and data across all forms of real-time communication channels.

The risks associated with new forms of communication, such as social media and IM traffic, are no different than those associated with the collection and preservation of traditional email messages. As courts and regulatory bodies have ramped up sanctions related to electronic communications, organizations need to include social media and instant messaging when devising their information governance strategies. Organizations require a way to provide a tamper-proof environment for the enforcement and validation of full audit trails for all permissible real-time communications.

"The shift in how a business communicates is causing IT and C-level executives to re-evaluate their governance strategies, as retaining social media and real-time communications channels is no longer an option -- but rather a requirement to mitigate risk, especially in regulated industries," said Brian Dye, vice president of Information Intelligence, Symantec. "Symantec provides market-leading archiving and eDiscovery solutions to our customers and by partnering with Actiance, customers can archive real-time communications from a broader set of sources across their organizations. The combined solution provides unmatched control over all electronic communications found within an organization."

Recent legislation, including Financial Services Authority (FSA), the Markets in Financial Instruments Directive (MiFED) in the United Kingdom and the Dodd Frank act in the United States, and increased use of social networks and collaboration platforms in the enterprise, is forcing organizations to capture and control various forms of data across a wider range of communication channels. To enable customers to be compliant with the recent and growing legislation, Actiance captures communications across a diverse set of channels.

"The integration between Actiance and Symantec provides the industry key contextual capture and preservation of today's social conversations," said Scott Whitney, vice president of product management at Actiance. "This gives customers the ability to retain, dispose and search for relevant conversations, multiple communications sources and formats, including LinkedIn, Facebook and Twitter, and social enterprise software from IBM and Jive, as well as Unified Communications and voice platforms. The result is a lower cost of employee supervision and eDiscovery."

Actiance-Symantec Reseller AgreementThe reseller agreement between the two market leaders comes at a critical growth point for an expanding market. According to Gartner's Magic Quadrant for E-Discovery Software, May 24, 2012, the increased interest in eDiscovery worldwide is evidenced by the jump in vendors' revenue numbers for business outside North America. It rose from 7 percent to 15 percent in Gartner's most recent survey period (2009 to 2010).Much of the market growth is driven by increased regulation which charges organizations with greater information compliance responsibilities. With this in mind Symantec will now be reselling the Actiance Vantage IM/UC bundle, the Vantage Collaboration and the Socialite Enable on-premise virtual appliance and Cloud products.

For more information on Actiance or its products, please visit: http://www.actiance.com http://twitter.com/actiance

About ActianceActiance is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business. The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and Salesforce.com (CRM).

Actiance is headquartered in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223.

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Actiance Partners With Symantec to Provide Integrated Compliance, eDiscovery and Archiving for Social Business

Facebook COO Sheryl Sandbergs push to put more women in leadership roles has spawned a new social software tool.

To the extent that a company has a personality, much of Facebooks can be traced back to the fact that its creator and most of its early team were nerdy Harvard programmers. As an undergraduate at Harvard, Mark Zuckerberg started Facemash, the very first version of Facebook, as a tool that upset many campus women (and men) by comparing their looks in online photos that he did not have permission to repost. At the time, theHarvard Crimson cited campus groups Fuerza Latina and the Association of Black Harvard Women voicing their anger to a familiarly apologetic Zuckerberg. He took the site down under pressure, but the rest is history.

This aggressive act now, ask later approach to existing privacy norms was present at the outset of company that went on to essentially set our baseline conception of what a social network looks like today.

Its the exact appoach one might expect from a programmer who got his start coding away in his dark dorm room. But what if he had followed Silicon Valley startup guru Paul Grahams recent advice(on what might produce the next Facebook) and asked the queen bees of Harvards sororities what social tools they needed instead? Or, way better, what if Facebook were founded by a sorority sister herself? What would it look like and how would it spread?

Its clearly not possible to go back in time.

But perhaps it might bear more similarities to the online software used by Facebook chief operating officer Sheryl Sandberg and her nonprofit LeanIn.org, the group she formed to help women act on the ideas in her recent career-advice book, Lean In. The book documents the myriad ways that women hold themselves back from leadership roles in a male-dominated corporate world and has been controversial in many quarters.

The Lean In-style social network is a small circle of eight to 10 people who support each others goals. Included for each circle are tools for scheduling meetings, creating and discussing content, sending messages and other communications, and analyzing data, as described this week in theNew York Times.

The creator of the software is a startup called Mightybellthat has been around since 2011. Now,Mightybellis planning to offer the software as a broader commercial service to help small groups organize themselves. What if an influencer, or a brand, or an organization, could go from having passive followers to an active army? Its like nothing thats been offered before, Mightybell founder Gina Bianchini told theTimes.

Its not easy to innovate in the world of social networking today. Many platforms are established, both in the consumer and business world, and so it is often thought to be too difficult to attract users to an entirely new effort.

But a tool that builds on existing groups and networks may have a better shot at gaining traction, perhaps especially one that is shaped by women. Thats because women are the dominant users of social networks today, including Facebooks. But at most large Internet companies, as Sheryl Sandbergs book details, the leaders and product teams are still mostly men.

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A Social Networking Technology Born Female

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