Mediaboss Marketing

By Mike Hixenbaugh The Virginian-Pilot April 20, 2013

In the military, like the civilian sector, careers often are shaped by who you know. But after a decade in uniform, Yinon Weiss realized he didn't know many people.

"When I left the military, I had no networking skills whatsoever," said Weiss, who enrolled at Harvard Business School after serving as a platoon commander in the Marines and later as a Special Forces officer in the Army. "Networking actually had a negative connotation in the military."

On campus, Weiss connected by chance with another veteran, former Army officer Aaron Kletzing. After a short conversation, the two realized they had served together years earlier on a deployment to Iraq.

Neither had any idea that the other was at Harvard.

Their chance meeting was the impetus behind RallyPoint, a career networking website they created for active-duty military personnel. The site allows verified service members to connect with one another - potentially opening doors to future military career opportunities and building relationships that could help those transitioning to the civilian job market.

Five months after launching, the website has nearly 15,000 members, including several hundred in Hampton Roads, and is generating buzz in military circles.

Lt. Ben Kohlmann, a 30-year-old fighter pilot assigned to the Navy Warfare Development Command in Norfolk, was among the first to create a profile.

Kohlmann said the site has the potential to dramatically change the military's advancement process by giving service members information they need to influence their career paths. Too often, Kohlmann said, sailors have little input when they come up for new orders. Typically, he said, detailers will suggest a few possibilities and ask service members which they would prefer.

"That's a very impersonal process," Kohlmann said. "You're just a number."

Link:
Duo starts social career-networking site for military

In the US researchers found people are spending 16 minutes in every hour on social networks, according to ; they're spending 9 minutes on entertainment and 5 minutes shopping. In the UK, 13 of every 60 minutes are spent on social networks and in Australia 14 minutes of every hour are spent on socnets.

A new offering from Face could help brands get a stronger handle on the social space. The company, which offers global strategic insights, has launched Pulsar TRAC, a platform which helps brands make direct correlations between social conversations and customer engagement.

"With Pulsar TRAC we are delivering on our vision of social intelligence for brands by helping companies put consumers at the heart of their business, giving them a real time, in depth and holistic view of their customers," said Andrew Needham, CEO of Face. "Researchers and planners have become disillusioned with current social media monitoring tools for a variety of reasons. We have taken all of this into consideration when we developed Pulsar TRAC. This launch is the first in a series of planned product releases from Face, which marks an evolution of the business from a research agency to a technology driven insight consultancy."

Through the tool brands can monitor social conversations, for example, and then map audiences and track how content is disseminated.

Image via Shutterstock

Tags: Experian Marketing Services, Face, social analytics, social marketing, social network trends, social networks

More here:
Report: One-quarter of time spent social networking

April 19, 2013, 11:37 PM PDT

Takeaway: Developing and distributing a social networking policy can help your company minimize the risks that come with employees using social media sites at work.

Note: This post originally published in our Tech Decision Maker blog in January 2013.

Social networking has been a prominent trend for a while, but companies are still figuring out the best ways to handle it in the workplace. Although social media sites can have many benefits for business they can offer companies new ways to reach current or potential customers or for employees to connect with each other they can also introduce new risks, such as:

Some organizations have responded by trying to block employees from accessing Facebook, Twitter and other social media sites. However, many of them are learning that its not always possible to keep people off of social networks.

Three-quarters of employees use personal devices to access social media at work, with 60% saying they check Facebook, Twitter and other sites multiple times per day, according tothe newSocial Media and Workplace 2012 Report, courtesy ofSilkRoad.

Thats despite the fact that only 43% of the 1,105 people surveyed said their employer allows access to social media at work. In other words, blocking access to social networking sites wont do much to actually keep employees from using them.

While keeping employees off of social networks is difficult or impossible, developing and distributing a social networking policy can help companies minimize the risks.

There are some of the top mistakes organizations make when developing social networking policies.

A lot of companies social media efforts focus on keeping employees from posting anything online that damages the companys reputation, makes sensitive information public or creates other problems. But its important to make sure the rules apply to managers, too.

Go here to read the rest:
Top five social networking policy mistakes

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