Shaaanxo Bloopers Outtakes! #9825;
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Shaaanxo Bloopers
CARLSBAD, Calif., April 23, 2013 /PRNewswire/ --Callaway Golf Company (ELY) today launched a social media networking campaign in partnership with LinkedIn. The application, which lives on http://www.CallawayHitTheLinks.com, introduces a modern approach to the long-held tradition of networking on the golf course. Within the app, golfers designate an ultimate foursome using their LinkedIn network of professional contacts, and submit the group for a chance to win a golf "business" trip that includes a custom club fitting at Callaway's California headquarters and a round of golf.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/55470-callaway-golf-linkedin-social-networking-campaign-for-golfers
(Photo: http://photos.prnewswire.com/prnh/20130423/MM98426 )
"We are disrupting the traditional influence models in golf because golfers' expectations about how they experience brands has changed dramatically," said Harry Arnett, SVP, Callaway Golf. "This partnership and concept are exciting because no other company has used LinkedIn's API in this way before, and we're using it to connect passionate golfers. It furthers our commitment to being the most transparent, most connecting, most engaged brand in golf."
The experience begins with users logging into the application via LinkedIn Connect, which then generates a recommended foursome through an innovative use of LinkedIn's API (application programming interface).The three connection types created from the API within the foursome are:
Participants can also "mulligan" out the recommended connections and handpick their foursome by browsing their professional network. The first 1,000 participants will receive a dozen Callaway HEX Chrome+ balls, the Company's newly released, fastest Tour-level golf ball.
Terry Dry, President of Fanscape, Callaway Golf's social media agency, said "LinkedIn is the perfect partner to create this experience. In addition to having our target demo LinkedIn users are already talking about golf, they're creating golf groups and listing golf as an expertise to attract connections. In fact, Callaway is the most popular golf brand on the network and will be the first sporting goods brand to do anything of this scale on the platform. It's a natural extension that provides value to all partners."
For Callaway, the Hit the Links campaign follows an innovative "Tweet to Unleash" introduction of its RAZR Fit Xtreme driver earlier in the season. This Twitter-based product introduction used real-time social conversation to unlock product content, breaking ranks with traditional product announcements and marking a first for the golf industry. Additionally, the Company's "Holiday Hit the Pin" sweepstakes on Pinterest was the first time a golf manufacturer had meaningfully connected with golfers on that medium, in this case by encouraging them to create a board with their dream bag of Callaway clubs.
The Callaway campaign with LinkedIn, called "Hit the Links," runs until May 24, 2013 at http://www.callawayhitthelinks.com
About Callaway GolfThrough an unwavering commitment to innovation, Callaway Golf Company (ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf and Odyssey brands worldwide. For more information please visit http://www.callawaygolf.com or shop.callawaygolf.com.
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Callaway Partners With LinkedIn For Social Networking Campaign For Golfers
A Facebook user enters her password in a 2010 file photo. (SAEED KHAN/AFP/Getty Images)
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Social networking sites are playing a larger role in how Americans get involved in politics and civic affairs.
A new study from the Pew Research Center showed that nearly 40 percent of Americans now engage in political activity on a social network, and this online activity often mobilizes individuals to become involved offline as well.
Download and read the Pew report.
The trend has already reshaped how the game of politics is being played.
"We want to spend every waking moment talking to political advertisers about how they can use Twitter to win," Peter Greenberger, Twitter's head of political advertising sales and the executive who established Google Inc.'s political advertising arm in 2007, told the Wall Street Journal in November.
But as the number of people participating in political activity online steadily increases, the study found that there continues to be a huge gap between the poor and financially well-off in terms of access to the Internet and ability to participate in civic life a gap that many believed would change as the Internet became more prominent.
According to a news release from Pew, the study examined both online and offline political engagement and paid special attention to the role of social networking sites in people's political activities.
The major findings included:
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When going online becomes political
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As we usher in the hi-tech era, it only seems appropriate for a dating site to establish connections through interaction rather than simply relying solely on profiles or emails. SociaSex is fun, flirty and absolutely free. Users can leave comments, browse galleries and even hang out in the SocialSex chat room for as long as they desire.
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SocialSex -- the Future of Adult Social Networking Is Here
By Dana Hull, San Jose Mercury News
Microphones by American flag
A new report by the Pew Research Center's Internet and American Life Project found an explosive growth in political activity on social networking sites such as Facebook and Twitter from 2008 to 2012.
In 2008, 26 percent of American adults used social networking sites of any kind. Four years later, 39 percent of Americans used social networking sites specifically for political activity, from following candidates, encouraging friends to vote or posting and sharing political stories and articles.
"More people used social networking sites for political activity in 2012 than used it at all in 2008," said Aaron Smith, a senior researcher at Pew and author "Civic Engagement in the Digital Age," a 61-page report. "There was enormous growth in overall usage for political activity."
One example: in 2008, just 3 percent of adults posted political stories or links on social networking sites. By 2012, that had jumped to 17 percent, a sixfold increase.
The explosion in online political activity comes as a growing number of adults use social media. Pew has found that 60 percent of all U.S. adults now use some sort of social networking platform, up from 26 percent in 2008. That's a remarkable jump given that San Francisco-based Twitter didn't exist until 2006. During President Barack Obama's February State of the Union address, Twitter reported that there were 1.36 million tweets, with much of the chatter focusing on the middle class and minimum wage, gun control and education.
Previously, Pew has found that 81 percent of American adults are Internet users -- which means that roughly 20 percent, or 1 in 5, are still not online at all. Its latest report found that the digital divide is still stark, particularly along class and education lines. Many hoped that the rise of Internet-connected smartphones, as well as the popularity of fast-growing sites such as Twitter and Facebook, would help ease that gap.
But those with high incomes and college or graduate-level educations are consistently more likely than those with low income and education levels to take part in civic or political activities, whether online or offline.
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Report: Social networking sites playing more prominent role in politics