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SEATTLE, WA--(Marketwired - May 20, 2013) - Avanade, a global business technology solutions and managed services provider, today released results from a global survey on adoption of social collaboration technologies by 4,000 end users and 1,000 business and IT decision-makers in 22 countries. Data from the research shows that the majority of businesses are using social networking technologies in the enterprise.
However, Avanade's research also reveals common misconceptions when it comes to social collaboration. Those who have adopted social networking technologies in their company reported using consumer-oriented social technologies including Facebook (74 percent) for collaboration at twice the rate of Microsoft SharePoint (39 percent), four times more than IBM Open Connections (17 percent), and six times more than Salesforce Chatter (12 percent).
But, data shows this trend may change in the next 12 months. Decision-makers planning to adopt social technologies report Microsoft SharePoint (23 percent) and Salesforce Chatter (23 percent) at the top of their list of collaboration deployments planned in the coming year. Though Facebook is currently ranked No. 1 among social collaboration technologies in use today (74 percent), when asked what social tools businesses wanted to adopt in the next year, Facebook fell to the very end of the list with only 8 percent of decision-makers respondents noting it as a priority.
Avanade's research also shows the majority of businesses that have adopted social collaboration tools are seeing benefits and making plans to adopt more social tools in the future. Key data findings include:
"Businesses have a variety of needs and expectations driving adoption of collaboration tools. And the consumerization of IT has raised expectations among employees about the social technologies that they can use to collaborate inside and outside of the organization," said Andr Huizing, Avanade's global collaboration lead. "To fully maximize the opportunity around these tools, successful collaboration strategies will align closely to the goals of the business, while prioritizing the needs of end users, and be supported by the right tools, training and policies to promote adoption throughout the organization. Furthermore, as reported in the 2013 Accenture Technology Vision, integrating collaboration into business processes will also transform the way work is done in the enterprise. We see huge opportunity for business results with the right social collaboration strategy in place."
To learn more about Avanade's views on social collaboration, please visit http://www.avanade.com/socialcollaboration.
About the Global SurveyAvanade's survey was conducted by Vanson Bourne (www.vansonbourne.com), an independent specialist in market research for the technology sector. It surveyed:
About Avanade Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. Our people have helped thousands of organizations in all industries improve business agility, employee productivity, and customer loyalty. Avanade combines the collective business, technical and industry expertise of its worldwide network of experts with the rigor of an industrialized delivery model to provide high quality solutions using proven and emerging technologies with flexible deployment models -- on premises, cloud-based or outsourced. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture LLP and Microsoft Corporation and has 17,000 professionals in more than 20 countries. Additional information can be found at http://www.avanade.com.
Avanade and the Avanade logo are registered trademarks or trademarks of Avanade Inc. Other product, service, or company names mentioned herein are the trademarks or registered trademarks of their respective owners.
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Global Survey: Enterprise Social Collaboration on the Rise but Consumer Social Technologies Are Driving Today's Adoption
Rumor has it that Internet giant Yahoo! Inc. (YHOO) will acquire the blogging and social networking site, Tumblr, for $1.1 billion in cash. The boards of both companies have approved the takeover, which has the potential to catapult Yahoo into the micro-blogging/social networking space.
New Yorkbased Tumblr was founded by David Karp and Marco Arment in 2007. It is a micro blogging platform and includes some social networking features. It allows users to post blogs, photos and videos and also follow blogs posted by others. Tumblr has been successful at bridging the gap between blogging and social media. The website hosts 108 million blogs with 50.9 billion posts, having grown at a phenomenal rate over the last two years. According to ComScore, Tumblr had 117 million unique visitors in Mar 2013.
Yahoos social networking peers are Google (GOOG) and Facebook (FB), both of which are considerably well entrenched. In contrast, Tumblr managed just $13 million in advertising revenues in 2012. However, Mayer, the new CEO, has taken a very focused approach to breathing new life into the company and her decision to acquire the struggling provider of popular services makes perfect sense. Whether the valuation is justified or not is another story and will become clearer moving forward.
Yahoo! has been snapping up many small players (including startups), which are intended to strengthen its position in the mobile segment. The addition of Tumblr is the biggest since Mayer took control and brings a younger population of users, which the company badly needed to ensure continued growth.
With its detriorating position in the display advertising market and challenges in search due to competition from Google and Microsoft (MSFT), Yahoo! needs to act fast and focused, which is exactly what Mayer is doing.
Yahoo has a Zacks Rank #2 (Buy).
Read the Full Research Report on GOOG
Read the Full Research Report on MSFT
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Yahoo! to Acquire Tumblr for $1.1B
TORONTO--(Marketwired - May 21, 2013) - Avanade, a global business technology solutions and managed services provider, today released results from a global survey on adoption of social collaboration technologies by 4,000 end users and 1,000 business and IT decision-makers in 22 countries. Data from the research shows that the majority of businesses are using social networking technologies in the enterprise.
However, Avanade's research also reveals common misconceptions when it comes to social collaboration. Those who have adopted social networking technologies in their company reported using consumer-oriented social technologies. Sixty-nine percent of Canadian companies use Facebook (74 percent globally) for collaboration while 49 percent use Microsoft SharePoint (39 percent globally), 20 percent use IBM Open Connections (17 percent globally) and 18 percent use Salesforce Chatter (12 percent globally).
But, data shows this trend may change in the next 12 months. Canadian decision makers planning to adopt social technologies report Microsoft SharePoint and Salesforce Chatter at the top of their list of collaboration deployments planned in the coming year. Though Facebook is currently ranked No. 1 among social collaboration technologies in use today (69 percent), when asked what social tools businesses wanted to adopt in the next year, Facebook fell to the very end of the list with only 8 percent of decision-makers respondents, both in Canada and globally, noting it as a priority.
Avanade's research also shows the majority of businesses that have adopted social collaboration tools are seeing benefits and making plans to adopt more social tools in the future. Key data findings include:
"We see the rise of social collaboration technologies as a huge opportunity for Canadian companies to empower end users and see positive results when they have the right strategy in place," said Benoit Bertrand, Avanade Canada CTO and vice president. "The presence of consumer technologies in the workplace is creating demand for new ways of working, and the majority of Canadian business and IT decision makers believe social collaboration technologies will help enable greater productivity and achieve business goals."
To learn more about Avanade's views on social collaboration, please visit http://www.avanade.com/socialcollaboration.
About the Global SurveyAvanade's survey was conducted by Vanson Bourne (www.vansonbourne.com), an independent specialist in market research for the technology sector. It surveyed:
About Avanade Avanade provides business technology solutions and managed services that connect insight, innovation and expertise in Microsoft technologies to help customers realize results. Our people have helped thousands of organizations in all industries improve business agility, employee productivity, and customer loyalty. Avanade combines the collective business, technical and industry expertise of its worldwide network of experts with the rigor of an industrialized delivery model to provide high quality solutions using proven and emerging technologies with flexible deployment models-on premises, cloud-based or outsourced. Avanade, which is majority owned by Accenture, was founded in 2000 by Accenture LLP and Microsoft Corporation and has 17,000 professionals in more than 20 countries. Additional information can be found at http://www.avanade.com.
Avanade and the Avanade logo are registered trademarks or trademarks of Avanade Inc. Other product, service, or company names mentioned herein are the trademarks or registered trademarks of their respective owners.