Mediaboss Marketing

Harvey Mackay

In 1914 Thomas Edisons factory in West Orange, N.J., was destroyed by a fire. Much of Edisons life work went up in flames. At the height of the fire, Edisons 24-year-old son, Charles, searched frantically for his father. He finally found him, calmly watching the fire, his face glowing in the reflection, his white hair blowing in the wind.

Charles heart ached for him. Edison was 67 at the time, and everything was gone. When he saw his son, he shouted, Charles, wheres your mother? Then he said, Find her. Bring her here. She will never see anything like this as long as she lives.

The next morning, Edison looked at the ruins and said, There is great value in disaster. All our mistakes are burned up. Thank God we can start anew.

Leaders always look for the positive, even in the direst of circumstances. This story from Bits & Pieces about the inventor is a prime example.

As daunting as it may seem, you can start anew. There doesnt have to be a fire and it doesnt have to be the beginning of a new year. Think about what you really want. Some things are hard to let go of, to leave behind. But letting go need not be the end of the world. Think of it instead as an opportunity you cant pass up.

Author Marsha Petrie Sue said: Every day is a new beginning. Treat it that way. Stay away from what might have been and look at what can be.

The world is full of people who changed their lives or jumped to a new career and started anew.

Reid Hoffman began his professional life in academia, but soon caught the entrepreneurship bug. After working for Apple in the 90s and attempting to set up social networking for the company, he formed another social networking platform called SocialNet in 1997. After that company went bankrupt, he applied all his knowledge to what became the worlds premier platform for career networking: LinkedIn.

Brad Pitt at one time chauffeured strippers to and from bachelor parties. He also worked as a furniture mover and dressed up as a giant chicken mascot for the restaurant chain El Pollo Loco. He enrolled in acting classes with the dream of an acting career. Within seven months, he signed with an agent and today is one of the most famous and recognizable superstars in the world.

Pope Francis went from being a bouncer at a Buenos Aires nightclub and working as a janitor during the day to becoming Pontiff (with a few stops in between.) He proved that taking big leaps, even unusual or almost impossible ones, are worth taking.

The husband-and-wife team of Tim and Nina Zagat behind the popular dining surveys of the same name were corporate lawyers when they first started printing their restaurant guides. The guides became so popular that the 51-yearold Tim left his job as corporate counsel for Gulf & Western Industries to manage the business in 1986. Nina left corporate law to work on the dining surveys as well.

Mick Jagger, lead singer for The Rolling Stones, worked at Bexley Psychiatric Hospital as a porter to pay for his education at the London School of Economics. He dreamed of being a journalist until he found joy in playing in a band.

Bernie Marcus was the chairman of Handy Dan Home Improvement Centers when he was fired in 1978. I learned in interviewing Bernie for my book We Got Fired! And Its the Best Thing That Ever Happened to Us that the following year he and Arthur Blank decided to open a huge home-improvement store called Home Depot. Today, Home Depot is the largest home-improvement retailer with more than 2,300 stores.

Lady Gaga dropped out of New York Universitys Tisch School of the Arts to pursue her music career. The major label Def Jam Recordings let her go after only three months, requiring her to start all over again. The rest is history.

Whitney Wolfe Herd was co-founder and vice president of marketing for the dating app company Tinder when she was forced to leave the company after filing a sexual harassment lawsuit against her boss. Herd moved on and created Bumble, which allows women to make the first move in matchmaking. Today Bumble has more than 35 million users.

From inauspicious beginnings to dreams come true, these stories are repeated every day all over the world. Theres no reason why the next big story cant be about you.

Mackays Moral:

Starting anew is the beginning of a new you.

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The best time to start anew is now Crookston Times - Crookston Daily Times

The launch of Reddits Find your people campaign comes during a moment of major growth for the platform.

Social networking platform Reddit today launched its first TV consumer marketing campaign since its 2021 Super Bowl spot, Superb Owl made waves.

The new effort, dubbed Find your people, was created in tandem with R/GA. Its central message? Everyone can discover a sense of belonging and connect with like-minded folks among Reddits 100,000-plus communities.

As real-life moments continue to highlight our shared need for understanding and belonging, Find your people showcases Reddits communities as spaces for everyone to connect and gain honest perspectives from real people with similar interests, said Reddits chief marketing officer Roxy Young in a statement shared with The Drum. Were thrilled to reach new and existing Reddit users on national television while placing the value of Reddit front and center: being able to show up as your authentic self, without needing to share your name, gender, appearance, age and so on, is what keeps our platform authentic and unique.

Get the best of The Drum by choosing from a series of great email briefings, whether thats daily news, weekly recaps or deep dives into media or creativity.

The campaign was teased last week at the Cannes Lions International Festival of Creativity via out-of-home placements and inside Reddits Explorers Club a pop-up clubhouse for festival attendees. Following the sneak-peaks at Cannes, Find your people launches today across the US and Canada markets.

As part of the campaigns activation in Canada, Reddit has teamed up with Live Nation Canada to celebrate of the 70% of Canadian Redditors who are interested in music, per recent data from audience insights firm GWI. The two organizations are teaming with experiential agency Salt XC to create Reddit House, a special seasonal experience at Toronto concert venue Budweiser Stage. Reddit House will be staffed by IRL brand ambassadors and will feature customized digital signs designed to engage concert-goers in fun, interactive ways.

Find your people exemplifies the power of community at its core, and Canadians feel that sense of belonging when they gather on Reddit to converse across shared interests and topics that speak to their experiences and individuality, said Reddits market director RJ Pauloski in a statement. Were excited to now highlight these communities across Toronto, Ottawa Vancouver and Calgary over the coming months.

The new campaign includes national TV, connected TV, digital, social, out-of-home and experiential activations. It will run throughout the summer.

The launch adds to Reddits growing momentum. According to proprietary data, the platform has. over the last year, seen a 42% lift in brand relevance in the US and a 38% lift in Canada (its been just over a year since the platform expanded into the US northern neighbor). In April, it launched the Community Funds program, which finances social impact-focused projects catalyzed within Reddit communities.

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Reddit Champions Belonging In Multinational 'find Your People' Campaign - The Drum

BROOKLYN, N.Y.--(BUSINESS WIRE)--DeadLizard, the New Jersey-based creative design agency founded in 2002, today announced record growth of 37.6% from Q1 2021 to Q1 2022, with plans for further expansion of its team to meet new and increasing client demands in media, entertainment and digital.

Companies are seeking powerful ways to break through the noise to engage customers through innovative and meaningful brand experiences, across both digital and traditional media. That trend has factored prominently in DeadLizards growth. The agency launched or expanded engagements with leading brands including Disney, Tumblr, BZ Entertainment, Reels and Involved Media.

We like to consider ourselves a brands best-kept secret, said Todd Reinhart, Partner and Co-founder at DeadLizard. We recognize the challenges that marketers face, particularly in an environment when brands find it more difficult to engage customers. We relish the opportunity to create fresh, exciting experiences and work collaboratively to push the boundaries for what brands can do.

Key highlights include:

Here at Disney Advertising, we deal in the visual medium that connects consumers; it's what drives our sales. DeadLizard has an uncanny talent and perspective for telling a visual story. They use that to help us stand out in a crowded ad marketplace, said Steve Calandra, Vice President of Disney, Creative Studios. They not only have the design chops, but they think like a marketer and know our business inside and out. When I look at my portfolio over my 20-year career with Disney, my best work has been when I partnered with DeadLizard. They helped me break new ground in my role as a Disney Creative.

Our sole objective is to help brands reach new heights and exceed our clients expectations, said Todd Reinhart, Partner, and Co-founder at DeadLizard. A great agency can truly move the needle for marketers. Our business is driven by relationships. Weve found that our work is resonating with our clients, but equally important is our collaborative process. It is a key reason why weve been able to retain and expand our client partnerships.

About DeadLizard

Founded in 2002, DeadLizard is an independent design agency with a reputation for bringing brands to life. The firm has collaborated with clients including Disney, NBC, Warner Bros. and Tumblr. DeadLizard has nurtured long-standing partnerships with other gifted multimedia professionals, creative groups, and small businesses, in addition to building a talented core team. The New Jersey-based agency believes that a balance of integrity, experience, and talent leads to the most compelling creative solutions for clients. For more information, visit https://www.deadlizard.com/

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DeadLizard Reports 37% Growth; Delivered Innovative Brand Experiences to Leading Companies such as Disney and Tumblr - Business Wire

Smartphone addiction has long been associated with FOMO a fear of missing out but a new study suggests that muting your phone may actually increase your stress, not alleviate it.

Silencing their phones, or setting them to vibrate, led people to check their phones even more than they typically did, the study found. Study participants who muted their phones also spent more time on social media."And among those with FOMO, muting their phones led to higher amounts of screen time and greater levels of stress."

"Without any clear 'buzz' or sound from their phones, individuals with high FOMO might use their phones even more," researcher Mengqi Liao, a doctoral candidate in communications studies at Penn State University, told U.S. News & World Report.

A better option for people with FOMO to avoid distractions is to customize their notifications settings so that unimportant ones are disabled, Liao added.

The four-day study involved 138 people. About 42% were instructed to put their phones on vibration-only; another 8.7% put them on silent. The rest of the participants kept their ringers on. Beforehand, they all took a test to determine whether they had FOMO.

"The term FOMO was "first coined" in 1996 as part of a research paper by a marketing strategist. Since the early 2000s, it has been used to explain why people have become tied to their phones, particularly to their favorite social networking sites."

The phenomenon includes the perception that others are having more fun or leading better lives. It provokes a sense of envy and impacts self-esteem. Social media sites can aggravate it.

FOMO is generally associated with negative emotions, including loneliness, reduced self-esteem, stress, anxiety and depression. And if a person is already feeling lonely and anxious, FOMO can exacerbate those feelings.

Studiesalso have found that, among young people, FOMO can lead to frequent smartphone use at night, which affects sleep duration and quality. The blue light that these devices give off has also been shown to affect sleep. And the havoc that poor sleep can have on a person's health, as well as performance and productivity at school or work,"is well established."

Neerja Birla, founder and chairperson, Mpower, wrote in The Economic Times that "social media is a powerful tool for staying connected in the modern world. However, it does not give a full and accurate picture of people's lives, being more like the trailer of all of their good times and high points. And so, in many ways, the social media version is a false reality."

Therapists say it is important to understand the underlying cause of FOMO to release its hold. That can make it easier for people to reduce time spent on their phones.

"Treatment for FOMO usually involves cognitive behavioral therapy to address the underlying factors that are leading to the heightened anxiety. The goal, experts say, is to control, but not completely eradicate, the emotions. Focusing on gratitude also can help.""

People with FOMO who are also addicted to their smartphones are often recommended to take a physical break from their phones and to adopt healthier ways of staying connected to their families and friends. For instance, trying to spend more time with them in the real world rather than the virtual one. Adopting a replacement behavior to take whenever they feel an urge to check their phones also can help.

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Struggling with FOMO? Muting your smartphone may make it worse - PhillyVoice.com

IBM Retirement Fund trimmed its position in shares of Twitter, Inc. (NYSE:TWTR Get Rating) by 3.9% during the first quarter, HoldingsChannel reports. The institutional investor owned 12,471 shares of the social networking companys stock after selling 506 shares during the period. IBM Retirement Funds holdings in Twitter were worth $483,000 at the end of the most recent reporting period.

A number of other institutional investors have also recently made changes to their positions in the business. Tudor Investment Corp Et Al acquired a new stake in shares of Twitter in the 3rd quarter valued at approximately $3,004,000. Cetera Advisor Networks LLC boosted its stake in shares of Twitter by 24.2% in the 3rd quarter. Cetera Advisor Networks LLC now owns 34,095 shares of the social networking companys stock valued at $2,059,000 after purchasing an additional 6,649 shares in the last quarter. Cetera Advisors LLC boosted its stake in shares of Twitter by 14.0% in the 3rd quarter. Cetera Advisors LLC now owns 8,799 shares of the social networking companys stock valued at $531,000 after purchasing an additional 1,082 shares in the last quarter. Captrust Financial Advisors boosted its stake in shares of Twitter by 3.0% in the 3rd quarter. Captrust Financial Advisors now owns 17,693 shares of the social networking companys stock valued at $1,068,000 after purchasing an additional 523 shares in the last quarter. Finally, EP Wealth Advisors LLC boosted its stake in shares of Twitter by 34.4% in the 3rd quarter. EP Wealth Advisors LLC now owns 4,677 shares of the social networking companys stock valued at $282,000 after purchasing an additional 1,197 shares in the last quarter. Hedge funds and other institutional investors own 91.72% of the companys stock.

NYSE TWTR opened at $39.41 on Monday. The company has a fifty day simple moving average of $42.34 and a 200 day simple moving average of $40.20. Twitter, Inc. has a 12-month low of $31.30 and a 12-month high of $73.34. The company has a current ratio of 6.58, a quick ratio of 6.58 and a debt-to-equity ratio of 0.89. The company has a market cap of $30.09 billion, a P/E ratio of 171.36 and a beta of 0.58.

TWTR has been the topic of a number of research analyst reports. Wedbush raised their price target on shares of Twitter from $42.00 to $54.00 in a research note on Tuesday, April 26th. Rosenblatt Securities dropped their price objective on shares of Twitter from $54.20 to $33.00 and set a neutral rating for the company in a report on Tuesday, June 21st. Mizuho raised their price objective on shares of Twitter from $46.00 to $54.00 and gave the company a neutral rating in a report on Tuesday, April 26th. Piper Sandler raised their price objective on shares of Twitter from $51.50 to $54.20 and gave the company a neutral rating in a report on Thursday, June 2nd. Finally, Truist Financial lowered shares of Twitter from a buy rating to a hold rating and set a $50.00 price objective for the company. in a report on Thursday, April 21st. Two analysts have rated the stock with a sell rating, twenty-four have given a hold rating and six have issued a buy rating to the stock. Based on data from MarketBeat.com, Twitter has an average rating of Hold and a consensus target price of $48.91.

In other Twitter news, CAO Robert Kaiden sold 17,695 shares of Twitter stock in a transaction on Thursday, May 5th. The shares were sold at an average price of $50.50, for a total transaction of $893,597.50. Following the transaction, the chief accounting officer now directly owns 173,721 shares of the companys stock, valued at approximately $8,772,910.50. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CFO Ned D. Segal sold 5,000 shares of Twitter stock in a transaction on Tuesday, April 12th. The stock was sold at an average price of $47.14, for a total transaction of $235,700.00. Following the transaction, the chief financial officer now directly owns 522,129 shares in the company, valued at $24,613,161.06. The disclosure for this sale can be found here. In the last three months, insiders sold 558,231 shares of company stock valued at $21,390,076. 2.70% of the stock is currently owned by insiders.

Twitter Company Profile (Get Rating)

Twitter, Inc operates as a platform for public self-expression and conversation in real-time. The company's primary product is Twitter, a platform that allows users to consume, create, distribute, and discover content. It also provides promoted products that enable advertisers to promote brands, products, and services, as well as enable advertisers to target an audience based on various factors, including who an account follows and actions taken on its platform, such as Tweets created and engagement with Tweets.

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IBM Retirement Fund Has $483000 Stake in Twitter, Inc. (NYSE:TWTR) - Defense World