Mediaboss Marketing

The social-networking app that provides creatives with multiple media types now offers choice in mobile OS.

Pheed, a social-networking service designed to meet all the multimedia needs of today's mobile user, has launched its application for Android.

The Android release trails Pheed's official debut back in November on Apple's iOS platform.

Since then, the Los Angeles-based bootstrapped startup has racked up "a few million users," around 20 percent of whom are teens ages 15 to 17. And more than 42 percent of app users are between the ages of 17 and 22, which means Pheed is already immensely popular with high schoolers and college kids and may be one of the apps siphoning teen attention away from Facebook.

Pheed feels like a hybrid of Twitter, Facebook, and YouTube. Users can subscribe to the channels of friends or celebrity users, or they can act as broadcasters and post "pheeds" in the form of text, photo, video, or audio posts.

"Pheed is the return of the all-in-one platform," CEO and Co-Founder O.D. Kobo told CNET. "We're all about options."

Kobo says his social app caters to creative people. He insists that Pheed isn't specifically going after the celebrity crowd even though the app has found favor with plenty of famous folks such as Snoop Dogg, Miley Cyrus, Dane Cook, and Enrique Inglesias. Brands including MTV, E!, and NASA have also shown an interest in setting up channels on Pheed.

The dominant audience, the younger demographic, has taken a liking to Pheed's audio recording feature, or "social sound" as Kobo likes to call it. On Mother's Day, youngsters were using the app to sing and record songs dedicated to their moms, and were tagging their family members in the audio updates, he said.

Though Pheed initially soft-launched as a Web app, the startup prefers to think of itself as a mobile-first company and now restricts new user signups to its mobile apps. The Android release should help solidify Pheed's mobile position and introduce the multi-purpose app to even more people. Kobo expects his app's audience to double in size in the next few months. Pheed currently has a "few million users," Kobo said, though he would only clarify the up-in-the-air figure to mean that the app has less than 4 million users.

Pheed for Android is arriving minus the service's brand-new pay-per-view option, which was added to the iOS application last week. The feature, which will find its way to the Android app early next week, lets channel owners charge would-be viewers to watch live broadcasts from their mobile devices. The startup says it's the world's first platform to offer live pay-per-view on mobile.

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After attracting millions of youngsters, Pheed finds it way to Android

Do you prefer to network online or face-to-face?

Before you answer, think deeply. Remember how Dale Carnegies world-famous sales book from 1936, How to Win Friends and Influence People, demystified the process of making friends out of strangers and inspired legions of business coaches to carry on Carnegies message?

Nothing beats face-to-face meetings, nothing. Business dealings are just better presented in person. Networking is also best in person. But that doesnt mean that online networking isnt valuable.

Online networking is a powerful tool to use in your arsenal.

Lets break down the definitions of business networking and social media networking.

According to Wikipedia, business networking is a socioeconomic activity by which groups of like-minded business people recognize, create or act upon business opportunities. A business network is a type of social network, whose reason for existing is business activity. Business networking organizations create models of networking activity that, when followed, allow the business person to build new business relationships and generate business opportunities.

Business networking can be conducted on a larger scale via the Internet, which easily connects people from all over the world.

Social media networking, by my definition, is quite similar, but it has a couple major distinctive differences. Online is current, it is in real time, and it can be greatly influenced immediately by public opinion. However, online shouldnt be the only tool we use, because sometimes its simply not the best one.

For me, the bottom line regarding face-to-face networking versus online networking is that I dont think it should be an either-or scenario; I think it should be a both-and scenario if you want to build a strong personal network.

Effective social media branding requires a unique voice and personality and knowledge of the various social platforms. I am certain, as I have done it for my business and clients, that one can leverage social media marketing such as Facebook into real-time sales.

Read this article:
How Does Social Networking Lead To Real-Time Sales?

Arnie Fertig

You can't hide behind your computer screen anymore. Now is the time to build your network's size and effectiveness by getting out and meeting new people face to face. According to Harvard Business School, between 65 percent to 85 percent of all jobs are filled because someone knows someone else. Turn off your computer and get "out there."

Many professional organizations, common interest groups, companies and colleges run events clearly marketed as opportunities for networking. Scan your local newspaper or business journal, LinkedIn groups or Meetup.com to find them. Or simply run this Google search: "'networking event' AND '[insert your city]'" and tweak it to fit your needs.

Some people feel like a fish out of water in a room filled with strangers. If you are like this, just remember that all those other people are there because they are just like you: they want to meet new people and build new relationships. You might know something that they would value. You might be the answer to another networker's needs.

Here are six key tips for working a room full of other networkers:

1. Be your real self. Of course you've created your perfect branding statement and elevator pitch. You have it down pat, ready to recite at a moment's notice. And you're anxious to share it with anyone who will listen. But be careful not to launch into a nonstop monologue lest you come off sounding either robotic or like an MP3 player without a pause button.

Stay in the moment and observe carefully what kind of reception you're getting. Pay attention to the eyes and body language of the person with whom you are speaking. Does the person you are with want to break in and ask a question or respond? Be prepared to share your story, but also be nimble enough to abbreviate or adapt it to suit the circumstance.

2. Be subtle. Most people like to help others. At the same time, you are quite likely to turn people off if you come off as a nonstop commercial touting yourself. Blatant self-promotion makes the networking experience all about selling you, like a TV infomercial, rather than all about building a personal relationship with another person.

3. Be attentive. Networking is about active listening to learn about other people. Ask about how they got to where they are today, their accomplishments, current situation, challenges and needs. When you pose these kinds of questions, you will likely get strong cues about how you can best relate to your new acquaintance. You will learn what knowledge or experiences you can share that would be appreciated, what connections you can help establish, and how you can be a valuable networking partner. When you make the effort to assist someone else, they will be much more motivated to hear about you and how they can be of assistance.

4. Be focused and brief. When you are at an event, focus intently on the person with whom you are speaking rather than letting your eyes wander the room to see other potential targets. At the same time, recognize that networking situations are generally not the right venue for extended conversations. When there is a natural break, make sure to exchange cards and ask when it might be convenient to follow up or go into greater detail. Then go on to the next person. And of course, do follow up.

Excerpt from:
6 Tips for Working the Room at a Networking Event

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