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Complete News - Jailed for Tweet: Activist given 2 yrs for #39;criticizing #39; Kuwait ruler
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Using social media in the recruiting process can be risky in and of itself, but failing to implement a formal policy puts the organization on even shakier ground.
By MARK MCGRAW
A growing number of companies turning to social media for help in recruiting passive job candidates, according to a recent study from The Society for Human Resource Management.
Organizations that forego defining proper social media procedures do so at their own peril, said Peter Hughes, a Morristown, N.J.-based attorney with Ogletree, Deakins, Nash, Smoak & Stewart.
"Employers should have policies if they are going to use social media in the recruitment process," he said. "There are legal risks in using social media to identify and screen candidates. These legal risks are growing as more states regulate the process, and as courts are called upon to review these processes."
For example, Utah recently joined California, Illinois, Maryland and Michigan on the list of states that have passed social media privacy legislation that prohibits employers from asking employees and job applicants to provide log-in information for their personal Internet accounts. In April, New Mexico Gov. Susana Martinez signed a similar bill into law, although New Mexico's law only applies to job applicants, and does not mention current employees.
It's important to distinguish screening and recruiting candidates as "two distinct activities in the hiring process," says Alexander Alonso, vice president of research at SHRM.
Companies, he said, are using social networking sites to "identify passive applicants or people who might not actively apply to their open positions, or to build their employer brand," noting that fewer than 20 percent of employers indicated they engage in using social media to screen job candidates.
Indeed, respondents to SHRM's survey did voice misgivings about the potential legal snafus associated with using social media to screen candidates. About three-quarters of respondents whose organizations do not use social networking sites to screen candidates said they fear potential legal issues or discovering information about individuals' protected characteristics.
Donald Schroeder, a Boston-based attorney with Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, echoed those worries.
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Risky Recruiting Business
Of the various phenomena that have modified the social landscape in the last decade, social media easily has the upper hand. With the number of users in India amounting to over 150 million, Facebook is one of the most popular social networks, followed by Twitter.
College students are increasingly using these forums for communicating with each other, especially in urban settings. Says Dr. Arul Kamaraj, Assistant Professor in Sociology at Loyola College, Chennai, During classes, when I ask how many students do not have a Facebook account, hardly one or two hands go up. He uses Facebook to distribute his notes among students, which he first uploads on his blog.
Facebook and Twitter have certainly proved their capacity for large-scale networking. Amidst their busy schedules of study, students find them extremely efficient and time-saving.
Sahana Sadagopan, who has just completed her first year in B.E. at SRM University, Chennai, speaks animatedly about this, listing out the names of several pages: Come Lets Change the Nation; Blood Groups and 365 Degree Talent Pool. These are all open groups, not restricted to college users.
While Blood Groups helps connect donors with those in need, 365 Degrees gives information about various clubs.
The latter is aimed at students who have come to Chennai from different parts of the country and are unfamiliar with the city, says Sahana. Come Lets Change the Nation has information for those interested in voluntary work such as cleaning the beaches or other locales and caring for the environment. The membership from SRM students is huge.
Students of BITS Pilani, Hyderabad, have a page called BPHC Shoutbox , where everything related to the student activities gets highlighted. This is a closed group and everyone on campus is expected to be a member of this group. Further, faculty members have pages for their student groups through which they disseminate information on courses and exams. There are also open groups, such as Image Processing at BITS Hyderabad, where anyone can join and discuss doubts and queries on image processing.
Social issues
A smearing of boundaries is also observed as a result of Facebook page usage. More and more, students are using these interfaces to reach out to address social issues and causes. Bonojit Hussain, Delhi-based researcher has had a wide experience with Facebook pages.
While doing his masters in South Korea, he was involved in managing a Facebook page, which successfully mobilised a massive rally of over one million. He speaks about some pages managed by Delhi University students, which has had an impact. Notable among these is the page that was started to protest the Commonwealth Games in 2010.
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Hashtags and interfaces
Social networking has been accused of all mortal sins. It deprives people of live communication, makes citizens dependent on the internet, and causes a number of other psychological issues. But these are not the only troubles caused by social networks. It turns out that this technology has an extremely negative impact on the economy, causing billions in losses each year.
Last year alone because of the Russians' engagement in social networks, the Russian economy lost between 281.7 billion and 311.5 billion rubles. These results were announced by analysts of an auditing and consulting company FBK. They calculated the number of working hours residents of Russia spend in social networks.
The number is obviously only relative, considering how the calculations were made. Experts estimate that by the end of last year, the number of users of social networks (YouTube, VKontakte, Facebook, and Twitter) has increased, according to various estimates, by 51.8 to 57.8 million people. Researchers from SomScore found out that every Russian in 2012 spent about 25.6 minutes a day in social networks, including working hours that would otherwise be spent for the benefit of their companies and the economy of the country, respectively. The FBK were able to calculate that every Russian who has an account in social networks has lost a total of 53.1 hours of working time last year.
Researchers were also able to figure out which industry suffers from the social activity of its employees the most. For example, employees working in the financial and real estate sectors damaged the economy in the amount of 67.9 billion rubles, more than employees of all other areas of the market. Workers of the educational sphere enthusiastic about social networks hurt the economy a little less, and caused the economy the loss of 39.8 billion rubles. Even government employees and military security and social insurance workers brought in a loss of 36.6 billion rubles. The least damaging for the economy are employees of the agricultural sector and the Russians involved in forestry (0.9 billion rubles), Lenta.ru reported.
However, the Russians are still far from U.S. citizens whose engagement with social networks hurts the economy of the country much more. As estimated by FBK, social networks annually "steal" approximately $650 billion from the economy of the United States. "Compared to similar estimates for the U.S. and the UK, the economic losses from the Russians' participation in social networks do not look that significant. However, compared to some items of expenditure of the federal budget, Russia's losses are very high. They are comparable to the annual allocation for the support of transportation or a half of federal spending on education," said the director of the Institute of Strategic Analysis FBK Igor Nikolaev, as quoted by Vedomosti.
However, Russia has the potential to catch up with the United States in terms of the damage from the social networks in the coming years. Today, Russia is the fifth on the list of the countries whose citizens are mostly engaged in social networking. The first four places are distributed between China, the U.S., India and Brazil. Incidentally, the Brazilians were found to be the most avid fans of social networks. Meanwhile, previously Russia was the undisputed leader in the engagement with social networks. The situation changed after 2012, when the Russians descended to the third place in the ranking, losing to the users from tropical countries. According to the data published by Rossiyskaya Gazeta in February of 2013, the residents of Brazil and Argentina spent in social networks 9.8 and 9.7 hours per month, respectively, only slightly ahead of the Russians, who engage in interactive dialogues 9.6 hours per month.
Roman Sakharov
Bigness
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Social networks steal billions of dollars from economies